RV Caucus & RVIA Host Capitol Hill Campfires

July 25, 2014 by · Leave a Comment 

RVIA brought an Airstream and a Winnebago to Capitol Hill to help educate members of the U.S. Congress July 23, 2014.

RVIA brought an Airstream and a Winnebago to Capitol Hill to help educate members of the U.S. Congress July 23, 2014.

When the Recreation Vehicle Industry Association’s (RVIA) leadership started to work with the members of the fledgling Congressional RV Caucus to create a formal “kickoff” event, they decided to go a little different route than the normal cocktail party with speakers at a podium.

Instead, RVIA set up daytime tours of two RVs on Capitol Hill and an evening event featuring four campfires around the room to promote one-on-one interaction with industry leaders, said Dianne Farrell, vice president of government affairs for RIVA.

The Congressional RV Caucus, created last June by Rep. Jackie Walorski, R-Ind., and Rep. Dennis Ross, R-Fla., includes Rep. Tim Walberg, R-Mich., Rep. Mike Pompeo, R-Kan., Rep. Dan Benishek, R-Mich., Rep. Jim Jordan, R-Ohio, Rep. Marlin Stutzman, R-Ind., Rep. Sean Duffy, R-Wis., and Rep. Andre Carson, D-Ind.

Ross and Walorski asked RVIA to host the reception as they attempt to grow the caucus, Farrell said.

And the results exceeded Farrell’s expectations. Among the roughly 200 attendees, “we had probably 10 to 15 members of Congress, plus chiefs of staff and legislative assistants,” said Farrell, who, in turn, said RVIA’s staff and leadership was “energized” by the level of interest that members of Congress and their lead staffers had in the industry.

“We had a very good event with an excellent turnout. We were shoulder-to-shoulder in a room. We tried to have a very casual event with very little podium speaking. We set up ‘campfires’ around the room,” Farrell said, noting campfires represented RV manufacturers, RV dealers, campgrounds and the outdoor recreation industry. “We had two industry leaders at each campfire, and attendees had a chance to talk with each of the leaders at each (electric) fire.”

Doug Gaeddert, general manager of Forest River Inc. and RVIA chairman, joined his RVIA successor Derald Bontrager, president and CEO of Jayco Inc. as the experts at the RV manufacturers’ campfire.

Ultimately, Gaeddert told the group, “the Caucus will help educate members of Congress on the value of the RV lifestyle and highlight the RV lifestyle and the economic benefits the industry provides across the country and find common ground on matters of concern to the industry.”

Phil Ingrassia, president of the RV Dealers Association (RVDA) was joined by Brett Richardson, RVDA’s director of regulatory and legal affairs, and Lance Wilson, executive director of the Florida RV Trade Association at the RV dealers’ campfire.

Jeff Sims, legislative director of the National Association of RV Parks and Campgrounds (ARVC) was joined at the campground campfire by Deb Carter, operator of Buttonwood Beach RV Resort in Maryland.

The industry’s campfire introduced attendees to Derek Crandall of the American Recreation Coalition and Christy Goldfuss, deputy director of the U.S. National Park Service.

“I think that by all accounts, by the number of people and by the surprising number of members of Congress that were there and signed up on the spot to joint the RV Caucus that it was a resounding success,” added B.J. Thompson, president of BJ Thompson Associates and chairman of the newly named Grassroots Sub-Committee of RVIA’s Public & Legislative Affairs Committee. “I personally signed up at least three members of Congress and have started to work with Senator Donnelly’s office to start up the Caucus on the Senate side.”

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Town Hall Agenda Slated for ‘RV Power Breakfast’

April 11, 2014 by · Leave a Comment 

PrintThe Recreation Vechicle Industry Association (RVIA), which will soon open a new satellite office in Elkhart, Ind., will present several current-interest topics during a casual, off-the-record session in conjunction with the RV Industry Power Breakfast on May 8 at the Northern Indiana Event Center in the RV/MH Hall of Fame.

The RVIA Town Hall Meeting is scheduled for 10:30-11:30 a.m. following the main program in Ingram Hall. Presenters for each topic will be introduced with background and updates before opening for discussion.

Topics and presenters are as follows:

• National RV Trade Show (Louisville) – Discussion will include new show features that are under consideration and analysis of location and reorganization of show staff. Presenters: James Ashurst, RVIA vice-president of communications & marketing and Scott Graham, RVIA’s new national show director.

