Industry supplier Dometic USA announced that it has identified a potential condition related to its 9100 Power Awnings, Weatherpro Awnings and Motor Service Kits and has initiated a recall and replacement of all the affected power awning units.
According to a press release, in April 2013 the company had determined that if an important step was bypassed in the installation of the power awnings, this could potentially damage the awning’s motor. As a result, if damage does occur to the motor, the awning can unfurl unexpectedly, while the coach or vehicle is at rest or in transit.
This potential condition affects only the power awning products manufactured between February 13, 2013, (306XXXXX serial #) through April 9, 2013, (314XXXXX serial #). The serial number appears on a label on the right underside of the fabric and on the roller tube. On the power awning field Motor Service Kit the serial number appears on the end cap of the shipping tube.
On April 19, 2013, Dometic notified the National Highway Traffic Safety Administration (NHTSA) and a NHTSA campaign number of 13E-019 has been assigned. All RV manufacturers which purchased power awning units included in the recall are also expected to issue notification to NHTSA per federal regulations.
Once Dometic investigated early reports in April, the company was able to reproduce a failure mode only after changing the sequence of installation steps in the power awning installation process. After this discovery, the company notified its extensive OEM and dealer base of the problem and provided specific instructions on how to handle it and secure a replacement unit.
Dometic has identified 27,098 affected units and started replacing units with new awning motor kits even before the official recall notice was issued. The company has advised its OEMs and aftermarket dealers to call a toll-free number at 1-888-943-4905 for specific replacement instructions. End-user customers are still being notified directly by the company’s dealers.
Dometic has also told its aftermarket dealers to instruct their end-user customers not to drive their RV’s if the recalled power awnings have been installed on their vehicles. End-user customers who believe their RV may be affected by this recall can obtain specific instructions on how to make the determination or obtain repair by calling the toll-free number at (888) 943-4905.
Carefree of Colorado, in close association with its distributor partners, has launched the “Carefree Store,” a one-stop shopping retail section for everything RVers needs for their Carefree awning.
The consumer-friendly packaging and signage easily identifies the features and benefits while giving the dealer a professional looking, organized display. Additionally, Carefree offers mobile displays that can be utilized during peak season to promote alternate locations such as checkout counters and entryways.
As part of the program, dealers also receive POS displays that show product upgrades. These displays are interactive units that allow the consumer to make an informed decision while letting the dealer easily demonstrate the features and benefits. All products, point of sale and point of purchase materials can be viewed online or in Carefree’s full color accessories catalog.
“We did our homework and field tested this concept in 2011,” says Mark Davis, Carefree’s marketing manager. “Our test metrics were outstanding so we quickly rolled it out for this year’s show season and the response we received has been fantastic.”
Kevin Jastrem, Carefree’s aftermarket sales manager added, “We made sure the products had the right velocity,” he says. “We want to give the dealer a high turnover rate on these items plus the POS units allow easy selling of larger, harder to display products which can be a silent salesperson for the dealers.”
For more information contact Mark Davis or Kevin Jastrem at (800) 621-2617
Industry supplier Carefree of Colorado will unveil multiple new awning products at an invitation-only event to be held at its Elkhart, Ind., facility during the week of May 14.
“We’re excited about this year’s group of new offerings,” said Piar Adams, director of OEM sales for Broomfield, Colo.-based Carefree, in a press release. “These new products will continue our tradition of bringing quality, value, performance and style to our customers.”
The company, which is celebrating over 40 years of serving the RV Industry, said that it engineered the first electric powered awning and the first slideout cover. Today, Carefree offers a full line of RV awnings.
Carefree of Colorado is a Scott Fetzer Co., a division of Berkshire Hathaway.
Drew Industries Inc., a leading supplier of components for recreational vehicles and manufactured homes, today (Aug. 8) announced that its wholly owned subsidiary, Lippert Components Inc., is preparing to launch a newly developed line of RV awnings. This new product line will be formally introduced in late September at the open house events held by RV manufacturers in Indiana.
According to a press release, the awnings will be manufactured in one of Lippert Components’ existing facilities in Goshen, Ind., available in both manual and electric versions. Todd Driver, vice president of operations, RV Products, and Steve Jenkins, director of manufacturing for RV Accessory Products, and his operating team, will provide the manufacturing leadership for this product line. The company plans to market the awnings directly to RV manufacturers, as well as through aftermarket distributors.
“As with our previous product introductions, the RV awning product line has been designed to add significant value for the RV owner, and the awnings will be priced to provide value to our customers, the RV manufacturers,” said Jason Lippert, CEO of Lippert Components. “By pricing the product right, providing more durable components and offering innovative features and options not generally found in the marketplace, we expect to capture market share in this $100 million plus market.”
“The raw materials, components and manufacturing processes used in awnings are very similar to those we use extensively in our existing product lines, so we will be able to quickly ramp up production and efficiencies,” said Scott Mereness, president of Lippert Components. “Further, with our previously announced aluminum extrusion facility, scheduled to open late in the third quarter of 2011, we will be able to produce the extruded aluminum components used in our awnings. Additional information about the aluminum extrusion project will be forthcoming.”
“The RV awnings are another step forward in our long-standing strategic plan of profitable growth through new product introductions, acquisitions and market share gains,” added Jason Lippert. “The introduction of this exciting product line follows two accretive acquisitions we made so far this year, which added an aggregate of nearly $25 million in annual sales. We will continue to pursue similar opportunities, both through internal development and acquisitions.”
ShadePro Inc., an RV awning and shade company, has launched its new website, www.ShadePro.net.
In order to help customers get more bang for their buck, ShadePro has maintained several close business relationships with RV awnings and RV screen room manufacturers, enabling them to attain RV products at low prices so that they may pass the value along to customers, according to a news release.
ShadePro.net offers free shipping on all orders of $100 or more. “Our free shipping will save customers a great deal of money on those big ticket items like our Carefree electric patio awnings and window awnings,” said Steve Smoot, president of the El Cajon, Calif.-based distributor.
In order to showcase its low prices on RV awnings, RV screen rooms and more, ShadePro called upon Vantage Internet, a San Diego interactive agency, to create a modern, user-friendly website design that features its custom RV products at competitive prices.
The new design and user-friendly functionality both improve customers’ shopping experience and taps into a new, tech-savvy audience looking for low prices on their RV awnings and RV screen rooms, Smoot noted.
“Aside from offering quality products at low prices online, it was important to us to ensure the site is secure and easy to shop while providing the consumers with a quick and simple way to reach us if they have trouble ordering their RV products,” he said.