The Recreation Vehicle Dealers Association (RVDA) will honor RV brands built by 18 manufacturers with its Quality Circle Award in Louisville, Ky., on Dec. 2, just prior to the opening of the National RV Trade Show. RVDA will present the recognition awards at the Crowne Plaza Hotel at 5 p.m., followed by the RVDA Dealer Reception.
These brands/manufacturers received at least 15 dealer responses and scored 80% or above in overall dealer satisfaction in the association’s 20th Annual Dealer Satisfaction Index (DSI) survey.
“The DSI Quality Circle Award recognizes the high level of success these manufacturers have had in working with their dealer business partners,” says RVDA Chairman Jeff Hirsch of Kingston, N.H.-based Campers Inn. “Their commitment to continuously improving products and services ultimately helps dealers serve customers better and preserves our industry’s share of consumers’ discretionary dollars.”
The towable RV manufacturers/brands receiving awards are (in alphabetical order by manufacturer): Airstream Inc.; Coachmen RV (Clipper/Viking travel trailers); Forest River Inc. (Palomino travel trailers and fifth-wheels, Rockwood/Roo expandables, Sierra/Sandpiper); Grand Design RV Co. (Solitude); Heartland RV LLC (Big Country/Elk Ridge, Bighorn/Landmark, Cyclone/Road Warrior/Torque, Gateway, North Trail/Wilderness, Prowler, Sundance, Trail Runner/Fairfield); Jayco Inc. (Camping Trailers, Eagle/Eagle Premier/HT, Jay Feather, Jay Flight/Swift/SLX/DST/Bungalow, Pinnacle, White Hawk); Keystone RV Co. (Cougar/X-lite, Hornet/Hideout/Energy, Laredo, Montana/Big Sky/High Country/Mountaineer, Outback/Sydney, Raptor, Sprinter/Copper Canyon); KZRV LP (Sportsmen/Sportsmen Classic, Spree/Spree Escape); Lance Camper Manufacturing Corp. (travel trailers and truck campers); Lifestyle Luxury RV/Bay Hill fifth-wheels; Open Range RV Co. and Prime Time Manufacturing Inc. (Avenger, LaCrosse/Tracer, Crusader/Sanibel).
The 10 motorized RV brands/manufacturers receiving awards are (in alphabetical order): Airstream; Coachmen (Class C’s), Forest River; Jayco (Class A’s and C’s); Leisure Travel Vans/Triple E; Newmar Corp.; Pleasure-Way Industries Ltd.; Tiffin Motorhomes Inc.; Thor Motor Coach and Winnebago/Itasca.
When rating their brands/manufacturers, RVDA asks dealers to express, confidentially, their level of satisfaction on eight core issues:
• Sales support
• Sales territory
• Vehicle design
• Vehicle reliability/quality
• Competitive price/value
• Parts support
• Dealership warranty support
• Overall dealer communications
The 20th Annual DSI survey was conducted between April and July 2013. RVDA reported that 469 dealers responded to the DSI this year and provided 2,501 brand ratings, an average of more than five per dealer. A summary of the DSI survey aggregate results will appear in the November issue of RV Executive Today.
The Recreation Vehicle Dealers Association (RVDA) presented Wakarusa, Ind.-based Prime Time Manufacturing Inc. with the Quality Circle Award for the third straight year in a ceremony kicking off the 2012 National RV Trade show in Louisville, Ky., according to a press release. Four Prime Time brands – Crusader, LaCrosse, Sanibel, and Tracer – were recognized for scoring 80% or above in overall dealer satisfaction as measured by RVDA’s Dealer Satisfaction Index (DSI) survey. “Earning the Quality Circle Award is a tremendous honor for our team here at Prime Time Manufacturing,” said Jeff Rank, president of the Forest River Inc. subsidiary, who appears in the photo (center) with the company’s management team. “We have over 350 employees that are 100% focused on providing industry-leading product, sales support, and customer service to our dealers and retail consumers. Their hard work and commitment is evident each and every day as we deliver a fantastic ownership experience to thousands of Prime Time customers. We sincerely thank our valued dealer-partners for honoring us with this prestigious award.” The DSI survey, which determines the Quality Circle Award winners, rates manufacturers’ performance in eight core areas: vehicle reliability/quality, parts support, dealership warranty support, vehicle design, sales support, sales territory, competitive price/value, and overall dealer communications.