• RV Service Technician Training Pilot Program – Update of pilot program findings and direction of the program, successes and hurdles. Presenters: Sharonne Lee, RVIA director of technical information and Mel Adams, Airxcel Inc. president.

• Trends in Extended-Stay Camping – Update on extended-stay and destination camping trends to identify opportunities through coordinated initiatives of private and public campgrounds. Presenters: Matt Wald, RVIA park trailer executive director and Jim Rogers, Kampgrounds of America Inc. CEO.

• RV Transportation Update – Review of the initiatives being explored to address expediting the shipment of RVs from manufacturers to dealers. Presenters: Jay Landers, RVIA director of government affairs and Maryellen Adams, employment network account executive.

• Legislative and Regulatory Developments – Update and analysis of current legislative and regulatory issues affecting the RV industry; e.g., “vehicle” titles for park models, RV-specific franchise laws and the Generalized System of Preferences (GSP) program and its extensive impact regarding products containing imported wood. Presenter: Dianne Farrell, RVIA vice president of government affairs.

All attendees to the Power Breakfast, facilitated by RVBusiness magazine, are invited to the Town Hall Meeting as part of their event registration.

“We’re eager to open up a genuine, off-the-record conversation among our guests,” said BJ Thompson, event coordinator and Town Hall moderator. “We’ll be connecting people that have a front-row seat to the real-life conditions surrounding these topics with those who know how to affect change. And that’s really the essence of what the Power Breakfast is all about.”

Tickets to the Power Breakfast ($30 for singles or $225 for a table of 8) are available at, the RV/MH Hall of Fame or RVBusiness’s Elkhart office at 2901 E. Bristol Street.

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RVIA’s Committee Week Set to Convene June 1-5

April 3, 2014 by · Leave a Comment 

The Recreation Vehicle Industry Association’s (RVIA) Committee Week 2014 is set for June 1-5 at the Mayflower Renaissance Washington in Washington, D.C.

During the five-day event, the association’s standing committees, Executive Committee and board meet to plan the organization’s agenda for the upcoming fiscal year. The Go RVing Coalition will also convene at this event on June 2.

In addition to the full schedule of committee meetings, other key events planned for Committee Week include:

• The 2015 RV Market Outlook: Economist Richard Curtin, director of consumer research at the University of Michigan, will provide his first forecast for the RV market in 2015 and discuss the current economic climate.

• RVIA’s Capitol Hill Advocacy Day – RVIA members will visit Capitol Hill on June 4 to meet with legislators and their staff to discuss key legislative and regulatory issues critical to the RV industry.

• Networking Events – Several joint-committee luncheons and receptions will give Committee Week participants the opportunity to establish, renew and build upon the relationships critical to business success.

The Mayflower Renaissance Washington is a luxury hotel and historic landmark. Proclaimed by President Truman to be Washington, DC’s “Second Best Address” after the White House, the hotel is on the National Registry of Historic Places and a Historic Hotel of America. Located just blocks from the White House, metro stops and dining and cultural hot spots, the 4-diamond property offers a splendid center for exploring the city.

For more information about Committee Week, RVIA members should contact Doreen Cashion in the Meetings and Shows Department at (703) 620-6003 (ext. 324) or

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Coon Updates Members on Association Efforts

March 14, 2014 by · Leave a Comment 

Richard Coon

Speaking to members at the Recreation Vehicle Industry Association’s (RVIA) Annual Membership Meeting, RVIA President Richard Coon discussed a number of issues on the association’s agenda that have implications for the RV industry. According to a press release, the meeting took place at the Park Hyatt Aviara in Carlsbad, Calif., on March 6.

Coon told attendees that the RV market is expected to continue its recent growth trend through 2014 based on the latest RV wholesale projections from economist Richard Curtin in the Spring 2013 issue of RV Roadsigns. “RVIA is projecting that nearly 340,000 units will be shipped this year, which would be about a 6% increase over the 2013 year-end total of 321,100 units,” he said.

He also discussed key objectives and initiatives that the association has been focusing on in recent months. These include:

• Working on the plan to open a regional office in Elkhart, Ind., in the near future.

• Establishing and strengthening relationships with influential public and private campground operators.

• Updating the NFPA 1195 standards for park model RVs.

• Implementing a new pilot program at locations in Texas, Louisiana, Oregon and Washington to “put boots on the ground” to promote industry technician training and certification programs.

• Continuing work to harmonize U.S. and Canadian RV standards by 2017.

