TV viewers watching ”RV 2011” on HGTV New Year’s day generally got glowing cable TV reviews of 20 motorhomes and towable RVs displayed last September at the Pennsylvania RV & Camping Show in Hershey, Pa.
Host Chi-Lan Lieu guided two families with children and a third couple through the maze of RVs at the Hershey Show on the grounds of Hersheypark.
Each family had different goals — the Herbst family was looking to upgrade while the Styles family sought their first RV, a high-end motorhome or towable and Lindsay and Chad Drvak were looking to accommodate rescued dogs.
Lieu, in turn, showed different RVs that she thought would meet their goals. Although none committed to buying an RV during the program, each chose one that they thought best suited their needs.
Among the units highlighted were Fleetwood RV Inc.’s high-end American Revolution and Tiffin Motor Home Inc.’s diminutive Allegro diesel pushers, Winnebago Industries Inc.’s Access minimotorhome, Prime Time Manufacturing’s Crusader fifth-wheel and Roadtrek Motorhomes Inc.’s SS Ideal van camper.
The Herbsts chose a Dynamax Dynaquest XV Class C motorhome; the Styles, a Dutchmen Voltage high-end sport utility fifth-wheel (SURV); and the Drvaks, an Earthbound travel trailer.
The hour-long program marks the 13th year that HGTV has highlighted new RV products, and will be rebroadcast at unspecified times during the year.
Producers of the program worked with the Recreation Vehicle Industry Association (RVIA) and its agency, Barton Gilanelli, to put the program together.
HGTV’s RV 2011 – a one-hour TV special – will air Jan. 1 at 4 p.m. EST, examiner.com reported.
Host Chi-Lan Lieu will be on the hunt for the most luxurious, over-the-top coaches, trailers and toy haulers in the United States. On location at America’s largest RV show in Hershey, Pa, Chi-Lan will also tour the coolest new high-tech and eco-friendly recreational vehicles and take three families on the shopping trip of a lifetime, searching America’s largest RV show for the recreational vehicle of their dreams.
According to her bio Chi-Lan Lieu is a self-proclaimed karaoke addict and gadget geek. She began her career as a TV writer and producer for several cable networks prior to being named host and expert on HGTV’s I Want That! Tech Toys. Chi-Lan revels in giving people gadget-buying advice and will be taking an inside look at all the hottest trends, styles, and RV accessories for 2011.
The Pennsylvania RV and Camping Show – held annually in September at the Hershey Entertainment and Resorts Co. Giant CenterSM in Hershey, Pa. – is sponsored by the Pennsylvania Recreation Vehicle & Camping Association (PRVCA). The show ranks No. 11 out of the 200 largest tradeshows in the U.S. and Canada with 59 leading manufacturers and over 100 supplier vendors represented. The 2010 show reported record attendance with a turnout of 35,020 people for the Retail Days alone.
Over 970 units were on display, a 43% increase over the previous year. “We had dealers from South Korea, Jamaica, Slovenia and Canada.” said Rebecca Lenington, executive vice president of the PRVCA.
HGTV – America’s leader in home and lifestyle programming – is distributed to more than 99 million U.S. households and is one of cable’s top-rated networks. HGTV’s website, HGTV.com, is the nation’s leading online home-and-garden destination, which attracts an average of 4 million unique visitors per month.
Those attending the 42nd Annual Pennsylvania RV and Camping Show at Hersheypark in Hershey, Pa., that kicks off with ”Trade Days” Monday (Sept. 13) and Tuesday will find a much larger show than last year.
With more than 1 million feet of indoor and outdoor space booked, the show will be 41% larger than last year, said Heather Leach, director of marketing and education for the sponsoring Pennsylvania RV and Camping Association (PRVCA).
”We are feeling pretty good about the way things are shaping up,” Leach told RVBUSINESS.com.
The gates open for consumers on Wednesday with the show completing its run on Sunday. The recovering economy has put the Hershey Show in good stead.
”Last year definitely was not our best year as far as exhibit space, but people came last year and bought RVs,” Leach said. ”We felt pretty good about that and we are optimistic about this year.”
Sixty-two manufacturers represented by 89 dealers will display approximately 1,000 towable and motorized RV at the show, which last year set a record for attendance with 32,033. Many of the manufacturers will be giving consumers their first look at 2011 models.
Included will be 11 recreational park model manufacturers who will display their cottage-like trailers, also known as park models, in a “Park Model Village.”
Advance dealer registration is running about the same as last year, and dealers wishing to attend can register on the spot, Leach noted. In 2009, 1,048 dealer representatives attended.
Marking the RV industry’s 100th anniversary, Al Hesselbart, historian for the RV/MH Hall of Fame in Elkhart, Ind., will give lectures each day on the RV industry’s history in a display that will feature a camper mounted on a 1915 Model T Ford.
Again this year the Hershey Show will serve as a venue for Home & Garden TV (HGTV), which is returning to film its annual special “RV 2011” one of the cable network’s most-watched specials which will air next spring.
Presenters for dealer seminars on Monday and Tuesday include Barb Darkes of McNees, Wallace and Nurick, Don Bray of Northampton Community College and Bill Garpow, executive director of the Recreation Park Trailer Industry Association, consultant Gary Bunzer, sales trainer Grayson Schwepfinger, Robert Basha with Auction 123 and consultant Suzanne Mark.
