“Rollin’ On TV” (ROTV) announced the addition of Truma Corp. as its newest sponsor. According to a press release, Truma is one of the leading recreational vehicle suppliers in the European market and last year established its American headquarters in Elkhart, Ind.
“We’re looking forward to working with Elden Wood, Truma’s vice president of sales and marketing, and his staff on various television and web promotions this year,” said ROTV Executive Direct Joe Moniz.
The German-based company is involved in six areas of the international RV market – heating, water and air-conditioning systems, LP gas, and power supply and maneuvering systems.
Truma launched its ‘Level-Check’ device, an indicator that shows the filling level of LP tanks, at last year’s Louisville Show.
Rollin’ On TV can be seen in over 38 states on numerous cable stations and nationwide on Direct TV and Dish Network. For additional information visit www.rollinontv.com. For more information on Truma visit www.truma.net.
As “Rollin’ On TV” (ROTV) begins its fourth year of production, the Mattapoisett, Mass.-based company announced a new airing agreement with COX Sports Television for 2014 that will increase its coverage to an additional nine states.
According to a press release, for the past three years ROTV has been part of the COX Sports Outdoor block in Louisiana, Arkansas, Mississippi, portions of Texas, Florida, Virginia, Georgia, Oklahoma and Missouri. Starting this year, COX Sports is expanding ROTV’s coverage to all COX affiliate stations which will add California, Connecticut, Ohio, Nebraska, Arizona, Nevada, Kansas Idaho and Rhode Island.
With the new COX stations, combined with the addition of the Auto Channel in Florida a few weeks ago, ROTV has already increased its household reach by an additional 10 million homes for 2014.
The new air times for COX Sports Network are Sundays at 9:30 a.m. and Tuesdays at 7:30 a.m. along with additional evening air times throughout the year.
For additional information on “Rollin’ On TV” and to a complete TV coverage listing visit www.rollinontv.com.
“Rollin’ On TV” announced the addition of new stations to its network lineup. Starting Jan. 5, 2014, ROTV can be seen twice a week on the “Auto Channel TV Network,” which airs on WHDT in Miami and Stuart, Fla., and WYDT in Naples.
According to a press release, the stations are available on broadcast tier Comcast and AT&T cable systems as well as Dish Network and Direct TV, and reach close to 6 million homes in the Florida area.
With the addition of these stations, ROTV now has a total household reach of well over 30 million homes nationwide. Executive Director Jose Moniz reported that ROTV “continues to add an average of 10 million new homes per year.”
ROTV will be posting the exact days and air times of the new stations on its web site the first week of December.
For a complete station line-up or additional information on Rollin’ On TV click here or e-mail Jose@rollinontv.com
TrailManor’s unique folding hardwall travel trailer is slated for cameo roles in two national television programs in June.
During the week of June 1, TrailManor will be a part of “Rollin’ On TV,” a program that focuses on the RV lifestyle in a segment that includes the Hartington, Neb., TrailManor manufacturing plant, demonstrations of new TrailManor model, and an interview with two TrailManor owners, according to a news release.
“Rollin’ On TV” is broadcast on cable networks around the country, and the segment will also be available on the show website, www.rollinontv.com. Anyone interested in viewing can locate a link to a local TV station at www.rollinontv.com.
On Thursday, June 13, and Sunday, June 16, TrailManor will reach a broader automotive-based audience with a feature segment on “Motorhead Garage.” The segment, hosted by Motorhead Garage personalities Dave Bowman and Sam Memmelo, explains in detail how a TrailManor operates, and Memmelo, an RV enthusiast, points out features he wished he had during his tent camping days — like the ability to open the TrailManor in the rain without everything inside getting wet.
To find a local station, visit http://www.masterstv.com/motorhead.htm.
“This TV campaign will allow us to reach millions more with the TrailManor message, and we’re excited about how this can translate into business for our dealers,” said Cleo Eickhoff, vice president of marketing.
TrailManor travel trailers are unique hardwall travel trailers that fold down for easy towing (similar to towing a tent camper). They are also much lighter than traditional travel trailers due to TrailManor’s laminated construction using lightweight materials. TrailManor trailers can be towed with properly equipped minivans, crossovers, and small SUVs. It only takes about one extra gallon of gas to tow a TrailManor 100 miles.
A TrailManor trailer sets up in less than two minutes and owners don’t even have to unhitch. Inside, TrailManors have the amenities of upscale travel trailers, including a full kitchen, a hardwall bath with shower and tub, plenty of storage, and great living space.
To learn more about TrailManor’s innovative, super-lightweight trailers, visit www.trailmanor.com.
“Rollin’ On TV” announced the addition of Canadian Class B builder Pleasure-Way Industries Ltd. as its newest sponsor.
Executive Director Jose Moniz reported that ROTV is currently working with Pleasure-Way CEO Dean Rumpel and his staff in producing a couple of TV commercials that will begin airing in April along with an active web ad tied directly to the TV spots.
“The new Pleasure-Way ads will air on all ROTV stations and networks throughout the country along with Direct TV and Dish Network,” said Moniz.