• Lobbying to change the regulations for transport drivers needing CDL licenses to help improve the RV transport issue in the future and to exclude motorhomes from EPA and NHTSA’s Phase 2 medium and heavy duty greenhouse gas emissions and fuel economy standards.

• Continuing to work with industry members to capitalize on business opportunities found in Asia’s developing RV markets.

Coon stressed that in addition to these issues RVIA continues to also focus on representing members’ interests across a broad range of areas. “The association is working diligently everyday to help our member companies grow and succeed.”


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Industry Panel on Tap for May 8 Power Breakfast

March 10, 2014 by · Leave a Comment 

Hundreds of people who make their living in the recreational vehicle business will again convene with the industry’s national and regional leadership as well as area civic leaders on the morning of May 8, for a fortifying breakfast and a thought-provoking business agenda during the 2nd Annual RV Industry Power Breakfast at the Northern Indiana Event Center and RV/MH Hall of Fame in the RV-building hub of Elkhart, Ind.

This year’s Power Breakfast, featuring a 7 a.m. buffet and a 7:15 a.m. program emceed by Dicor Corp. President Gregg Fore, immediate past chairman of the Recreation Vehicle Industry Association (RVIA), is facilitated by Elkhart-based RVBusiness magazine and sponsored by Dicor, Dometic Corp., Forest River Inc., Thor Industries Inc., Jayco Inc., GE Capital, Kampgrounds of America Inc. and Spartan Motors Inc.

The mission of this annual event, developed in an era when a revitalized and somewhat consolidated industry has circled its wagons around Elkhart County in a big way – with 85% of the nation’s wholesale RV shipments now originating from the greater “Michiana” area – is much the same as last year’s successful inaugural event, reports RVB Publisher Sherman Goldenberg.

“There’s a sense among some industry people in northern Indiana’s RV-building zone not only in Elkhart, but in other communities like LaGrange, Shipshewana, Topeka, Middlebury, Millersburg, Syracuse, Bristol, Goshen, Wakarusa, Nappanee and Decatur, that we could all do a better job of working together as a cohesive force at times here and that it wouldn’t hurt any of us to slow down for a moment – once a year — to showcase the dynamic, job-generating power of this industrial sector,” says Goldenberg.

“At the same time,” he added, “we’ll bring home some of the industry-specific intelligence that’s available from a national advocate like RVIA, which recently held its annual meeting in San Diego.”

RVBusiness teams with Elkhart-based BJ Thompson Associates in coordinating the May breakfast, which also spotlights representatives from the Recreation Vehicle Dealers Association (RVDA), the Go RVing Coalition and Kampgrounds of America Inc. as well as the Greater Elkhart Chamber of Commerce and, schedule permitting, teleconference remarks from first-term U.S. Sen. Joe Donnelly (D-Ind).

“The RV industry last year took another step forward in terms of recovery, posting a 12.4% gain in 2013 wholesale shipments thanks in part to the upswing of the general economy and outdoor recreation in particular, and we’re looking for more of the same in 2014 and beyond,” noted BJ Thompson, veteran chairman of RVIA’s Public Relations Committee. “Having said that, the RV sector tends to ebb and flow with the American economy and we need to keep people – including rank-and-file personnel here in northern Indiana – apprised of the trends, obstacles and opportunities that exist now and down the road.”

Among those stepping up to the Power Breakfast podium will be RVIA Chairman Doug Gaeddert, a general manager for Elkhart-based Forest River, as well as RVIA President Richard Coon and KOA CEO Jim Rogers – all three of whom will be available after the 7-10 a.m. breakfast program for an off-the-record “RVIA Breakout Session” covering any number of topics that attendees might choose to bring up.

Meanwhile, the breakfast program will include two anchor segments, the first being an updated look at the industry’s Go RVing marketing program led by James Ashurst, vice president of communications and marketing for RVIA, with an assist from RVDA President Phil Ingrassia and Go RVing Coalition Co-Chairmen Bob Wheeler, president of Airstream Inc., and Tom Stinnett, principal of Tom Stinnett Derby City RV Center.

Anchoring the program’s second half will be a fast-paced panel discussion featuring a roster of six influential manufacturers and suppliers in addition to Gaeddert, including Thor Industries President & CEO Bob Martin; Jayco Inc. President & COO Derald Bontrager; Lippert Components Inc. CEO Jason Lippert; Patrick Industries Inc. President & CEO Todd Cleveland; and Airxcel Inc. President & CEO Mel Adams.

