A runner-up for RVBusiness magazine’s ”Best of Show” during the recent Louisville Show, the new 22-foot Pursuit B-plus style Class C motorhome from Pleasure-way Industries Ltd., Saskatoon, Saskatchewan, is the company’s first offering outside the camper van market. ”This is a new venture,” said Vice President Dean Rumple. ”It’s a big thing for us.” Initially offered with two floorplans — one with a cabover entertainment center, the other with a trundle bed arrangement — the Pursuit is built on a 12,500-pound Ford E-350 cutaway chassis powered by a 305-hp 6.8L V10 engine. Amenities include a stylish modern interior featuring Corian countertops and standup showers, LED lighting, ultraleather furniture, rear U-shaped lounge and maple cabinet doors. The Pursuit is built with molded one-piece fiberglass front and rear caps, fiberglass sidewalls bonded to a steel superstructure with a multiplex control system. The coach is also equipped with the RV|ID ”Smart RV” system featuring a web portal for each motorhome that can monitor inventory, service needs and even the location of the coach as it travels the country. ”Kids can log into their own portal and watch mom and dad tool around the country,” Rumple said.
Canadian builder Pleasure-Way Industries Ltd. announced the launch of it first B-Plus style Class C motorhome, the Pleasure-Way Pursuit.
According to a press release, the coach is built on Ford E350 dual rear-wheel cutaway chassis and offers several “special features,” including its 22-foot length.
“Building a B-plus was the next natural progression for us,” said Dean Rumpel, CEO of Saskatoon-based Pleasure-Way. “We received a lot of feedback from customers who love what we do but wished the Class B motorhome was just a little larger. The Pursuit is going to meet the needs of the consumer who doesn’t want to go up to a 24-foot motorhome but wants a little more than a traditional Class B.”
He added, “Aside from spaciousness and efficiency, one of our focuses in building the Pursuit was to produce a stunning interior with extraordinary features that you don’t normally see in a B-Plus motorhome.”
The Pursuit is constructed with a full steel cage that is welded together along with a one-piece seamless fiberglass roof. All fiberglass is bonded directly to the steel which eliminates the need for additional screws and moldings. Full-body paint completes the exterior of the Pursuit.
The interior of the coach is set off by use of rich hardwood maple throughout, including the fluted molding, custom solid wood cabinet doors and hand-fitted crown moldings. “You feel as if you have entered into a high end Class A motorhome,” said Rumpel.
Rich ultraleather encompasses the rear lounge and is lined with three inches of memory foam. The spacious bathroom showcases a beautiful Corian and glass curved corner shower and also features a skylight, maple cabinetry with crown moldings, a Corian vanity with matching Corian backsplash, porcelain toilet and a stainless steel sink complete with a waterfall single lever faucet.
Other standards on the Pursuit include multiplex wiring, which simplifies the electrical switches to three convenient panels, an Onan 4kw generator, a 13,500 Btu roof air conditioner, 32-inch LED TV, Blu-Ray player with built in Wi-Fi, Clarion in-dash navigation with Bluetooth, iPod and USB connections and a backup camera. Also standard are a 6-cubic-foot double door refrigerator with stainless steel front, LED lighting, unique computer work station, multiposition opening skylights with screen and shade, power day and night roller shades and a 12-foot power awning.
With an estimated 13-15 miles per gallon highway, the Pursuit is fuel efficient and easy to drive. Fully loaded, it retails for $103,870.
For more information contact John Mattern at (800) 364-0189 or visit www.pleasureway.com.
Pleasure-Way Industries Ltd. introduced a rear bedroom Class B floorplan built on the Mercedes Benz Sprinter Chassis during the recent RVDA convention in Las Vegas.
According to a news release, “Our new Plateau-RB (rear bedroom) floorplan received rave reviews from dealers attending the RVDA convention in Las Vegas last week,” said Dean Rumpel, following his acceptance of the RVDA Quality Circle Award for 2011. “Market research indicated this was a segment of the market not being fulfilled and the Plateau RB is the only Class B motorhome available with a distinct rear bedroom.”
The Plateau-RB features a 76-inch by 70-inch permanent bed with a dual density memory foam mattress and over 20 cubic feet of under-bed storage. Unique sliding maple doors with frosted inlay separate the bedroom from the rest of the coach. A front dining/entertainment area, private bathroom and large kitchen area completes this two-person coach.
The Plateau-RB is making its consumer debut at the 59th Annual California RV Show now underway in Pomona, Calif.
Based in Saskatoon, Saskatchewan, Pleasure-Way Industries is family-owned and has a network of over 60 dealers in North America. The company began manufacturing RVs 25 years ago and has grown to be the second largest Class B motorhome manufacturer in North America.
