Schmarder, Pelland Marketing Book Published

September 28, 2012 by · Comments Off on Schmarder, Pelland Marketing Book Published 

Evanne Schmarder of Roadabode Productions and Peter Pelland of Pelland Advertising announced the release of their book, “Unconventional Wisdom Works – 25 Marketing Strategies to Build Your Outdoor Recreation Business Today.”

According to a press release, readers will find over 200 pages of proven marketing techniques ranging from identifying target markets to Google Analytics to today’s most popular social media platforms. With chapters outlining cutting-edge tech tools, the book is written in layman’s terms and provides readers with not only conceptual background on each topic but easy to implement steps to bring the techniques to bear.

The book is divided into five sections: First Things First, Planning for Success; Your Website is Your 24/7 Sales Force; The Social Media Revolution; More Unconventional Ways; and New World Toolbox. In his foreword, “The Father of Guerilla Marketing” and bestselling author of the “Guerrilla Marketing” series of books, Jay Conrad Levinson noted that Unconventional Wisdom Works “…won’t bore you and it certainly won’t waste your time. Like me, you’ll be grateful that they’ve put into words the wisdom you require to achieve your business’ marketing goals.”

While Schmarder, a columnist for Woodalls Campground Management, and Pelland are best known throughout the hospitality sector of the outdoor recreation industry, this book is written with an eye toward all outdoor recreation business owners and operators.

“Unconventional Wisdom Works – 25 Marketing Strategies to Build Your Outdoor Recreation Business Today” retails for $24.95 and can be purchased by visiting .

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Get Your Ex Back

January 26, 2012 by · Comments Off on Get Your Ex Back 

Members of the outdoor recreation industry are inv Get Your Ex Back ited to connect with Evanne Schmarder  and Peter Pelland,  authors of Unconventional Wisdom Works – 25 Marketing Strategies to Build Your Outdoor Recreation Business Today on their new Unconventional Wisdom Works Facebook page at

According to a press release, the Facebook Page features updates on the book’s progress, snippets from chapters, insight from the authors and the opportunity to be one of the first to be notified when pre-orders become available by subscribing to the UWW list.

“Facebook is a valuable business tool that we cover in-depth in Unconventional Wisdom Works,” said Schmarder. “Peter and I have both found it an excellent way to engage with our clients, exchange ideas with our peers, and stay in touch on matters that make a difference to our businesses and our lives.”

Pelland added, “As our Unconventional Wisdom Works project evolves, we anticipate building our Facebook community by taking advantage of the myriad of tools that Facebook makes available to Page owners – from basic posting to polls to contests and more.”

Books will be available for pre-sale and bulk orders in the coming weeks. To learn more about Unconventional Wisdom Works or the authors visit

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Outdoor Experts Collaborate on Marketing Book

November 9, 2011 by · Comments Off on Outdoor Experts Collaborate on Marketing Book 

Two well-known names in the outdoor recreation industry – Peter Pelland and Evanne Schmarder – are joining forces to author a comprehensive marketing strategy book written specifically for outdoor recreation business owners/operators, according to a press release.

Putting their over 50 years of combined marketing expertise to work for readers, “Unconventional Wisdom Works” will cover 25 actionable marketing techniques helping businesses build an online and offline presence among outdoor recreation consumers.

With chapters outlining today’s cutting edge tech tools, the book, due out early spring 2012, will be written in layman’s terms and provide readers with not only conceptual background on each topic but easy to implement steps to bring the techniques to bear.

“Much has been written over the years that doesn’t directly relate to either small businesses or the outdoor recreation industry. In other instances, I have seen so-called ‘expert’ advice being presented that was simply incorrect,” said Pelland, owner of Pelland Advertising. “We learned through the Campground Success project that I launched back in 2009 that there was a real need and desire for cutting-edge ideas with direct application to the outdoor recreation industry.”

Schmarder, long-time digital marketing strategist and owner of Roadabode Productions and the Digital Marketing Workshop added, “Smart business owners understand that the world of marketing is evolving daily. Today more than ever, understanding how, where and why to communicate your message to customers and prospects is critical. ‘Unconventional Wisdom Works’ will provide businesses with tools to design and, if they wish, implement their own successful marketing strategy.”

Both Pelland and Schmarder will be available to discuss Unconventional Wisdom Works at their Virtual Outdoor Hospitality Expo booths Nov. 10-11, 2011 and via email at or

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