Look for an announcement shortly regarding tickets, which will be available ($30 for singles or $225 for a table of 8) online or by visiting the RV/MH Hall of Fame or RVB’s (2901 E Bristol Street) Elkhart office.


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Elkhart Mayor Recaps Rebound in NPR Interview

January 16, 2014 by · Leave a Comment 

Dick Moore

Editor’s note: The following is a summary of an NPR interview with Elkhart, Ind., Mayor Dick Moore discussing the city’s recovery, driven by a rebound in the RV industry. To hear the entire interview on NPR’s Here & Now click here.

While Congress debates the budget, President Obama is traveling to North Carolina to deliver a speech about the economy at North Carolina State University.

As reported by NPR, he’s expected to continue his push for an extension of long term unemployment benefits. Another place he’s visited several times is Elkhart, Ind.

Elkhart is famous for it’s production of recreational vehicles, but RV sales took a hit during the recession. As a result, Elkhart’s economy also declined, reaching an unemployment rate of 20%. President Obama even visited Elkhart in 2009 to highlight the need for an economic stimulus bill in Congress.

But for the past year, RV sales have been going strong, as the economy and housing markets rebound.

Elkhart’s mayor Dick Moore says that the tough times during the recession would be a lesson for the future.

“I think we got through that, and we learned a lot of lessons,” Moore tells Here & Now’s Jeremy Hobson. “I don’t think these things will have the same effect on us again if they happen again. We’re not going to go without because of the same things that happened before.”

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RV Sales Gain Momentum as Economy Expands

December 19, 2013 by · Leave a Comment 

When Tom Walworth and his wife planned a weekend getaway to Traverse City, Mich., earlier this year with friends, they didn’t book a hotel. Instead, they rented an RV.

Bloomberg reported that in addition to saving about $100 on food and lodging, Walworth got a taste of an activity he’s analyzed for more than 30 years as president of Statistical Surveys Inc., a research company based in Grand Rapids, Mich.

“We were hooked; we had an absolute ball and would do it again,” he said.

More Americans are taking to the road in recreational vehicles as sales of towable RVs approach pre-recession levels and shipments of motorized models gain speed. The total for RV wholesale shipments is projected to rise about 11% from last year to 316,300, Walworth said. Meanwhile, 2014 looks like “another good year,” as shipments could top 335,000, the most in six years.

“All things are a go for the RV industry again,” he said.

That’s good news for manufacturers Thor Industries Inc. and Winnebago Industries Inc. It’s also encouraging for the U.S. economy because RV demand has a “strong relationship” with household confidence, and these vehicles are “very discretionary” purchases, said Richard Curtin, director of consumer surveys at the University of Michigan in Ann Arbor, who has analyzed the industry for more than 30 years.

To read the entire article click here.

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Ashurst Details PR, Go RVing Strategy for 2014

December 18, 2013 by · Leave a Comment 

James Ashurst addresses Outlook Breakfast audience

James Ashurst, vice president of public relations and advertising for the Recreation Vehicle Industry Association (RVIA), presented a compilation of public relations and Go RVing highlights from the past year during the Louisville Show’s Outlook Breakfast.

After the breakfast, Ashurst shared with RVBusiness future marketing strategies for 2014 and beyond.

“Our goal remains simple: grow and expand the RV market. Do what we know works, while constantly seeking out new and innovative approaches such as better utilizing social media to drive the entire industry forward,” he said. “Clearly, the numbers show that extending our promotion later into the fall and focusing on activities like tailgating, whether at a college football game or your daughter’s soccer tournament, really resonated with consumers. Further, bringing the RV product directly to the consumer to walk through and experience first-hand proved very effective in terms of showcasing the versatility of today’s RV.”

Ashurst elaborated on new partnerships slated for 2014, including Go RVing serving as a premier sponsor at Live Nation’s Jamboree in the Hills, a huge, multiday country music festival that draws tens of thousands of consumers, as well as top-tier talent like Toby Keith, Miranda Lambert and Tim McGraw. “We will set up in the campground area where consumers can experience not only the latest and greatest in RVs, but watch acoustic sessions from today’s top artists,” Ashurst said.

In addition, RVIA will continue to work with top-tier cable networks like the Travel Channel to “not only showcase our advertising, but to work RVs into their shows and series over the course of the year.”

