RV Trader.com, a division of Dominion Enterprises, has released a new feature that will allow RV shoppers visiting the site to preview the value of their current recreational vehicle.
According to a press release, when an RV Trader.com visitor selects the “What’s My Trade Worth?” button, a form will be displayed for the consumer to complete. If the year, make and model information on the form coincides with National Automobile Dealers Association (NADA) standards, a confirmation page will be generated with the average retail price of the unit. e-mail lead will also be sent directly to the dealer containing the contact information of the potential buyer.
Dealers can activate this free product in their Inventory Management Tool (IMT). The feature will then automatically appear on the ad detail page of all dealer listings. This new feature is announced just weeks after RV Trader released two other lead generation tools, “Get Best Price” and “Request Price.” RV Trader reported that e-mail leads for dealers increased approximately 16% overall since the new features became available. Similar results are expected from the new trade-in value tool as well.
“Leads for dealers have been on the rise, and with all the recent enhancements we’ve made to our lead generation tools, we are confident the launch of this trade-in product will expedite the growth our dealers see in the coming months,” said Tim Custer, general manager of RV Trader.
RV Trader dealers interested in this new lead generation tool are encouraged to call 877-354-4068.
RVT.com, a leading Internet classifieds ad site for new and used RVs for sale, reports that its RV shopper traffic has increased more than 30% in January 2012 as compared with one year prior, and that RV shoppers that visited the site from mobile devices increased by more than 150%.
According to a press release, RVT.com also reported that U.S.-based website traffic increased 30 percent year-over-year from 2010 to 2011 and website traffic from Canada was up a significant 40%. In total, users accessing the RVT.com site from mobile devices increased 152% from 2010 to 2011, and those visiting the site using iPhone and iPad apps increased 272%.
“The current state of the RV market combined with RVT.com’s extensive search engine optimization, social network marketing and mobile friendly content has caused a significant increase in visitor traffic,” said Shawn Friesen, Vice President of RVT.com. “We’ve made it simple for RV dealers and industry to reach customers via the Internet – especially through Google Search, Facebook and on mobile devices such as the iPad, iPhone and other smartphones. This in turn drives up inventory, which brings more RV buyers to RVT and ultimately results in more sales. If the current traffic trend continues, 2012 will be another record breaking year for our site.”
Friesen also noted that RVT.com had a 20% increase in RV dealer subscribers and a 25% increase in online inventory posted by dealers and individual owners.
Currently, RVT.com showcases over 50,000 new and used RVs for sale and generates more than 500,000 U.S. and Canadian consumer visits per month.