Albuquerque, N.M.-based RH Power & Associates Inc. released their 2011 schedule of Louisville RV Industry Business Seminars to be held Nov. 28-30 at the Crowne Plaza Hotel in Louisville, Ky., according to a press release.
Themed as “The Sky’s The Limit”, the collection of hour-long industry workshops will feature a variety of relevant subjects presented by some of the best-known experts in the RV industry. Categories include: the credit market today; three ways to double your service agreement revenue; taking the mystery our of your ideal inventory mix based on business industry statistics; digital marketing with the latest technologies; and techniques including QR Codes, video implementation, MMS text marketing, mass email launches and integrating social media effectively along with other Internet strategies and emerging new technologies. Seminar speakers include Tom Walworth of Statistical Surveys Inc., John T. Haymond of Medallion Bank, Bill Koster of Protective, along with Sheril Vergara and Roger Vergara of RH Power & Associates.
“Launching new technologies and techniques now for 2012 is going to be critical to every RV dealer,” said Roger Vergara, spokesperson for the group and company host for the seminars. “These seminars will provide valuable information about new RV industry technologies and techniques available to help RV dealers and RV-related businesses maximize their sales efforts in 2012. Attendees will come away with useful information they can take home and put to use immediately to energize operations, increase market share and grow their businesses.”
He added that the group felt strongly about giving back to the RV industry by offering these informative and free seminars.
The seminars will be held in the Oldham room at the Crowne Plaza Hotel, (formerly known as the Executive West Hotel) across from the Kentucky Exposition Center (KEC) on Phillips Lane in Louisville. Some of the seminars will be repeated over the course of the three-day period in order to give attendees the greatest flexibility with their personal schedules. Plus, RV dealers and related businesses may bring as many participants as they wish.
A schedule of all seminars and times can be viewed at www.rhpowerseminars.com. The Madison room at the Crowne Plaza Hotel will feature food and refreshments for all attendees. And, as a special bonus, RH Power & Associates will be offering free video shoots for all dealer attendees. Dealers will be allowed to shoot a customized live introduction for their dealership website, or a TV commercial open/close for their local TV advertising.
The California Recreation Vehicle Dealers Association (CalRVDA) has recovered from the recent industry downturn to stage one of its best-attended conferences.
More than 90 people representing 21 RV dealerships as well as supply and service firms attended CalRVDA’s 16th Conference Nov. 10 at the Aires Hotel & Suites in Ontario, Calif.
“Ninety is almost an all-time high; that alone tells the story that there is optimism out there,” said Skip Daum, CalRVDA executive director, alluding to the beleaguered California marketplace. “People are doing the right thing and, hopefully, have survived the worst.”
“Everybody said we were so glad you are back,” Daum continued, referring to the association’s decision to cancel the 2009 convention due to the economy. “We couldn’t go dark two years in a row.”
“The New Reality: Driving the Industry in a Whole New Direction” was the theme for the conference at which attendees learned about alternative financing, arbitration and mediation programs, franchise dispute cases at the new motor vehicle board, consignment sales, current market data, “New Reality” marketing through social media and innovative advertising techniques that are way ahead of the pack and have been proven very effective.
“It was a packed agenda but it moved along at a good clip,” Daum said.
Speakers included Phil Ingrassia, vice president of communications for the Recreation Vehicle Dealers Association (RVDA), who spoke on new federal legislation and updated the members on Go RVing; Robert Robards of Automotive Systems Analysis, who spoke on “Consignment Payoffs, Red Flag Rules, Advertising Laws…Do’s, Don’ts and DMV Enforcement;” Robin Parker, senior staff counsel for the new California Motor Vehicle Board, who spoke on recent RV cases to go before the board; RVIA President Richard Coon, who reported that RV shipments are increasing, indicating an industry turn-around; RVDA President Mike Molino; Randy Sobel of Sobel & Associates; and Sheril Vergara and Roger Vergara of RH Power & Associates Inc., who spoke on new marketing techniques.
An hour-long dealers-only town hall meeting at the end of the day included a lengthy discussion about the state’s new motor vehicle law. The law was enacted three years ago but needs fine-tuning, Daum explained, noting that the state board and CalRVDA will sponsor legislation to remove the vagaries and conflicts with existing codes.
A number of RV-related disputes have gone before the board, some of which were a direct result of the economic downturn, Daum said. Among some of its positive features, Daum said, the new law, as it pertains to the RV industry, restricts RV shows sponsored by out-of-state groups.
CalRVDA’s proposed officers for 2011: President Joey Shields, Pan Pacific RV Center; Vice President Mike Arrambide, Barber RV. Ventura; Secretary Doug Range, Range Vehicle Center Inc., Hesperia; and Treasurer Troy Padgett, All Valley RV Center, Acton.