If a broadcast empire can be established based on recreation vehicles, Jose ”Joe” Moniz may well be the guy to pull that off with his ”Rollin’ On TV.”
”My attitude is that you can go to any manufacturer’s site and look at pictures and get the information you want,” said Moniz, 66, executive producer of the cross-platform ”Rollin’ On TV” ”Our goal is to focus on the RVing lifestyle.”
Launched in April 2010, ”Rollin’ On TV” — available in 30 million homes — is telecast in nine states by the Cox Sports Network and about 30 other outlets on the Untamed Sports TV cable network. Five other states will be added in February when Cox Sports New England adds the program into its lineup.
”Rollin’ On TV,” which Moniz produces at his Mattapoisett, Mass., home office and nearby TV studio, also can be seen local broadcast stations in Oregon and Arizona. In the spring, it also will be broadcast by FOX28 in South Bend, Ind., which reaches into nearby Elkhart, Ind., the center of RV production in the U.S.
”We like to hit targeted markets where RVs are very popular,” Moniz said. ”And with these stations, they air you multiple times during the week. Right now, between the stations, we are telecast 11 times a week. If we get to 50 million or 60 million viewers, we will be fine.” ”
Besides TV, Moniz operates a website — rollinontv.com — to augment the telecast, and the program has a presence on Facebook and Twitter.
”From the beginning, it was cross-platform,” Moniz said. ”On TV we find we just can’t put everything in that we want. We tie TV and website together as an added bonus for our advertisers. If we do an entertaining show with enough information, our viewers will go to the website and watch the show again or look at what we’ve got posted.”
Rollin’ On TV” uses a broad brush to paint a picture of the many facets of the RV lifestyle.
”We haven’t restricted ourselves to specific content,” said Jeff Johnston, an Oregon-based freelancer who is associate producer and co-host. ”We look at destinations and new products, and we do road tests and highlight news about the RV industry that the viewer might find interesting.”
The website is an important aspect to the production, Johnston said. ”Just like a magazine can’t just be a magazine any more, ‘Rollin On’ takes a fully integrated approach,” Johnston said. ”It needs to be available on the Internet and mobile devices.”
Moniz also produces episodes at RV shows, including the Pennsylvania RV and Camping Show in Hershey, Pa., and will be at the Family Motor Coach Association Reunion and Motorhome Showcase in Perry, Ga., in March where ”Rollin’ On TV” will sponsor a cooking contest. The show also will be on hand at Affinity Group Inc.’s The Rally in July in Redmond, Ore.
Two programs in late January highlighted the 48th Annual National RV Trade Show in Louisville, Ky., late last fall while the website also carried news about the closing of manufacturer FTCA Inc., along with a recipe for Salmon chili, a feature on what dogs shouldn’t eat and a review of Old New Orleans Rum, a French Quarter distillery.
”Some shows we can film in one day,” Moniz said. ”Others shows, we may have to film for two or three days. Generally speaking, there are three segments in each show. We try to have a little bit of something for everybody.”
The program, operating with three employees and a small group of freelance videogaphers throughout the country, is produced in 28 one-minute segments that include two minutes of commercials. Primary advertisers are the medical flight service SkyMed and RV manufacturer Jayco Inc.
The shows are telecast weekly for 13 weeks and then rerun in sequence before beginning a second 13 weeks of programs, which also are rerun, so that it’s on cable or over-the-air TV stations all year.
Moniz formerly customized boats, planes and motorcycles, and in 1999 began producing ”Boating Today,” a program on the marine industry and lifestyle with a format similar to ”Rollin’ On TV.” He closed down the program in 2007 as the boating industry slumped on the eve of the Great Recession.
With the TV program and website well underway, Moniz in March will expand ”Rollin’ On TV’s presence with an hour-long RV-related radio program that will be broadcast live from a station in Fairhaven, Mass., and embedded for replay on the company’s website.
An online store to sell products highlighted during show segments also is in the planning stages.
The good news from Moniz perspective is that ”Rollin On RV” already is making money. ”We broke even already at the end of the year,” he said. ”But our overhead is low.”
Starting Saturday, Feb. 5, KLSR-TV, Fox 34, in Eugene, Ore., will begin broadcasting “Rollin’ On TV” on both Saturday and Sunday mornings.
Viewers in and around that area of Oregon can check on exact times by visiting “Rollin’ On TV’s” website, www.rollinontv.com, and clicking on the “TV Schedule” link.
“RVing is extremely popular in Oregon and we are delighted to be covering that broadcast market on Fox TV,” producer/director Jose Moniz stated.
Two more stations in key RV areas will begin carrying our program by the end of March. One station is in Washington state and the other in Indiana. We are continually working on signing on other stations in key RVing areas around the country,” Moniz said.
Rollin’ On TV began its 2011 season this week with coverage of the 48th National RV Trade Show in Louisville, Ky. The show will be airing on TV stations and is available now on the web at www.rollinontv.com.
“Because of the number of new RVs and products debuted at this event and we wanted to bring our viewers as much coverage as possible, the program will shown as a two-part series. Part two will air on the following show,” Jose Moniz, producer/director, stated in a news release.
Video On Demand (VOD)
“In mid-January we will launch our “VOD Room” where viewers can watch a selection of RV related videos including past episodes of Rollin’ On TV, RV and product segments, RV – camping tips and ideas with Jeff Johnston along with insightful interviews with key people in the world of RVing and camping,” Moniz stated.
The “VOD” Room is part of an ever-expanding effort to bring the best in RV news, information and entertainment through multimedia platforms, he added.
