Reese, a division of Cequent Performance Products, released two new educational videos this week. According to a press release, the videos teach viewers how to hook up a fifth-wheel trailer and how to operate a manual slider.
The company’s popular icon, Bob, demonstrates how to safely and confidently use fifth-wheel equipment. Reese encourages users to tow properly as fifth-wheel hitching and towing are commonly misunderstood.
To access the videos:
The Cequent Performance Products YouTube channel has been filling up with features on both products and the culture of the company. Visit www.YouTube.com/
Camping World, the Good Sam Club and Reese are trying to break the world record for Most Marriage Vow Renewals at the “Get re-hitched with Reese at the Camping World/Good Sam Rally” event at the New York State Fairgrounds in Syracuse. The event will take place in the Chevy Court on June 14 at 4 p.m.
The current record of 1,087 couples was set in 2009 at the University of Miami (Ohio). Mark Gage, vice president of marketing, anticipates that the Camping World/Good Sam Rally event with Reese will beat the current record.
Couples participating in this event must provide a copy of their original Marriage Certificate to be counted in the final world record setting total. Those attendees who are not married are invited to participate as witnesses and join in the fun. After renewing their vows couples will receive Camping World/Good Sam Rally with Reese memorabilia to mark this memorable occasion.
This is all part of an RV rally hosted by the Camping World and the Good Sam Club, and attracts tens of thousands of RV enthusiasts from all over the country.
Syracuse is about 2 1/2 hours from Niagara Falls, and near the beautiful Finger Lakes of New York.
Cequent Consumer Products Reese Towpower and Highland announced a partnership with DKMS, the world’s largest bone marrow donor center in the world, to promote bone marrow testing awareness, according to a news release.
To mark the new relationship with the DKMS organization, Reese Towpower and Highland are donating advertising space on the No. 47 Toyota Camry, their sponsored car in numerous races during the 2011 NASCAR Sprint Cup Series season. The No. 47 is owned by JTG Daugherty Racing and is driven by 2000 NASCAR Sprint Cup Series champion Bobby Labonte. The team reached out to the Cequent brands to help a local 6-year-old girl a team member read about in the Charlotte Observer find a match for bone marrow.
The two Cequent brands generously gave DKMS space on the car for the first race at the preseason Shootout Feb. 12. The back panel of the No. 47 featured www.getswabbed.org and the picture of 6-year-old Jordan Jemsek, who was diagnosed with Acute Myeloblastic Leukemia in 2009 and whose only chance to survive is finding a bone marrow donor match.
The JTG Daugherty Racing team and Labonte took the goodwill news from Reese Towpower and Highland to Jordan and her family in the hospital. Jordan’s story received publicity and was featured on SPEED, FOXSports.com and MSN.com.
Fans rallied with outpouring support.
“Since the publicity we have been able to register over 2,000 new potential bone marrow donors from all around the US,” said Alina Suprunova, vice president of partner relations for DKMS. “We received hundreds of e-mails and many comments on our Facebook page from fans the feedback was amazing to see.”
Cequent Consumer Products was so moved by the response and wanted to do more to partner with DKMS.
“We were truly inspired by the response from fans of Bobby Labonte and NASCAR that heard Jordan’s story and stepped up to the plate to get their bone marrow tested.” said John Aleva, president, Cequent Consumer Products. “So we are stepping up by providing an advertising platform for DKMS that will reach thousands if not millions of people nationwide in the hopes to save the lives those waiting for a bone marrow match just like 6-year-old Jordan.”
Labonte and the JTG race team recently held a company bone marrow drive.
“Since spreading the word, thanks to Reese Towpower and Highland, a lot of people have ordered kits to get swabbed and so many got swabbed recently at our own race shop.” Labonte said. “It’s quite a story. My kids are 13 and 16 and it hits close to home for me because I lost a friend to leukemia not long ago.”
Reese Towpower will add the DKMS logo to the No. 47 car for the remainder of the races that Reese is a sponsor of May 29 Charlotte (on FOX), June 19 Michigan (on TNT) and Aug. 17 Pocono (on ESPN). Thousands if not millions of fans will see the Reese Tower /Highland car at the race or on TV.
Future promotions are being developed to promote the new partnership between Cequent Consumer brands and DKMS throughout the 2011 NASCAR Sprint Cup Race.
Diversified manufacturer TriMas Corp. reported that the New York Stock Exchange (NYSE) said the company no longer meets its listing standards.
According to the Associated Press, Bloomfield, Mich.-based TriMas said over the past 30 trading days that its total market capitalization was less than $75 million, and its most recently reported stockholders’ equity was less than $75 million.
TriMas said it will submit a plan to the NYSE that details how it will comply with the NYSE’s continued listing standards. This plan will detail ways to improve its balance sheet, support business initiatives to improve profitability and generate strong cash flow.
The company services the RV industry through its Cequent Group, comprised of several towing product brands that include Draw-Tite, Reese, Fulton, Wesbar, Bull Dog, Hidden Hitch and Tekonsha.