Shipments to retailers of all RVs products were reported at 24,995 units in the August survey of manufacturers, 2.2% greater than the same month a year ago, the Recreation Vehicle Industry Association (RVIA) reported Monday (Sept. 30).
Although towables were off a marginal 1.4% from August of 2012, motorhomes more than made up the difference finishing ahead of this month last year by 34.5% — for the best August total since 2007, nearly 50% greater than August of 2008.
Year to date, RV shipments have reached 226,125 units through August and represent an annualized pace of more than 310,000 units. All RV product categories except folding camping trailers have improved this year, with conventional travel trailers growing by the most units and Class C motorhomes tallying the largest percentage gain.
In a nutshell, U.S. RV manufacturers through August shipped:
• .3% more travel trailers for the month and 11.4% more than 2013 for the first eight months for a year-to-date total of 140,318 units.
• 3.9% fewer fifth-wheels for August, a 6.6% YTD gain for a total of 49,242 units.
• 9.1% fewer folding camping trailers than 2012 for the month and 3.3% fewer YTD for the year. Total: 8,475 units.
• 23.5% fewer truck campers for the month, up 1% YTD to 2,466 units.
• 31.7% more Class A motorhomes in August for a YTD gain of 33% to 12,399 units.
• .6% fewer Class B van campers for August, resulting in a 2.2% YTD gain on total shipments of 1,453 units.
• 45% more Class C motorhomes in August, leading to a 42.8% YTD improvement over 2012 on shipments of 11,772 units.
The Recreation Vehicle Industry Association (RVIA) is now working with producers of HGTV’s annual RV special, which has premiered on New Year’s Day for the past 13 years, for the 2014 edition of the program, which has been the cable networks highest rated special for the past several years.
According to the RVIA, filming will take place at America’s Largest RV Show in Hershey, Pa., show in early September. RV manufacturers are being asked to forward information about new models, features, innovations or accessories that their company will have on display at the event to RVIA’s director of media relations at firstname.lastname@example.org or by calling him at (703) 620-6003, ext. 304.
While RVIA cannot guarantee your product will be featured, RVIA would like to be sure producers are aware of the newest, most innovative and interesting products our industry is making.
The Recreation Vehicle Industry Association (RVIA) has published the 2012 Survey of Lenders’ Experiences, a publication detailing the results of the association’s annual nationwide survey of financial institutions concerning their RV lending portfolios.
The report provides an in-depth look at key data from both the Wholesale and Retail Indirect RV lending markets and illustrates why RV loans continue to be an attractive product for financial institutions to include in their portfolios, according to a news release.
With the RV market strengthening and the dollar volume for RV lending also on the rise, the information shows that RV financing continues to be a profitable market for banks, especially when considering the delinquency rate for RV loans continues to be among the lowest of other consumer loans tracked by the American Bank Association.
In documenting the stability and potential profitability of RV loans, the 2012 Survey of Lenders’ Experiences is a helpful tool for industry members to use educating banks and financial institutions about the RV lending market.
RVIA has mailed complimentary copies of the publication to dealer, manufacturer and finance contacts. Copies are available for purchase in the Publications store on www.rvia.org.
The 2012 Survey of Lenders’ Experiences concentrated on the largest lenders in the Wholesale and Retail Indirect markets that together constitute approximately 80% of national lending activity.
The research was conducted by Robert Hitlin Research Associates under the direction of RVIA’s Financial Services Committee, chaired by Bob Parish of GE Capital.
Recreation Vehicle Industry Association (RVIA) members began voting for board members Monday (Aug. 5), selecting eight representatives from a field of 13 candidates.
According to a press release, the RVIA board holds the highest level of authority in the association’s organizational structure.
Official representatives from RVIA member companies will be able to cast their votes electronically through Aug. 28. Those elected to serve on the board will begin their three-year terms on Oct. 1.
Four candidates are in the running for three supplier seats, including Adam Dexter, president and CEO, Dexter Axle Co.; Jason Lippert, CEO, Drew Industries Inc./Lippert Components Inc.; Martin Street, president and CEO, Stag-Parkway Inc.; and B.J. Thompson, president, B.J. Thompson Associates Inc.
Two manufacturer seats are in contention this year. The four candidates are Jack Cole, president and CEO, Lance Camper Manufacturing Corp.; Ned Collins, CEO, Columbia Northwest/Aliner; Bob Martin, CEO, Thor Industries Inc.; Matt Miller, president, Newmar Corp.
