Winnebago Industries Inc. was the top-selling manufacturer through April with 30.6% of the Class B market, followed by Roadtrek Motorhomes Inc. (29.2%), Thor Industries Inc. (23.6%) and Pleasure-Way Industries Ltd. (12.1%).
To subscribe to this or other SSI reports, contact Scott Stropkai, national RV sales manager, at (616) 281-9898 ext. 128, or (616) 901-8335 (cell).
According to a press release, Roadtrek debuted its new updated branding while showcasing seven of its top models, including the popular E-trek and CS Adventurous, and the newly released TS Adventurous.
Paul Cassidy, vice president of sales and service, said Roadtrek sold more units than it ever has at the Hershey show and is “looking forward to seeing what the rest of the show season will bring.”
He added, “The Hersey Supershow has always been a great selling show for us. We broke our own record at last year’s event and surpassed that by even more at this year’s show. Our new features and product mix really hit the mark with RVers and we are looking forward to keeping the momentum going into next year.”
Kitchener, Ontario-based Roadtrek Motorhomes Inc., the No. 1 selling class B motorhome manufacturer in North America, has introduced new interior cabinetry in a bold ebony vinyl finish.
According to a press release, the dark matte finished oak cabinetry is accented with real granite countertops, black and gray leather seating, and stainless steel and brushed nickel highlights for a sophisticated, stylish look.
“We are really excited to introduce this new ebony finish option to our product lineup and to our Roadtrek customers,” said Karyn Torcoletti, director of marketing for Roadtrek. “It’s a very rich and elegant color that really gives the motorhome a whole new look and feel when you step inside.
“We want to give Roadtrekers beautiful options so they can make each Roadtrek their own; this new color palette is just the beginning of what we have in store for new interior styling.”
The ebony cabinetry color is currently available on the SS Agile Ranger RT and 190 Popular models.
Roadtrek stated in a press release that the builder produced a 67% increase in sales for the month and a 58% increase in year-to-date numbers, according to the latest report from Statistical Surveys Inc.
The company reported that its Mercedes-Benz Sprinter and Chevrolet Express chassis lines have done well, underscored by Roadtrek’s Sprinter offerings seeing an over 100% increase in retail sales from February 2013 to February 2014 and a 70% increase in year-to-date numbers.
“2013 was a great year for Roadtrek, and we are thrilled at how 2014 is shaping out for us,” said Paul Cassidy, vice president of sales and service. “We introduced a number of exciting new models in the last 12 months that got the market, customers and our dealers excited. After a harsh winter it’s great to see the RV community come alive again with some great retail sales wins.”
Overall, the class B market produced a healthy 33% gain from a year ago February, Roadtrek noted.
Roadtrek Motorhomes Inc. again ranked as the No. 1 Class B manufacturer in North America for 2013, according to data from Statistical Surveys Inc.
According to a press release, Kitchener, Ontario-based Roadtrek has held the top spot among Class B manufacturers since 1990. In 2013, the builder captured close to 40% retail market share in the U.S. and over 47% retail market share in Canada.
Roadtrek offers a comprehensive lineup of products on various platforms and is the only manufacturer with two top selling vehicles in the list of top five models sold in North America.
“Roadtrek had a great season last year, we had tremendous success with the introduction of three new models to our product lineup; the CS Adventurous, 40th Anniversary edition and TS Adventurous,” said Paul Cassidy, vice president of sales and service “We are proud to be at the top of the leaderboard in sales for Canada and the U.S. We will continue to lead the way with the best in engineering, customer service and warranty (five years) and we look forward to an exciting 2014.”
Last year not only brought about success for class B manufacturers, but the overall class B market continued to see growth as well with a 15% increase year-over-year.
“Dealers are recognizing the advantage of selling class B’s and are making more room on the sales floor for more models,”noted Cassidy. “We have the best dealers in the business and they are a large reason why we continue to be so successful and for our continued high level of customer service”
Class B motorhome builder Roadtrek Motorhomes Inc. recently hosted a three-day training event for select dealers at its production facility located in Kitchener, Ontario, Canada.
According to a press release, Roadtrek’s three-day event offered a full schedule that included factory tours, walk-through and training for each model, and in-classroom style training covering many of the features and components found in each vehicle. The company hosted 30 participants from dealers located across the U.S. and Canada.
Feedback from all aspects of the event was extremely positive, with one participant saying “It was one of the most helpful, informative, targeted and enjoyable events I’ve attended. I’ve always been a real fan of the product but after this week, with the knowledge imparted to us, it will be a no brainer to sell against the other Class B’s out there”
The event was attended by all levels of Roadtrek staff and management, including some motivational sessions from Roadtrek President Jim Hammill.