“We are also proud to announce that SkyMed emergency medical services will continue being a title sponsor of Rollin’ On TV for 2011. Without companies like SkyMed and our other sponsors, bringing RV programming to the mass market would be virtually impossible,” he concluded.
Rollin’ On TV has announced the addition of PullRite to the Rollin’ On TV family of sponsors.
PullRite, based in Mishawaka, Ind., is the manufacturer of fifth-wheel hitches, including the Super 5th and their SuperGlide.
This past month Rollin’ On TV also released a new ad it produced for Jayco Inc. titled, “Tough, Tender and Beautiful.” The ad appears on the program’s website, www.rollinontv.com. Click on “This Week’s Show” to view the ad.
Beginning Monday (Aug. 23), Rollin’ On TV launched a “news section” on its website.
All Recreation Vehicle Industry Association (RVIA) members are invited to send their press releases to News@rollinontv.com. This includes product announcements and company information.
Rollin’ On TV is also hosting a contest with SkyMed services and will give away a SkyMed one-year family membership to a lucky winner. A drawing for the winning name will occur on Sept. 20 at SkyMed’s main office in Scottsdale, Ariz. The winner will be announced on Rollin’ On TV’s website Sept. 25.
For more information contact Jose Moniz at firstname.lastname@example.org.
‘Rollin’ On TV’ has added the RR TV network to its list of program carriers. RR TV airs in more than 20 million homes nationwide and can be watched on Direct TV (channel 354) and on various Comcast, Verizon and Capital cable systems across the country, according to a release.
Rollin’ On feels that RR TV is a great match for RVing as the network’s program format centers around recreation, vacation and real estate programs.
SkyMed, based in Scottsdale, Ariz., has been a leader in providing emergency air evacuation membership services to the RV industry. Travel clubs including Winnebago, Airstream, Rambler, Jayco and dozens more recommend SkyMed to their membership.
SkyMed not only guarantees to take you home or to your health-care provider, but will also get your pet and RV back home.
Jayco, “makers of America’s most liveable RVs,” is Rollin’ On TV’s newest sponsor.
For more information on Rollin’ On TV, including stations and times, visit their website at www.rollinontv.com .
Rollin’ On TV, the cable TV network program about RVs and the RV lifestyle, is immersed in producing its spring 2010 season episodes, according to a news release.
The show’s production team will be in the Eugene, Ore., area the week of April 26-29 covering some local RV-related stories including the George M. Sutton RV dealership success and other subjects of interest to the national RV-viewing audience.
“This April production visit is the first of several planned for Oregon and the Pacific Northwest, in addition to our coverage of the rest of the country,” explained show co-host and Eugene resident Jeff Johnston. “As an RV lifestyle show, we feature the vehicles and hardware RVers use, but showcasing the natural beauty and recreational opportunities available to residents and visiting RVers is a significant priority of the program. We help people learn about the fun and adventure they can enjoy while using an RV.”
Among other artists, the show will feature music by local artist Kelly Thibodeaux and his band Ettoufee.
Rollin’ On TV can be seen on Cox Sports Television, Untamed Sports TV and the Dish Network.
For more information about the upcoming Eugene shoot, contact show producer Jose Moniz at email@example.com, Jeff Johnston at (541) 485-8203; cell (541) 914-1152; or visit http://www.rollinontv.com/.
Rollin’ On TV has appointed Chuck Kastler as its director of television and Internet sales.
“Chuck brings a wealth of knowledge and experience in both the RV industry and ad sales,” Rollin’ On TV Executive Producer Jose Moniz said in a news release. “He started his sales career back in the mid ’60s with Autoweek magazine then in 1974 joined TL Enterprises which publishes Trailer Life, MotorHome, RV Business and Highways magazines. In 1983 he became ad director for those publications. Since leaving TL Enterprises, Chuck has been working in the magazine publishing end of the business with ERS and later Monaco Coach magazines.
“We’re happy to have Chuck on board and he will be a great asset to our business.”
Rollin’ On TV also announced the addition of George Sutton RV as one of its newest sponsors. Sutton RV, located in Eugene, Ore., is one of the leading RV dealerships in the country. Along with a large line of RVs the company carries, it also has a full-service repair facility equipped to handle all their customers’ along with outside clients needs.
Rollin’ On TV launches the week of April 17 and will be available in 20 million homes nationwide on Untamed Sports TV and Cox Sports Television stations along with other regional stations and networks. For a list of stations and other information visit www.rollinontv.com.
Starting this month, Rollin’ ON TV will be hitting the road to start taping programs for the upcoming first season which begins airing the weekend of April 3.
“We are proud to announce the addition of Roadmaster Inc. as one of our key sponsors,” said Jose Moniz, executive producer. “We’re looking forward to working together with the staff at Roadmaster on some exciting projects this year that you’ll see both on TV and on our website.”
Moniz also announced the addition of Jeff Johnston to the Rollin’ ON TV group.
Johnson is a resident of Eugene, Ore., and veteran of the automotive and RV media business. His journalism, photography and videography expertise “will be a big asset in all aspects of our television and web productions,” said Moniz. “You’ll be seeing him on-camera hosting our ‘What’s New’ segments along with co-hosting other segments. His years of experience will also be used in management and behind the scenes.”
Rollin’ ON TV has launched a basic website and will be continually adding new features to it right up to the show’s launch date.
Stations and approximate times are available on our web site at www.rollinontv.com.
For more information on Rollin’ ON TV, e-mail Moniz at firstname.lastname@example.org.