The Recreational Dealer Cooperative Association (REDEX), rebranded as the Priority RV Network, announced today (Jan. 7) that it had partnered with Canada-based RV Care Network Ltd. to form “the largest RV dealer system in North America.”
According to a press release, the arrangement allows customers buying vehicles from RV Care or Priority RV Network to receive emergency service for major breakdowns at any member dealership in the U.S. or Canada.
“This alliance will enhance the traveling experience for all RV Care and Priority RV customers,” said Earl Manning, managing vice president of RV Care.
Corey Ruzicka, executive director of Priority RV Network, added, “More than 154 dealerships in the U.S. and Canada will offer a major selling advantage for the buying customer. No dealer or dealer group in either country can offer this to the RV consumer except RV Care in Canada and Priority RV Network here in America. We feel this alliance will increase sales for the dealers in both groups.”
Both RV Care and Priority RV Network will continue to operate as separate entities. RV Care currently consists of 60 full-service RV dealerships in the 10 provinces across Canada while Priority RV Network has 94 dealerships in 41 states.
“A lot of Americans visit Canada in their RVs,” said said Bill Redmond, president of RV Care Network and Bucars RV Centre in Balzac, Alberta. “And a lot of Canadians travel to the U.S. on RV vacations and as snowbirds during the winter. Now, our customers will have peace of mind for service and parts when they travel on both sides of the border.”
Both groups offer a variety of additional benefits for their dealers. This alliance may also open the door for exciting new opportunities with industry suppliers.
“They have dealers from ocean to ocean, as we do,” said Michael Peay, president of the Priority RV Network and Holiday World of Houston. “Why would a consumer buy anywhere else? Our customers who vacation in Canada will be excited about this alliance.”
The RV Care Network is the largest network of independent RV dealers in Canada with 60 locations from coast to coast who are all committed to helping the traveling customers of the other RV Care dealers, and now the dealers of the Priority RV Network. RV Care also works with a selection of industry partners to provide products and services to the RV Care dealers which help them provide top quality service and value to their customers. For more information, visit www.rvcare.ca.
The Priority RV Network provides innovative, convenient, value driven programs to an exclusive nationwide dealer network creating a competitive advantage for its members while providing value to their customers. Priority is run by a seven-member dealer board of directors. It also boasts of its strong, independent dealership service network referred to as the Priority RV Network. For more information, visit www.priorityrvnetwork.com.
The Recreational Dealer Cooperative Association Inc. (REDEX), rebranded as the Priority RV Network, announced to its dealers that it will refund all 2012 membership dues for the second consecutive year.
“This is, by far, the best financial investment for the RV dealer in our industry,” said Michael Peay, president of the Priority RV Network and Holiday World of Houston, in a press release. “No financial instrument can touch the ROI that our cooperative provides the RV dealer.”
Peay said that due to the network’s “record-breaking financial results,” REDEX would be refunding $2,500 back to each of its members. Dealers pay a $3,500 annual membership fee and receive $1,000 back for attending the annual convention.
REDEX consists of 57 dealers with 93 locations nationwide. Member dealers obtain products such as retail financing, parts and accessories, finance and insurance, office supplies and other bulk products. Through its vendor programs REDEX estimates dealers may earn up to $34 million in rebates, incentives and special purchases.
Priority RV dealer owners are forecasting to sell a record 40,000 new and used RVs this year and generate more than $1.6 billion in sales.
“In essence, it was like each dealer won the lottery,” said Corey Ruzicka, executive director for the Priority RV Network. “Get a free lottery ticket and win $25,000, $100,000 or $200,000 or more back. Some of our dealers will earn well into six figures on upfront rebates and incentives, and quarterly and year-end rebates and bonuses.”
He added, “We have signed 20 new dealers in the past 14 months and have added several new vendor partners, so 2012 will be another record-breaking year. We will be working on more rebate programs and adding dealers. Currently, we have about 30 markets with no dealer representative.”
REDEX is run by a seven-member dealer board that in addition to Peay includes: Mark Bretz, president of Bretz RV & Marine; Earl Stoltzfus, president of Stoltzfus RV & Marine; Brian Wilkins, president of Wilkins RV; Greg Lala, president of Dixie RV Superstore; Steve Plemmons, president of Bill Plemmons RV; and Mike Regan, president of Crestview RV-Buda and Georgetown.
