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Baird Forsees 10%-15% 2010 Towable Growth

October 19, 2010 by · Leave a Comment 

Baird logoEditor’s Note: Robert W. Baird & Co. issued a client newsletter after this week’s release of the August towable sales figures by Statistical Surveys Inc. (SSI). Excerpts from the Baird Newsletter follow.

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U.S. towable registrations increased 11% in August. Dealer sales of towable units increased for the sixth consecutive month in August. Total U.S. towable retail increased 11% (travel trailers up 11%; fifth-wheels up 11%) compared to an 8% drop in motorhomes. Looking to the remainder of 2010, we expect approximately 10-15% retail growth in towables, with Thor taking share.

Summary

Towable retail up 11%. Towable demand improved in August. Travel trailer registrations grew 11% while fifth-wheel demand also increased 11%. Towable sales outpaced motorhome sales which fell 8% in August.

Leaders gaining share. Thor continues to take share with retail registrations up 16% in the month. We also note that Heartland RV (No.4 market share and recently acquired by Thor [THO-$31.52-Outperform]) saw registrations increase 41%. Altogether the top five manufacturers have seen retail grow 20% YTD versus 8% YTD industry growth.

Inventory. Dealers have increased towable inventory in 2010 as towable shipments have exceeded retail sales. We believe that dealer inventory is fairly balanced at current levels and future shipments should track in line with retail demand.

Retail SAAR. We calculate a seasonally adjusted rate of retail (SAAR) registrations. The SAAR of towable demand increased to 159.K units in August from 153.6K units in July.

Recent news. Winnebago (WGO-$9.74-Outperform) indicated today (Oct. 18) that it is looking to acquire SunnyBrook RV, the No. 13 player in towables with 1% share.

To subscribe to this or other Baird publications, contact Craig R. Kennison, CFA, at ckennison@rwbaird.com or (414) 765-3870.

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Manheim Specialty Auctions Eyes RV Industry

October 7, 2010 by · Leave a Comment 

Manheim_Specialty_Logo_ColorManheim Specialty Auctions will host “Auction Essentials” seminars at multiple tradeshows this fall. The first seminar was presented this week at the Recreation Vehicle Dealers Association’s 2010 RV Dealers (RVDA) International Convention/Expo in Las Vegas, according to a news release.

“Manheim Specialty Auctions strives to provide as many educational resources as possible for our dealers,” said Karen Braddy, general manager, Manheim Specialty and Heavy Truck & Equipment. “We presented these ‘Auction Essentials’ at a few private workshops in the past, and the feedback from participating Specialty dealers was extremely positive. We felt that tradeshows would be the next logical place for us to offer this and reach even more dealers who may not be using auctions to their fullest potential.”

The first one-hour seminar will be led by Kevin Cooper, Manheim Specialty Auctions’ national boat and RV manager. As the series’ name implies, each seminar covers several topics spanning key “auction essentials.” These span the range from auction terminology and the auction landscape to buying and selling methods – including how to tap into OVE.com, Manheim’s 24/7 online wholesale vehicle marketplace.

“I’d say the ‘Auction Essentials’ seminar is a must-do event for someone who’s never been to an auction, and it’s also a good reminder session for regular attendees to put on their to-do list annually,” said Jay Williams, motorcycle appraiser Rocky Mount Harley-Davidson. Based out of Rocky Mount, N.C., Williams was an attendee of an earlier workshop this past year.

“Even after years of experience, every time I think I know what a vehicle is worth, I go to an auction and realize I don’t. This type of session is a great way to learn the most recent industry trends and changes,” Williams added.

To ensure dealers get the most out of the experience, the seminars cater to a specific type of dealer audience at each tradeshow. Attendees also will take home a few “auction essentials” in the form of an informational packet, an auction handbook and a USB flash drive featuring pertinent presentation materials to reference after the seminar and share with colleagues.