KZRV LP will be presented with its 12th Quality Circle Award in 13 years during Recreational Vehicle Dealers Association’s (RVDA) reception Nov. 26, just prior to the National RV Trade Show in Louisville, Ky. The awards ceremony is slated for 5 p.m. at the Louisville Crowne Plaza Hotel’s Coronet Ballroom.
KZRV won the RVDA’s Dealer Satisfaction Index (DSI) survey award for its Durango, Sportsmen, Sportsmen Classic, Spree and Spree Escape brands of travel trailers, fifth-wheels and toy haulers. The survey rates manufacturers’ performance in product reliability and quality, parts support, dealership warranty support, product design, sales support and territory, competitive price and value and overall dealer communications.
“I believe the DSI is a tool to help improve communication and the overall relationship with our dealer partners,” said Andy Baer, KZRV vice president of sales. “The survey measures dealer attitudes in key policy, product and procedure areas that dealers say are the most important elements in their business.
“The survey provides us with an annual benchmark that shows how our dealer partners perceive the company and our products. We’ve always enjoyed taking good care of our dealers. They are the crucial conduit between us and the customers. We have a top-notch dealer body, so it’s very meaningful that they rated us so highly that we received the DSI award again this year.”
Colon, Mich.-based Palomino RV, a division of Forest River Inc., has earned the Quality Circle Award from the Recreation Vehicle Dealers Association (RVDA) for the second time in three years.
According to the company, the award is based on RVDA’s annual Dealer Satisfaction Index survey, which manufactures performance in eight specific areas, including vehicle reliability/quality, parts and support, dealership warranty support, vehicle design, sales support, sales territory and competitive price/value and overall dealer communications.
Palomino RV, along with the other recipients, will be recognized on Oct. 5 as part of the RV Dealers International Convention/Expo at the Rio All-Suite Hotel Casino in Las Vegas. The presentations will be made at the Celebrate Excellence: All-Industry Gala event.
Palomino RV manufactures the Sabre, Puma and Palomino Ultra Lite brands of towable RVs at two locations in Indiana and Michigan.
La Grande, Ore.-based Northwood Manufacturing Inc. attributes the company’s “commitment to quality” as being integral in its recent naming as a Quality Circle Award recipient. Inclusion for the award was based on results from the Recreation Vehicle Dealers Association’s (RVDA) annual Dealer Satisfaction Index (DSI).
“Receiving the Quality Circle Award is an accomplishment we take great pride in,” said Northwood CEO Jim Jones. “It is very gratifying to be acknowledged by our dealers for our commitment to quality. We continually strive to build RVs that will withstand the rugged Northwest terrain and climate while at the same time serve as our customer’s comfortable and secure home away from home.”
Northwood, along with the other recipients, will be recognized on Oct. 5 as part of the RV Dealers International Convention/Expo at the Rio All-Suite Hotel Casino in Las Vegas. Jones will be on hand to accept the award during the presentations held as part of the Celebrate Excellence: All-Industry Gala.
Northwood Manufacturing is a towable manufacturer in the Pacific Northwest and Western Canada. Northwood produces several brands including Nash, Arctic Fox, Arctic Fox truck campers and Desert Fox toy haulers. In addition, Northwood has launched new brands: Snow River, a step-up travel trailer and fifth-wheel line; Fox Mountain, a mid-profile fifth-wheel line; and Wolf Creek, a value oriented truck camper. You can contact Northwood Manufacturing via the following: toll free, 800-Ron-Nash (800-766-6274); firstname.lastname@example.org; or visit the website at www.northwoodmfg.com/.
Based upon dealer responses to the 18th Annual Dealer Satisfaction Index (DSI) survey, Oregon-based towables manufacturer Northwood/Outdoors RV will receive a Quality Circle Award.
Northwood/Outdoors RV was inadvertently left out of the news release identifying this year’s Quality Circle Award recipients. The Recreation Vehicle Dealers Association (RVDA) regrets the error.