The Recreational Dealer Cooperative Association, rebranded as the Priority RV Network, announced today (Aug. 7) it added 11 new dealer locations in the second quarter. According to a press release, the group also expects adding additional locations throughout the third quarter and fourth quarter.
The new Priority RV Network locations are: Brown’s RV in McBee, S.C.; Giant Recreation World in Winter Garden, Melbourne and Ormond Beach, Fla.; Holland Motorhomes in San Marcos, Calif.; Mid States RV in Byron, Ga.; Modern Trailer Sales in Anderson, Ind.; Southern RV Supercenter with locations in Bossier City and Lafayette, La., and Tyler, Texas; Veurinks’ RV in Grand Rapids, Mich.
“It’s an impressive list. And, we will be announcing more sign-ups in the coming weeks. We still have several markets left to fill and we’re looking for great dealers to join us,” said Michael Peay, president of the Priority RV Network and Holiday World of Houston. “In 2011, for the first time since we founded the group in 1996, we refunded the $2500 annual membership fee back to each of our members and $1000 for attending the annual meeting. So, it cost our dealers nothing to receive up to a couple hundred thousands of dollars in upfront and back-end rebates. It’s one of many reasons dealers are wanting to join.”
According to Peay, the group now consists of 57 dealers with 97 locations nationwide. In return, the group obtains products such as retail financing, parts and accessories, finance and insurance, and other products in bulk purchases. Priority RV Network dealers estimate selling more than 35,000 new and used RVs and generate more than $1 billion dollars in sales in 2012.
“We have the possibility of generating more than $35 million dollars in upfront discounts and rebates available for dealers which is a lot of money to the bottom line. And, if we refund all the membership and annual meeting monies and they pay nothing, it would truly be the best investment they will make this year in the RV industry,” said Corey Ruzicka, executive director for the Priority RV Network.
For additional information contact Ruzicka at email@example.com.
Priority RV Network dealerships that participate in the Coach-Net dealer program increased by nine recently, bringing their total participating dealers to 29 representing 45 locations, according to a news release.
McLaughlin’s RV & Marine, Summit RV, Tacoma RV Center, Pontiac RV, Wichita RV, Tom Schaeffer’s RV, Holland Motorhomes, Leisure Time RV and Dave Arbogast RVs have joined the ranks of dealers across the United States and Canada who can expand their after-hours support to their customers.
Endorsed by the Recreation Vehicle Dealers Association (RVDA) and Priority RV Network, Coach-Net’s preferred provider service network continues to grow with more than 217 dealer locations throughout the nation. Coach-Net’s 24/7 availability amplifies the dealer’s after-hour service and provides RV trained dispatch and customer service reps as well as RVDA/RVIA/ASE certified and master certified technicians to assist RV owners wherever they travel throughout the United States and Canada.
About NMC and Coach-Net
National Motor Club (NMC) has been a provider of emergency roadside assistance and other travel related services over its 56-year history. Through its Coach-Net line of services, NMC celebrate 25 years serving the RV industry. The Texas-based company serves millions of travelers throughout the United States and Canada and is one of the largest independently owned motor clubs, according to a press release.
To learn more about NMC and Coach-Net RV Technical & Roadside Assistance, visit www.nmc.com.
The Recreation Dealers Cooperative Association (REDEX) is continuing to evolve into a consumer-driven organization to augment the RV dealership-based buying group it was founded to be.
That evolution will continue during a meeting of REDEX’ 43 dealers during the National RV Trade Show Dec. 1-3 at the Kentucky Exposition Center in Louisville, Ky. There, members will discuss new consumer products as diverse as water hose and toilet tissue bearing REDEX’ Priority RV Network retail brand.
”When the RV consumer goes into parts stores, we want the products that he uses on an everyday basis to be branded Priority RV Network,” said John Mancinelli, Bowling Green, Ky., REDEX executive director. ”Getting the consumer involved in private labeling doesn’t necessarily mean you have to have a private-label RV.”