“The ‘Auction Essentials’ seminars are specifically designed to make dealers comfortable with the dynamic trading floor auctions provide,” said Cooper. “We hope this seminar will teach them how engaging in auctions — both in the lane and online — will help increase their profits.”

Manheim Specialty Auctions also plans to present the “Auction Essentials” seminar at the Recreation Vehicle Industry Association’s (RVIA) National RV Trade Show in Louisville, Ky., Nov. 30 to Dec. 2. For more information about Manheim Specialty Auctions, visit www.manheimspecialtyauctions.com.

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Fleetwood Launches 2011 Discovery Class A

September 17, 2010 by · Leave a Comment 

Fleetwood Discovery

Fleetwood Discovery

Fleetwood RV Inc., a leading producer of Class A and Class C recreational vehicles, launched its 2011 Discovery Class A diesel motorhome during the company’s National Dealer Meeting Aug. 24-26 in Fort Wayne, Ind.

The 2011 model year marks the 15th anniversary for the popular diesel brand, which now features two 42-foot tag axle floor plans built on the Liberty Chassis platform, according to a news release.

The 2011 Discovery 42A is a 42-foot two-cabin, mid-ship TV floor plan with a rear bedroom – accessible through the master suite bathroom – which features bunk beds and a 32-inch LCD TV. The Discovery’s 42C model is a 42-foot side-aisle floor plan with a forward-facing “gourmet galley” with a standard residential refrigerator and 3-burner range. These 42-foot tag axle models are built on the latest generation of Liberty Chassis® which features taller basement storage, side-swing luggage doors and a more intuitive service center; as well as one of the best rides in the industry.

“This model year we focused on adding features and innovations to Discovery – including the introduction of our first two-cabin floor plan – that would really raise the bar,” said John Draheim, CEO of Fleetwood RV Inc. “The best part is that we were able to accomplish this goal and still offer it at a great value to our dealers and customers. I think they will be impressed with the host of standard features that we offer at this price point.”

Key standard features on the 2011 Discovery include a 380HP Cummins 8.3L engine, full-body paint, dual dash monitors, Sony® electronics throughout, ceramic tile floor from galley to bedroom, day/night pleated shades by MCD, hardwood cabinet doors/drawers, 84” interior ceiling height, 2000 watt Pure Sine Wave inverter with remote, and 8.0kw Onan Quiet Diesel generator.

The 2011 Discovery is available in five floor plans: a 36-foot quad-slide floor plan (36J), a curb-side, full-wall-slide floor plan with optional bunk beds (40G); a triple-slide, mid-ship TV floor plan (40X); as well as the two 42-foot models described above. Discovery’s 36-foot and 40-foot models are built on the Power Bridge Chassis.

For more information about Fleetwood RV and its full-line of Class A and Class C recreational vehicles, call (800) 322-8216 or visit www.fleetwoodrv.com.

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RV Industry Report Card: Ups and Downs

September 13, 2010 by · Leave a Comment 

The future is a generally positive, albeit a mixed bag for the RV industry, the Goshen (Ind.) News reported today.

A series of recent studies, reports and projections from multiple agencies have cast that future in a hopeful but realistic light.

Industry business indicators from the Recreation Vehicle Industry Association (RVIA) updated at the end of July projected continued growth in shipments. They also suggested recovery would be slower than what occurred following previous recessions, a hypothesis it explained as a lag in sales due to “lingering effects on the ability of consumers to purchase RVs.”

“However, the desire to own RVs is as strong as ever, with basic demand rooted in family values, the enduring appeal of the natural environment, and people’s desire to instill in the next generation their cherished tradition,” the report said.

In fact, RV ownership has reached record levels according to the RVIA, which estimates 8.3 million American households now own an RV. That number is an increase of 16% since 2001 and 64% since 1980.

Camping’s ups, downs

In the results of a study done in partnership with The Coleman Co., The Outdoor Foundation reported both ups and downs in general camping. Those results, titled “Special Report on Camping 2010,” noted that while camping participation increased from 42.4 million in 2008 to 44 million in 2009, the average camper only went camping 13.2 days in the latter year, down from a 14.1 day average in 2008.

