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Protective Launches ’12/12′ Service Program

February 14, 2011 by · 2 Comments 

Protective, endorsed extended service agreement provider for the Recreation Vehicle Dealer Association (RVDA), has launched a 12-month/12,000 mile new XtraRide service contract term so dealers can include a service agreement for new units without a factory warranty, RVDA reported in its current issue of RV Executive Today.

The dealer cost is $310 for new motorhomes, towables and park models. The price is $160 for new truck campers and folding camping trailers. The start date for coverage is the in-service date. The program includes a $100 deductible.

The new “12/12” product allows dealers to sell customers a five-, six-, or seven-year term service agreement to protect their unit into the future. The deductible is waived if the repairs are performed by the selling dealership.

“Protective listened to dealers and designed this program to provide some protection for customers purchasing new vehicles where the underlying factory warranty is not in force,” says Protective’s Bill Koster.

For more information, see your Protective agent or contact Protective directly at buildprofits@protective.com or (800) 950-6060, ext. 5738. Protective’s XtraRide extended service agreement covers most mechanical and electrical systems but is not designed to cover cosmetics, furniture, roofs, etc. See agreement for exact terms, limitations, and conditions.

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RVBusiness Launches 3rd Top 50 Dealer Awards

June 15, 2010 by · Leave a Comment 

RVBTop50Logo-smallRVBusiness magazine is launching the Third Annual RVBusiness Top 50 Dealer Awards — a quality-focused program that sets the bar for best business practices in the RV industry. A gala reception and dinner at the Rio All-Suite Hotel & Casino in Las Vegas will announce the winners Oct. 6 during the annual RV Dealers International Convention/Expo.

This year, RVBusiness expanded the awards to include recreational park model manufacturers, reflecting how significant their contributions have become in a rapidly changing marketplace. The awards name 10 Blue Ribbon retailers, and one organization receives the Dave Altman Award, the equivalent of RVBusiness’ “Lifetime Achievement Award.”

RV manufacturers nominate the best and most professional dealers for aftermarket parts stores, sales lots, service work, F&I departments and personnel matters in addition to civic and charitable contributions. Affinity Group Inc. (AGI), the parent company of RVBusiness and the nation’s largest provider of outdoor clubs, services, media and events to the North American RV and outdoor enthusiast market, then invites nominated dealers to submit applications. Applications are independently reviewed by a panel of industry experts, none of whom are directly associated with RVBusiness or Affinity.

RVBusiness recognizes the Top 50 award winners in the October edition, on RVBUSINESS.com, and in dealers’ local and regional newspapers. Winners also receive RVBT50 window decals, rights to use the RVBT50 logo in their advertising, plus exposure to millions of active RV enthusiasts in the pages — and on the websites — of Affinity’s RV-focused consumer magazines, including Trailer Life, MotorHome, Highways, Coast to Coast and Camping Life.

Supporting the RVBusiness Top 50 Dealer Awards this year are the following “Leadership Alliance” sponsors: ADP Lightspeed, Bank of the West, Blue Ox, Cummins Onan RV Generators, Freightliner Custom Chassis Corp., RV America Insurance, RV Trader Online and Protective.

“We felt that the pursuit of professionalism and top-notch consumer care finds an even more receptive ear this year than it did during the dregs of the recession, and the Dealer Awards sets the bar for best business practices,” said RVBusiness magazine Publisher Sherman Goldenberg. “Looking around at the state of the industry, we realize just how much we have to be thankful for. The current upbeat atmosphere within the commercial sector beats the heck out of where we all were at this time last year.”

RVBusiness previously announced special celebrity guest, conservative Republican columnist and bestselling author, Ann Coulter, as the keynote speaker during the award ceremony. Coulter will talk about a variety of hot political topics including the “Tea Party” movement and related conservative themes.

The Con/Expo is sponsored by the U.S. Recreation Vehicle Dealer Association (RVDA) and the Recreation Vehicle Dealers Association of Canada (RVDA Canada). Tickets for the dinner are $139 ($119 for RVDA members, Con/Expo exhibitors and Top 50 dealer guests), and are available at the convention or at RVBusiness.com.

