Going into 2011 Southeast Publications USA Inc. is celebrating its 25th year as a site map publishing company.
“It’s already turning out to be a great year,” according to a news release from the Fort Lauderdale, Fla.-based firm. “For the past 18 years Southeast Publications has held an auction at its annual fall meeting to raise money for the KOA Care Camps Program. The auction is usually a small, fun affair for the staff and sales reps within the company. Through the 18 years, Southeast Publications has raised almost $300,000 to donate to the Care Camps Program. This year Southeast Publications had two auctions, one at the annual spring meeting and again at the fall meeting. The auctions raised $30,000, it’s largest donation to date.”
In May, the owner and founder of Southeast Publications, Peter Warrick, passed away. In late September the company lost another pioneer in the industry, Ron Pfeifer, rep No. 4, sales manager and a 20-year veteran with Southeast Publications. In lieu of flowers, both families asked that donations be given to the Care Camps Program.
Being Peter Warrick was such a big Vespa enthusiast, Southeast Publications also donated a Vespa scooter to KOA for their Care Camps auction held at the Savannah Convention Center in November. The scooter brought in another $3,500. “In a year that had taken so much away from the company, Southeast Publications overcame and gave back almost $40,000 to a very important and worthwhile cause,” the company stated.
“Now under the guidance of Wally Warrick, Peter’s son, Southeast Publications is moving into the new year with a lot of enthusiasm,” the press release stated. “Some small tweaks are being made to an already, well established organization, that will allow for further growth as a company. In 2011 we will meet and exceed the needs put in front of us. In 2011 we are continuing the legend that separates us from the rest and allows us to be ‘the Best’ in the site map industry.”
Peter Warrick, founder and president of Southeast Publications USA Inc. which served the campground industry for 24 years, died May 17.
In 1986 Warrick started an advertising agency, Southeast Publications USA Inc. of Fort Lauderdale, Fla. In its 24 years Southeast Publications USA Inc. has become the leader in the site map and area guide industry servicing over 1,300 accounts every year. Some other products include marinas guides, fairground interim directories, hotel/motel room guides, guest guides and campus guides for major universities, community colleges and private schools.
The firm also provides resl estate guides, shopping center directories, chamber of commerce maps and golf guides.
Warrick was active in a number of diverse business.
He opened Warrick Custom Hobbies in 1972. Warrick Custom Hobbies of Plantation, “The Hobby Super Store,” is one of the leading hobby retailers in the U.S. with sales worldwide.
Warrick also started Vespa of Fort Lauderdale in 1974 and was a major dealer for Vespa of America. In 1983 he became a Yamaha motor scooter dealer. He got re-involved in the scooter business in 2006 and opened what is now The Scooter Superstore of America with 10 locations.
Southeast Publications will now be under the leadership of Peter’s son, Wally. Wally has been involved with Southeast Publications, as well as his father’s other businesses, for many years.
“Along with the expertise of Southeast Publication’s vice presidents Wayne and Carlene Morris who have been with the company since 1990 and have 40-plus years combined experience in the site map industry, Southeast Publications will continue to lead, continue to grow and continue to create ‘The Best’quality products for its customers,” according to a company statement.
Warrick was born in Detroit in 1947 and had been a resident of Fort Lauderdale since 1949. He was a graduate of Fort Lauderdale High School, class of 1966 and attended Broward Community College.
He started his business career with Burger King Corp. in 1965 as an hourly employee and left Burger King in 1973 as regional manager to start his own business.