RV dealer principals, general managers and parts professional are invited to attend a special “super session panel” entitled “E-commerce Solutions–Taking Your Parts Store to the Next Level” on Oct. 4, during the RV Dealers International Convention/Expo at the Rio All-Suite Casino Hotel in Las Vegas.
According to a press release, the panel will discuss how the RV parts industry has changed through the power of the Internet. Discussions will include solutions to online parts stores ranging from third-party opportunities to self-managed revenue building and enhancement opportunities. Session attendees will learn how to use and implement the newest tools and strategies to build parts revenue. Tactics discussed on the panel will include product bundling, couponing, fulfillment, shipping, taxes and returns.
Panelists for the session include: Angela Cellucci, Robin Beebe-Moussaoui, and Doug McDonald from UVS Junction, Martin Street of Stag-Parkway, and Steve Swanson of Hilltop RV.
“Dealers will find out how to re-think sales by bringing parts to the front of their websites, how get to cash flow going by moving stale parts off the shelves, and creative marketing strategies get parts customers to return to their website,” Cellucci said.
UVS Junction has upgraded its sponsorship to level to Silver – making it the sole sponsor at that level at this time.
The session ties directly into curricula developed by the RV Learning Center and the Center on Education for Training for Employment at The Ohio State University. It is ideal for parts personnel interested in certification or seeking recertification continuing education credit.
The RV Dealers International Convention/Expo will be held Oct.1-5, at the Rio All-Suite Hotel & Casino in Las Vegas. The convention is sponsored by the Recreation Vehicle Dealers Association (RVDA), RVDA of Canada, and the RV Learning Center.
The 2012 convention will feature an exhibit hall filled with the RV industry’s top companies offering products and services to help dealers improve profitability. RVDA’s Partners in Progress Brand Committees will also meet to work on important dealer/manufacturer issues.
Visit www.rvda.org and www.rvlearningcenter.com to register for the convention and complete information about all the continuing education opportunities available. You can also get convention updates on LinkedIn® professional networking services, Twitter, and Facebook.
The ROUTE 66 RV Network Dealer Advisory Board met last month at its offices in Overland Park, Kan., to “drill down and speak into the strategies, tactics and direction of the network,” according to a press release.
“Ten network dealer principals sit on the board and provide invaluable input, thoughts and perspectives to help us define and refine priorities, fine-tune existing programs and evaluate new opportunities,” said Rob Merrill, a ROUTE 66 partner. “There’s been an increase in dealer interest and engagement in ROUTE 66 coming into 2012. In fact, the strength and alignment of the network and its dealers appears to be very high from all vantage points.”
As has been the case for several years, much discussion centered around the increasing role the Internet plays in today’s RV and parts purchases. Steve Francis, owner of Trailside RV and ROUTE 66 partner, noted, “Today’s RV dealership website must be much more than an online billboard… it must be an extension of your brick and mortar facility, offering an additional location to do business. Two or three years ago RV shoppers would make five to six dealership visits before making their RV purchase, but today that’s down to one to two visits because they’re doing much of their shopping online.”
ROUTE 66 RV Network launched Amdia Software several years ago to help dealers capitalize on web-based business. Amdia has built an exclusive RV dealership-ready web platform, RV SmartSites, that offers many valuable selling features and built-in online Search Engine Optimization capabilities to drive traffic. In addition, the network has built its own national online parts and accessories store at www.Parts66.com. Network online training workshops and 20 Groups have been implemented to support ongoing dealer education and website performance.
Other network online web properties include a travel site for RVers, www.ScenicRouteOnline.com, the RV Club membership site, www.Passport66RV.com, and the network’s consumer site, www.Route66RV.com. All network-wide web efforts are built to serve the Network dealer and transact sales through their dealerships.