The four candidates vying for two at-large seats are Robert Grant, business development specialist, ADP Lightspeed; Bob Harbin, president and CEO, Freightliner Custom Chassis Corp.; Paul Hughes, director of RV and specialty vehicle markets, Velvac; and Bob Parish, vice president, GE Capital.
Dick Grymonprez, director of park model sales, Champion/Athens Park Homes, is running unopposed for the park model RV seat.
The field of candidates was selected by RVIA’s Nominating Committee, which is chaired by Jeff Rutherford of Airxcel and includes Andy Baer, KZRV LP; Gregg Fore, Dicor Corp.; and Jim Sheldon, Monaco RV.
Recreation Vehicle Industry Association (RVIA) Vice President of International Business and General Counsel Craig Kirby has been appointed to the Industry Trade Advisory Committee (ITAC) on Consumer Goods. According to a press release, the ITAC is an arm of the International Trade Administration, a government agency devoted to strengthening U.S. industries through trade, investments and support for the National Export Initiative.
Kirby will represent the recreational vehicle industry as part of a committee dedicated to promoting U.S. trade and exports. The committee itself provides nonpartisan industry input toward positions on trade agreements. It supports the administration through detailed policy and technical advice, information and recommendations regarding trade barriers, negotiation of trade agreements and implementation of existing trade agreements affecting industry sectors.
The ITAC meets approximately six times per year in Washington, D.C. Committee members, all of whom come from the private sector, serve in a representative capacity presenting the views and interests of their respective industry sectors.
With the RV industry becoming more global in nature, RVIA has increased efforts to assist members interested in exploring opportunities in emerging markets such as China, Japan, Russia and Brazil. The association recently entered into a partnership with the U.S. Commercial Service to create a formalized program that allows members greater access to international trade resources offered by the federal government. Interested RV industry members can visit www.export.gov/rvia to learn more about how this program can benefit their efforts.
“It is an honor to be selected to serve on the ITAC as a representative of the RV industry,” said Kirby. “The growing interest in RV travel and camping throughout the world offers a tremendous opportunity for our manufacturer and component parts suppliers to expand into new markets, helping them grow their businesses during the economic recovery.”
The Recreation Vehicle Industry Association’s (RVIA) Nominating Committee has selected 13 candidates who will be running for eight seats on the organization’s board during the association elections taking place in August.
Three supplier seats with three-year terms are open on the board with four candidates running for the positions. They are Adam Dexter, president, Dexter Axle Co.; Jason Lippert, CEO, Drew Industries Inc.; Martin Street, president and CEO, Stag-Parkway Inc.; and B.J. Thompson, president, B.J. Thompson Associates Inc.
Two manufacturer seats, both with three-year terms, are in contention this year. The four candidates are Jack Cole, president, Lance Camper Manufacturing Corp.; Ned Collins, CEO, Columbia Northwest/Aliner Inc.; Bob Martin president, CEO and COO, Thor Industries Inc.; Matt Miller, president, Newmar Corp.
Four candidates will run for two at-large seats with a three-year term. They are Robert Grant, business development specialist, ADP Lightspeed; Bob Harbin, president, Freightliner Custom Chassis Corp.; Paul Hughes, national OEM sales manager, Velvac; and Bob Parish, vice president, manufacturer relations, GE Capital.
Dick Grymonprez, director of park model sales, Champion/Athens Park Homes, is running unopposed for the park model RV seat with a three-year term.
The official representatives from RVIA member companies will elect candidates in each category to serve on the board for the term beginning Oct. 1. The elections will take place electronically through August.
RVIA’s Nominating Committee is chaired by Jeff Rutherford of Airxcel and includes Andy Baer, KZRV LP; Gregg Fore, Dicor Corp.; and Jim Sheldon, Monaco RV.
RVIA enjoyed its largest turnout ever for its 12th Capitol Hill Advocacy Day with 37 association members taking part in meetings with 83 different congressional offices at this year’s event held June 5 in Washington, D.C, in conjunction with Committee Week.
During meetings with 44 House and 39 Senate offices, RV industry members were able to raise awareness of the RV industry at the federal level and discuss several key issues. Meeting topics included the strong recovery of the RV market, the renewal of the Generalized System of Preferences (GSP) trade agreement, and the importance of preserving the second home mortgage deduction eligibility for RVs.
“Our members enjoyed a very productive day on the Hill meeting with legislators and their staff to educate them on the RV industry’s positions on key issues,” said Mike Ochs, director of government affairs, who organized the event. “This is an event that our members really enjoy. At the end of the day they are energized and excited about the work they have done to help promote the RV industry at the federal level.”