About the Top 50 RV Dealers Program:

The program’s purpose is to showcase credible role models and establish best business practices benchmarks at the retail level of the RV industry in terms of staff training, performing warranty and service work, managing aftermarket stores, superior consumer care and being good citizens of their respective communities. The dealerships were selected among those nominated as the best by the nation’s RV manufacturers. The program was founded and coordinated by RVBusiness magazine with additional support provided by the Leadership Alliance.

About Affinity:

Affinity, www.affinitygroup.com, is the nation’s largest provider of outdoor clubs, services, media and events that service the safety, security, comfort and convenience needs of the North American recreational vehicle (RV) and outdoor enthusiast market. By providing information, insights, and resources, the company champions the fun, freedom, and adventure of recreation in motion. The company works to enhance its customers’ recreational experiences and build the communities that share and promote their fun and adventurous lifestyles.

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Coulter Headlines Annual RVB Dealer Awards

May 19, 2010 by · 21 Comments 

Ann Coulter

Ann Coulter

On the premise that the pursuit of professionalism and top-notch consumer care may find an even more receptive ear as the recession lifts, RVBusiness magazine is moving ahead with its 3rd Annual RVBusiness Top 50 Dealer Awards — a quality-focused program culminating Oct. 6 at an upbeat reception and dinner at the Rio All-Suite Hotel & Casino in Las Vegas during the annual RV Dealers International Convention/Expo.

“While we realize that recognizing 50 U.S. and Canadian recreational vehicle dealerships above all the rest is a tough and highly subjective matter,” says RVBusiness Publisher Sherman Goldenberg, “we feel that the process of nominating, selecting, honoring and promoting those who generally do the best they can throughout North America is in itself a worthy exercise that brings to the forefront the quality themes outlined by the Go RVing Coalition’s Committee on Excellence.”

North American RV manufacturers have already completed their nominations for this year’s awards by forwarding the names of their best and most professional dealers with regard to aftermarket parts stores, sales lots, service work, F&I departments and personnel matters in addition to civic and charitable aspects.

“One key change for 2010,” said Goldenberg, “is that RVBusiness is expanding its program to include recreational park model manufacturers, realizing just how significant their contributions have become in a rapidly changing marketplace. Although their businesses haven’t fully recovered from the recession yet, the accommodations sector of the RV park and campground arena has been shifting somewhat to more destination-style cabins and lodges at parks throughout the U.S. and Canada. So, we thought it was time to include them.”

Nominated dealers are invited to submit applications by mid-July to BJ Thompson Associates, a northern Indiana agency that oversees an independent review of those applications by a panel of industry “experts,” none of whom are directly associated with RV Business or its parent company, Affinity Group Inc. (AGI).

Multi-store operations are again limited to one award, regardless of how many outlets they have, and the Top 50 dealers will not be ranked, although ten Blue Ribbon retailers will be named and one individual will be singled out for the Dave Altman Award, the equivalent of RVB’s “Lifetime Achievement Award.”

In addition to the recognition offered at the October dinner during this year’s RV Dealers International Con/Expo, sponsored by the U.S. Recreation Vehicle Dealer Association (RVDA) and the Recreation Vehicle Dealers Association of Canada (RVDA Canada), those selections ultimately will be announced in the pages of RVBusiness and on RVBUSINESS.com, both of which are owned by Affinity Group Inc.

Again this year, RVBusiness has invited a special celebrity guest to dinner to provide some thought-provoking table talk: Conservative Republican columnist Ann Coulter. An author of seven New York Times bestsellers, including “Guilty: Liberal Victims and Their Assault on America” (January 2009) and “If Democrats Had Any Brains, They’d Be Republicans” (October, 2007), Coulter more than likely will focus in her remarks on the nation’s anticipated, off-year electoral shift to the political right, including the “Tea Party” movement and related conservative themes.

A lawyer and frequent guest on ”Hannity” and ”The O’Reilly Factor” on the Fox News cable channel, Coulter will field audience questions after her remarks. Meanwhile, her appearance, along with that of former U.S. Secretary of the Interior Dirk Kempthorne, keynote speaker at RVDA’s Tuesday (Oct. 5) general session, should lend a crowd-inducing national spotlight to this year’s Con/Expo.

