La Grande, Ore.-based Outdoors RV Manufacturing announced today (June 17) that Rancho RV is the newest dealer partner to sign on to carry the manufacturer’s brands in California.
“The latest dealer addition of Rancho RV to our dealer network allows us to enter one of the strongest markets in central California,” Jim Croxton, general manager of Outdoors RV, said in a press release.
James Foreman, owner of Livermore RV and Rancho RV, stated, “Outdoors RV has been a major component in our growth within the new travel trailer market for Livermore and now in Rancho RV. It has been a pleasure working with Outdoors RV. Their products fit our customer needs and they have always backed their products.”
Both locations are carrying all of the Outdoors RV brands, including Back Country, Creek Side, Timber Ridge and Wind River.
Outdoors RV started expanding in the Northwest and Canada at the end of 2010 and with the introduction of new models for 2012, the company began to expand further south, according to Croxton.
“We are excited to have this strong partner join our dealer network as we continue to expand and grow in the central California market, which is historically one of the strongest recreational vehicle markets in the west,” he said.
Outdoors RV said that the next focus will be further south, growing business in the Southern California market. Croxton noted that the company will continue to “follow our marketing strategy of allowing each dealer large trade areas and then providing exceptional sales training and support as well as providing current products across several price points that meet what today’s customers are looking for at all levels in towable products.”