On Tuesday NFL Hall of Fame member Mean Joe Greene will be present to sign autographed merchandise to raise money for PRVCA’s political action fund.
For consumers, RVer John Holod and Walter Cannon of the RV Safety and Education Foundation (RVSEF) will conduct seminars along with Mark.
Also present during the show will be the ”Centennial Charlie,” a stuffed bear that has been the RV Centennial mascot that toured the country earlier this year.
Organizers of the 42nd Annual Pennsylvania RV & Camping Show, America’s largest RV show, are looking for this year’s Hershey Show to give the RV industry – RV parks and campgrounds, manufacturers and their suppliers included – the kick it needs to continue digging out of the forgettable recession of 2008-09.
The U.S. economy has not leaped back into good health as quick as many had hoped this year, but the Hershey Show is coming along like gangbusters.
Fifty-three manufacturers showing 900 RVs along with 120 vendors will be on hand for Industry Days, Sept. 13-14, and Public Days, Sept. 15-19, at Hersheypark Entertainment & Resorts Complex in Hershey, Pa. The show, sponsored by the 368-member Pennsylvania Recreation Vehicle & Camping Association (PRVCA), will cover 1.6 million square feet of display space.
“The show is going to be fabulous,” veteran RV dealer and longtime show chairman Dan Saltzgiver told RVBUSINESS.com. “We’re more than 20% ahead of where we were when the show went off last year.”
The park model village, annually the nation’s largest display of recreational park trailers, is sold out and will feature some 30 units.
More than 30,000 people are expected to attend the show, which draws consumers from across the eastern U.S. and Canada and again this year will serve as a venue for Home & Garden TV (HGTV), which is returning to film its annual special “RV 2011” at the show. According to the program’s producer, the show is one of HGTV’s most watched specials.
“HGTV’s access to America’s largest RV show in Hershey, Pa., is valuable to creating the network’s annual special about RVs,” said Bill Myers, director of original programming at HGTV. “HGTV’s ‘RV 2011,’ which will premiere next spring, will feature exciting new RV trends, the latest models and features that our viewers are eager to see.”
“We are always excited that HGTV chooses to film their program at America’s largest RV show,” said PRVCA Vice President Rebecca “Becky” Lenington. “It’s a great way for everyone to see what’s new and exciting in the world of RVing.”
The Hershey Show, by the same token, is important for manufacturers, dealers, vendors and park owners as it often provides a first look at 2011 products, including recreational park trailers.
As of today (Aug. 24) here are the manufacturers registered to exhibit at the show:
- Born Free Motorcoach Inc.
- Bridgeview Mfg. LLC
- Carriage Inc.
- Cavco Inc.
- Chariot Eagle Inc.
- Coachmen Division of Forest River Inc.
- Columbia Northwest Inc./Aliner
- Crossroads RV
- Cruiser RV LLC
- Damon Motor Coach
- Direct RV Inc.
- DRV LLC
- Dutch Park Homes Inc.
- Dutchmen Manufacturing Inc.
- Dynamax Corp.
- Earthbound RV LLC
- Evergreen Recreational Vehicles LLC
- Fairmont Park Trailers
- Fleetwood RV Inc.
- Forest River Inc.
- Four Winds International
- Galileo RV
- Glacier Bay RV
- Gulf Stream Coach Inc.
- Heartland RV
- Jayco Inc.
- Keystone RV Co.
- Kropf Industries Inc.
- KZ RV LLC
- Lance Camper Manufacturing Corp.
- Legacy RV LLC
- Monaco RV LLC
- New Horizons RV Corp.
- Newmar Corp.
- NuWa Industries Inc.
- Open Range RV Co.
- Palomino Puma
- Peterson Industries Inc.
- Phoenix USA Inc.
- Pleasure-Way Industries Ltd.
- Prime Time Manufacturing/Forest River Inc.
- Renegade/Kibbi Inc.
- Roadtrek Motorhomes Inc.
- Rocky Mountain Inc.
- Silver Top Manufacturing Co. Inc.
- Skyline Corp.
- Sunnybrook RV Inc.
- Sunset Park and RV Inc.
- The Barn Yard
- Tiffin Motor Homes Inc.
- TrailManor Inc.
- Triple E LLC/Leisure Travel Vans
- Winnebago Industries Inc.
- Woodland Park Inc.
For the 13th consecutive year, Home and Garden Television Network (HGTV) is planning a one-hour special on RV innovations and product trends. “RV 2011” is scheduled to air next March and will re-air several times throughout the year. Chi-Lan Lieu — a self-proclaimed karaoke addict and gadget geek — will be hostess of the show.
HGTV is planning to shoot at the Pennsylvania RV and Camping Show in Hershey from Sept. 14-19 and is seeking press information and product literature for new RV models that will be on display, the Recreation Vehicle Industry Association (RVIA) reported. The network is particularly interested in the latest industry innovations and cutting-edge RV features and would like to receive materials as soon as possible.
All materials should be sent via mail or e-mail, to senior producer, Bart Makatche, at the following address:
Bart Makatche, senior producer, Nancy Glass Productions, 211 Rock Hill Road, Bala Cynwyd, PA 19004; (610) 668-1668; firstname.lastname@example.org.
For more information, contact Fran Connors at RVIA’s PR agency, Barton Gilanelli & Associates, (215) 592-8601 or email@example.com<mailto:firstname.lastname@example.org>.