“The opportunity to meet face-to-face with our elected officials and develop a relationship is invaluable,” said John Draheim, president and CEO of Fleetwood RV Inc. “It is tremendous to engage in meaningful conversations that lead to a better understanding and appreciation of the issues facing the RV industry.”
Advocacy Day has played a valuable role in helping RVIA secure key legislative victories in recent years, including exempting RV awnings from commercial width regulations; having EPA adopt the CARB wood products standard for formaldehyde emission levels; including RV retail and wholesale loans in the Term-Asset Backed Securities Loan Facility; and having tax breaks for motorhome purchases included in the 2009 American Recovery and Reinvestment Act.
Members of the Recreation Vehicle Industry Association (RVIA) Public Relations Committee were informed of the hiring of another consultant to promote the RV industry among national trade publications during RVIA Committee Week June 2-6 at the Mayflower Renaissance Hotel in Washington D.C.
James A. Boyle of Boyle Public Affairs, McClean, Va., has joined Diane McNamara of Fire it Up, PR, Boston, under contract to generate publicity for the RV industry. McNamara has already been promoting the RV lifestyle in consumer periodicals.
Both have stepped up to help fill the void left by the untimely March 2 passing of Jon Tancredi, 46, who served RVIA for 20 years as a PR professional with Barton Gilanelli & Associates and more recently as president of Tancredi Public Relations.
The committee also recommended approval of partnership packages with ESPN, CBS Sports and Sports Illustrated to promote RV tailgating at upcoming NCAA and NFL football games along with other sporting events.
The tie-in to sports is a natural connection for promoting the RV lifestyle, said committee Chairman B.J. Thompson of BJ Thompson Associates, Elkhart, Ind. ”Tailgating with an RV enhances a person’s interest when they attend sporting events,” Thompson said.
Thompson reported that the RV industry has received a large amount of attention from national media outlets including NBC, ABC, Fox and CNN in addition to exposure in Sunset and Midwest Living magazines, USA Today and the Wall Street Journal.
”Because of recent strong consumer demand for RVs, we’ve had quite a bit of interest from the national media,” Thompson told RVBUSINESS.com.
Additionally, the PR Committee asked the RVIA staff to coordinate an updated vacation cost comparison by San Francisco-based PFK Consulting LLC, the most recent of which was conducted three years ago.
The committee also heard that RVIA’s most recent Campfire Canvas of about 400 RV owners found that 71% intend to use their RVs more through the summer months than they did last year and that 78% cited outdoor activities as the reason they intend to use their RVs.
”Those are pretty good numbers,” Thompson said. ”Rather than us speaking in general terms about how great RVing is, we can go to the media with specific information.”
The Campfire Canvas is a biannual survey conducted by Internet-based Cvent, McLean, Va.
The committee also recommended that Brad and Amy Herzog continue to be RVIA’s traveling spokespersons for the 14th year.
The programs recommended for approval by the committee are pending until final approval by the RVIA Executive Committee at its August budget meeting and the RVIA board at its annual meeting in September.
U.S. park model builders played a central role during the Recreation Vehicle Industry Association’s (RVIA) Annual Committee Week, held June 2-6 at the historic Mayflower Renaissance Hotel in Washington D.C. – more so than they have in years.
In an era when camping is trending in some cases toward more long-term stays involving an array of destination-style vehicles and camping cabins, RVIA has been focusing a lot of attention on park trailer builders who last year agreed to rejoin RVIA after an absence of 18 years and shelve their existing trade group, the Recreational Park Trailer Industry Association (RPTIA).
And it quickly became evident that park trailer companies are comfortable with their new association ties during Committee Week, where RVIA’s board of directors endorsed committee recommendations to change the name of the association’s “Destination Camping Committee” to the “Seasonal Camping Committee” to better reflect common use of those terms among RV park operators and the camping public.
RVIA, for public relations and marketing purposes, will now refer to these types of units as “Park Model RV’s” while using either of the terms “Recreational Park Trailers” or “Park Model RV’s” for regulatory and standards purposes. Behind the new nomenclature is a desire on the part of park model builders, the national trade association and many campground operators to accentuate their status as recreation vehicles that are essentially mobile and distinct from housing whenever such questions might arise among consumers, zoning boards and taxing bodies in the future.
“Really, it’s a rebranding effort,” reports Park Model RV Committee Chairman John Soard, general manager of Fairmont Park Models, a division of Nappanee, Ind.-based Fairmont Homes Inc. “We for a long time in the park model business have just wanted to be affiliated more closely with what HUD (the U.S. Department of Housing and Urban Development) calls us, which is an RV, and we’ve just never had the word ‘RV’ in the actual name of the product. We wanted to have that name – RV – in there, and we are now ‘Park Model RV’s.’”