RVBTop50Logo-small“We chose Ann Coulter not because we endorse any one political viewpoint, “ said Mike Schneider, AGI president and CEO, “but because we wanted to bring a thought-provoking speaker to the podium in Las Vegas who might give us all – left, center or right – a chance to think and an opportunity again this year to enjoy a dinner with friends and industry peers along with a high-profile national celebrity.”

After the Con/Expo, RVB will promote the Top 50 award winners within the industry and in dealers’ local and regional newspapers. They’ll get RVBT50 window decals, rights to use the RVBT50 logo in their advertising plus exposure to millions of active RV enthusiasts in the pages – and on the websites – of AGI’s RV-related consumer magazines – Trailer Life, MotorHome, Highways, Coast to Coast and Camping Life.“

Supporting the RV Business Top 50 Dealer Awards this year are the following “Leadership Alliance” sponsors:

ADP Lightspeed : With ADP Lightspeed, dealers can steer their businesses with more precision than ever before. The integrated modules in the Salt Lake City, Utah, company’s LightspeedEVO RV dealer management system include comprehensive sales and F&I tools, real-time accounting functions, service tracking, automated parts inventory management and rental unit management. For more information, visit http://www.adplighspeed.com/rv/index.phpwww.adplighspeed.com/rv/index.php.

Bank of the West: Bank of the West, with more than $60 billion in assets and community bank roots dating back more than 135 years, has more than 700 commercial and retail banking locations throughout 19 Western and Midwestern states. Headquartered in San Francisco, Bank of the West originates commercial, small business and consumer loans and leases and provides a range of other individual and commercial deposit, cash management, trust, and investment products. For more information contact a Bank of the West account manager or look on the web at www.bankofthewest.com.

Blue Ox: Blue Ox, a leading manufacturer of towing and hitching products, attributes its success to its dealer partners and the vital interest this Nebraska company takes in their success by providing education, innovative new products and support that’s invested in serving dealers’ needs long after the sale. This approach has been paramount in developing the strong partnerships that have made the company’s dealers “True Blue.” For more information, visit www.blueox.us.

Cummins Onan RV Generators: Cummins Onan RV Generators are built by Cummins Power Generation, Minneapolis, Minn., the global leader in generator design and construction. For nearly 80 years, Onan generators have been providing reliable stationary and portable power for cities, hospitals, shopping centers, military vehicles and fire engines around the world, as well as for the U.S. RV industry. For more information, visit www.cumminsonan.com.

Freightliner Custom Chassis Corp.: Freightliner Custom Chassis Corp. (FCCC) manufactures diesel chassis for walk-in vans, motorhomes, school buses, and commercial buses and enjoys market share leadership in all addressable industries. Established in 1995 in Gaffney, S.C., FCCC chassis provide customers with exceptional performance and reliability. More than 400 dealers in the U.S. and Canada provide sales and service, and FCCC offers 24/7 customer support at 800-FTL-HELP.

RV America Insurance: RV America, headquartered in Simi Valley, Calif., has provided some of the lowest rates for specialized recreational vehicle insurance for more than two decades, and each of its companies is rated “A, Excellent” or higher by A.M. Best Company. The company works hard to find clients the best rate and coverage for their travel trailer and motorhome insurance needs. For more information, visit www.RVAinsurance.com.

RV Trader Online: Available at RVTraderOnline.com is an extensive selection of classified ads, with more than 60,000 recreational vehicles to choose from and more than 800 dealership listings. More than 640,000 serious buyers visit RVTraderOnline.com — more than any other source – each month, company officials state. RVTraderOnline.com, Norfolk, Va., also offers video advertising, web services, lead management, mobile search and several new tools and lead-generating opportunities. Whether you are looking to buy, sell or research recreational vehicles, RVTraderOnline.com is the No. 1 resource for all RV enthusiasts, manufacturers and dealers.

