While the RV community came together in force June 7 at the RV/MH Hall of Fame and Museum in Elkhart, Ind., to celebrate the industry’s 100th anniversary, the RV Centennial Celebration is much more than a single event. In fact, it continues tonight (Dec. 7) on a nationwide stage as Alex Trebek, host of the popular game show “Jeopardy!” quizzes contestants about the 100 years of RVing.
After convincing the show’s producers to include RVing as a category, the Recreation Vehicle Industry Association (RVIA) and its marketing communications agency Barton Gilanelli & Associates worked with the show to develop questions and answers as well as coordinating a video shoot at the RV/MH Hall of Fame and Museum this past summer.
“This is an industry ‘first’ and we’re very excited to have our history featured in a stand-alone category,” said Gary LaBella, RVIA vice president and chief marketing officer.
To determine the time and channel of the show’s airing, check your local listings.
Editor’s Note: The Recreation Vehicle Industry Association (RVIA) this week issued the following memo to its members regarding the celebration in June of the RV Centennial.
In celebration of our industry’s 100th anniversary, RVIA will host the RV Centennial Celebration, a very special event taking place Monday, June 7, from 6:30 p.m. to 10:30 p.m. at the RV/MH Hall of Fame and Museum in Elkhart, Ind. This is going to be an energetic extravaganza with a fun-filled festival, reception and barbecue; a special one-hour program featuring entertaining videos and presentations saluting the industry’s history; and, a cake-cutting ceremony and rousing fireworks display to cap the evening.
Tickets are now available for the RV Centennial Celebration. The deadline to purchase tickets is May 21, 2010. However, tickets purchased on or before May 14 can be obtained at the discount rate of $25 per ticket. On May 15, the regular ticket cost will be $35 per ticket. I strongly urge you to purchase your tickets now as we expect the event to reach capacity and sell out early. Walk-ups cannot be accommodated at the event. Tickets must be purchased in advance. You can buy tickets for anyone, including spouses, colleagues and co-workers, over the age of 18.
A very important theme of the RV Centennial Celebration will be a “Salute to RV Workers” to honor the industry’s hard-working men and women who build the product and who are the heart and soul of our industry. This will include special recognition of those workers attending the event, a video salute from industry leaders, and the presentation of a commemorative plaque honoring the industry’s workers to the RV/MH Hall of Fame and Museum.
Considering the “Salute to RV Workers” theme of the event, I encourage you to use the party as an incentive to recognize your company’s best and most valued hourly line workers. By providing tickets to those you would like to single out for acknowledgment, they can be part of the special salute we have planned, which will include those workers in attendance standing for recognition.
The RV Centennial Celebration will be one of the signature events of our industry’s 100th year. It really will be a can’t-miss event, and I hope to see you there.
For more information contact the RVIA at (703) 620-6003. RVIA staff contacts are Huyen (Wen) Dang at ext, 305, email@example.com, and Doreen Cashion, ext. 324, firstname.lastname@example.org.