Topeka, Ind.-based towabler manufacturer CrossRoads Recreational Vehicles Inc. has announced the promotion of Alicia Dunafin to director of customer care for CrossRoads and sister company Redwood Residential Vehicles.
In her new position, Dunafin will oversee the Customer Care Department for both of the Thor Industries Inc. subsidiaries. Her new responsibilities include managing the parts, service and warranty departments. Dunafin has been with CrossRoads RV for over 10 years and previously served as warranty manager. Her duties as warranty manager included managing daily operations within the parts and warranty department as well as responding to both retail customer and dealer warranty claims.
“My goal is to develop a responsive and nimble service department that can provide customer answers in a timely manner,” said Dunafin. “We have a great service department and I can’t wait to take it to a higher level. I’m extremely excited about my new role here at Redwood RV and CrossRoads RV.”
“I am confident that Alicia will provide our customers the type of service that they have come to expect. Company innovation shouldn’t just be limited to product and we want to lead our industry in after the sale customer care,” stated Don Emahiser, president at CrossRoads RV.
By making innovative changes, Redwood said it has developed a front living room model with unique features that better meet the needs of the full-time consumer.
“The 36FL is uniquely Redwood. We’ve taken one the best and made it better,” explains Tom Montague, general manager for the Thor Industries Inc. subsidiary.
The 36FL kitchen has been expanded by moving the slideout to the off-door side and adding the industry’s largest moveable dinette table capable of accommodating six adults.
The living room is also improved by relocating the entertainment center directly across from the living room chairs for more comfortable TV viewing. The entry way is larger and enhanced with a grand staircase and two hand rails.
Other improvements include an 80-inch sofa, pullout desk, and fireplace. Redwood also offers an optional sliding patio door for customers who stay in one area for extended periods of time.
Redwood focuses exclusively on building full-time residential fifth-wheels with models ranging from 34 to 42 feet. All units include an industry exclusive two-year limited protection and five-year structural warranty.
For more information visit www.redwood-rv.com.
Dan Kreider has been promoted to vice president of operations and COO for sister companies CrossRoads Recreational Vehicles Inc. and Redwood Residential Vehicles, according to a news release.
In his new position, Kreider will oversee all manufacturing, purchasing, engineering and customer care for the Thor Industries Inc. subsidiaries. He previously served as vice president of manufacturing at Syracuse, Ind.-based Redwood, responsible for manufacturing, quality control and process efficiencies.
“Dan has been instrumental in the success of Redwood RV over the past year,” said Don Emahiser, president of Topeka Ind.-based CrossRoads. “Dan’s enthusiasm, coupled with 16 years experience in RV management, has been a great asset to our company. He has earned this promotion through dedication and effectiveness.”
“I’m extremely excited about my new role at Redwood and CrossRoads RV,” stated Kreider. “We have made huge strides in the last year, and I expect both companies to make an even bigger splash this fall. The two companies have been streamlined to move more quickly in response to the RV market. We are geared to really rock the RV world this fall.”
CrossRoads RV manufactures a wide variety of travel trailers, fifth-wheels and park models at five plant locations. Its products are distributed through dealers throughout the United States, Canada, France, Japan and Australia. Redwood products are distributed through dealers in the United States and Canada. For more information on the companies visit www.crossroadsrv.com or www.redwood-rv.com.
Redwood RV, a manufacturer of residential fifth-wheels, has named Paul Craven regional sales manager. The announcement was made by Redwood National Sales Manager Tom Montague.
Craven joins Redwood RV with 18 years of retail sales experience in the recreational vehicle industry. In his new position, he will be responsible for sales of Redwood products throughout Wyoming, Montana, Idaho, Nevada, California, Oregon and Washington in the United States and Saskatchewan, Manitoba, Alberta and British Columbia in Canada, according to a news release.
“I’m confident the experience and enthusiasm Paul brings to our sales team will contribute greatly to our success. Most importantly, his knowledge and commitment to customer service makes him a valuable resource to our dealers and customers,” stated Montague.
“I’m excited to be part of the Redwood RV team. Their energy and enthusiasm is contagious,” said Craven. ” Redwood offers customers a great quality residential fifth wheel backed by Thor Industries. It’s an awesome opportunity to be on the ground floor of an emerging new RV brand that’s bound to be a best seller.”
Craven resides in Saint John, Ind., with his wife, Kit, and their two children. He can be reached at (219) 558-0860 or email@example.com
Founded in August 2010, Redwood RV focuses exclusively on building mid-priced, luxury fifth-wheels designed specifically for full time living. Redwood RV is located in Syracuse, Ind., and distributes its products through dealers across the United States and Canada. Redwood RV is part of the Thor Industries Inc. family of companies, the world’s largest manufacturer of recreational vehicles. More information is available online at www.redwood-rv.com.
