Canadian builder Pleasure-Way Industries Ltd. was the top-selling Class B brand in Canada for 2012, according to data from Statistical Surveys Inc.
In a press release, the Saskatchewan-based company reported that it topped the Canadian market with a 46% market share while the Pleasure-Way Excel was the No. 1 selling Class B brand for the year.
“We sincerely appreciate all the effort our dealer partners put forth,” said CEO Dean Rumpel. “As new chassis products such as the Ford Transit and Chrysler ProMaster Van start to enter into market later this year, it is an exciting time to be a Class B manufacturer.”
Pleasure-Way is a family-owned and operated company that began manufacturing Class B motorhomes in 1986. Pleasure-Way has grown into the second largest Class B motorhome manufacturer in North America with a network of over 60 dealers.
“Rollin’ On TV” announced the addition of Canadian Class B builder Pleasure-Way Industries Ltd. as its newest sponsor.
Executive Director Jose Moniz reported that ROTV is currently working with Pleasure-Way CEO Dean Rumpel and his staff in producing a couple of TV commercials that will begin airing in April along with an active web ad tied directly to the TV spots.
“The new Pleasure-Way ads will air on all ROTV stations and networks throughout the country along with Direct TV and Dish Network,” said Moniz.
Pleasure-Way, a family owned and operated company, located in Saskatoon, Saskatchewan, began manufacturing van campers 27 years ago and has grown to be the second largest Class B motorhome manufacturer in North America.
Pleasure-Way Industries Ltd. will receive the Recreation Vehicle Dealers Association (RVDA) Quality Circle Award for 2012 during a ceremony on Nov. 26, just prior to the National RV Trade Show in Louisville, Ky.
According to a press release, Pleasure-Way received marks well above the 80% qualifying percentage and was rated the top motorized manufacturer in North America for a third consecutive year in the 19th Annual Dealer Satisfaction Index Survey, administered by RVDA.
“We sincerely appreciate all the effort our dealer partners put forth,” said Dean Rumpel, CEO of Saskatoon, Saskatchewan-based Pleasure-Way. “We take care to find and maintain an excellent dealer network. We believe this prestigious award speaks volumes for us as a company. It is especially gratifying to be recognized as top manufacturer in the industry. We are proud to be regarded so highly in our field. This award reinforces our core company values of hard work, superior quality, excellence in manufacturing and top-notch customer service.”
He added, “Without the commitment of our valuable and skilled employees, who really are the cornerstone of our company, we wouldn’t be able to achieve our goals of producing only the highest quality motorhomes.”
Rumpel noted that the Pleasure-Way would be displaying a 22-foot model in its new Class C B-plus style Pursuit line at the Louisville Show.
Pleasure-Way Industries Ltd., makers of the top-selling Class B motorhome in Canada and No. 2 selling B in North America, has again been named to the Recreational Vehicle Dealers Association of Canada (RVDA of Canada) dealer Warranty and Part Survey list.
For a fourth consecutive time Saskatoon, Saskatchewan-based Pleasure-Way was ranked in the top 10 RV manufacturers and the only class B manufacturer on the list. Some of the survey criteria included overall support, approval of warranty claims and promptness of payment.
“We are pleased to be recognized in a survey that ultimately leaves our customers and dealers happy with our service and confident with their purchase,” said Dean Rumpel, vice president.
“This latest honor, combined with our top five motorized DSI acknowledgment in December (U.S. RVDA) strongly positions Pleasure-Way as a leader in the RV Industry.”
The family-owned and operated company began manufacturing Class B van motorhomes in 1986 and has now has a dealership network of more than 60 dealers in North America.
The Recreation Vehicle Dealers Association of Canada (RVDA of Canada) has released the results of its 2008 Warranty and Parts Survey.
The trade group had 97 dealers, nationally, respond to the survey, which examined warranty and labor rates, warranty parts and handling as well as rated manufacturers in terms of their overall support, according to the association’s current newsletter.
In the manufacturer ratings, KZ RV LP, Shipshewana, Ind., got the top score, 82.4, out of 100. Jayco Inc., Middlebury, Ind., was second with a rating of 78.8, while Carriage Inc. of Millersburg, Ind., was third with 76.9.
Rounding out the top 10 were Crossroads RV, Topeka, Ind.; Pleasure-Way Industries Ltd., Saskatoon, Saskatchewan; Monaco Coach Corp., Coburg, Ore.; Cruiser RV LLC, Howe, Ind.; Coachmen Industries Inc., Middlebury, Ind.; Fleetwood Folding Trailers, Somerset, Pa.; and General Coach West, Oliver, British Columbia.
KZ, Pleasure-Way and General Coach West were the only three firms to rank among the top 10 in all four recent survey years (2008, 2006, 2005 and 2003).
Among the other findings:
- The average hourly warranty labor rate varied from $45 to $135 with the national average at $90.16.
- The average retail shop rate was $92.50 per hour with a range between $45 and $130.
- Warranty parts and handling allowances ranged from 0% to 100% with the national average at 17.2%.
- The average parts margin nationally was 37.4%, with a range of 0% to 75%.
- The number of technicians varied from one to 16 with the average of five per shop.
Most manufacturers give a handling allowance or mark-up for warranty parts. The majority of manufacturers gave allowances ranging between 10% and 40%.
Dealers also were asked to rate (with 100 tops) the following categories:
- Ease of completing the claims, 64%.
- Approval of warranty claims, 67%.
- Flat rate time allowances, 56%.
- Parts availability and supply, 64%.
- Overall support, 69%.
- Promptness of payment, 65%.
The recent survey had an overall satisfaction of 64.1%, which is higher than the 2006 survey, which received a satisfaction rating of 63.3%.