“We know how important it is to spend time with our dealers, to help them understand what makes Roadtrek so unique,” said Paul Cassidy, vice president of sales and service at Roadtrek. “It’s great to hear such positive comments about the event. We will continue to build on this momentum and offer more events like this throughout the year.”
Class B motorhome builder Roadtrek Motorhomes Inc. opens the New Year with an extensive lineup on display at this week’s Florida RV SuperShow in Tampa. According to a press release, after a successful 2013, Kitchener, Ontario-based Roadtrek is “gearing up for an even better 2014.”
Roadtrek will have nine vehicles on display at the event, hosted by the Florida RV Trade Association (FRVTA), including the company’s two newest models introduced last year – the special edition 40th Anniversary model and the luxurious TS Adventurous.
Roadtrek will also be showcasing for the first time the 2014 Mercedes Sprinter chassis that will be used on the environmentally-friendly E-Trek. The 2014 Sprinters come equipped with many upgraded safety features including lane keeping, collision prevention and high beam assist as well as powered heated mirrors, light and rain sensors and blind spot monitoring.
All 2014 models will also include the upgraded driver efficiency features, including a backup camera, GPS navigation system and cruise control.
Filling out the rest of the showcase will be the CS and RS Adventurous, 170 Versatile, 210 Popular, SS Agile and the Ranger RT. Roadtrek will display in Booth No. 140 at the Florida RV SuperShow.
Kitchener, Ontario-based Class B builder Roadtrek Motorhomes Inc. is showcasing the newest addition to its top-selling Adventurous line at the Recreation Vehicle Industry Association’s (RVIA) 61st Annual California RV Show currently running in Pomona.
According to a press release, Roadtrek’s Touring Series (TS) Adventurous is the first vehicle in Roadtrek’s lineup to offer dark laminate cabinets. The charcoal like color is accented with chrome pieces and true granite countertops that give the vehicle a rich interior tone. Also included in this luxury touring series is LED strip lighting with dimming control, power awing with outdoor lights, heated floors, a large 1350-watt air conditioner and rear electrical and water hookups. All these features are controlled by a state-of-the-art electrical control, touch pad panel for ease of use.
“We are excited to offer such a wide range of options, features and new styles in our vehicles and these are just the beginning of what you will see from Roadtrek,” said Karyn Torcoletti, Roadtrek’s director of marketing “Roadtrekers expect the best of the best and that is exactly what we have given them with the new Touring Series.”
Other features include four-season RVing, full swivel second row captain seats, a built-in work station for a laptop or tablet, raised appliances and an induction cooktop for faster and more even cooking.
The TS Adventurous is built on the Mercedes Sprinter chassis and has seating for up to seven passengers and can comfortably sleep up to four. Roadtrek is displaying the new TS Adventurous at booth No. 1003 at the California RV Show.
After what company executives describe as “a fantastic showing and record-breaking sales” at the Pennsylvania Recreation Vehicle and Camping Association’s annual Hershey Show in September, Roadtrek Motorhomes Inc. is setting its sights on the Recreation Vehicle Dealers Association’s (RVDA) International Convention/Expo in Las Vegas and the upcoming California RV Show in Pomona, Calif.
“The 2013 Hershey RV Show was a great success for Roadtrek,” said Jim Hammill, president of the Kitchner, Ontario, Canada, company. “Our new models showcased extremely well and we had record units sold for this show. We are looking forward to keeping the momentum going as we continue to launch new products and technologies this fall.”
Roadtrek will feature two units at this week’s RVDA program, Sept. 30-Oct.4 — including the luxurious and roomy CS-Adventurous and the lightweight Ranger RT. At the Recreation Vehicle Industry Association’s California RV Show, Oct. 11-20, Roadtrek will showcase its entire lineup with 14 units on display including the E-Trek and the limited-edition 40th Anniversary model.
Roadtrek is the leading manufacturer of Class B motorhomes in North America, a position held since 1990, selling its motorhomes through a network of independent RV dealers in the U.S., Canada and Japan. For more information, visit www.Roadtrek.com/PR or contact Karyn Torcoletti, director of marketing, at (519) 745-0711.
Kitchener, Ontario-based Roadtrek Motorhomes Inc., the leading Class B manufacturer in North America, announced that Billy Mackaill has joined the company’s sales team as director of business development.
In his new role, Mackaill will work closely with Roadtrek’s territory managers to assist in increasing sales with current dealers, expanding the new dealer network and growing Roadtrek’s presence in the rental marketplace.
According to a press release, Mackaill has over 30 years of experience in the RV industry, both at retail and wholesale positions ranging from RV technician to sales/management and manufacturer’s representative. He is based in Phoenix, Ariz., and can be reached at (602) 524-7629 or billy.mackaill@cox.