According to the report, RV camping dropped from 16.9 million people in 2006 to 16.2 million in 2007, but surged to 17.4 million by 2009.

In comparison, backyard and car camping (defined as camping within a quarter mile of the camper’s vehicle or home) dropped from 35.6 million in 2006 to 31.4 million in 2007, rebounding only to 34.3 million by 2009.

Between 2006 and 2009, RV campers used public campsites for 62.3% of the time, private sites 32.1% of the time, event sites 3.4% of the time and backyard sites 2.2% of the time.

During that three-year span, the median age of all campers 6 years of age and older climbed from 29 to 33. In a heartening trend, 87% of all campers reported they planned to spend more time participating in outdoor activities in 2010.

A slow end to 2010

Another release from the RVIA written by University of Michigan’s Richard Curtin, published in the fall issue of Roadsigns, predicted a hiccup in shipments beginning in the final months of 2010.

Curtin suggested total shipments would reach 239,000 in 2010, slowing in the second half of the year and recovering by the end of 2011, when he estimated shipments would reach 259,600.

That rebounding is the reversal of a declining trend in RV shipments that began after 2006, when 404,600 units were shipped. The following years saw shipment levels drop to 353,400 in 2007, 237,000 in 2008 and only 165,700 in 2009. Total shipments in 2010 had already reached 155,800 by the end of July.

“RV sales face continued challenges from the slowdown in prospects for economic growth,” Curtin said. “Uncertainty about future taxes, depressed home values and tight credit conditions will restrict motorhome sales, and lackluster income growth and high unemployment will limit gains in folding camping trailers and truck camper sales.”

Curtin argued that the industry’s best way forward was not by downsizing, but rightsizing. He described rightsizing as “delivering the optimal mix of size, convenience and features to meet the new constraints facing consumers.”

“While the challenges in developing new products will be as great as the economic hurdles now facing the industry, rightsized RVs will reap the long-term payoff from consumers,” Curtin said.

$8.2 billion industry

The most recent Travel Trailer and Camper Manufacturing Industry Report from Supplier Relations U.S. LLC, reported the RV industry’s revenue for 2009 was approximately $8.2 billion, with $390.8 million in imports from 45 countries and $1.4 billion worth of exports to 160 countries, calculating total domestic demand for the industry at $7.2 billion.

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Previewing 2010’s RVB Top 50 Dealer Awards

September 10, 2010 by · Leave a Comment 

RVBTop50Logo-smallThe RV Business Top 50 Dealer Awards have rather quickly gained acceptance in the RV arena as yet another cogent means of promoting professionalism and best practices among the ranks of North America’s RV retailers.

Indeed, these awards are quickly becoming an industry tradition – one that’s about to be renewed at the 3rd Annual RV Business Top 50 Dealer Awards reception and dinner on the evening of Wed., Oct. 6, at the Rio All-Suite Hotel & Casino in Las Vegas during the Recreation Vehicle Dealer Association’s (RVDA) annual RV Dealers International Convention/Expo, which takes place Oct. 4-8 at the same hotel.

To shed some light on the whole program on the eve of this year’s dinner, tickets for which are currently on sale through RVBUSINESS.com, RVB Senior Editor Bob Ashley interviewed those directly responsible for the program under the umbrella of parent company Affinity Group Inc. (AGI) — RVB Publisher Sherman Goldenberg, AGI Event Coordinator and Sales Director Chuck Lasley and B.J. Thompson, president of northern Indiana public relations agency of BJ Thompson Associates Inc.

Here’s the crux of that interview:

Q: Now in your third year with the RV Business Top 50 Dealer Awards, what are your thoughts about this whole endeavor and how it’s developed?

Goldenberg: We really couldn’t be more pleased with the progress we’ve made, especially taking into account the times — the roller coaster economy and the political headwinds we’ve experienced. That said, it’s gained in prestige, finesse and depth. We’re better at this than we were two years ago and are happy to be doing it again.