After weeks of setting appointments, visiting dealers, product demonstrations and countless conversations, everything came together recently for Redwood RV as it delivered its first luxury fifth-wheel to Southern RV just outside of Atlanta, Ga.
“I couldn’t be more excited about being chosen as the first retailer for Redwood,” Brad Walden, Southern RV, stated in a news release. “Being a well-known niche retailer of premium fifth-wheels, I realized we definitely wanted to be on board for Don’s new re-interpretation of the luxury segment. Now taking delivery of one, my excitement is even more elevated. I believe this will be an absolute home run with consumers and may define a whole new segment of premium fifth-wheels.”
“We’ve definitely created something special and we are excited to finally show it to the world.,” said Tom Montague, national sales marketing manager for Syracuse, Ind.-based Redwood RV, a division of Thor Industries Inc.
“Dealer reaction to the product was phenomenal and has exceeded our expectations, but now the real work starts and we are looking forward to the 2011 show season,” Montague added.
Redwood opened its doors on Aug. 4. The power was shut off for the first two weeks as Don Emahiser, Ray Patterson, Dan Kreider and Montague put together their strategies for the new company.
“It was and continues to be a true team effort,’’ says Emahiser, president of Redwood RV. “Without the tremendous support of our suppliers and the unparalleled resources of Thor, this wouldn’t have been possible in such a short amount of time. I’m extremely proud of everyone involved.”
Don Emahiser, president of Redwood RV, has announced that Redwood RV is “open for business” with a production line full at its facility in Syracuse, Ind., and five floorplans already designed.
“This has been nothing short of a gargantuan effort by everyone involved with Redwood,” Emahiser stated in a news release. “There are about 30 heroes of mine who pulled this off, and it has been incredible to watch them work together for this common goal.”
He singled out the efforts of Ray Patterson and Dan Kreider, engineer and vice president of manufacturing, respectively, noting how they “dove right in and made it happen.”
Tom Montague, Redwood national sales manager, noted that they originally hoped to take one prototype to next week’s National RV Trade Show in Louisville, Ky., and now will have three floorplans in the display, including one with what he calls the “most head-turning full body paint job seen in a long time.”
“We are open for business, happy to be here and hope that our dealer partners have as much fun as we have thus far,” said Emahiser.
Redwood RV will be located in booth No. 1101 at the national show.
Headquartered in Syracuse, Indiana Redwood RV products are distributed through dealers throughout the United States and Canada. Redwood RV is a division of Thor Industries Inc. Thor Industries Inc. is the world’s largest manufacturer of recreational vehicles.
Tom Montague has a big responsibility and a tiny office in Syracuse, Ind. The two situations seem to be a good fit.
Montague, the national sales manager for the newly formed Redwood RV, only needs a desk, a cell phone, a chair and two wall-sized whiteboards to do his job. Anything more right now would be a waste as he is rarely in his office, The Goshen News reported.
This past week Montague returned from a two-week tour of the country to sell Redwood’s new residential fifth-wheel unit. Much of that time was spent in Florida, where he visited seven of the top 10 RV dealers.
“When they saw the product, they could not believe the look and feel of the product,” Montague said.
Fifteen of the 17 dealers Montague and his crew visited, ordered the new fifth-wheel from Thor Industries Inc.’s newest company.
Creating a new company
Thor is an ever-growing force in the RV industry, but usually expands by acquiring existing companies. But that did not happen for the residential fifth-wheel niche, so Redwood was formed.
Thor made Redwood a division of Crossroads RV in Topeka, Ind., and has attracted experienced talent from across established RV manufacturers. Redwood’s president, Don Emahiser, moved over from leading Carriage Inc. Montague came over from another Thor company, Keystone RV co. Since then they, and other managers of the company, have been assembling a team to build Thor’s first residential fifth-wheel and market it to dealers.
The unit will be made in lengths from 35 feet to 39 feet long and be priced from $65,000 and up. There are three current floorplans. Five floorplans will be available in January. By spring, Montague plans to have eight floorplans in the Redwood stable.
So, why is Thor starting a new fifth-wheel company? To fill a segment of the RV market the company has not entered previously.
“Thor has spent millions of dollars to gain and then retain customers from the ‘stick and tin’ all the way up to the Montana (a Keystone RV fifth-wheel). And they do a phenomenal job of that. One in every four coaches, I think, is a Thor product, maybe even more. At the end of that cycle we let that customer go to buy something like a DRV.”
But with Redwood coming online this fall, Thor loyalists will be able to step up to a residential fifth-wheel about $10,000 more than the top line towable.
With the whine of screwguns and hand drills in the background, Montague walked through a Redwood prototype on the factory floor. He pointed out the unit’s residential furniture. He picked up the mattress in the bedroom to show off the European-style slatted box springs beneath it. And he pointed out that the closet’s clothes rack extends the full width of the trailer.