Soard is pleased with the RVIA staff support his company and the other 23 park trailer manufacturers who have joined RVIA since last year have been receiving in a number of ways — from seals to marketing to shipment reports — under the watch of Matt Wald, executive director of park model RV’s for RVIA.
“Those items are all important,” said Soard. “You have government affairs working hard to get a list of the code states and what their issues are and how to define park models. That was huge, and so was getting accurate shipping data. That’s a big deal, and we were very pleased with how that came about. Getting us RV seals was very helpful. Then, there’s the Show Committee integrating us back into the Louisville Show. That was a big deal for us as well.
“Again,” he added, “all of this took staff’s time and effort to get things done for us. These are all things that we all, as a committee, wanted to be addressed, and they were handled very professionally. All things considered, the recognition within RVIA of the seasonal camping market and how big it is, that was a big deal to us. I’d say, overall, it’s been an incredible first year with RVIA, and I’m very pleased with how smoothly the transition has been going.”
Seasonal Camping Committee member Tim Gage, vice president over park models and cabins for Phoenix-based RV and manufactured home builder Cavco Industries Inc., agrees with Soard’s assessment.
“I think that the direction we’re headed in is going to be definitely positive for our segment of the RV industry,” says Gage, whose company in June introduced a new parkmodels.com website. “And I like the new branding, so to speak, as a ‘Park Model RV.’ That’s really what we are. I think that things have gone well.”
Gage appreciates the “phenomenal support” of Wald, who told WCM that standards inspections were the most pressing priority over the past year in integrating these new companies, which together account for about 3,000 units a year — a fairly small number vs. the RV industry’s estimated total wholesale shipment numbers of 310,000 for 2013. In fact, Wald says the need for consistent and professional standards inspections was one of the main reasons the park model sector wanted to rejoin RVIA in the first place after exiting in 1994.
“Everybody (park trailer builders) was very nervous about how that was going to go,” said Wald. “They had 20 years of experience with third-party inspectors who took a very different approach to the inspection than our inspectors do. Ultimately, the (RVIA) inspectors have found a very high degree of conformance with ANSI 119.5 (the park model standard) among the OEMS.”
The Recreation Vehicle Industry Association (RVIA) board wrapped up Committee Week, held June 2-6 at the Mayflower Renaissance Hotel in Washington, D.C., by approving a host of committee recommendations at their meeting on Thursday.
In addition, RVIA named two new members to its board. Mike Farmer, vice president of sales and marketing for Carefree of Colorado, will fulfill the term of the company seat being vacated by Jeff Rutherford, who is leaving Carefree of Colorado to join Airxcel. Jim Hammill, president of Roadtrek Motorhomes, will assume that company’s seat which had been filled by Jeff Hanemaayer who is resigning.
In the area of industry education, the board gave approval to a new pilot program designed to help increase awareness of and participation in industry technician training and certification programs. Kicking off in July, the six-month pilot effort will utilize in-field representatives visiting RV dealerships in the northwest (Idaho, Oregon and Washington) and south central (Louisiana and Texas) United States to test the new approach. The effectiveness of the pilot program will be reviewed at the end of the six-month period.
The field reps will work to establish relationships with service managers and technicians to identify those involved in service areas at the dealership and gather contact information. They will also examine what service training has been received at the dealership and what training may be needed. If training in a specific area is needed, the field rep would work to facilitate making that training available to the dealership and others within the region.
In other actions, the RVIA Board approved:
• Using the term “park model RVs” for public relations and marketing purposes while using either of the terms “recreational park trailers” or “park model RVs” for regulatory and standards purposes.
• Adopting the 2014 editions of the NFPA 1192, NFPA 70 (NEC) and ANSI 12V Standard effective May 1, 2014, with a mandatory enforcement date of Sept. 1, 2014.
• Investigating the feasibility of participating in the development of a global RV standard (ISO) to identify the potential benefits of such an endeavor.
• Adding Class B motorhomes to the “Retail Sales Activity” (12-month Rate of Change) section of the Monthly Marketing Report beginning with the July report.
• Raising the spare/demo unit fee at the California RV Show from $300 to $400 for 2013.
• Increasing the registration fees at the show for nonexhibiting attendees from $60 to $100 for members and from $120 to $200 for non-members for 2013.
The RVIA board actions were the result of recommendations from many of the association’s standing committees that met from June 2-4. Programs with specific budgets for FY2014 are pending until final approval by the RVIA Executive Committee at its August budget meeting and the RVIA Board at its September meeting.