Formed in 1996 as a dealer cooperative, REDEX announced the Priority RV Network private-label initiative during its annual meeting in April in San Antonio, Texas, when Mancinelli was hired Previously, REDEX marketing had been under the direction of Texas-based Wheeler Advertising.
The organization will keep the REDEX name for its business-to-business functions, Mancinelli said, but is shifting its public image for consumer aspects to Priority RV Network.
“At one time, REDEX was strictly a buying group,” Mancinelli said. ”That’s what they became good at. But when (wholesale lenders) pulled out of the RV market and the economy came tumbling down, the question was what is REDEX’ value?
”I was brought on to bring a more retail-flavor to REDEX,” said Mancinelli, a former Lazydays RV Superstore and Camping World executive.
Like the rest of the RV industry, REDEX experienced some setbacks during the recession. At one time representing 51 dealers with more than 100 locations, REDEX membership now includes 43 dealers with about 85 locations. Still, the organization represented $2.5 billion in sales of new and used RVs in 2008.
Mancinelli said that beyond continuing to provide REDEX members with buying-group heft, the organization will “develop products and services that are aligned with the RV consumer.”
”That could be Priority RV Network service, road care, insurance, camping club — any number of things,” he said. ”We are just starting to get a retail presence.”
REDEX’ website (priorityrvnetwork.com) is in the development stage but already offers consumers information on Priority RV certified- and extended-care programs, insurance and a search function to find new and used RVs and parts and services at Priority RV Network dealerships.
Noting that earlier REDEX efforts to launch private-label RVs haven’t gotten off the ground, Mancinelli said that REDEX may approach manufacturers with a suspended brand to establish exclusive relationships with REDEX to bring the brand back, Mancinelli said.
”What we are looking for is a manufacturer to use a name that they had put on the shelf and help them resurrect it,” Mancinelli said. ”That will happen one day, but we’re not there yet.”
In January, Priority RV Networks will publish a catalog with promotions to kick off the year.
‘The dealerships that are using the Priority RV program already are experiencing upgraded business,” Mancinelli said. ”I see us emerging as a very strong organization in the not-too-distant future.”
Altmans Winnebago is celebrating its 38th year in the RV business this month.
“We opened our doors 38 years ago this July in the Los Angeles area and are celebrating with free gifts for everyone,” Joe Altman, the company’s president, said in a news release. “We’re serving food and beverages on the weekends, and during this sale new and used motorhomes can be purchased at prices up to 40% off original prices.
“The current financial crisis has made it difficult for everyone, but by tightening our belt and focusing our efforts on retailing the finest products available, we are surviving this storm.”
Over the last 38 years, Altmans Winnebago has grown to become one of the largest RV dealers in Southern California with locations in Carson and Colton, and provides a full range of services from new and used Winnebago sales as well as other brands such as Fleetwood, Damon, Monaco, Thor, Gulfstream, Jayco and Newmar .
Altmans is also well known for its fleet of RV rentals consisting of 2009 Winnebago motorhomes.
Altmans Winnebago is now a member of the Priority RV Network, which consists of dealers from coast to coast (50+ RV dealerships representing over 100 locations in 36 states) dedicated to providing customers with the best value available motorhome repair, RV accessories and RV sales in the RV industry.
“As we move forward into the next 38 years,” said Altman, “the future looks very promising as we continue with great prices and excellent customer service.”
REDEX, the member-owned cooperative of independent RV dealers, is rebranding itself as the Priority RV Network and embarking on an aggressive retail marketing campaign that will include parts and accessory sales in as many as 50 dealerships yet this year. And REDEX eventually plans to expand into rentals and a camping club, according to Executive Director John Mancinelli,
“This dealer cooperative will become a customer-driven organization,” says Mancinelli, following the organization’s April 28-29 annual meeting at the Hyatt Hill Country Resort in San Antonio, Texas. “Some organizations are good at selling customers who arrive at their dealership. Our outlook is to have the RV customer seek us out because of our unified and comprehensive nationwide programs that are a great benefit to the consumer.”
While REDEX will remain the business-to-business name of the organization, Mancinelli says REDEX dealers, who claim to be the leader in RV sales for all private and publicly held dealer organizations, wanted a more receptive retail/consumer name. That’s how the Priority RV Network nameplate evolved.