These finishing touches have been worked out over the past few months. The details are listed on those white boards in his office. On those wall-covering boards are categories for appliances, carpeting, lighting, etc. Options for each are neatly printed in black marker ink.
But there are hundreds of RV models in the marketplace and even more floorplans for each. So how does a sales director decide what to go with in an initial offering? Feelings.
“When you go in, you want it to feel like home. Our goal was, when you walk in we wanted it to be warm,” Montague said.
That’s why the residential furniture was chosen, so the comfort and tactile feel is the same found in a residence. After all, it’s likely someone will sell their home to take to the road long-term in an RV like the Redwood.
The chassis and interior will sit on Lippert Components’ top-of-the-line Falcon Integrated Technology frame system. Redwood RVs will have a two-year bumper to bumper protection plan and a five-year structural warranty.
Montague has a goal for Redwood — it’s to sell 1,100 of the fifth-wheels during the company’s first year. Last week there were 11 units under construction in the 105,000-square-foot plant. Fourteen more are on order and in line for production. If the expected growth occurs, then up to 80 people will be making Redwood fifth-wheels within a year.
About that sales goal for the first year, Montague said, “That would be a phenomenal start.”
The first public showing of Redwood’s products will be made at the National RV Trade Show for dealers in Louisville, Ky. beginning Nov. 30.
Syracuse, Ind.-based Redwood RV, a division of Thor Industries Inc., rolled its first full-time, residential fifth-wheel offline Thursday (Oct. 14). “It’s an exciting day,” said Redwood President Don Emahiser.
The Redwood line is being built in a state-of-the-art, 105,000- square foot factory and includes industry firsts like its Custom FIT chassis and Diamond Residential Furniture Line. “Basically FIT — Falcon Integrated Technology — is the foundation the RV is built on.” Emahiser said. “It’s something we’ve been working on with our suppliers to address a big concern dealers are facing when it comes to basic service.” According to Emahiser, FIT simplifies the process and gives the dealers a single point of contact for solutions.
Emahiser said Redwood’s goal is to build and market Thor’s first residential fifth-wheel for full-time lifestyles. “We plan to sit at the top of Thor’s current offerings,” said Emahiser, who formerly worked for Carriage Inc. and Starcraft RV Inc.
“This is Thor’s first venture from the ground up,” added Dave Boggs, Redwood’s director of marketing. “It’s an exciting time and a market we currently don’t play in.” The Redwood, available in three floor plans, will make its debut at the RVIA’s 48th Annual National RV Trade Show Nov. 30-Dec. 2 in Louisville, Ky. Base MSRP for the new Redwood is $65,000.
Doug Richards has joined the sales team at Redwood RV, Thor Industries Inc.’s new high-end fifth-wheel manufacturer.
“Doug is a key hire for Redwood RV. He brings instant credibility to what we believe will be the best high-end, luxury, sales team in the industry. I love his excitement, experience, and product and market knowledge – not to mention his outstanding dealer relationships are exactly what we need to get Redwood RV moving in the right direction,” Tom Montague, national sales manager, stated in a news release.
Richards brings nearly 23 years of high-end sales experience to Redwood RV. Recently, Richards was a sales leader at Carriage RV Inc., where he excelled despite the challenging environment.
Richards currently resides in the Dallas/Fort Worth area with his wife, Lori, and their two daughters. He graduated from Southern Methodist University with a degree in marketing.
Redwood RV will debut its new products in booth 1101 in the Thor display at the 48th Annual National RV Trade Show, Nov. 30-Dec. 2at the Kentucky Exposition Center, Louisville, Ky.
Headquartered in Syracuse, Ind., Redwood RV products are distributed through dealers throughout the United States and Canada. Redwood RV is a division of Thor Industries Inc.
Redwood RV, the luxury fifth-wheel division of Thor Industries Inc., today (Aug. 24) announced the purchase of a production facility in Syracuse, Ind.
The facility encompasses over 30 acres on Indiana 13 and was formerly occupied by the Ameri-Camp, a towable RV manufacturer that went out of business during the recession.
“I’m ecstatic about this purchase. This is a key purchase and will help us produce the most innovative luxury fifth-wheel on the market. With over 105,000 square feet of manufacturing, this state-of-the-art building provides room for future growth,” Don Emahiser, president of CrossRoads RV, stated in a news release. Redwood RV will operate as a division of CrossRoads RV, based in nearby Topeka, Ind
Redwood RV will debut its new products in booth 1101 in the Thor display at the 48th Annual National RV Trade Show, Nov. 30 to Dec. 2, at the Kentucky Exposition Center in Louisville, Ky. Redwood RV will focus on the high-end, fifth-wheel market, building products that will start at $65,000 MSRP.
Redwood RV products will be distributed through dealers throughout the United States and Canada.