Pleasure-Way Debuts Dodge Promaster-Based ‘B’

September 5, 2014 by · Comments Off on Pleasure-Way Debuts Dodge Promaster-Based ‘B’ 

Pleasure-Way Promaster Lexor

Pleasure-Way Promaster Lexor

Pleasure-Way Industries Ltd. announced the introduction of its first Dodge Ram Promaster-based Class B motorhome, the Pleasure-Way Promaster Lexor.

The Pleasure-Way Promaster Lexor is built on the 159-inch wheelbase extended Dodge chassis that is only 20 feet 10 inches bumper to bumper. The Promaster features a 3.6-liter Pentastar V6 gas engine, GPS navigation and Uconnect 5.0

“The Promaster Lexor expands our current product lineup giving us multiple price points while creating another gas engine B van in the market,” said Dean Rumpel, CEO for the Saskatoon, Saskatchewan-based builder .

The Promaster has a distinct European look and some valuable advantages in interior space. Standard Key Features include: Multiplex wiring; power 13-foot awning; Onan 2.8 Kw generator; 11,500 Btu roof top air conditioner; ultraleather upholstery; solid maple cabinetry; 24-inch interior LED LCD TV and Blu-Ray player; in-dash navigation; solar panel; and a 73-inch by 76-inch king bed.

• Five Year Limited Coach Warranty

With an estimated 16 miles per gallon highway, the Promaster Lexor is fuel efficient and easy to drive. Fully Loaded MSRP $98,787 (USD).

For more information on Pleasure-Way Motorhomes visit

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Pleasure-Way Intros 1st Wide-Body Sprinter

July 9, 2014 by · Comments Off on Pleasure-Way Intros 1st Wide-Body Sprinter 


Pleasure-Way Plateau-X interior

Canadian Class B builder Pleasure-Way Industries Ltd. announced the launch of its first Sprinter-based wide-body motorhome, the Pleasure-Way Plateau-XL.

According to a press release, the Pleasure-Way Plateau-XL motorhome is built on the Mercedes-Benz dual rear wheel cab chassis and features the first non-slideout Sprinter to feature a queen-sized Murphy bed.

“Our design team developed an open concept floorplan with a very spacious interior feeling,” said CEO Dean Rumpel. “The queen-sized (60-inch-by-74-inch) Murphy bed neatly folds up into the living room wall creating a large living and dining space.”

At 22 feet in length, the Plateau-XL is “going to meet the needs of the consumer who wants a fuel efficient motorhome that is more maneuverable than a 25-foot coach while offering a little more space and a larger bathroom than a traditional Class B,” Rumpel noted.

Other key features include:

• A large rear bathroom with a  32-inch corian-and-glass shower.

• Multiplex wiring.

• A power 13-foot awning.

• Onan 2.5 Kw LP generator.

• 13,500 Btu roof-top air conditioner.

• Ultraleather upholstery.

• Solid maple cabinetry.

• 32-inch interior LED LCD TV and Blu-Ray player.

• In-dash navigation.

• Fully bonded fiberglass body construction.

• Optional outdoor living entertainment center.

• Optional solar panel.

The Plateau-XL offers a five-year limited coach warranty and boasts an estimated 16-18 miles per gallon highway. Base MSRP: $131,170.

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Pleasure-Way Launches New 5-Year Warranty

September 4, 2013 by · Comments Off on Pleasure-Way Launches New 5-Year Warranty 

Saskatoon, Saskatchewan-based Pleasure-Way Industries Ltd. has introduced a new “Five-Year Freedom” limited coach warranty for its 2014 models.

According to a press release, the five-year, 60,000 mile (U.S.)/100,000 kilometer (Canada) limited coach warranty is the longest manufacturer’s warranty in the recreational vehicle industry.

“We are so confident in the quality and reliability of the motorhomes we build, that we will proudly stand behind them for five years,” said Dean Rumpel, CEO of Pleasure- Way Industries Ltd. “For decades our customers and dealers have appreciated our commitment to building quality motorhomes and our loyal dedication to customer service. We feel the best built motorhomes should have the best backed warranty, so a five-year freedom limited warranty is a natural progression for Pleasure-Way.”

With a dealership network of over 60 dealers in North America, Pleasure-Way Industries Ltd. is a family-owned and operated company that has been building quality Class B motorhomes since 1986.

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Pleasure-Way Tops in Canadian Class B Sales

March 18, 2013 by · Comments Off on Pleasure-Way Tops in Canadian Class B Sales 

Canadian builder Pleasure-Way Industries Ltd. was the top-selling Class B brand in Canada for 2012, according to data from Statistical Surveys Inc.

In a press release, the Saskatchewan-based company reported that it topped the Canadian market with a 46% market share while the Pleasure-Way Excel was the No. 1 selling Class B brand for the year.

“We sincerely appreciate all the effort our dealer partners put forth,” said CEO Dean Rumpel. “As new chassis products such as the Ford Transit and Chrysler ProMaster Van start to enter into market later this year, it is an exciting time to be a Class B manufacturer.”

Pleasure-Way is a family-owned and operated company that began manufacturing Class B motorhomes in 1986. Pleasure-Way has grown into the second largest Class B motorhome manufacturer in North America with a network of over 60 dealers.

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‘Rollin’ On TV’ Adds Pleasure-Way as Sponsor

March 18, 2013 by · Comments Off on ‘Rollin’ On TV’ Adds Pleasure-Way as Sponsor 

“Rollin’ On TV” announced the addition of Canadian Class B builder Pleasure-Way Industries Ltd. as its newest sponsor.