Northwood/Outdoors RV and the other Quality Circle Award recipients will be recognized during Celebrate Excellence: All-Industry Gala on Oct. 5 as part of the RV Dealers International Convention/Expo at the Rio All-Suite Hotel Casino in Las Vegas.
Lance Camper Manufacturing Corp., the leading U.S. manufacturer of truck camper and travel trailers, has been awarded its 10th Quality Circle Award based on the 18th Annual Dealer Satisfaction Index (DSI) survey.
According to a press press release, this year marks the first time that includes the company’s new line of ultra-lightweight travel trailers.
“Dealers believe the DSI is a tool to help improve communication and the overall relationships with their manufacturers,” said Mike Molino, president of the Recreation Vehicle Dealers Association (RVDA). “The survey measures dealer attitudes in key policy, product, and procedure areas that dealers say are the most important elements in their business partnerships with manufacturers,”
“We’re pleased to be acknowledged again,” says Jack Cole, president of Lancaster, Calif.-based Lance Campers. “And this award is especially meaningful given the inclusion of our new line of travel trailers.”
The Recreation Vehicle Dealers Association (RVDA) presented its 16th annual Quality Circle Awards to eight RV manufacturers on Monday (Nov. 30) on the eve of the 47th Annual National RV Trade Show in Louisville, Ky.
As announced earlier, the towable RV brands/manufacturers receiving awards were (in alphabetical order): Forest River Inc., Jayco Inc., Keystone RV Co., KZ RV LP, Open Range RV and Palomino RV.
The three motorized RV brands/manufacturers receiving awards are (in alphabetical order): Jayco Inc., Tiffin Motor Homes Inc. and Winnebago Industries Inc.
The results of the 16th annual survey reflect more than 1,600 individual brand evaluations from 322 dealers, according to a news release. The builders received overall ratings of 80% or higher.
RVDA Chairman Debbie Brunoforte of Little Dealer, Little Prices in Mesa, Ariz., and Mike Molino, RVDA president, presented the awards.
Here are excerpts of Brunoforte’s comments preceding the awards presentation:
“There is no doubt that this is a challenging time for all of us in the RV business. Fortunately, there are signs that 2010 will be a better year . . . and we can set aside some of the doom and gloom from the past two years. I think most of you agree that the future is looking better than it did when we got together a year ago. In the past, this industry has rebounded faster than the overall economy. Let’s do all we can to make that pattern repeat itself. I love the RV business . . .
“Today, we have some short, but very important presentations to make . . . and then we can all get back to networking with our industry partners and fellow members. For the 16th consecutive year, RVDA asked dealers to express their level of satisfaction with their manufacturers, confidentially, through the Dealer Satisfaction Index – or DSI survey. The DSI is a tool to help improve dealer-manufacturer relations by identifying how dealers perceive the strengths and weaknesses of their brands and manufacturers. The DSI is not a scientific study — it measures our dealer attitudes toward our manufacturers’ products, policies, and procedures.”
Winnebago Industries Inc. received the coveted Quality Circle Award a record 14th straight year, the company noted today (Nov. 6) in a news release.
The honor, bestowed by the Recreation Vehicle Dealers Association (RVDA), was announced earlier this week. The Forest City, Iowa-based motorhome builder is the only RV company to receive the award every year since its inception in 1996. Winnebago’s Itasca brand received honorable mention. These awards are scheduled to be presented at a ceremony on Nov. 30, the day before the start of the 47th Annual National RV Trade Show in Louisville, Ky.
“It is a tremendous honor for us to receive the Quality Circle Award again this year,” said Bob Olson, Winnebago chairman, CEO and president. “To have earned this award since 1995, an accomplishment no other motorhome or travel trailer manufacturer in the industry has been able to attain, is a real tribute to the hard work and diligence of our employees who are dedicated to building high quality products, while providing first-class programs and services to our dealer partners.”
The Winnebago and Itasca brands were both recognized for scoring 80% or above in overall dealer satisfaction as measured in the Dealer Satisfaction Index (DSI) survey conducted by RVDA. The Itasca brand, however, received fewer than the necessary 15 dealer responses needed to receive the full award status, instead, receiving honorable mention.
The DSI survey, which determines the Quality Circle Award winners, rates manufacturers’ performance in eight core areas: sales support, sales territory, vehicle design, vehicle reliability/quality, competitive price/value, parts support, dealership warranty support and overall dealer communications.
