An original Go RVing “mini-movie” featuring TV personality Rutledge Wood and his young family (pictured) began airing regularly on the SPEED Network on March 18.
Wood, a roving race analyst for SPEED and a star of History Channel’s Top Gear, was tapped to appear in the Go RVing production along with his wife and two young daughters as part of the campaign’s 2011 ad buy on SPEED’s NASCAR programming. The video vignette was shot in and around Daytona Beach, Fla., in February with a new Itasca Impulse motorhome courtesy of Winnebago Industries Inc., according to a news release.
“With an RV, when the race is over, our own personal adventure is just beginning,” comments Wood on location at the famed Daytona International Speedway. “To me it really doesn’t matter where we go, as long as we go RVing.”
The family is shown traveling to the beach, enjoying home-cooked meals and relaxing in the RV after a day of outdoor fun. “RVing is the most affordable and least stressful way to travel,” Wood concludes as he recommends GoRVing.com for more information.
The 60-second vignette will air through June during popular programs including Trackside, NASCAR Victory Lane, Sprint Cup Final Practice and NASCAR Raceday through June.
Go RVing hits the gas on its 2011 advertising campaign with commercials now airing on SPEED, beginning this week and continuing through November.
The “’Ambassadors of Affordability” TV spots will run 393 times on SPEED’s popular NASCAR programming, including: NASCAR Sprint Cup Premieres, NASCAR Camping World Truck Series, NASCAR Raceday, Trackside at Daytona, Gatorade Duels, Victory Lane All-Star Challenge, Bud Shootout and NASCAR Race Hub Premieres, according to a news release.
In addition, Go RVing is also teaming with SPEED to produce a custom vignette featuring on-air personality Rutledge Wood that will air approximately 86 times in conjunction with the Go RVing buy on the popular network, between March and June. Wood, a roving race analyst for SPEED and a star of History Channel’s “Top Gear”, and his young family will be shown enjoying the comforts and amenities of a 2011 Winnebago Itasca Impulse motorhome to demonstrate the fun and convenience of tailgating at NASCAR events and enjoying side trips between race tracks. The production shoot for the vignette is taking place in Daytona, Fla., from Feb. 13-16.
“We know that NASCAR fans already love RVing,” said James Ashurst, RVIA vice president of public relations and advertising. “Through the commercials and the new RV-themed vignette, Go RVing will encourage even more racing fans to embrace the RV lifestyle.”