Topeka, Ind.-based Redwood RV Co., a manufacturer of high-end residential fifth-wheels, announced the launch of its new Cypress product line.
According to a press release, Cypress will round out the new lineup as a true entry into the luxury fifth-wheel market.
Cypress satisfies growing demand with “superior construction, dynamic interior design, as well as classic and contemporary floorplans implemented with the end user in mind,” while still hitting a competitive price point.
With the addition of the Cypress, Redwood becomes even more diverse and continues to set trends in the luxury RV market.
Syracuse, Ind.-based Redwood RV, a division of CrossRoads RV, will now be manufacturing the Elevation toy hauler brand previously built and marketed by CrossRoads. According to a press release, the move is designed to “reposition Elevation as one of the highest quality toy hauler brands on the market.”
“Redwood has a high-end reputation. Our state-of-the-art production facility, lamination plant and Redwood’s workf orce will help elevate these popular toy haulers to an even higher level of quality and value,” said Tom Montague, Redwood GM.
Redwood RV said it also plans to introduce a line of Carriage badged fifth-wheels later this year. The company purchased the brand names, trademarks and intellectual property on Feb. 21, 2012, during a court-ordered liquidation of Carriage Inc. assets.
Elevation, introduced by Topeka, Ind.-based CrossRoads a few years ago, features lightweight design and is towable with most 3/4-ton pickup trucks. Other amenities include modern electronics, luxurious fabrics and interior design, hardwood cabinetry and plenty of usable storage space. Elevations are sold in the United States and Canada.
Elevation will be manufactured and marketed under the Redwood RV family of products. Information can be found at www.redwoodrv.com.
Redwood RV has launched its new website, www.redwoodrv.com, designed to “embody the manufacturer’s forward-thinking vision and commitment to the growing needs of its customers and dealers,” according to a press release.
The site’s homepage features a fresh design that offers better usability and navigation, allowing visitors to quickly find the information they are seeking.
“We are very pleased with the look, feel and usability of our new website and think our customers and dealers will be pleased as well,” said Marketing Manager Kathy Fuller. “This launch lays the groundwork for ongoing evolution and expansion with new features and improvements being made continually, and it captures our ‘Baby-Boomer Nation’ market theme in a more concise way.”
In addition to full product descriptions, photo galleries and 360-degree interior videos, the site offers a media area that will provide dealers and industry professionals with the ability to get logos, product photography and floorplans instantly for print, web use and other applications.
Founded in August 2010, Syracuse, Ind.-based Redwood RV, a Thor Industries Inc. subsidiary, focuses exclusively on building luxury fifth-wheels designed for full-time living.
Luxury towable builder Redwood RV reported that the introduction of its 38GK fifth-wheel has been well received in the retail marketplace since its January debut at the Florida RV SuperShow in Tampa.
According to a press release, the 38GK features a fresh, innovative kitchen and living room area, a dynamic bed/bath setting along with Redwood’s exclusive slide-in-slide technology to create a spacious floorplan.
“We were able to utilize our exclusive slide-in-slide technology to create motorhome depth in a fifth-wheel,” said Dan Tauer, product manager for the Syracuse, Ind.-based Thor Industries Inc. subsidiary. “This extra slide allows for 20 extra inches of space in the bedroom, something no other fifth-wheel offers. Hence the early season success.”
In the living room, a 55-inch LED TV sits across from the two recliners, and an optional TV placed above those chairs offers TV viewing from the kitchen area. The residential kitchen is equipped with all of Redwood’s mainstay features, including spice racks, plate drawers, 13-gallon trash cans, and two floor-to-ceiling pull-out pantries.
“As soon as the initial seven-drawer pull-out pantry became one of the Redwood ‘go-to’ features, we knew we needed to eventually offer a floorplan that could have two of these incredible storage areas in the same kitchen,” said Tom Montague, Redwood general manager.
The 38GK also offers two bathroom vanities, up to four TVs and several of Redwood’s core standard build items including Level Up, flush mounted windows, and whisper quiet AC.