Lasley: And I think it’s also important to recognize the fact that we’re accomplishing what we set out to do – helping to elevate the best practices of the dealers. We are receiving more applications than we ever have.

Thompson: The program has gained in integrity, and we as coordinators and purveyors of the program have indeed, as Sherm said, gotten better at what we set out to do. That is, we’ve refined the applications so that they’re easier to fill out and still have pertinent information for the judges to judge. And the dealers in general have recognized the program as supportive of excellence, especially in the area of customer satisfaction.

Sherman Goldenberg

Sherman Goldenberg

Q: Why is it important, in your view, to recognize dealers?

Goldenberg: It’s at the very core of what a trade journal should be doing — in this case recognizing dealers for doing well in all aspects of their businesses. In these times, again, I feel that persevering and keeping one’s eye on the ball with regard to professionalism is even more imperative.

Thompson: As more of an industry generalist and industry promoter, I’m thrilled to see anyone or any organization support the industry in making it better. RVBusiness has stepped up to that in a major way.

Q: What should one glean from the dealers who were selected?

Thompson: That they are highly professional and provide excellent customer service, which is recognized by high consumer satisfaction.

Goldenberg: If they’re not doing that – if they’re not taking care of customers – then they may as well get into another business.

Thompson: For the industry to have a good reputation among those we hope to attract, we need to showcase the good dealers, the great dealers who take care of their customers. In any business, there are those who focus only on the sales. This particular program draws attention to excellent customer service practices.

Q: And how does this all correlate with RVDA and its convention?

Goldenberg: It completely overlaps with what the individual members of RVDA are likely to be doing every day in their businesses. The mission of the Top 50 dealer awards is to focus on the daily practices of good retailers. Good practices equal good dealers. It’s that simple. Let me add, we feel our associating the program with RVDA’s Con/Expo is a mutually beneficial arrangement that we hope continues through the years.

Thompson: There is a great synergism here. The RV Business Top 50 awards and dinner is better by being associated and timed with the RVDA Con/Expo, and we’ve talked with a number of dealers who are receiving the award who said that that they will be attending the Con/Expo because they’re receiving a Top 50 Award. So, RVDA in my view is enhanced by the timing of the dinner and awards program. Besides the logistics of tying in the RVDA Con/Expo, the program itself ties into what RVDA is all about: That is, to help its members become better dealers.

Q: What is the Leadership Alliance we see referenced so often in Top 50 promotions, and how does one become a Leadership Alliance member?

Lasley: The Leaderhip Alliance members are part of an elite group of suppliers. Each LA member has decided to be part of a movement helping to promote the best practices we are trying to promote here at RVBusiness. These companies underwrite and sponsor the program, but it’s more than that. They want to be part of a program whose entire purpose is to uplift, promote, enhance and strengthen RV dealers from all over North America. Our hope is that each LA member can be recognized for their contribution to the Top 50 which has had nothing but a positive impact on our industry.

Q: Is this program a big moneymaker for Affinity Group, RVB’s parent company?

Lasley: No, on the contrary, our goal for the RVBusiness Top 50 program is for it to pay for itself. It is our hope that Affinity can play a role in helping this industry grow. When that happens, the entire industry benefits, even if the Top 50 program is only at a break-even point in terms of revenue.

Q: Does the work of the Go RVing Coalition’s Committee on Excellence still play a role in all this?

Thompson: Yes, it does. The Go RVing Committee on Excellence spent a lot of time and effort developing some specific practices. We were able to use the committee report to develop certain questions in the Top 50 application. Thus, there’s a direct correlation from the Committee on Excellence to the application to what the judging panel reviews for the selection of the awards.

BJ Thompson

B.J. Thompson

Q: How does RVIA, if at all, fit into this?

Goldenberg: While this clearly is a dealer-driven event, it’s part of a bigger universe, and it remains our conviction that the manufacturers, through RVIA, should at least have a seat at the table. Therefore, at this year’s dinner, we plan, for a time, to have the chairmen of both trade associations at the podium.

