General Coach Partnering with Chinese Builder

May 10, 2011 by · 1 Comment 

Hensall, Ontario, Canada-based General Coach Canada has entered into an agreement with Foshan Lishen Industry Ltd. of Guangzhou, China to produce and ship a new concept in leisure accommodation designed specifically for the Chinese market.

Roger Faulkner, president of General Coach Canada, recently returned from a business trip to China with an initial order for six units, and a clear understanding of market potential and requirements in the world’s fastest growing economy.

“I see enormous potential for our products in the Chinese market,” said Faulkner in a press release. “While it has a large population and increasing wealth, China is just beginning to get involved in leisure and camping activities. This agreement will create the opportunity for us to capitalize on the emerging market’

Faulkner expects General Coach will be making five different portable models for the Chinese market. All will be large enough to include living space, bathroom and kitchen, but small enough to ship in a standard 40-foot marine shipping container.

“We have a model that fits within the dimensions of a shipping container but we will be doing some specific modifications to accommodate assembly requirements in China,” Faulkner explains.

Two units were shipped to China earlier this year, and work is now underway on three prototype units which will be shipped before the end of June. Rowcliffe trucking, also located in Hensall, will transport the units from Hensall to the Port of Vancouver for shipment to Beijing, where they will be assembled and put on display.

General Coach Canada has a reputation for producing high quality recreational accommodation for distribution throughout Canada and the northern United States. Once a large producer of travel trailers, fifth-wheels, motorhomes and truck campers, General Coach is now focused exclusively on park models, which are a form of cottage. Faulkner believes his company’s well-established reputation for quality is what attracted the attention of Foshan Lishen Industry Ltd.

“They are looking to create and grow a new market that will place an emphasis on the high level of quality we offer,” says Faulkner. “Other Canadian manufacturers serving other markets can also take advantage of that need for quality. We shouldn’t be selling ourselves short on the world stage.”

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