Redwood also recently released initial plans to debut the “Carriage” brand name of ultra-luxury fifth wheels to the industry, as soon as this summer.
“Redwood is our cake, and we want Carriage to be the icing,” said Tauer, adding, “We are blessed to have one successful fifth-wheel in our lineup and hopefully soon we’ll have the ultra-luxury market in our favor as well.”
Topeka, Ind.-based towable builder CrossRoads RV announced the promotion of Joel Devries to COO. According to a press release, he previously served as vice president of material management.
In his new position, Devries will be overseeing all manufacturing, purchasing and engineering processes for CrossRoads and sister company Redwood RV – both subsidiaries of Thor Industries Inc. His main focus will be to “obtain maximum efficiencies with a strong emphasis on quality,” the release stated.
“Joel has been instrumental in the success of several companies within the RV Industry, and with the knowledge that he can bring to the table I am confident that Joel will be an important asset to help our organization reach its goals,” said Don Emahiser, president of CrossRoads.
Devries noted, “The CrossRoads and Redwood teams use their innovative passion to deliver many industry firsts. This NGV (New Generation Vehicles) brand and way of thinking has provided our dealers with extreme momentum and opportunity. In this new role I will work with all our operations teams to use this same passion in solidifying momentum while producing the best ‘sales ready’ product available to our dealers. A greater focus on quality and value will only enhance our CrossRoads brand owners experience.”
Syracuse, Ind.-based Redwood RV has introduced the new Blackwood 3611RV, a luxury, full-time fifth-wheel built specifically for entertaining with ample seating and food staging areas. “The Blackwood 3611RV is one of a kind,” said Paul Craven, product manager for the Thor Industries Inc. subsidiary, in a press release. “Our in-house architects are experts at designing floor plans that meet customers’ needs. We have customers who love to entertain friends and family and our goal is to make the most comfortable coach possible for them.” The 3611RV offers two full-sized, hide-a-bed sofas plus two full-sized recliners under a large panoramic rear window. Other features include a 5-foot standard shower in every floorplan, frameless windows, solid surface countertops.
Redwood RV announced the expansion of its in-house customer service department today (June 21). According to a press release, modifications are being made to an existing building on the Redwood compound in Syracuse, Ind., to house the new staff.
In addition, Redwood named Alicia Dunafin as director of customer service. Dunafin is an industry veteran with 20 years of customer service experience. She joined sister company CrossRoads RV in 2001 where she served as director of customer service.
The newly expanded Redwood customer service team includes phone support, parts shipping, service techs and a warranty department.
“Growing our customer service department to include Alicia and additional staff is an exciting next step at Redwood,” states Tom Montague, general manager for the Thor Industries Inc. subsidiary. “When we opened our doors in 2010, we were thrilled to get three completed units to Louisville. In two short years, we produced over 1,000 units and have become a leader in residential, full-time fifth-wheel RV sales.
“We’ve accomplished this with a really simple formula – innovative products plus the best dealers equals happy customers. Supporting our dealer/partners with an expanded customer service team just makes the formula a little better.”
Customers can schedule service or get help finding a local dealer by calling (574) 457-7821. Dealers can reach the customer service department at (574) 457-7800.
Quietwoods RV, Wisconsin’s No. 1 dealer in 2011 as reported by Statistical Surveys Inc., has officially signed with Redwood RV and will be carrying product at its Sturgeon Bay and Neenah locations.
With the addition of QuietWoods, Redwood management said in a press release that the towable builder “has closed the state of Wisconsin to new dealers.”
“Redwood RV’s philosophy is to offer exclusive partnerships with two dealers in each of the 50 states,” said Tom Montague, general manager for the Topeka, Ind.-based company. He noted that the arrangement allows Redwood RV to “create meaningful dealer relationships” as well as provide each dealer with significantly larger territories compared to industry averages.
“We are very excited to welcome Quietwoods RV to the Redwood family,” Montague added. “This is one of those win-win cases where our product just fits with their current lineup, and we can’t wait to work with them on a daily basis.”
