Second-year NASCAR team sponsors, Cequent Consumer Products (CCP) and its leading brand Reese Towpower, will kick off the 2012 NASCAR season Feb. 24 at Daytona International Speedway as part of Brad Keselowski’s Twitter truck at the NASCAR Camping World Truck Series.
According to a press release, Keselowski held a Twitter promotion in which fans had to Tweet the answer to a question and follow sponsors @ReeseTowpower @CooperStandard and @Keselowski for a chance to be featured on the Keselowski’s No. 19 RAM truck. The promotion gained massive appeal through Twitter with NASCAR fans and the media.
After Daytona, Reese Towpower will then have a huge weekend at the Kansas Speedway April 21-22 with sponsored teams at both the SFP 250 and the STP 400 races. Reese Towpower and Highland, a supplier of cargo management and cargo securing products, will return for a second year to sponsor 2000 NASCAR Champion driver, Bobby Labonte of JTG Daugherty Racing in the Sprint Cup Series. Labonte will drive the No. 47 Toyota Camry Reese Towpower car on April 22 at the Kansas Speedway.
“We’re looking forward to having Cequent Consumer Products brands Reese Towpower and Highland return to the No. 47 Toyota Camry at Kansas Speedway in April,” Labonte said. “CCP is a great partner of JTG Daugherty Racing and they have selected a fan-friendly track with multiple grooves and good racing to spotlight their brands with our NASCAR fans.”