Best Parks in America is not only under new leadership but its new capital investor, Reza Paydar, plans to make the network of 70 parks across the U.S. into a worldwide known product.
David Gorin, Best Parks founder and president, announced Paydar’s investment during a news conference today (Feb. 4).
Gorin, based in Virginia, will remain the Best Parks spokesman and president, but Paydar takes on the new role of chairman and majority owner. Paydar, a Californian, has extensive experience in building successful RV resorts, hotel and commercial property developments as well as other types of companies, Gorin noted. Deb Kohls will continue as vice president of Best Parks.
Gorin reported that the changeover occurred about three weeks ago.
“For the last year or so we have been working hard to identify new sources of capital for Best Parks in America to develop the program and brand, and to secure high-level executive leadership to move the network forward. I am excited to say we accomplished both elements,” Gorin said.
Paydar’s investment in Best Parks ties in with several of the major points raised during Best Parks’ first membership conference held last November in Orlando, Fla., Gorin noted. The landmark conference drew Best Parks affiliates as well as representatives from international campground associations.
At that time, Best Parks in America affiliates agreed progress was needed in five areas:
• Building a state-of-the-art website that will exceed consumer expectations and will serve as the welcoming face of Best Parks In America.
• Introducing on-line reservation capability that will allow consumers to make 24/7/365 reservations directly from the Best Parks website.
• The creation of a consumer loyalty, recognition and reward program beginning with the Best Guests in America Advantages program being launched in the next two months, and moving rapidly towards a total system on par with those in other industries,
• Renewed focus on promotion and advertising to expand the visibility and awareness of Best Parks among consumers.
• Development and implementation of a brand compliance program including an inspection program to assure that all of the Best Parks are complying with brand standards and meeting the highest standards of facilities, amenities, staffing and guest services expected of Best Parks affiliates and expected by our guests.
Progress is being made on accomplishing all five points, Gorin said.
For example, starting this year Paydar said all Best Parks affiliates will undergo an inspection to guarantee that they meet the standards expected of all members.
Gorin said Best Parks, heretofore a brand with a decided “Eastern” composition, has identified many “target markets” west of the Mississippi River to expand its footprint in the coming years. The idea, Paydar said, is that the Best Parks brand will become so compelling that its ranks will grow well beyond the present membership of 70.
Improving the technological aspects of Best Parks affiliates is at the heart of the new alliance.
Paydar is a 30-year veteran of the RV park industry and owner of the upscale Sunland RV Resorts chain based in Southern California, including Best Parks affiliate Emerald Desert RV Resort in Palm Desert, Calif., and Silver Palms RV Village in Okeechobee, Fla. He said he plans to promote the software available through his RMS North America holding as a software platform not only for Best Parks members’ reservations systems in the U.S. but also, at present, to promote the brand internationally, primarily in Europe, Australia and New Zealand.
Paydar’s investment in Best Parks ties in directly with his RMS North America venture.
Paydar said he recognized more than four years ago that the outdoor hospitality industry needed the computer software and technology that connected the indoor hospitality industry. Providing that connectivity was essential to serve national as well as international travelers, he said.
Now, with the strategic alliance between RMS North America and Best Parks in America, the two will create a synergy that will serve them both in a competitive marketplace, Paydar said.
Best Parks affiliates that choose to adopt RMS software will benefit from this alliance, not only through improved software, but also through connectivity to domestic travelers and international travelers who will become familiar with the high standards set by Best Parks, Paydar said.
Best Parks in America already has a strategic partnership with the Leading Campings of Europe, an organization similar to Best Parks in America, and the two are laying the groundwork for an organization that would have worldwide representation, from areas such as Australia, New England and South Africa.
RMS North America is introducing a new property management and online reservations system that enables campgrounds, RV parks and resorts to manage their inventory using “dynamic pricing” – the ability to automatically increase rates based on occupancy levels and date of booking, according to a news release.
“North America’s campgrounds, RV parks and resorts have never had access to this kind of front desk and reservation system at such affordable rates before because the technology was cost prohibitive,” said Tom Chiarello, vice president of business development for RMS North America. “Now, campgrounds, RV parks and resorts can use the same sophisticated yield management strategies that are used by the hotel and airline industries to maximize profitability.”
Originally developed in Australia, RMS North America has spent several years testing and refining its new property management system specifically for North American RV resorts, campgrounds, private motorcoach resorts, outdoor recreation facilities, marinas, motels and hotels.
”With our system, operators can seamlessly manage their properties in real-time using a single solution that has the flexibility to be configured to single or multiple properties of any size and type,” Chiarello said. “The system can also seamlessly and instantaneously manage reservations placed through multiple websites as well as those taken by phone by front desk staff.”
“This product will revolutionize the way campground operators run their business,” Chiarello said, adding that the product also has other technological capabilities that are attractive to private park operators, including database marketing, reporting, point of sale, text and email guest communications, owner accounting and integrated online reservations.
Greg Sidoroff, vice president of operations of Sunland RV Resorts, one of several RV resorts to test RMS reservations management technology, said his firm was so impressed with the performance, functionality and ease of use of the RMS system that the company has replaced its previous system with the RMS solution.
“The ability to oversee multiple properties, each with a diverse mix of needs from RV spaces, storage, group reservations, facilities and rental accommodations, has been a welcome benefit of using this technology,” Sidoroff said. “The system is easy to use and it allows our staff to spend more time interacting with the guests and improving their experience versus being bogged down in task work.”
RMS North America has had substantial inquiries and a waiting list of orders that they have recently begun to fulfill. RMS North America plans on previewing their system at several industry trade shows and functions in this fall and next spring.
About RMS NORTH AMERICA:
Based in La Jolla, Calif., RMS North America is a world leader in state-of-the-art property management and online reservation solutions for RV resorts, campgrounds, private membership resorts, outdoor recreation facilities, marinas, motels, and hotels. RMS currently has over 3,000 customers worldwide in Australia, New Zealand, the United Kingdom and several other countries. Their website is www.RMSNorthAmerica.com.