Topeka, Ind.-based towable builder Redwood RV announced the addition of Jeff Howe to the Redwood sales team as of June 11.
According to a press release, Howe is a 10-year industry veteran. He started selling high-end, full-time RVs with Country Coach Inc. as a regional sales manager before becoming national sales manager. Most recently, he spent a year covering the Pacific Northwest for Monaco RV Inc.
Howe’s territory for Redwood will include the Pacific Northwest and the Canadian territories of British Columbia, Alberta and Saskatchewan.
“Jeff’s background of selling luxury, full-time RV products is a great fit with the Redwood consumer base,” said Paul Craven, Redwood product manager. “Coupled with his understanding of the needs of the Northwest marketplace, we know Jeff will be an asset to our dealer-partners. Our goals include providing dealers with more training and more comprehensive representation by the Redwood sales team and with Jeff living in the Northwest, those goals will be met.”
Syracuse, Ind.-based upscale fifth-wheel builder Redwood RV unveiled the new Blackwood 36BH, a “family luxury bunk house,” according to a press release.
“At Redwood, we work hard to develop floorplans and features that make sense to the people who use them,” said Product Manager Paul Craven. “This fundamental philosophy helped launch the Redwood brand, and it’s the basic principle behind the Blackwood product line. The new 36BH is what we call a family bunk house because we filled it with family-friendly features and enough sleeping space for up to eight people.”
The unit is set off by two separate awnings covering over 22 feet of outdoor living space while the interior offers a foyer bench with four coat hooks, residential bead board design and large storage doors.
The kitchen features over 14 feet of solid-surface countertop designed for entertaining family and friends. A private half bath situated near the entry door, and second room makes it easy to entertain and keep the coach clean. Other amenities include solid cherry hardwood cabinets and over 10 feet of usable hang-up space in the bedroom wardrobe.
For more information visit www.redwood-rv.com.
Syracuse, Ind.-based fifth-wheel builder Redwood RV marked a production milestone Wednesday (May 9) as the 1,000th unit rolled down the assembly line.
According to a press release, the Redwood brand of high-end, all-season recreational vehicles debuted in August 2010 with 270 units built in the first year. Currently, production levels have risen to six units a day, including special runs of the company’s Blackwood product line introduced at last year’s Louisville Show.
“Redwood RV has been growing since day one. In the past six months alone, we’ve had to increase production four times to meet demand,” notes Tom Montague, general manager for the Thor Industries Inc. subsidiary. “We understand what the Baby Boomer market wants, and our robust sales reflect that.”
For the first four months of the company’s existence, not a single unit was produced as the Redwood team gathered market intelligence. “The Redwood RV story is about paying attention to our market and creating a product based on what the consumer wants,” said Montague. “Our consumer demands residential luxuries in a recreational vehicle. Redwood exceeds their expectations.”
“The Redwood RV brand was started with a dedicated handful of people. We’re proud to say that the team we started with is still creating quality Redwood products,” notes President Don Emahiser. “Our team’s customer insights and dedication have been integral in making Redwood successful.”
Syracuse, Ind.-based Redwood RV announced that Hilton Riggins has been promoted to regional sales manager, covering the West Coast area of the U.S. and Canada.
Prior to joining Redwood RV, Riggins had more than 10 years of business-to-business sales experience in several industries. According to a press release, “his proven track record of increased sales and building dealer networks made him an excellent addition to Redwood RV.”
“Hilton’s strengths in relationship building and follow-up give our dealers an exceptional Redwood experience,” said Paul Craven, product manager for the Thor Industries Inc. subsidiary. “I know he is looking forward to taking his Redwood dealers to the next level of excellence.”
The West Coast Region includes Washington, Oregon, Idaho, Montana, Wyoming, North Dakota, South Dakota and Nebraska in the U.S. and the Canadian provinces of British Columbia, Alberta, Saskatchewan and Manitoba.
Riggins can be reached at (757)-328-0865 or e-mail firstname.lastname@example.org.