Pleasure-Way, a family owned and operated company, located in Saskatoon, Saskatchewan, began manufacturing van campers 27 years ago and has grown to be the second largest Class B motorhome manufacturer in North America.
This week’s segment of “Rollin’ On TV” features a trip to Flyte Camp Vintage Restorations in Oregon. The crew also spends time with Gary and Monica Wescott to learn all about their “Extreme RVing” lifestyle. And Britta, ROTV’s TrailerChix cooker, prepares a great chicken dish with a definite Mexican flare.
“Rollin’ On TV” announced that beginning April 1, all TV programs will be available with both Spanish and closed captioning.
“Reaching out to the growing Hispanic community has been a goal of ours for some time,” stated Executive Director Jose Moniz in a press release. “Being we were getting ready to institute closed captioning, we decided that this would also be the perfect opportunity to go ahead with the Spanish captioning.”
Moniz also reported that Middlebury, Ind.-based Jayco Inc. has signed on to sponsor both the closed and Spanish captioning for 2013.
Despite the recession, U.S. Latino households that earn $50,000 or more are growing at a faster rate than total households.
And when it comes to RVing and camping, the Hispanic community is the fastest growing ethnic group in the country, said Moniz, noting that 23% of Hispanics under the age of 18 tried camping for the first time on 2011.
“With these statistics we felt that addressing this market now was the right move for ROTV, and for the whole RV industry,” he said.
“Rollin’ On TV” announced the largest single expansion of its television coverage since the show began in mid 2010, according to a press release.
Starting April 1, ROTV can be seen on Altitude Sports, which has complete cable coverage in nine states including, Nebraska, Kansas, Colorado, Utah, Nevada, Idaho, Wyoming, Montana and South Dakota. Along with the cable coverage, Altitude Sports can also be seen nationally on the Dish Network channel 410 and on Direct TV channel 681SD and 682HD.
Altitude Sports is the home for the Denver Nuggets (NBA), Colorado Avalanche (NHL) and the Colorado Rapids (MLS) and is also an ESPN college football affiliate for the Western Conference, Big East Network and the SEC Network.
The addition of Altitude Sports will increase ROTV’s total household reach by another 8 million-plus homes and increase its cable coverage to 30 states along with nationwide coverage on both satellite systems.
Additionally, ROTV is in negotiations with another sports network and three network affiliate stations. the company reported that by June ROTV will have a total household reach of over 35 million homes.
Rollin’ On TV is also available online at www.rollinontv.com.
Continuing with its planned expansion, “Rollin’ On TV” will begin airing on KLHU-TV based in Havasu City, Ariz., starting Jan. 5.
According to a press release, plans call for the show to air on Saturday and Sunday afternoons. ROTV will be posting the actual airtime on its website by Dec. 31.
While adding stations and sports networks in key metropolitan areas, ROTV said its expansion plan also calls for penetration into less populated areas of the country that have a high percentage of RVers. Catering to RVers both year-round and seasonally, “Arizona fits into our market perfectly,” said Jose Moniz, executive producer.
According to local statistics, over 100,000 snowbirds descend on the Lake Havasu area every winter with the majority of them being RVers. KLHU-TV is the regional station most people watch for all the local news, sports and activities.
Scheduled plans call for an additional 5 million-plus homes to be added to ROTV’s overall coverage market during the first quarter of 2013.
For further information visit www.rollinontv.com
“Rollin’ on TV” (ROTV), a 3-year-old production company from Mattapoisett, Mass., will be producing a special video episode on RVBusiness magazine’s annual “Best of Show” promotion during the Recreation Vehicle Industry Association’s (RVIA) 50th Annual National RV Trade Show, Nov. 27-29 in Louisville, Ky.
The half-hour segment is set for a primary airing in late December and early January through a growing TV network reaching 20 million viewers in 27 states and will focus on three new RVs that the magazine’s Indiana-based staff deems the 2013 model year’s most interesting new products on display at Louisville — one of which will be designated as the “Best of Show.”
All three will also be publicized in RVB’s Jan./Feb. issue.
“People ask whether ‘Best of Show’ honors are for a unit we think will gain the most market acceptance and, therefore, the most sales — or whether it’s for the most innovative and cutting-edge design, regardless of marketability,” said RVBusiness Publisher Sherman Goldenberg. “But the fact of the matter is that it ordinarily winds up being a combination of both.”
This segment and a separate trade show-related ROTV episode being taped at Louisville will be seen — and often rebroadcast — on an array of TV outlets affiliated with ABC, Fox, My NetWork TV and the WB Network. Additionally, it will be shown on three regional sports networks and will receive national coverage on the Dish Network on Cox Sports Network, reported ROTV Executive Producer Joe Moniz.
“Besides the overall show coverage,” said Moniz, “this special episode, for which we’re currently working to line up an anchor sponsor, will include interviews and segments on the award-winning RVs with company representatives for both the main ‘Best of Show’ manufacturer as well as those representing the other units in contention for the honor.
“We think that RVBusiness is on to something with this ‘Best of Show’ idea, and we would like to help them amplify this whole concept in the future like Motor Trend’s ‘Car of the Year’ award.”