Kitchener, Ontario-based Roadtrek Motorhomes Inc., the leading class B manufacturer in North America, is set to launch its 40th Anniversary Edition model at the Pennsylvania RV & Camping Association’s (PRVCA) RV Show in Hershey Pennsylvania.
According to a press release, Roadtrek’s Anniversary Edition model offers an eye-catching exterior finished in a mocha steel color that is enhanced with a crushed glass finish that “shimmers in the sunlight.” The look is enhanced by stainless steel trim that wraps the body’s exterior frame. The interior features tan-colored leather captain seats and sofa, increased head room, integrated shower floor and high quality, artistic bamboo cabinetry.
“As we celebrate 40 years in the business, we wanted to make a model that encompasses everything that has made Roadtrek successful over the years, and we have done that with this special edition vehicle,” said Roadtrek President Jim Hammill. ”Forty years is a great achievement and although we are celebrating the past, we are excited for the future as we have many more exciting new products that will continue to lead the way in the Class B market.”
Other features in this special edition model include 205 watts of solar, 3,000-watt inverter, 3,500-watt engine generator, four coach batteries, all-season RVing and the Alde hydronic heat and hot water system. The 40th Anniversary Edition is built on the Chevy Express 3500 van chassis and is a higher-end model of one of the company’s best-selling lines, the 190 Popular.
Roadtrek will display the model at booth No. 527 at the Hershey Show. For more information, visit http://www.roadtrek.com/ or contact Karyn Torcoletti, director of marketing, at email@example.com or (519) 745-0711.
The timing seems right. As Roadtrek Motorhomes Inc. marks its 40th year of operation, Jeff Hanemaayer – the architect behind the company’s status as the undisputed market share leader in the Class B motorhome segment – has announced his resignation from day-to-day operations, effective July 31.
During a 31-year run heading the Kitchener, Ontario-based firm founded by his father, Jac, Hanemaayer and his team set the bar for innovation in a niche market that survives on specialization and a cult-like customer base rather than sheer volume.
“The features that have attracted people to Class B’s really haven’t changed much over the years,” Hanemaayer said, noting that Roadtrek has held the No. 1 sales position in the segment since 1990. “The main reason is that it’s easy to drive. My dad used to say that the design appeals to RVers who don’t want to be weekend bus drivers. We also package units with a lot of the same high-end amenities that are typically reserved for Class A’s.”
Hanemaayer, 49, set the table for his resignation from Roadtrek in February of 2011 when Chicago-based private equity firm Industrial Opportunity Partners acquired a majority interest with a multimillion dollar investment in the company.
“I gradually became less involved in the day-to-day operations over the last two years,” he said, adding that he had retained the real estate. “Another factor in my resignation is that we have a long-term president, Jim Hammill, in place who understands the company and the marketplace. Although I will continue as a director, minority shareholder and the landlord, I will be stepping back from everyday involvement.”
He is also stepping down from his board positions with the Recreation Vehicle Industry Association (RVIA) and its counterpart Canadian Recreational Vehicle Association (CRVA).
“I enjoyed my involvement over the years with both associations,” Hanemaayer said. “I joined CRVA in 1990 and served in various capacities, including being the youngest president. It was nice to have the opportunity to work with a lot of the smart minds in our industry.”
Hanemaayer reported that Roadtrek had grown to include around 200 full-time employees operating in a 120,000-square-foot facility. “We hit our peak in 2007, but like everyone else were forced to pare back our work force when the market declined,” he said. “Interestingly, Class B’s bounced back quicker than the the Class A and Class C motorhome segments. After dropping off from 2,000 to 2,400 units a year, B’s are back to running at around 1,600 units.”
Hanemaayer acknowledged that the marketplace may never achieve the high volume of Class A’s and C’s as around a dozen OEM’s currently build the product.
“The market continues to be fragmented,” he said. “Larger manufacturers have never found much success because they are not set up to build 100 or so of one model per year. There is also a lot of specialization and product variation. Right now, Roadtrek builds nine different models.
“Another factor that limits volume is cost. Class B’s do not have that lower-end price point. Unfortunately, some consumers equate price with size, so they may gravitate toward a Class C because it’s bigger and, in some cases, less money.”
One area, however, could change the landscape in the Class B market, according to Hanemaayer, as a number of new commercial van platforms have threatened to cut into the domination enjoyed by the Sprinter chassis produced by Mercedes-Benz.
“I think the new number of platforms will influence volume,” he said. “It looks like there will be some direct competition to Sprinter, which should create a lower price point.”
For now, Hanemaayer said he is undecided on his career path. First, he is planning to travel, including longer treks with his partner in their Roadtrek motorhome.
“I will take a half year off,” he said. “But I’m not interested in retirement. I will probably do something part-time that still gives me the option to travel.”