Executive Director Jose Moniz reported that ROTV is currently working with Pleasure-Way CEO Dean Rumpel and his staff in producing a couple of TV commercials that will begin airing in April along with an active web ad tied directly to the TV spots.

“The new Pleasure-Way ads will air on all ROTV stations and networks throughout the country along with Direct TV and  Dish Network,” said Moniz.

Pleasure-Way, a family owned and operated company, located in Saskatoon, Saskatchewan, began manufacturing van campers 27 years ago and has grown to be the second largest Class B motorhome manufacturer in North America.

For more information on Pleasure-Way van campers and Rollin’ On TV visit or

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Pleasure-Way to Receive Quality Circle Award

November 20, 2012 by · Comments Off on Pleasure-Way to Receive Quality Circle Award 

Pleasure-Way Industries Ltd. will receive the Recreation Vehicle Dealers Association (RVDA) Quality Circle Award for 2012 during a ceremony on Nov. 26, just prior to the National RV Trade Show in Louisville, Ky.

According to a press release, Pleasure-Way received marks well above the 80% qualifying percentage and was rated the top motorized manufacturer in North America for a third consecutive year in the 19th Annual Dealer Satisfaction Index Survey, administered by RVDA.

“We sincerely appreciate all the effort our dealer partners put forth,” said Dean Rumpel, CEO of Saskatoon, Saskatchewan-based Pleasure-Way. “We take care to find and maintain an excellent dealer network. We believe this prestigious award speaks volumes for us as a company. It is especially gratifying to be recognized as top manufacturer in the industry. We are proud to be regarded so highly in our field. This award reinforces our core company values of hard work, superior quality, excellence in manufacturing and top-notch customer service.”

He added, “Without the commitment of our valuable and skilled employees, who really are the cornerstone of our company, we wouldn’t be able to achieve our goals of producing only the highest quality motorhomes.”

Rumpel noted that the Pleasure-Way would be displaying a 22-foot model in its new Class C B-plus style Pursuit line at the Louisville Show.


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Pleasure-Way Makes Top 10 RVDA of Canada List

July 1, 2009 by · Comments Off on Pleasure-Way Makes Top 10 RVDA of Canada List 

pleasurelogoPleasure-Way Industries Ltd., makers of the top-selling Class B motorhome in Canada and No. 2 selling B in North America, has again been named to the Recreational Vehicle Dealers Association of Canada (RVDA of Canada) dealer Warranty and Part Survey list.

For a fourth consecutive time Saskatoon, Saskatchewan-based Pleasure-Way was ranked in the top 10 RV manufacturers and the only class B manufacturer on the list. Some of the survey criteria included overall support, approval of warranty claims and promptness of payment.

“We are pleased to be recognized in a survey that ultimately leaves our customers and dealers happy with our service and confident with their purchase,” said Dean Rumpel, vice president.

“This latest honor, combined with our top five motorized DSI acknowledgment in December (U.S. RVDA) strongly positions Pleasure-Way as a leader in the RV Industry.”

The family-owned and operated company began manufacturing Class B van motorhomes in 1986 and has now has a dealership network of more than 60 dealers in North America.

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RVDA of Canada Releases 2008 Dealer Survey Results

June 29, 2009 by · Comments Off on RVDA of Canada Releases 2008 Dealer Survey Results 

The Recreation Vehicle Dealers Association of Canada (RVDA of Canada) has released the results of its 2008 Warranty and Parts Survey.

The trade group had 97 dealers, nationally, respond to the survey, which examined warranty and labor rates, warranty parts and handling as well as rated manufacturers in terms of their overall support, according to the association’s current newsletter.

In the manufacturer ratings, KZ RV LP, Shipshewana, Ind., got the top score, 82.4, out of 100. Jayco Inc., Middlebury, Ind., was second with a rating of 78.8, while Carriage Inc. of Millersburg, Ind., was third with 76.9.

Rounding out the top 10 were Crossroads RV, Topeka, Ind.; Pleasure-Way Industries Ltd., Saskatoon, Saskatchewan; Monaco Coach Corp., Coburg, Ore.; Cruiser RV LLC, Howe, Ind.;  Coachmen Industries Inc., Middlebury, Ind.; Fleetwood Folding Trailers, Somerset, Pa.;  and General Coach West, Oliver, British Columbia.

KZ, Pleasure-Way and General Coach West were the only three firms to rank among the top 10 in all four recent survey years (2008, 2006, 2005 and 2003).

Among the other findings:

  • The average hourly warranty labor rate varied  from $45 to $135 with the national average at $90.16.
  • The average retail shop rate was $92.50 per hour with a range between $45 and $130.
  • Warranty parts and handling allowances ranged from 0% to 100% with the national average at 17.2%.
  • The average parts margin nationally was 37.4%, with a range of 0% to 75%.
  • The number of technicians varied from one to 16 with the average of five per shop.

Most manufacturers give a handling allowance or mark-up for warranty parts. The majority of manufacturers gave allowances ranging between 10% and 40%.

Dealers also were asked to rate (with 100 tops) the following categories:

  • Ease of completing the claims, 64%.
  • Approval of warranty claims, 67%.
  • Flat rate time allowances, 56%.
  • Parts availability and supply, 64%.
  • Overall support, 69%.
  • Promptness of payment, 65%.

The recent survey had an overall satisfaction of 64.1%, which is higher than the 2006 survey, which received a satisfaction rating of 63.3%.

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