The ROUTE 66 RV Network presented Nathan Hart, co-owner of Walnut Ridge Family RV Sales, New Castle, Ind., with the Larry Coker Commitment Award at its recent 2010 Rally held in Denver, Colo.
Named in memory of Larry Coker, a long-time RV industry colleague and ROUTE 66 employee who unexpectedly passed away in February 2009, the Larry Coker Commitment Award is annually given to the ROUTE 66 RV Network dealer who best reflects Coker’s total commitment to building the ROUTE 66 brand.
Walnut Ridge has been a ROUTE 66 member since May 2005, and Hart served two years on the network’s Dealer Advisory Board.
“Nathan and the entire Walnut Ridge team deeply embraces what it means to be a ROUTE 66 dealer. Not only is that evident in the dealership’s culture and promotions, but they embody the commitment to exceed and deliver on the ROUTE 66 promise: Wherever the road takes you … you can count on us,” said Rob Merrill, partner in Overland Park, Kan.-based ROUTE 66.
In addition to the dealership recognition that this award delivers to the recipient, it also donates that dealership’s total annual network membership fee to a college education fund in their name to support Coker’s daughter who is currently a junior in high school.
The inaugural Larry Coker Commitment Award was presented last year to Colerain RV Center, Cincinnati, Ohio.
ROUTE 66 RV Network has announced the addition of three new member dealers.
The largest RV network in North America got even bigger last week with the addition of Cullum & Maxey Recreation Vehicles in Nashville, Tenn., Three Way Campers in Marietta, Ga., and Webster City RV in Webster City, Iowa, according to a news release.
“All three of these dealerships are market leaders in their respective areas and enhance the ability for Route 66 RV Network to keep its promise, ‘wherever the road takes you, you can count on us,” said Rob Merrill, ROUTE 66 partner.
Cullum & Maxey has been serving RV consumers in the Nashville market for over 52 years. Co-owner Bob Sircy says the philosophies of ROUTE 66 and Cullum & Maxey are virtually the same. “We provide high quality products, back them with them with excellent service, and form a long term relationship by serving them and contributing to a great RV experience.Teaming up with ROUTE 66 allows us to extend our customer service throughout the entire nation as our customers travel.”
Three Way Campers is Georgia’s oldest and largest RV dealer. Founded in 1952, owners Jeff and David Porter are the third generation to serve the Atlant RV market. Located on the west side of Atlanta, Three Way Campers is a strategic location for the Southeast United States. “The Porter family and Three Way have earned an excellent reputation for taking care of customers and will be a great addition to approximately 150 ROUTE 66 dealer locations around the United States,” Merrill added.
Webster City RV is located about one hour north of Des Moines, with a second location in Story City, Iowa, on Interstate 35. Owner Rod Ruppel, commented, “We’ve been acquainted with ROUTE 66 for many years and had a great deal of respect for the organization, its dealers and their reputation for serving RV consumers around the country. We jumped at the opportunity to join the network and look forward to offering the extended ROUTE 66 benefits to both our customers in central Iowa as well as travelers who visit our stores.”
Merrill added, “every new ROUTE 66 dealer is recommended for membership in the network by other ROUTE 66 dealers. That’s how we’ve been able to assemble literally the best of the best independent RV dealers in nation. The well earned reputations of these 3 new member dealers only serve to further distinguish ROUTE 66 and our ability to serve RV consumers around the country.”
The ROUTE 66 RV Network announced Wednesday (April 28) the launching of the Passport 66 RV Club, a major upgrade to its popular Classic Care Club that has been in existence since 2004.
According to Dave Francis, managing partner of the network, “This new, enhanced product expands our customers’ benefit points to well over 5,000 partner locations in the U.S., Canada and Mexico.”
The paid-membership program is only available to RVers who either purchase a unit, parts or service from a ROUTE 66 RV Network dealership. “It’s always been our goal to provide our dealers with programs that are uniquely theirs and that add to the RV consumer’s preference in shopping and buying from a ROUTE 66 dealer,” Francis added.
In addition to the benefits offered by the Classic Care Club — including members’ parts discounts and priority service at all ROUTE 66 RV Network dealers while traveling — the Passport 66 RV Club also provides members with:
• Up to 50% off at nearly 3,000 campgrounds, hotels and resorts through Passport America and Freedom Resorts.
• Discounted golf rates at more than 2,000 Player’s Pass golf courses nationwide.
• Reduced car-rental rates at more than 700 Dollar/Thrifty locations.
• Money-saving offers for RV wash services at 100+ Blue Deacon Truck Wash facilities.
• Savings on DIRECTV satellite packages and a ROUTE 66 gift card.
• Specialty club rates at RV America Insurance.
• Unique offers at www.Parts66.com, the network’s new online parts store.
“We’ve launched the Passport 66 RV Club with a very solid team of partners and valuable RV customer benefits, but we see it as a very dynamic process that we intend to regularly enhance with new partners and programs,” Francis noted.
To upgrade from a current Classic Care Club membership or to learn more, visit the Passport 66 RV Club website at www.Passport66RV.com.
ROUTE 66 is introducing what it contends is the first and only “finance protection” program in the RV industry.
ROUTE 66 partnered with Walkaway USA, the administrator of Hyundai Assurance program.
ROUTE 66 Reliance is a program that gives customers increased confidence to purchase and finance a new or used RV from one of the network’s 100-plus nationwide locations, according to a news release.
Every unit purchased with ROUTE 66 Reliance includes an extra measure of security should the unexpected occur.
“If our customer loses their employment up to a full year after their purchase, they simply return the unit to their ROUTE 66 dealer,” explained Rob Merrill, partner in the ROUTE 66 RV Network. ”At the time of purchase, the customer can choose to upgrade to protection lasting for the life of the loan up to 84 months and even add a payment relief option. And when a customer takes advantage of the ROUTE 66 Reliance return program, they’ll suffer no negative impact to their credit rating.
“So much of what ROUTE 66 is about is adding confidence and security our customers. It’s behind our promise, ‘wherever the road takes you, they can count on us’. ROUTE 66 Reliance is just another level of security in these uncertain times.”
Paul Budvitis, president of Dallas, Texas-based Walkaway, USA went on to say, “When we thought to bring our vehicle finance protection products to the RV market, ROUTE 66 was the obvious partner for this exclusive relationship. We knew their reputation for excellence. The whole ROUTE 66 mission is to provide the best value to RV consumers. I’ve personally met many of the ROUTE 66 dealers, I’ve visited their stores. The ROUTE 66 promise is more than a marketing slogan, it’s the way they do business.”
ROUTE 66 Reliance will launch at RV shows across the United States as early as this week. For more information, contact Merrill at (913) 317.6678 or firstname.lastname@example.org.