Heartland’s Prowler Hitting a Chord With Dealers

November 23, 2011 by · Comments Off on Heartland’s Prowler Hitting a Chord With Dealers 

Heartland RV's Prowler fifth-wheel

Elkhart, Ind.-based Heartland Recreational Vehicle LLC’s recent overhaul of the popular Prowler brand has “definitely hit a chord with North American dealers,” according to a press release.

“Prowler has experienced phenomenal growth over the summer,” stated Bryan Walczak, Prowler’s general manager. “We’ve signed some of the top dealers in North America, and fully expect that trend to continue.”

Walczak said the secret to Prowler’s success is simple. “We give dealers a reason to invest in the Prowler brand,” he said. “Prowler has eliminated forced-pricing packages on all travel trailers. Not only can you order any option combination on any travel trailer floorplan, but you may even upgrade to fiberglass laminated walls.”

He added, “Dealers and customers can finally achieve the perfect fit, and dealers may take advantage of a la carte pricing in its purest form. Prowler, quite literally, is the most flexible brand in the marketplace today.”

In addition, Prowler now boasts sport and mid-profile fifth wheels, as well as titanium, or Ti, cab-overs. Heartland said that titanium cab-over technology results in the best-balanced, best-towing fifth wheel in the industry.

“This cab-over technology adds 15% more living space, and you just can’t believe how well it tows. Plus, Prowler sport fifth-wheels are positioned at a travel trailer price point,” said Walczak.

Heartland RV, a division of Thor Industries Inc., offers a variety of towables, including travel trailers, toy haulers, fifth-wheels and destination trailers. For more information, visit



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