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Priority One Set to Present at RVDA Convention

September 24, 2013 by · Leave a Comment 

Jared Zimlin, business development director for Priority One Financial Services Inc., and Business Manager Rob Auer will present “4 Ways to Increase your F&I Revenue through Back-end Product Sales” at the 2013 RV Dealers International Convention/Expo in Las Vegas, Sept. 30-Oct. 4.

According to a press release, the seminar is designed to get dealers to refocus on key profit centers in their F&I department and make sure they have all the tools necessary for success. The convention is sponsored by the Recreation Vehicle Dealers Association (RVDA), RVDA of Canada and the RV Learning Center. The theme is “Education: Your Competitive Advantage.”

Attendees will include North America’s top RV dealers and their staff, leading suppliers of products and services for the industry, and manufacturers’ representatives. They will gather at this annual education conference to attend critical educational workshops, motivational keynote presentations, and networking events to learn about the latest technologies, trends and strategies relevant to RV dealerships.

Zimilin, Auer and other Priority One employees will be exhibiting at booth No. 213 during the show. Priority One is a division of Elkhart, Ind.-based Forest River Inc. For more information about the conference and to register visit www.rvda.org.

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Priority One Expands Operations Department

May 6, 2011 by · Leave a Comment 

Lance Huggett

Lance Huggett

Chuck Smith

Chuck Smith

St. Petersburg, Fla.-based Priority One Financial Services, the recreational industry’s oldest and largest F&I outsourcing provider, continues to expand its operations department with the addition of five new employees.

According to a press release, Chuck Smith and Lance Huggett join Priority One’s team of business managers and will be working with Priority One’s dealer partners to provide financing options for the dealers’ customers, helping to increase deliveries and generate F&I income for the dealership.

In addition, Deborah Phillips, Robin Johnson and Helen Detore have been named as business administrators, responsible for ensuring lenders guidelines are met and paperwork is on time and accurate.

• Huggett, a business management and marketing graduate from Temple University in Philadelphia, Pa., has worked in the lending industry for nearly 25 years. Before joining Priority One, Huggett owned R.E.C.A. of Tampa Bay Inc. for ten years. “His extensive knowledge of boats and RVs along with financing will help his dealers deliver each and every unit,” said Rina Aponte, operations manager of Priority One

• Smith belongs to The Association of Finance and Insurance Professionals (AFIP), attended Jim Moran & Associates (JM&A) courses (one of the largest providers of F&I products in the automobile industry) and has over eight years of finance and sales experience in the car industry. “Smith’s past experience will be a large contribution to continued success with our Priority One partners,” said Aponte.

• Phillips is well suited for her position as a business administrator at Priority One having spent the majority of her career in mortgage lending. Her attention to detail, experience working with lenders and strong leadership skills make her an integral part of any team.

• Johnson has 17 years of banking experience in operations, direct and indirect lending, loss mitigation and sales. In addition to her banking experience, Johnson was a dealer relationship manager where she developed automobile dealer rapport, assisted existing automobile dealerships with the loan approval process and sold extended service contracts.

• Detore has a degree in finance from University of South Florida and is a licensed insurance service representative from the State of Florida. She has over four years experience working at a local Florida automotive dealership where she was the office manager and was responsible for assisting the finance and insurance department with analyzing financial information, preparing customer statements and maintaining regulatory compliance.

“We are very excited to be expanding the operations department once again. With the addition of these talented individuals, we can continue to give dealers the type of service they deserve,” said Heather Mariscal, Priority One’s president.

Helen Detore

Helen Detore

Deb Phillips

Deb Phillips

Robin Johnson

Robin Johnson

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RV Financing: How to Expedite the Process

June 22, 2010 by · Leave a Comment 

Priority One Financial Services logoEditor’s Note: The following article was provided by Priority One, the finance arm of Forest River Inc.

We’ve all heard the saying time is money. And this is so true in our industry. When you have a customer ready to buy, you want to get them approved, closed and out the door. But let’s face it, not every deal is a slam dunk. In fact, when it comes to recreational loans most deals take time and skill. A good F&I manager knows how to use his time wisely, expertly submit complete and correct paperwork, allow for unforeseen delays and give him ample time to negotiate with the lenders on behalf of the customer.

Customers often compare the experience of obtaining a recreational loan to that of a car loan. Sure, they walked into the dealership, looked at the different models in the showroom, maybe even sat behind the wheel, but here’s where the similarities end. Recreational loans are among the most challenging loans to obtain. Lenders know a payment on a leisure item will be the first one to go when times get tough and for that reason their lending guidelines are much more stringent. And in our current economy, guidelines are even tighter. More often than not, lenders are requesting factory invoices upfront, requiring higher down payments, booking out more and more units, (i.e. all new 2008 units are being booked out in order to see their current loan value) and reducing staff. Top those measures with decreased availability of lenders willing to offer dealers retail financing options and one can see why recreational purchases can be time consuming and sometimes confusing.

F&I managers have to work harder than ever to get customers into the units you sell. Gathering the right information, reviewing the paperwork, investigating any discrepancies, negotiating the down payment, working with the sales staff and lenders and compiling the deal takes time. And every minute that goes by from the time the customer fills out an application to delivering the unit is vital.

While an experienced F&I manager should be prepared to devote the time & attention it takes to get a recreational customer approved, he should also take steps to remove unnecessary delays in the process. With every moment as critical as we know it is, you can’t cut corners on getting the customer approved. Sloppy work will get you nothing more than a speedy decline. But you can save valuable time by watching out for these six things:

  • If the paperwork is not clear, concise and correct, your F&I manager should take the time to contact the customer or your dealership for additional clarification. Even one typo, such as one digit on a social security number can slow things down.
  • Your F&I manager should be knowledgeable about the Red Flag Rule and know the difference between major and minor discrepancies in order to communicate to your customer possible delays in loan processing and confirm identity when necessary.
  • It is important to use your financial institution’s credit application because it includes everything needed to move forward on the deal; using the wrong company’s application may not include the questions your lender’s application requires and cause delays.
  • Your F&I manager should look for things on the application that could be adjusted before submission. For instance, if the customer has only worked at his job for one year, include a more detailed work history. Rather than the underwriter questioning one year of work, or worse, turning the loan down, your manager should include more information up front to save time.
  • Send the factory invoice on all new units upfront with the credit application and with discounts clearly legible.
  • If the unit is used, your F&I manager will need to book-out the unit so provide them with a list of options with the purchase agreement. If there is a trade allowance, make sure the trade is described fully.

You work hard for each and every sale. You should feel confident that your F&I manager uses his time with the customer in the most effective way, saving time when possible and spending the time when it’s needed to secure an approval and deliver a unit. These simple steps will ensure needless delays are avoided keeping your F&I manager focused on securing an approval, generating F&I profits and protecting the purchaser’s investment.

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