For more information on Pleasure-Way Class B Motorhomes contact: John Mattern, sales manager, at (800) 364-0189 or visit www.pleasureway.com.
Pleasure-Way Industries Ltd. will debut a new entry-level camper van, the “Basis”, at the 43rd Annual Pennsylvania RV & Camping Show in Hershey Sept. 14-18.
“The Basis is engineered on the Chevrolet 3500 chassis and built with the same exceptional quality and craftsmanship you expect from Pleasure-Way,” said Dean Rumpel, CEO of the Canada-based builder. “The new Basis has a straightforward interior at a significantly lower price. Our goal is to offer the consumer an affordable alternative camper van as compared to upscale luxury models.”
Pleasure-Way said the MSRP for the new 2012 Pleasure-Way Basis is $69,940, which includes standard features such as roof air conditioning and awning.
With a network of over 60 dealers in North America, Pleasure-Way is located in Saskatoon, Saskatchewan. The family owned and operated company began manufacturing Class B van motorhomes 25 ago and has grown to be the second largest Class B motorhome manufacturer in North America.
Pleasure-Way Industries Ltd., Saskatoon, Saskatchewan, recorded its strongest February retail sales since 2008.
Even with the market down, Pleasure-Way records indicate it posted a 9% gain in market share year-to-date and its unit sales percentage has been affected the least amongst all the Class B van manufacturers, according to a news release.
“Statistical Surveys Inc. Class B information did not reflect 44% of our retail sales in their February report,” John Mattern, national sales manager, stated in the release. “With a strong effort from our dealership partners as well as the introduction of our new Mercedes-Benz Plateau MP combined with our 2011 coach enhancements, our efforts have been paying off.”
With a dealership network of over 60 dealers in North America, Pleasure-Way Industries Ltd. is a family-owned and operated company which began manufacturing Class B van motorhomes 25 years ago and has grown into the second largest Class B motorhome manufacturer in North America. Pleasure-Way Industries believes in a customer first and foremost approach combined with an old-fashioned work ethic.
For more information on Pleasure-Way Class B Motorhomes please contact Mattern at (800) 364-0189 or visit www.pleasureway.com
Pleasure-Way Industries Ltd. “dominated the 2010 Canadian Class B market with a resounding 51.2% market share, outselling all other Class B manufacturers combined,” Pleasure-Way stated in a news release, citing Statistical Surveys Inc. (SSI) retail sales results for 2010.
“We have a great working partnership with our dealer network. They believe in the value of our product, and we recognize their efforts to convey this to the retail customer,” said Dean Rumpel, CEO of Saskatoon, Saskatchewan-based Pleasure-Way Industries. “This accomplishment in the retail market reinforces why Pleasure-Way received the RVDA Quality Circle Award in 2010. We have a committed staff that builds a great product and we provide exceptional support to our dealers. Together it’s a win-win situation.”
With a network of over 60 dealers in North America, Pleasure-Way Industries Ltd. is a family-owned and operated company, which began manufacturing van campers 25 years ago and has grown to be the second largest Class B motorhome manufacturer in North America.
For more information on Pleasure-Way van campers, contact Dean Rumpel, 302 Portage Ave., Saskatoon, Saskatchewan Canada S7J 4C6; (800) 364-0189; or visit www.pleasureway.com.
A stream of Canadian-owned recreational vehicles heading south on Interstate 15 as Darcy Turgeon returned from a recent California RV vacation gives him hope for strong sales in the RV industry.
Turgeon, chairman of the Edmonton RV Exposition and Sale, said he couldn’t believe the number of motorhomes heading for a place in the sun. Baby Boomers are part of the group heading south. They have long been a commercial force in any market category they enter, and they’re expected to exert more influence on RV sales, The Edmonton Journal reported.
“Boomers want to enjoy the RV lifestyle,” said Turgeon, saying that he expects boomers will buy more motorhomes than travel trailers.
Several factors have come together to help sales in Canada’s fourth largest province, such as low interest rates, banks starting to loosen up on making loans and longer terms on loans, he said.
Dan Merkowsky, executive vice president of the RV Dealers Association of Alberta, expects prices will be attractive since there is more competition in the industry and dealers have sharpened their pencils.
On the eve of the 31st annual show, RV dealers are “pretty optimistic,” Turgeon said. “All indications point to a better year this year than last year.”
That continues the turnaround that began in 2010. Merkowsky said last year was better than 2009, when sales suffered due to the economic slump.