Ashurst also reported that Go RVing would continue with the popular “Away” ad campaign, determining that the message was still effective and carried weight with target audiences. “Historically, every three years Go RVing would roll out a new advertising push,” he said. “However, after talking with the Go RVing Coalition, we think the ‘Away’ campaign strikes the right chord with consumers, and as demonstrated this year, ‘Away’ can be executed in a variety of ways to appeal to the consumer.

“So in 2014, we will create yet another ‘Away’ advertising spot. It will allow us to evolve the messaging, while drastically reducing our creative costs, thus allowing for more dollars to be spent on our promotional efforts across PR, advertising and partnerships.”

Addressing consumers’ compulsion with social media and the Internet, Ashurst noted, “We will continue our push in the digital space. You have to be where the consumer is, and today and tomorrow’s consumer is online. Go RVing has the largest and most-engaged profile in the RV space on the web — whether through our Facebook page, our Twitter activity and increasingly through Pinterest.

“As consumers spend more and more time online in both researching and shaping their opinion of products, it is imperative that Go RVing continue to be a leader in information, compelling, engaging content, as well as the conduit that drives business directly to your dealerships.”

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GE Capital Poll: Industry Expects Growth in 2014

December 16, 2013 by · Leave a Comment 

The popularity of recreational vehicles grew significantly in 2013, leading RV dealers to look hopefully toward the new year, according to survey results released by GE Capital’s Commercial Distribution Finance (CDF) business.

According to a press releas, one-third of survey respondents said they expect sales to rise 10% to 15% next year, and an additional 37% expect RV sales to grow 5% to 10%. No respondents expect declining sales in 2014.

“The overall mood of the industry is upbeat,” said Tim Hyland, president of CDF’s RV group. “Industry shipments are up nearly 13% this year and retail registrations are keeping pace. Sales of towable units have nearly recovered to pre-crisis levels and motorized units are improving nicely. CDF’s increase in wholesale financing volume year-over-year is consistent with these trends as well.”

Respondents predicted that consumers will continue to favor travel trailers (50%), followed by motorhomes (31%) and fifth-wheel trailers (17%). This shows more variety in demand from last year, when travel trailers were predicted by 70% to be consumers’ first choice.

“Sales of motorized units continue to grow as the economy improves,” said Hyland. “This is very encouraging for the industry as consumers are investing in units with higher price points and re-committing to the RV lifestyle.”

The most common business concern in the RV industry is consumer demand, cited by 27% of respondents. The next concern is the availability/stability of retail finance options, selected by 19%.

The RV industry survey of 130 respondents was conducted Dec. 3-5 during the annual Recreational Vehicle Industry Association (RVIA) National RV Trade Show in Louisville, Ky. Two-thirds of the respondents were dealers and 26% were manufacturers.

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RVB’s 1st ‘RV of the Year': TMC’s Axis & Vegas

December 9, 2013 by · Leave a Comment 

TMC's Axis is RV of the Year

Times change, and RVBusiness is changing along with them, which is a backhanded way of saying that the staff and contributors of RVBusiness and are dropping their annual “Best of Show” format in favor of a concept that looks instead at the entire model year: The “RVBusiness 2014 RV of the Year.”

Why? Because today, as most everyone knows, North American RV builders are introducing new models all over the calendar starting in September – from the Pennsylvania RV and Camping Association’s (PRVCA) Hershey Show to Elkhart’s RV Open House to the Recreation Vehicle Industry Association’s (RVIA) Louisville Show and even the Florida RV Trade Association’s (FRVTA) Tampa Show in January.

So, faced with all these trade-worthy venues, we’re opting to keep the ball rolling in an inventive way by instead combing though the hundreds of new or upgraded models released for the current model year in an effort to select one of them as the most interesting, inventive and/or eye-catching new unit of the model year while naming three others as viable contenders.

In our January/February print issue, moreover, we’ll add an array of “Top 2014 Debuts” that should amount to a pretty provocative look at the model year when all is said and done.

“It’s not a task we take lightly,” said RVBusiness Editor Bruce Hampson, who oversees the selection process. “But it’s a process intended to showcase the extraordinary authenticity, originality and creativity in design, styling and engineering that’s fast becoming the hallmark of contemporary recreational vehicles. What else did we consider? Innovation takes precedence over amenities — and a unit’s potential impact upon the marketplace carries more weight than a 16,000-pound GVWR fiver.”

And it didn’t take a protracted debate among our staff and contributors to come up with our inaugural “RV of the Year” — Thor Motor Coach Inc.’s unusual “Recreational Utility Vehicle,” the Axis and Vegas Class A, one of a number of new cutting-edge North American recreational vehicles that exhibit smaller dimensions and a distinctly European flavor in a market still populated by plenty of big towable and motorized RVs.