Kitchener, Ontario-based Roadtrek Motorhomes Inc., a leading class B manufacturer, drew over 500 owners and 259 rigs to a May 20-24 rally marking the company’s 40th anniversary.
According to a press release, Roadtrek owners from across the U.S. and Canada gathered with Roadtrek senior management, sales staff, engineering representatives and service technicians in Branson, Mo.
During the event, Roadtrek introduced its 40th Anniversary Edition model. Built on the Chevy Express 3500 van chassis, the coach includes 205 watts of Solar, 3,000-watt inverter, 3,500-watt engine generator, four coach batteries, new bamboo décor, new carpet and stainless steel exterior trim. Built for all-season RVing, the motorhome also features the Alde hydronic heat and hot water system.
Roadtrek also displayed its full-product line sporting new color schemes and décors, including the camping focused CS‐Adventurous and the technology focused E‐trek, both built on the Mercedes Sprinter 3500 van chassis.
In addition, attendees participated in a slate of activities, including a free exterior vehicle wash. Roadtrek technicians and engineers provided free technical support and seminars were held on various topics of interest such as solar and power management, fast winterizing, electronics training and generator maintenance. A separate event was organized to collect owners’ feedback on design improvements.
Throughout the week attendees enjoyed delicious meals and first‐rate entertainment, including Clay Cooper with the group from his “Oh What a Night” show; Dolly Parton Dixie Stampede Dinner and Show Theatre; Frankie Valli Singers, including photographs and autographs; Hillbilly Party; singing and dancing with the Lennon Cathart Singers (brothers of the Lennon Sisters) and The Platters.
Other activities included a golf tournament with a hole‐in‐one prize of brand new Roadtrek; Roadtrek “Olympic Games”; buses to various Branson attractions and shopping areas; and a caricaturist on site.
Class B motorhome builder Roadtrek Motorhomes Inc. has introduced the CS-Adventurous built on the fuel-efficient Mercedes Benz Sprinter van.
“We had the avid RVer and camper top-of-mind when we designed this exciting new model,” said Jim Hammill, president of the Kitchener, Ontario-based company, in a press release. “We made sure it had ample capacity for lengthy trips, both dry camping and otherwise – ample fresh water, propane and storage. We incorporated a very advanced hydronic heating system to make spending time in the van as comfortable as home.”
• Large galley with 7 cubic-foot fridge, raised convection/microwave oven, hot and cold filtered drinking water dispenser and loads of storage space.
• Hydronic heating system with in-floor radiant comfort heating, supplementary heat in the bathroom, hot water, vehicle and engine preheating in cold weather, and use of engine heat for coach heating and hot water to save propane.
• Front seating in luxurious captain seats that are separate from primary rear sleeping area to avoid making the bed every night and allow two people to rise and retire at different times. The van also features two separate living areas.
• Rear power sofa converts to large twin beds or king-size bed.
• Ample water, propane, storage and battery capacity for dry camping and trips.
• Abundant 12-volt power outlets for electronic devices.
The CS is also available with Roadtrek’s E-trek electric and environmental package for even greater independence and capability while dry camping for extended periods, all while being environmentally conscious. The CS-Adventurous is manufactured using high levels of environmentally conscious recycled and e-certified materials.
Roadtrek said it has begun production of the CS and its dealer network is prepared to take orders immediately.
Kitchener, Ontario-based Class B builder Roadtrek Motorhomes Inc. reported strong fourth quarter and year-end results, according to a press release.
“We are pleased with the strength of our revenue growth and profitability as we finished the year with strong operating performance,”said President Jim Hammill. “Roadtrek’s position in the improving RV market is the best it has been in five years. Our improved financial condition and flexibility has allowed us to focus engineering resources on product development, broaden our supply chain and sign new dealers in strategic locations.”
Hammill said that Roadtrek’s dealers also experienced a good year “with average sales per dealer up and significant gross profit improvements.”
Andy Weller, an operating principal at Industrial Opportunity Partners (IOP), Roadtrek’s majority shareholder, noted, “I am very happy with the accomplishments that were made in 2012 in product introductions, product improvements and quality. We focused on the customer and the changing marketplace and are very bullish on our brand’s position in the market as we look forward to 2013.”
Roadtrek recently introduced the new E-trek Class B on a Sprinter chassis, an environmentally responsible motorhome with solar, engine co-generation, fuel cell, and lithium battery options.
“The E-trek leads the way in the RV and van marketplace, focusing on addressing the environmental issues people have with motorhomes,” said Hammill. “Class B motorhomes are the most environmentally responsible motorhomes already and the E-trek takes it to the next level. With IOP’s confidence and support we will continue to lead the marketplace in engineering and manufacturing the best products in our market.”