The RV show will be held at the Edmonton Expo Center (formerly known as the AgriCom) at Edmonton Northlands from Feb. 10 to Feb. 13. The show will fill all ground-level halls of the Expo Center.
“Edmonton and area consumers will be guaranteed a great selection of new RVs, with more than 400 RV units on display, including tent trailers, travel trailers, fifth-wheels, park models and motorhomes,” Merkowsky said.
“The show’s varied exhibitors will showcase many related RV services, products and tourism destinations,” he said. “The popular RV Lifestyle Theater will present speakers with topics ranging from solar panels and maintenance tips to travel destinations.”
There will be one change in the dealer displays, since Otto Mobiles shut down during 2010. That exhibit space has been taken by All Star RV.
Merkowsky said Otto Mobile’s product lines have been picked up by other dealers, with Trailblazer RV now selling Bigfoot trailers and truck campers, RV City selling Pleasure-Way Industries Ltd. camper vans and Grove RV handling Triple E motorhomes.
Bigfoot has resumed building RVs with a smaller product line after being closed for more than a year.
Roadmaster RV will have the largest display, with 29,000 square feet of exhibitor space, while Woody’s RV will pack the most units of any dealer at the show into its 24,800-square-foot space, Merkowsky said.
He expects there will be many new units for consumers to check out, including about 20 new products. There will be a variety of revamped floor plans and new colour schemes.
Both Turgeon and Merkowsky expect to see more lightweight travel trailers. Turgeon expects to see lots of lightweight units, but perhaps not as many big fifth-wheel trailers. These lighter trailers mean campers don’t have to buy a large tow vehicle.
Show visitors will have the opportunity to participate in several contests in which they could win a $2,000 shopping spree at Safeway, a one-week stay at Alberta Beach Golf Resort and RV Park or $50,000 toward the purchase of any RV on display at the show.
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Retail sales of Class B motorhomes dropped 17.2% in September from September 2009, Statistical Surveys Inc. (SSI) has reported.
It was the first year-over-year decline for Class B sales this year, following a steady improvement starting in 2009.
Year-to-date, Class B sales still remain a healthy 28.8% ahead of the 2009 pace.
Kitchener, Ontario-based Roadtrek Motorhomes Inc. remained the industry leader in September with a 40.6% market share, followed by fellow Canadian builder Pleasure-Way Industries Ltd. with a 21.9% share. Winnebago Industries Inc. was the leader among U.S. builders with a 19.8% share and in third place overall.
Year-to-date, Roadtrek is the industry leader with a 42.1% market share, followed by Pleasure-Way with a 22.1% share and Winnebago with an 18.3% share.
To subscribe to this or other SSI reports, contact Scott Stropkai, SSI national RV sales manager, at (616) 281-9898 ext. 128, or 616-446-8179 (cell).
Retail sales of Class B motorhomes or van campers rose 14.6% in July over July 2009, Statistical Surveys Inc. (SSI) has reported.
Canada-based Roadtrek Motorhomes Inc. remained the industry leader with a 40% share of the U.S. market.
Thor Industries Inc. moved into the No. 2 spot with a 20.9% share, nosing out another Canadian firm, Pleasure-Way Industries Ltd., which had a 19.1% share.
Only six of the eight participating firms reported retail sales for the month.
Year-to-date, Class B sales are ahead of the 2009 pace by 42.8%.
Year-to-date, Roadtrek is solidly in the No. 1 spot with a 41.1% market share, followed by Pleasure-Way with a 22.2% share and Winnebago Industries Inc. with an 18.3% share.
To subscribe to this or other SSI reports, contact Scott Stropkai, SSI national RV sales manager, at (616)9898 ext. 128, or (616) 446-8179 (cell).
Retail sales of Class B motorhomes rose 82% in February over February 2009, Statistical Surveys Inc. (SSI) reported today (April 12).
In its inaugural report on Class B sales to RVBUSINESS.com, Grand Rapids, Mich.-based SSI noted that Roadtrek Motorhomes Inc., based in Kitchener, Ontario, led the way with a 47.7% market share in February. Fellow Canadian builder Pleasure-Way Industries Ltd. was second with a 19.8% share. Thor Industries Inc. was the top U.S. builder with a 14.4% market share. Winnebago Industries Inc. rounded out the top four.
Sales of eight Class B builders were cited in the report.
For year-to-date, Class B sales are up 90.2% over the first two months of 2009. Roadtrek held a 45.3% share for the first two months, followed by Pleasure-Way, Winnebago and Thor.
A small market category by comparison, Class B wholesale shipments in 2009 totaled 1,200 units, according to the Recreation Vehicle Industry Association (RVIA).