“Our dealer partners are our first-line customers, and as such, it is imperative we understand all their needs,” said Olson. “We believe the DSI survey to be an extremely vital tool for the measurement of the quality of our products, our sales and service programs and our manufacturing processes, providing us with an important point of reference as to how our dealer partners perceive the quality of Winnebago Industries’ products and services. We are truly honored by the continued confidence shown by our Winnebago and Itasca dealer partners in Winnebago Industries and wish to thank them for this prestigious award.
“We would also like to thank our employees for their diligence in ensuring that every Winnebago Industries motorhome, program and service provided is of the highest quality. We are off to a great start with innovative new 2010 Winnebago Industries products and will continue to strive to have the most innovative and highest quality products, services and support for both our dealer partners and retail customers.”
The Recreation Vehicle Dealers Association (RVDA) will honor 18 RV brands built by eight manufacturers with its Quality Circle Award just prior to the opening of the National RV Trade Show in Louisville, Ky., on Nov. 30.
These brands/manufacturers received at least 15 dealer responses and scored 80% or above in overall dealer satisfaction in the association’s 16th Annual Dealer Satisfaction Index (DSI) survey, according to a news release.
“Dealers believe the DSI is a tool to help improve communication and the overall relationship with their manufacturers,” said Debbie Brunoforte, RVDA chairman of the board. “The survey measures dealer attitudes in key policy, product, and procedure areas that dealers say are the most important elements in their business partnerships with manufacturers.”
The towable RV brands/manufacturers receiving awards are (in alphabetical order):
- Forest River Inc.– Rockwood/Roo & Rockwood folding camping trailers.
- Jayco Inc. –Designer, Eagle, Jay Feather, Jay Flight, folding camping trailers and SUTs.
- Keystone RV Co. –Fuzion/Passport/Springdale; Montana/Cougar; and Sprinter/Bullet/Outback.
- KZRV LP –Coyote/Spree, Inferno/MXT and Sportsmen.
- Open Range.
- Palomino travel trailers and fifth-wheels.
The three motorized RV brands/manufacturers receiving awards are (in alphabetical order):
- Tiffin Motor Homes Inc.
- Winnebago Industries Inc.
Additionally, two manufacturers of two towable brands, and one motorized brand received DSI Honorable Mention awards for receiving scores of 80% or above in overall dealer satisfaction from 10 to 14 responding dealers. They are (in alphabetical order): Airstream Inc. and EverGreen Recreational Vehicles in the towable category and Itasca in the motorized category.
When rating their brands/manufacturers, RVDA asks dealers to express, confidentially, their level of satisfaction on eight core issues:
- Sales support
- Sales territory
- Vehicle design
- Vehicle reliability/quality
- Competitive price/value
- Parts support
- Dealership warranty support
- Overall dealer communications
The 16th Annual DSI survey was conducted between August and October. Three hundred and twenty-two (322) dealers responded to the DSI this year, and provided 1,644 brand ratings, an average of almost five per dealer.
Tiffin Motor Homes Inc. has weathered the rocky market conditions well, positioning Tiffin as an even stronger competitor among the remaining top Class A manufacturers.
“Tiffin Motor Homes will not be the same company coming out of the economic downturn as it was a year ago,” said General Manager Tim Tiffin in a press release. “We have taken advantage of the market picture and continued to pay very close attention to our customers. You will see more dynamic product development, even closer working relationships with our dealers and an unrivaled commitment to customer service.”
With adjustments for some former options that are now standard features, Tiffin’s MSRPs remain at 2009 model levels.
Tiffin received one of only four coveted Quality Circle Awards presented by the Recreational Vehicle Dealers Association (RVDA) to Class A manufacturers in 2008 for design, reliability, quality, value and competitive price.
Tiffin has earned the Quality Circle Award 10 of the 13 years it has been presented by the RVDA in connection with its Dealer Satisfaction Index. The 2008 survey included 2,547 brand ratings from 468 dealers.
In addition to the consumer-related categories of the survey, Tiffin also was recognized with the Quality Circle Award for exemplary warranty, parts, sales and communications support to dealerships.