Winnebago Trend at Hershey Show

Among the “RV of the Year” contenders – units that drew enough praise from the staff that they prompted us to pause before making a final selection:

Winnebago Industries Inc.’s Trend Class C Motorhome

Jayco Inc.’s Jay Smart Travel Trailer

Keystone RV Co.’s Montana Big Sky Fifth-Wheel

Why TMC’s Axis, Vegas?

Elkhart, Ind.-based TMC, a division of Thor Industries Inc., is actually not the first motorized manufacturer to introduce a contemporary 25-foot Class A coach — nor is it the first to build a motorhome on the Ford E-series chassis.

However, the Axis/Vegas is the first in the modern era assembled on a Ford E-350 commercial platform that not only helps to keep the unit’s $93,675 base MSRP well below six figures, but also provides nearly limitless repair facilities should a problem crop up on the road.

The Ford chassis also allows for higher gross vehicle weight ratings (12,500 pounds) and gross combined weight rating (18,500 pounds), allowing TMC engineers and designers to better equip the coach, while it’s wide stance, long 188-inch wheelbase and narrowed (by 7 inches) front clip further improve stability.

TMC combines that with attractive exterior styling that would put the coach right at home on any European highway. And there’s a profusion of space inside, including an electronically actuated bunk over the cockpit and a unique double-hinged “extender-room” door that essentially turns the mid-coach bathroom into a virtual changing room, which drew the overall kudo’s of RVB’s staff.

As for the contenders?

Jayco Jay Smart

Jayco Jay Smart: There’s no denying the impact that European design is having upon the American RV industry. The Jay Smart is less a U.S. travel trailer built with a smattering of European influences as it is a European caravan “Americanized” for domestic use. That’s not surprising, given that one of Jayco’s design and engineering consultants on this project, Brian Donat, has been working in Europe for three years. By reconfiguring the trailer’s center of gravity — the engineering team modified the chassis and hitch and extended the A-frame — the Jay Smart is designed to have a hitch weight of between 100-150 pounds. With four floorplans in the works from 19 to 26 feet, the Jay Smart weighs in at between 2,400 and 4,100 pounds. Other innovations include a friction pad on the front and back of the hitch that locks down tightly on the coupler to prevent chucking, an optional maneuvering system attached to the axles to enhance maneuvering into tight locations and acrylic windows throughout.

Winnebago Trend: While dealers got their first look at Winnebago Industries Inc.’s compact Winnebago Trend Class C motorhome at the Iowa manufacturer’s May Dealer Days, it was quickly evident from the “mob scene” that developed at its retail debut in September at PRVCA’s Hershey Show that U.S. consumers were intrigued by the Trend, the first U.S. Class C motorhome built on Chrysler’s Ram ProMaster van chassis – an Americanized version of Europe’s popular Fiat Ducato. Now it’s up to Winnebago, which has also introduced a Travato Class B motorhome on the Ram ProMaster, to determine over the long haul just how well current and new American motorhome buyers like the downsized, 9,350-pound GVWR Trend and its Itasca Viva! companion line. The four-sleeper Trend/Viva!, with its easy-access cab equipped with a powered StudioLoft bed, is available with MSRP’s of $88,650 in two floorplans with a fuel-efficient V6 Pentastar gas engine getting 14 to 16 mpg.

Keystone Big Sky interior

Keystone Montana Big Sky: Beyond all of the standard amenities available on Keystone RV Co.’s upscale 40-foot Montana Big Sky fifth-wheel — like its 12-cubic-foot Dometic fridge, 8,000-pound axles, 48-inch by 30-inch shower and outside entertainment centers — what really caught our eye was a hard-to-define aspect called eye appeal. The interior of the fifth-wheel — now a stand-alone Montana brand versus an upgrade of existing lines — simply looks that good, thanks to the combined efforts of Joe Kalil, director of interior design, and Mike Mack, product manager for the nation’s top-selling high-profile fifth-wheel line. “On the road there are 65,000 Montana owners, and they were wanting something to step up to, and that’s why this Big Sky was created,” says Director of Marketing Jim Mac. “And, yeah, it’s beautiful. I mean, that’s the first thing you see, and with a starting base MSRP of about $89,000, it’s quite competitive with some of the best known higher priced brands on the market.”

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