Kampgrounds of America Inc. (KOA) owners from throughout North America will be gathering in Savannah, Ga., Nov. 7-10 for KOA’s Annual International Convention – an event that will feature presentations from nationally known customer service experts, as well as plenty of fun.
“Getting together each year to learn and exchange great ideas is a big reason to be a KOA franchisee,” KOA CEO Jim Rogers stated in a news release. “No matter what you may be facing as an owner, it’s almost certain that you’ll be able to find another KOA owner who has experienced – and solved – the same issue.”
The 2010 KOA Convention is being held at the Westin Savannah Harbor Golf Resort and Spa.
One of this year’s featured speakers is Fred Reichheld, founder of Bain’s Loyalty Practice and author of “The Ultimate Question – Driving Good Profits and True Growth.” Reichheld pioneered the business concept of Net Promotor Scores (NPS) whereby customers are asked their intent to return to a business, or refer that business to other customers.
This summer, for the first time, KOA owners have been supplied with Net Promoter Scores from their campers based on immediate results from “rate your stay” surveys. The scores and the surveys help owners identify and deal with service issues as they happen.
Also set to speak are customer service expert Ruby Newell-Legner and Carrie Stolar, a noted authority on combating childhood obesity and “nature deficit disorder.”
In a new convention event intended to give back to the host community, KOA owners will grab their shovels and boots for two “green” community projects. The first will be a project to develop wetlands trails along the Georgia coast, and the second will be a project to deposit oyster shells in oyster shell beds to improve the habitat.
“We want to demonstrate in a very real way KOA’s commitment not just to sustainable camping practices, but we want to give back to the communities we visit,” said KOA President Pat Hittmeier.
Also on the convention agenda is KOA’s popular KOA Workamper Job Fair, where KOA workampers from throughout North America will be able to meet one-on-one with prospective KOA owner/employers. One lucky participant in the job fair will win a free Apple Ipad.
On Nov. 8-9, KOA owners and staff will attend several learning sessions covering topics such as lodging best practices, social marketing for their campground, implementing sustainable “green” practices on campgrounds and e-mail marketing, to name just a few.
On Nov. 10 – the last day of the KOA convention – will feature the KOA Expo, where hundreds of campground suppliers and vendors will work with KOA owners to gear up for the 2011 camping season through the purchase of everything from a KOA Lodge to store supplies. That evening will end with the annual KOA Care Camps Auction. Each year, KOA owners support KOA Care Camps for children with cancer through a variety of fundraising events including the annual Convention Auction. Funds raised through the auction go directly to send children with cancer to one of 44 specialized summer camps throughout North America.
“This event is always a highlight of every year,” said Rogers. “It’s a great way to wrap up the summer camping season and get ready for both snowbird camping and the 2011 summer season.”