Protective: Chesterfield, Mo.-based Protective offers XtraRide RV extended protection programs exclusively endorsed by RVDA and designed to meet recreational vehicle dealership needs. Building customer loyalty, increasing repeat business and generating customer referrals are among the added benefits XtraRide brings to its dealership partners. For more information, visit www.protective.com.

For more information, contact BJ Thompson Associates Account Executive Barb Riley by phone at (574) 674-6300 or by email at briley@bjta.com. Goldenberg can be reached at (574) 457-3370 or at goldenberg@kconline.com.

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Protective Has New Service Agreement Program

February 5, 2010 by · Leave a Comment 

ExclusivelyEndorsed_2cProtective has enhanced its XtraRide RV service agreement program to provide mechanical breakdown coverage for an RV dealer’s rental fleet, according to a news release.

“We’ve always had the capability to cover rental vehicles on an individual basis with a business use surcharge,” said Bill Koster, Protective vice president. “However,  we are now able to cover an entire new vehicle fleet with specific rates and no surcharge.”

The business-use surcharge and used-vehicle coverage are still available, but XtraRide’s rental program is a convenient and less expensive way for a dealer to protect the entire new vehicle fleet. XtraRide is exclusively endorsed by  the Recreation Vehicle Dealers Association (RVDA).

“The real value here for the rental dealer is the ancillary benefits provided by Protective’s XtraRide service agreement,” Koster said. Customers can call for roadside assistance, concierge benefits, technical support and dealer locator services after the rental dealer’s business hours.

Dealers will not have to worry about problems rental customers may encounter and customers have the peace of mind that road hazards or technical issues can be addressed 24/7. Tire and wheel coverage is also available in many states.

Although the program is new, Protective has already received a number of inquiries. “I was very pleased at the reception we received at MBA’s rental school held in Las Vegas. This program is a great way for the dealer to transfer the risk while at the same time enhancing their customers’ rental experience,” Koster indicated.

XtraRide is fully insured and exclusively endorsed by RVDA. Protective has been underwriting RV service agreements since 1995 and the program is available in the U.S. and Canada. To learn more about XtraRide’s new rental program, contact an XtraRide agent or customer relations at (800) 670-6732.

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RVDA Education Foundation Elects Dan Pearson

December 8, 2009 by · 1 Comment 

 

Dan Pearson

Dan Pearson

The Recreation Vehicle Dealers Association (RVDA) Education Foundation board of directors elected Dan Pearson of PleasureLand RV Centers Inc. in St. Cloud, Minn., as vice chairman at their meeting on Nov. 30 in Louisville, Ky., according to a news release.

Pearson has a long record of service to RV dealers. He is a participating past chairman of RVDA, serves on the RV Assistance Corp. board of directors and is active in the Minnesota RV Dealers Association. He is also a major financial contributor to the Foundation’s RV Learning Center. Pearson succeeds Jim Sheldon of Monaco RV LLC, who will remain on the board.

“Since the formation of the RVDA Education Foundation in the early 1990s, Dan Pearson has been instrumental in the development of continuing education programs for dealership personnel,” said RVDA Education Foundation Chairman Rick Horsey of Parkview RV Center in Smyrna, Del. “Dan is one of the best minds in RV retailing today, and we are fortunate to have him serve as vice chairman while the foundation develops programs that meet the challenges the RV industry faces today and in the future.”

The board also re-elected Horsey as chairman and Bill Koster of Protective, as secretary/treasurer.

The RVDA board elected Jeff Pastore of Hartville RV Center, in Hartville, Ohio, as a director at its meeting in Louisville on Nov. 30.

The RV Learning Center is dedicated to providing dealers and their employees with innovative ways to operate RV dealerships through an array of education resources including publications, distance learning, live workshops, online products, training, and certification programs for RV dealership personnel. For more information on the RVDA Education Foundation’s RV Learning Center, visit www.rvlearningcenter.com, send an e-mail to info@rvda.org, or send a fax to (703) 359-0152.

The RVDA Education Foundation is a tax exempt organization as described in section 501(c)(3) of the Internal Revenue Code. Contributions may be tax deductible as charitable donations.

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