Lasley: It’s important that we have those organizations and their support of this program because, as we mentioned earlier, this isn’t just a dealer event. It’s an industry event. Everybody benefits when dealers utilize best practices.

Thompson: Manufacturers play a very key role in providing nominations because of their day-to-day contact with dealers. Manufacturers know which dealers are trying hard to do the right things to elevate the satisfaction of customers. So, we have asked them to provide us with the names of their better dealers. The size of the dealership doesn’t matter in those nominations. What we are looking at is quality. If a dealer has just a few employees and their sales are minimal in a smaller market, if they are doing a great job in customer satisfaction, the program is designed to promote that dealer.

Chuck Lasley

Chuck Lasley

Q: What is the purpose of using a third-party format to administer the application process?

Goldenberg: We realized since Day One that we needed to build a firewall of sorts between the industry – ourselves included — and the selection process. Therefore, we have created an independent body, which we call the panel of experts — which is overseen by BJ Thompson Associates — to coordinate the actual selections. As a result, we as a trade journal staff never even take possession of the applications. They remain on the other side of the firewall with BJ Thompson Associates.

Thompson: The process is not perfect, but it’s good and it’s credible. I’m pleased to be associated with a program that genuinely wants to raise the bar of professionalism of the industry for the entire good of the industry.

Q: Who is on the panel?

Goldenberg: They are well known industry people. We don’t publicize their names, but we will tell anyone who really wants to know. Just give me a call at (574) 457-3370 and I’ll tell you who they are. That’s how upfront we are.

Q: You’ve chosen a rather controversial personality for your keynote speaker this year, haven’t you?

Goldenberg: Controversial? Yes, I guess I’d agree with that description. You know, when we talk each winter about what we want in a keynote speaker, our goal more than anything else is to be relevant — to provide food for thought to an intelligent crowd of business people, not just light-weight jokes and dinner chatter. So, on the brink of the national mid-term elections, we thought that bringing to the table a high profile national political commentator — of any political persuasion — would be the thing to do.

Having said that, we can promise you that RVBusiness or its parent company are not in the business of endorsing any one political viewpoint or any named candidates, and that’s even more the case in the upcoming mid-term elections.

With the Tea Partiers and the current liberal administration, with those in favor of more austere spending and those supporting more stimulus expenditures, with issues like immigration and the mosque at Ground Zero, these are indeed wild and crazy times. And we trust that those who join us for dinner on the evening on Oct. 6 will come away invigorated — whether they agree with Ann Coulter or not. As quick and provocative as she is, we can assure you that Ann Coulter’s not going to change anyone’s mind. So, the experience should be fun and worthwhile – like a New England town hall meeting.

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RVIA: RV Growth is Expected to Moderate

September 8, 2010 by · Leave a Comment 

RVIA logoEditor’s Note: The following release, contained in the fall issue of Roadsigns, comes courtesy of the Recreation Vehicle Industry Association (RVIA) based on research by Richard Curtin from the University of Michigan.

Richard Curtin

Richard Curtin

RV Shipments totaled 76,000 units in the second quarter of 2010, the largest year-to-year gain the past quarter century. The outsized increase followed record-setting declines due to the recession and credit freeze. The second quarter gains were shared by travel trailers and motorhomes, while folding camping trailers and truck campers posted more modest increases.

The rapid pace of increase will moderate during the year ahead. Total shipments are expected to reach 239,000 in 2010 and 259,600 in 2011. On a seasonally adjusted basis, RV shipments will slow in the second half of 2010 and then rebound by the end of 2011. It will take one year for the seasonally adjusted total to again equal the level recorded in the second quarter of 2010.

(As the towable RV market has improved, Curtin has repeatedly upgraded his 2010 year-end forecast each quarter from 169,500 units in mid-2009 up to 185,800, 203,500, 215,900 and 230,300 earlier this summer — a 39% gain over 2009’s total shipments of 165,700. The industry shipped 237,000 units in ‘08.)

