In an effort to better promote the industry’s new model year in both the trade and retail realms, RVBusiness is introducing a “Top 25 Debuts” package in its upcoming issue – an edition that will showcase some of the more publicized new models for the 2012 model year as well as a few new units that appeared at recent fall and winter trade shows that might not have drawn a lot of attention yet.
“We’ve looked over new equipment at PRVCA’s Hershey Show, at Elkhart’s Open House Week and at the Louisville Show to the point where we feel we’ve got a pretty good handle on some of the new RVs that will be generating the greatest show-stopping buzz this winter at retail shows throughout North America,” says Sherman Goldenberg, publisher of RVBusiness and RVBUSINESS.com.
“Now, having said that, the universe of new RVs is pretty diverse and we don’t pretend to know it all, and to have named every significant new unit – not by a long shot,” adds Goldenberg. “We just wanted a solid, viable marketing hook to help turbo-charge the new model year for the whole industry by spotlighting cutting-edge products, showcasing inventive new ideas and giving trade people and retail show attendees something to think about at the door of the show – something to put things in perspective for them.”
Goldenberg says RVB will be marketing the “Top 25 Debuts” program to at least 75,000 show-goers in show programs or in special handouts at Tampa, Fla.; Dayton, Ohio; Cleveland, Ohio; Columbus, Ohio; Sandusky, Ohio; Covington, Ky.; Columbia, S.C.; Knoxville, Tenn.; Toronto, Ont.; Hamilton, Ont.; Kitchener, Ont.; Battle Creek, Mich.; Detroit, Mich.; Flint, Mich.; Traverse City, Mich.; Indianapolis; Fort Wayne, Ind.; and South Bend, Ind.
Figuring prominently in the “Top 25″ – along with Forest River’s Aviator travel trailer, which was named “Best of Show” by RVBusiness after the 49th Annual National RV Trade Show in Louisville – will be a variety of high impact new RVs, including:
• Fleetwood RV Inc.’s “reinvented” 2013 Excursion Class A, a pace-setting, 33-foot, entry-level diesel coach – now the shortest of the Decatur, Ind., motorhome builder’s diesel pushers — which drew a big crowd at its dramatic Louisville unveiling.
• Thor Motor Coach Inc.’s elegant 34-foot Palazzo Class A, a sleek addition to the company’s A.C.E. and Serrano A-bodies that joins Fleetwood’s Excursion and Tiffin’s Breeze in a growing entry-level, diesel motorhome niche.
• Jayco Inc.’s aggressively styled Seismic toyhauler, a full-profile line of sport utility fifth-wheels projecting a popular “edgy look” and featuring a unique, louvered front profile and several exterior graphics packages.
• Keystone RV Co. Inc.’s 33-foot Vantage travel trailer, a show-stopping unit that inevitably evokes comparisons to Airstream’s Classic travel trailers and GMC motorhomes of the mid-70s because of its wind-cutting radius shape.
Goldenberg added that companies with named products will receive “Top 25” logos with which they may promote those new models in literature and in local and regional advertising. “We think we’re on to something here,” adds Goldenberg. “And if this goes as well as we think it will, you’ll see more of this kind of thing from RVBusiness in the years ahead.”