“Priority RV Network is a fitting name for our cooperative because our dealers want our customers to know they take Priority in all aspects of our business,” said Mancinelli in a press release. “Our mission statement reflects our attitude towards our customers.”
As for the nationwide launch of the parts and accessories program in San Antonio, Mancinelli said “90% of our dealers have already signed up for this program, and we expect that number to grow in the next few weeks. Priority RV Network will open 50-plus Priority RV Parts Stores this summer. Our first catalog represents approximately 200 parts and accessories priced at or below the industry leading retailer’s pricing. We feel very confident that we will grow this brand to 100 locations in the next 18 months.”
The Priority RV Parts Stores program is being developed by Voyles & Co., with the dedicated support of NTP Distribution, which Mancinelli describes as “arguably the most consumer-oriented RV parts distributor” available. “This is an unbeatable combination,” he noted. “Voyles & Co. is a marketing firm specializing in the RV aftermarket for more than 30 years, coupled with a progressive distributor at the ready to launch a national program designed to give the RV customer an alternative for one-stop parts and accessory shopping.”
Four to six catalogs will be produced annually, with a wide range of products available at competitive prices. The catalogs will list participating nationwide dealers and introduce and promote other programs now available to Priority RV Network dealers/consumers, including:
- Customers buying from a Priority RV Network dealer that need service while traveling more then 100 miles from their selling dealer will receive priority service at any REDEX location.
- Dealers who send in insurance quotes and receive payment for quotes, policy sales and renewals “build a book of business and profits in just a few years.”
- An exclusive roadside assistance program with a dedicated Priority RV toll-free number and administration.
- Extended warranties private labeled for the network. Dealers are reporting an increase of penetration and profitability on these exclusive products.
- Only the cream of the pre-owned RV crop qualify to be part of this program, states the REDEX release. A 240-point inspection certificate accompanied by a 90-day warranty boost RV sales and profitability.
REDEX, meanwhile, has a newly developed consumer based website www.priorityrvnetwork.com that will feature rolling stock inventory from member/owners. “This site,” states the release, “will be ranked in the top three or four for RV sales in the US, and if there is an uptick in participating dealers, it could rank one or two in the nation. This umbrella site and the direct website www.priorityrvpartsstores.com will house our parts catalog, where consumers can place orders online, as well as enrolling in other Priority RV products and services.
“Many of the listed programs are new and are just being added to the web site,” adds the release. “As one could imagine, the web site will be in constant change with the growth of the Priority RV Network.”
The Recreation Dealers Cooperative Association (REDEX) will unveil a private-label retail initiative during its annual meeting April 28-29 at the Hyatt Hill Country Resort in San Antonio, Texas.
”We didn’t have any retail exposure at all,” said John Mancinelli, who in March was named executive director of REDEX with offices in Bowling Green, Ky.
REDEX was formed in 1996 as a dealer cooperative and currently has 51 members with combined revenue of about $2 billion who accounted for the sale of 50,000 new and used RVs in 2008.
”We took on a new name — Priority RV Network (www.priorityrvnetwork.com) – and in San Antonio we will be introducing new products and programs and talking about how we will move forward,” Mancinelli continued. The organization will retain its REDEX nomenclature for its business-to-business operation, Mancinelli said.
Retail programs will include customer service, extended care, roadside assistance, certified RVs and a camping club along with other services, Mancinelli said.
About 45 dealers representing more than 90 locations are expected to attend the San Antonio meeting as well as 18 vendors including Bank of the West, US Bank, Reed Brothers Insurance, P&H Group, Coach-Net and distributors NTP Distribution and Stag-Parkway Inc.
Mancinelli said REDEX will continue to provide business-to-business opportunities for its dealership members apart from its retail outreach program.
”We think we have a really good idea how to make this work,” he said.
”The whole idea is that REDEX will have two functions. One is to have the b2b vendor program that give us an advantage in the marketplace. But there also will be an external side where we want to be visible in the RV consumer marketplace so that consumers can have the same advantage.
”We want consumers to recognize the fact that there is advantage of doing business with a Priority RV dealer.”