Building off recent success, Heartland Recreational Vehicles LLC has extended its Prowler travel trailer line with the introduction of the Prowler Lynx, spurring retail sales and creating increased demand for the company’s dealer body.
“Within the entry-level category, our dealers were requesting a price leader to capture that first-time, price-conscious buyer,” said General Manager Ryan Brady in a press release. “The Prowler Lynx hits an ultra-aggressive price point while still maintaining the strong eye appeal that our dealers have come to expect with Prowler.”
Gary Stroud, vice president of Tom Johnson Camping Center in North Carolina, noted, “We recently took on the Prowler franchise in large part due to the Prowler Lynx product. We were excited to welcome the Prowler brand back to Tom Johnson Camping Center, and after our initial excellent results with the brand, we hope to become the No. 1 Prowler dealer again as we were in the past. The Prowler name signifies value and quality to campers across the country which is also what we stand for at Tom Johnson Camping Center.”
The 8-foot-wide, double-axle Prowler Lynx currently offers six floorplans. “We want to maintain a tight lineup of proven floorplans that are priced to sell,” Brady said. “The Prowler Lynx is equipped with tons of sellable features in addition to the aggressive price point.”
Standard amenities include front diamond-plate rock guard, triple-step entry, full-extension ball bearing drawer glides, 80-inch interior height, deep slides, radial tires with EZ lube hubs, DSI water heater, and tub/shower surround.
According to Statistical Surveys Inc.’s April results, Heartland’s Prowler line continues to expand with retail sales climbing an impressive 94.7% and market share up 73% year-to-date.
“Heartland is positioning itself to take more travel trailer market share with outstanding products that dealers cannot live without,” said Vice President of Sales Coley Brady. “Heartland has proved it can market and design with three fifth-wheel brands in the top ten according to Statistical Surveys. Travel trailers are extremely important to the entire team at Heartland. Dealers can expect big things from Heartland’s travel trailers in the coming months.”
Prowler will unveil new features and floorplans during the Elkhart County Open House Week in September in Heartland’s display at the RV/MH Hall of Fame.
Heartland RV offers a variety of towable RVs, including travel trailers, toy haulers, fifth-wheels and destination trailers. For more information, visit www.heartlandrvs.com.
Heartland Recreational Vehicle LLC’s entry-level Prowler travel trailer posted significant market share gains for the first half of the year, positioning the brand for further penetration in one of the industry’s highest growth sectors.
General Manager Ryan Brady reported that Prowler posted a 635% gain in unit sales through June and a 565% jump in overall market share, according to the latest report from Statistical Surveys Inc.
“We have been fortunate to partner with an incredible dealer body,” Brady stated in a press release. “Over the last 12 months we have signed tier one dealers across North America that have done a tremendous job with the brand. We are confident that our dealer’s initial success will translate into even stronger results going forward.”
Chris Hermon, president of Elkhart, Ind.-based Heartland, noted, “We asked our stick-and-tin groups to focus their efforts on owning the sweet spot of the entry-level price point. Heartland has really separated Prowler from the competition by offering the right floorplans with an excellent look combined with aggressive price points. Dealers are going to be really excited with what they see.”
Building on the momentum through the first six months, Heartland will be rolling out several new floorplans and feature upgrades in the Prowler line as part of the Sept. 18-21 Elkhart County RV Open House. “The Prowler line will feature a new graphics package that is set off by metallic silver coloring on the front and back,” Brady said. “It’s a dramatic look that we think will be a hit with our dealers. The interiors have been dressed up with two new decors, new Beauflor, all-new cabinetry, and an extra large kitchen skylight.”
Prowler will also be showing new editions in its fifth-wheel lineup along with the introduction of a destination trailer. Hermon noted, “Just like the travel trailer, the Prowler fifth-wheel has made huge strides by offering several set-apart features as standard. With laminated sidewalls and fiberglass caps, the Prowler is priced thousands of dollars below the competition in a very competitive segment of the market.” The new Prowler wide-body destination trailer will debut with four floorplans with more planned for the fall.
Heartland will be showing product at the Open House as part of parent Thor Industries Inc.’s massive display area at the RV/MH Hall of Fame. For additional information on the Prowler contact Brady at (574) 266-6356 or Ryan.Brady@heartlandrvs.com.