RV sales face continued challenges from the slowdown in prospects for economic growth. Uncertainty about future taxes, depressed home values and tight credit conditions will restict motorhome sales, and lackluster income growth and high unemployment will limit gains in folding camping trailers and truck camper sales.

Conventional and fifth-wheel travel trailers are expected to maintain their 83% share of the RV market, while motorhomes will account for 10% of the total. The trailer share us up by 20 percentage points from a decade ago, half coming from folding camping trailers, a close substitute, and half from motorhome sales.

Downsizing Versus Rightsizing

The Great Recession has been followed by a recovery only an economist could recognize. Lackluster economic growth, falling wages and high unemployment do not signify a recovery to most people. Importantly, consumers have come to expect that dismal economic prospects will persist for years to come. These new constraints have caused consumers to reconsider their spending and saving habits. Postponement works well to bridge a brief recession, but a more thorough rightsizing of consumption is required when the slowdown is expected for an extended period. Given the strong underlying demand for the RV lifestyle, consumers will gravitate toward products that offer an equivalent experience at a price that meets their new budget constraints. Downsizing will not be as successful as rightsizing RVs. Rightsizing means delivering the optimal mix of size, convenience and features to meet the new constraints facing consumers. While the challenges in developing new products will be as great as the economic hurdles now facing the industry, rightsized RVs will reap the long-term payoff from consumers.

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Councilman May Solve RV Parking Spat

August 31, 2010 by · Leave a Comment 

Residents of Venice, Calif., who want restrictions on overnight parking for oversize vehicles can now move forward with petitions that would get city signs in place on their blocks, the LA Weekly reported.

Responding to criticism that his office has been slow to make moves when it comes to dealing the beach community’s “mobile homeless” issues, which include recent reports of sewage dumping, Councilman Bill Rosendahl this week opened his own floodgates for no-oversize-vehicle zones that would take effect overnight.

Residents would have to get two-thirds of their blocks to sign on in order to get the restrictions, which would apply to vehicles taller than seven feet or more than 22 feet long. They would be prohibited from parking on a block from 2 a.m. to 6 a.m.

“For too long, residents of Venice have sought relief from the proliferation of RVs, campers and other oversize vehicles in front of their homes,” Rosendahl said. “The California Coastal Commission has wrongly denied Venice the same parking restrictions other communities have. This is one of the few tools we have at our disposal.”

The city council would still need to re-approve the parking zones, however.

The move comes amid an epic battle over deeper parking restrictions, called Overnight Parking Districts (OPD), rejected by the California Coastal Commission. The city of Los Angeles has filed suit arguing that the commission doesn’t have the right to restrict such resident-only zones in the municipality.

The OPDs have split Venice largely among the pro- and anti-homeless and, arguably, between old-school liberal residents and more moneyed newcomers who want the RV dwellers to go away.

Rosendahl, who has claimed the middle ground, has launched a program, called “Streets To Homes,” that would provide lot parking for RVs overnight while providing the rig-dwellers social services and eventually finding them more permanent digs.

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Midwest RV Super Show Begins This Morning

August 13, 2010 by · 1 Comment 

Watch today’s Featured Video from WSJV-TV, Elkhart, Ind.

Elkhart will host the Midwest RV Super Show this weekend.

The event returns after organizers canceled last year’s show due to the recession, but this year, a lot is expected.

Those rock bottom lows have seemingly passed.

“Shipment numbers were the lowest in decades in the last few years. This year, shipment numbers are some of the highest they’ve ever been,” said show director Mark Bowersox.

Bowersox says dealers will display more than 140 RVs at this year’s show.

Dealer Rob Reid will be there to take advantage of what he says is a buying public.

“This year our web traffic is up 60%. Our foot traffic is up probably 30% to 40%. With all that said, the buyers are there. It’s not just people out there kicking the tires and shopping, they are actually buying units now,” said Reid.

In the RV Capital of the World, it’s understood that RVing isn’t just a luxury, for many it’s a necessity.