Syracuse, Ind.-based Redwood RV announced today (March 21) that it promoted Paul Craven to the position of product manager, effective immediately. According to a press release, Craven will oversee the Redwood and Blackwood towable lines.
“Paul’s experience with the retail side of the business has been a huge asset in creating a very dealer-centered culture,” stated Tom Montague, general manager of Redwood RV, a Thor Industries Inc. subsidiary. “Our customers are purchasing a premium product and expect a premium experience. Part of our job is to help our dealers provide that experience.”
Craven started at Redwood as a regional sales manager role six months after the company opened its doors. Prior to his role at Redwood, he helped run the family business, selling and servicing some of the top selling brands in the RV industry.
On a snowy Indiana morning that was clouded with the past, the future emerged bright as Syracuse, Ind.-based Redwood RV, a division of Thor Industries Inc., purchased the brand names, trademarks and intellectual property of venerable RV manufacturer Carriage Inc. Tuesday (Feb. 21) during a court-ordered liquidation of Carriage assets.
Carriage, a luxury fifth-wheel manufacturer established in 1969, was ordered into liquidation following protracted discussions between company executives and its lenders, primarily PNC Bank out of Indianapolis. Ultimately, PNC filed suit Oct. 18 to take possession of Carriage, which reportedly owed the bank more than $5 million.
More than 700 bidders had reportedly registered with Ross, Ohio-based Myron Bowling Auctioneers Inc. for the one-day event. Bidding for the Carriage intangible assets was the high point of the event, which also included everything from lots of axles to finished fifth-wheels.
“It’s a historic brand, it’s been around for more than 40 years, and we think there’s a place for historical brands in this industry,” said Don Emahiser, president of both Redwood RV and Topeka, Ind.-based CrossRoads RV. “And we think we’re a company that’s up to the challenge of continuing its legacy.”
Emahiser told RVBUSINESS.com that the Thor division had its eye on the Carriage brand since the former Millersburg, Ind., company had faltered last fall and it became evident that the intellectual property might become available.
“Once the company shut down, we knew the name would be available and, yes, there was an attraction there,” Emahiser noted. “But up until then, no, because Redwood’s been doing amazingly well.
“It’s (Carriage) a brand name we felt we could do something with — and if it became available, who better than us to carry on the tradition?
“But it wasn’t something we planned until Carriage went out of business.”
Emahiser said his own personal link to Carriage — he was president of the builder prior to moving to Thor two years ago and helping to establish Redwood — was an element in the decision to acquire the Carriage brand.
“Not only that,” he added, “but we have a lot of Carriage DNA throughout Redwood and CrossRoads. Likewise, the changes we have going on here have attracted people with Carriage in their background.
“We have, beyond myself, in other executive positions, group leaders, foremen, all the way down to entry-level spots. So we have a good amount of the carriage DNA here. When the brands became available to us it was almost a natural to try to make a play for them.”
According to Emahiser, there is no timetable or firm plans to announce when the Thor division will bring back the Carriage name, which was reportedly purchased for $100,000.
Syracuse, Ind.-based Redwood RV launched its Flat Freight program for dealers during last week’s National RV Trade Show in Louisville, Ky., according to a press release.
“It’s a bold move,” said Tom Montague, general manager for Redwood RV. “We see Flat Freight as an investment in our dealers. We believe our dealers are the best in the business at what they do – selling high-end fifth-wheels. As a responsible manufacturer we wanted to do something to help make their job easier. We also felt it was important to reward our current Redwood dealers for a successful first year in business.”
The program provides U.S. and Canadian dealers handling the company’s Blackwood fifth-wheel – also introduced in Louisville – a $400 flat freight fee. Redwood said that it is also offering several other dealer programs, including level pricing, large territories, zoned freight, “No Internet Dealers” and MSRP only advertising policy.
“We’ve taken every possible step to help promote local shopping,” said Montague. “When dealers form lasting relationships with customers, everybody wins. Flat Freight is yet another tool to help our dealers set themselves apart from the competition.”