Riverside Travel Trailer Inc. has just surpassed 3,500 likes on Facebook, marking an important milestone in the Peru, Ind.-based builder’s social media marketing intitiative.
“When a dealer thinks of trailers they think of the big name manufacturers,” said Mark Gerber vice president of sales and finance, in a press release. “When an end user thinks of trailers they think of floorplan and features. Our focus over the past several months has been to reach out to the camping public and present our products in a way that we can bring to the dealer a qualified purchaser who wants one of our trailers.”
Gerber said that Riverside’s website is geared toward educating the user on the company’s travel trailer line, adding “the facebook interaction adds real time discussions and sales presentations direct from the manufacturer helping to build a desire to purchase.”
For more information, search Riverside Travel Trailer Inc. on Facebook.
Peru, Ind,-based Riverside Travel Trailer Inc. has launched a new website thatprovides prospective retail purchasers with several “industry-first” features, according to a press release.
“We have incorporated a ‘virtual factory tour’ that shows step-by-step how traditionally manufactured trailers are assembled,” said Mark Gerber, vice president of sales and finance. “This slide tour – available for viewing in either a narrated video or pdf slide show that enables you to spend more time on each slide – is an industry first and, by the number of views, apparently fills an informational need.”
The website also features floorplans that include links to photos, a “text a question” feature where prospective customers can send a question and receive back a text message response, model specific videos on most floorplans and a product comparison that shows how Riverside’s products stack up.
“Our goal with the new website and its continual development is to educate the end customer on our products and features and then provide the dealer with ‘presold’ retail leads that will result in increased dealer margins and quicker sales” said Gerber.
To view the website visit: www.riversidetrailer.com.
The inclusion of Riverside Travel Trailer Inc.’s 30LOFT travel trailer in their “RV 2010” television show on HGTV has sent the exclusive floorplan to the No. 1 retail position for the company.
“We have received e-mails and phone calls from all areas of the country,” Jon Sare, sales and marketing manager, said in a news release. “Customers have even traveled across several state lines to purchase in areas where we do not have representation. The exposure and credibility of a media outlet of the caliber of HGTV is invaluable.”
Peru, Ind.-based Riverside Travel Trailer manufactures traditionally constructed trailers with exclusive features such as wood window treatments, master bedroom nightlights, fiberglass country style kitchen sinks, and designer metal bands on the upper and lower areas of both sidewalls. Pricing is competitive with similarly manufactured products and the exclusive look, floorplans and large dealer territories allow for dealers to achieve increased financial success.
Riverside Travel Trailer has just celebrated the completion of its first year of business and is poised for continued growth.
Peru, Ind.-based Riverside Travel Trailer Inc. marked its first-year anniversary on Tuesday (June 15).
“Today marks the successful start up of operations in what has been described as a rebuilding year in our industry,” Mark Gerber, vice president of sales and finance, stated in a news release. “We have shipped products to over 40 dealers in 15 states and three Canadian provinces while enjoying immediate retail sales. Dealers and retail customers have noticed our high-end appearance and features in an economical package and they are enjoying the rewards.”
Riverside Travel Trailer manufactures traditionally constructed trailers with features such as wood window treatments, master bedroom nightlights, fiberglass country style kitchen sinks and designer metal bands on the upper and lower areas of both sidewalls. Pricing is competitive with similarly manufactured products and the exclusive look, floorplans and large dealer territories allow for dealers to achieve increased financial success, Gerber stated.
Riverside Travel Trailer is the sole manufacturer of the 30Loft trailer which was featured on HGTV’s RV 2010 broadcast and has created a flood of retail interest, Gerber added.
Riverside Travel Trailer Inc., a manufacturer of towable recreational vehicles, announced today (Dec. 2) that it will expand its operations in Peru, Ind., creating 100 new jobs by 2011.
The company, which established its operations in June, will invest more than $1.1 million to purchase new equipment and make upgrades to its 130,000-square-foot facility, which formerly housed Adventure Manufacturing Inc.’s recreational vehicle manufacturing operations, according to a news release.
“We appreciate the commitment that the leaders of Riverside have shown to the Peru community,” said Gov. Mitch Daniels. “We look forward to working with them as they create jobs and contribute to Indiana’s economy.”
Riverside Travel Trailer, which currently employs more than 30 former Adventure Manufacturing associates, plans to continue hiring manufacturing and assembly workers as market conditions allow. The company anticipates doubling its current employment by the second quarter of 2010.
“The RV business is entering into a recovery phase, and it is here to stay. Indiana is the heart of the RV industry and as such it is the place to be,” said Mark Gerber, vice president of sales and finance at Riverside Travel Trailer.
The company, which is currently working to establish a dealer network, shipped its first product in July. At full capacity, Riverside Travel Trailer will be able to manufacture up to 6,000 units annually.
The Indiana Economic Development Corp. offered Riverside Travel Trailer Inc. up to $265,000 in performance based tax credits and $45,000 in training grants based on the company’s job creation plans. Miami County will provide additional property tax abatement at the request of the Miami County Economic Development Authority.
“Riverside Travel Trailer will provide Miami County much needed jobs. We appreciate the investment of the local owners and their understanding of our commitment to provide them with a quality workforce,” said Greg Deeds, Miami County Commissioner.
Riverside Travel Trailer Inc. manufactures a variety of towable campers and trailers to dealers throughout the United States and Canada. For more information visit www.riversidetrailer.com.
Created by Daniels in 2005 to replace the former Department of Commerce, the Indiana Economic Development Corp. is governed by a 12-member board chaired by the governor. Mitch Roob serves as the chief executive officer of the IEDC. For more information about IEDC, visit www.iedc.in.gov.