UFC Legend Randy Couture will have the support of The Western RV Group of Companies behind him on Saturday (April 30) when he takes on Lyoto Machida at the most anticipated MMA event of the year, UFC 129.
“We’re very excited to partner with the legend, and multiple UFC Champion, Randy Couture. He is an example of true class in MMA fighting and combat sports,” said Bruce Urban, owner of Western RV Country, based in Airdrie, Alberta.
Randy Couture will sport the Western RV Country logo on his fight shorts in what could be the last official MMA fight of his legendary career in front of a sold out crowd of 55,000 fans at the Rogers Center in Toronto.
Couture and Urban have a long-standing relationship and earlier this month Western RV, along with the Edmonton Rush Lacrosse Club, unveiled the first ever UFC-themed Monster Truck “Extreme Couture.”
“The Extreme Couture Monster Truck is probably the coolest Monster Truck in the world and will be a huge fan favorite everywhere it goes. This truck is synonymous of Randy, it’s the ultimate combination of tough and cool,” Urban said.
The truck will be on display at high profile events all throughout North America. The Capital Ex Monster Truck Show will be taking over Rexall Place July 27-29 and will mark the official unveiling of the Extreme Couture Truck. The three-day, five-show event is expected to draw over 35,000 spectators.
Western RV Country of Canada’s commitment to quality and company philosophy of putting their customers first has made Western RV Country one of the largest RV dealers in Alberta. Western RV Country has won the consumer choice award for nine years in a row. Western RV strives to create a low-pressure, family-geared environment for their customers.
Canadian RV dealer and professional lacrosse team owner Bruce Urban has hired Ultimate Fighting Championship fighter Randy “The Natural” Couture to represent his dealership and team in industry promotions.
Urban, who owns a string of seven dealerships in Alberta and recently opened his first U.S. dealership, in Riverside, Calif., said Couture is an outdoorsman and camper and will be a key factor in his upcoming sales campaign.
“Even an ultimate fighter can be an RVer and camper,” said Urban. “That is the theme I’ll be developing.”
Urban entered the RV business as a salesman in 1985 and opened his first used sales lot in Calgary, Alberta, in 1991.
Today, he owns three dealerships under the Western RV Country banner, two under the Field of RV Dreams name, one under the All Star RV name and the new one in Riverside called Amerian All Star RV. He plans to open additional RV dealerships in the U.S. The major brands he carries are Jayco Inc., Forest River Inc. and Pacific Coachworks.
His lacrosse team, the Edmonton Rush, is one of three indoor professional lacrosse teams based in Canada and competes with teams from the U.S.
The Rush, Couture and his Xtreme Couture chain of gyms have struck a sponsorship deal that will see the Rush wear Xtreme Couture logos on their game shorts, while Couture sports the Rush logo on his fight shorts.
Couture will also make an appearance at a 2010 Rush game.
“I see a tremendous tie-in between the fans of the Rush and the fans of MMA (mixed martial artist) and there is no better fighter in the world to be associated with than Randy Couture,” Urban said in a statement. “His intensity, will to win, skill, and aggression are the qualities I want from our players, and it is also a great opportunity for the Rush to co-brand with such a world-renowned name as Randy Couture and Xtreme Couture.”
Rush captain Chris McElroy and teammate Brodie Merrill are to start training at Xtreme Couture in Las Vegas this week. Rush veterans Jimmy Quinlan and Ryan McNish will head to Vegas next week.
Couture, 46, is set to fight fellow Hall of Famer Mark “The Hammer” Coleman on Feb. 6.