“RVing is something that everybody wants to do. It’s not an option, it’s a lifestyle,” Decock said.

Reid says that, “They’re not just going to sit by and not go camping, or not enjoy good family time.”

It’s a passionate consumer base that has the RV industry back on the map, and headed in what Bowersox believes is the right direction.

“I’m not an economist and I’m not sure that I believe the ones that I do hear. Everybody seems to have a different theory, but what we see in the RV industry is hopefully some long-term, sustained growth,” Bowersox said.

It’s well-documented that where the RV industry goes, the national economy soon follows.

Economists say that once the industry starts to prosper, it usually takes about six months for the entire economy to follow suit.

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El Monte RV Meets Summer Rental Needs

July 30, 2010 by · Leave a Comment 

El Monte RV logo Until this summer, El Monte RV Rentals’ locations across the country found themselves turning away late July  customers hoping for August rentals. This year, thanks to the firm’s new purchasing strategy, lucky last-minute  rental clients will be driving away in rented RVs, according to a news release.

Keeping adequate rental inventory at more than 50 locations is always a bit of a chess game, according to Joe  Laing, El Monte RV Rentals director of marketing. “We know which areas will create the highest number of late summer rentals and begin shifting inventory to meet the need. In years past, however, last-minute rentals for August might not be serviced.”

Laing went on to explain that late-summer vacations are especially attractive to families soon to enter the school year. RV camping is also experiencing a resurgence thanks to cash-strapped travelers unable to afford international destinations.

Timely fleet purchases of new rental units this year have changed the landscape for this giant recreational vehicle rental company. Recognizing an upswing in RV camping earlier this summer, the company stepped up purchasing in time to meet additional late summer rental needs.

“We never like to say ‘no’ to a client, especially since we’re recognized as one of the world’s largest RV rental companies,” Laing said. “We’re happy to see people camping again, and are working hard to supply adequate inventory for their late summer vacations.”

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RVIA Reports June Shipments Up 72.6%

July 26, 2010 by · Leave a Comment 

RVIA logo Deliveries to retailers of all RVs climbed to their highest level in more than two years as June shipments reached 27,000  units, 10% greater than May and 72.6% greater than June last year, the Recreation Vehicle Industry  Association (RVIA)  reported today (July 26).

This marked the 10th consecutive month where shipments were greater than the same month one year earlier, and the June totals presented an annualized rate of more than 285,000 units, RVIA noted.

Towable RV shipments increased 67.3% over June last year as travel trailers improved 65.3%, while fifth-wheel trailers nearly doubled. Conventional Class A motorhomes tripled in June helping to raise all motorhome totals to 2,500 units in the month and raised year-to-date totals to 13,500 units, which is slightly better than all of 2009.

All categories rose in June over June 2009 and are well ahead of the 2009 pace. In particular:

  • Travel trailer shipments totaled 16,700, up 65.3%.
  • Fifth-wheel shipments totaled 5,900, up 90.3%.
  • Folding camping trailer shipments totaled 1,700, up 30.8%.
  • Truck camper shipments totaled 300, up 50%.

In the motorized sector:

  • Class A shipments totaled 1,200, up 200%.
  • Class B shipments totaled 200, up 100%.
  • Class C shipments totaled 1,100, up 120%.

For year-to-date:

  • Travel trailer shipments totaled 81,500, up 84.8%.
  • Fifth-wheel shipments totaled 30,100, up 96.7%.
  • Folding camping trailer shipments totaled 9,400, up 40.3%.
  • Truck camper shipments totaled 1,500, up 50%.
  • Class A shipments totaled 6,500, up 195.5%.
  • Class B shipments totaled 900, up 80%.
  • Class C shipments totaled 6,100, up 110.3%.

Year-to-date, towable shipments are up 82.6%, motorized shipments are up 141.1% and towable and motorized combined are up 87.1%.

For a complete look at the June shipments, see the table below.

2010 Worksheets.xls

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