Jayco Inc. recently launched a new “mobile website” making product information and owner resources accessible from anywhere.
Featuring easy-to-use navigation and an optimized layout, the site provides the same important information about Jayco products and services as the company’s website, www.jayco.com, but in an all-mobile package, according to a press release.
Customers can access the site by visiting jayco.com on their mobile device with the site immediately redirecting traffic to the new mobile site.
“We are excited to launch a tool that allows customers to connect to the Jayco brand from anywhere,” said Sid Johnson, director of marketing for Middlebury, Ind.-based Jayco. “We want to provide our customers with easy access to information about our products and our dealers. The Jayco mobile website will be powerful in enhancing the digital Jayco experience.”
The mobile site showcases Jayco’s extensive product line of RVs with its organized list of features, specifications, floorplans and photos. Allowing for easy product research, the site allows customers to easily shop Jayco’s camping trailers, travel trailers, fifth-wheels, motorhomes and toy haulers, all on a mobile device.
Other key features of the site include: A dealer locator with mapping feature; roadside assistance information; a campground locator; towing guidelines; and an RV glossary.
Goshen, Ind.-based Dutchmen Manufacturing Inc. has named Kelly Green as vice president of operations with responsibilities over engineering, purchasing and manufacturing.
“The primary objective of this appointment is to improve cross-coordination of engineering, purchasing and manufacturing within Dutchmen. This will accelerate improvements with respect to operating efficiencies, cost reduction initiatives, product quality, and operational initiatives,” said Cam Boyer, president of Dutchmen in a press release.
Dutchmen said that Green brings a strong background to this position with over 16 years experience in the RV industry where he has a solid reputation for his leadership, dealer and customer relationships, and management skills. He organized and led teams responsible for customer relationships, after sale technical service support, dealer website for warranty transaction processing and part ordering, material procurement, product design, strategic investments and overall company strategy. He also was a member of the leadership team responsible for the successful turnaround of Dutchmen.
Green holds a bachelor’s in business administration and has served on the Recreation Vehicle Industry Association (RVIA) Committee of Excellence.
“Kelly is a strong member of the Dutchmen Team with an understanding of how to run a business successfully,” said Boyer. “He has a great depth of experience in dealing with our customers and is a strong agent for change. When you put all of these qualities and experiences into one package, we have an extraordinary resource on the Dutchmen team that will help us strive towards our goal of producing the best value products in the market. I am excited about the effect this will have on Dutchmen’s performance.”
CrossRoads RV, a manufacturer of towable recreational vehicles, said it plans to expand its operations in the northern Indiana town of Topeka, creating up to 250 jobs by 2014.
The Indianapolis Business Journal reported that the company plans to invest $3.9 million to buy land and construct a 93,000-square-foot facility adjacent to its existing 45-acre campus in Topeka, which is between Elkhart and Fort Wayne. The new facility will house the company’s Cruiser product line and is expected to begin operations in June.
“The new plant will give us the needed flexibility to expand our Cruiser line of RVs,” said Don Emahiser, president of CrossRoads RV. “The work force in Topeka is top-notch in our industry, and we are glad that we are able to expand at our home in this area.”
The Indiana Economic Development Corp. offered CrossRoads RV up to $2.25 million in tax credits and up to $200,000 in training grants based on the company’s job-creation plans. The town of Topeka will consider additional tax abatement.
CrossRoads RV, a division of Thor Industries Inc., already employs more than 600 at its six plants in Topeka and Syracuse. The company plans to begin hiring additional administrative, manufacturing and maintenance employees early next year.
“Indiana entered the recession making about half of all RVs. Now, we’re making more than four out of five,” Gov. Mitch Daniels said in a statement. “That’s what happens when businesses in a tough economy look hard to see which state has the best economic climate.”
Several RV makers have announced Indiana expansions this year. Lippert Components Inc. and Kinro announced plans to expand production in Goshen and Middlebury, creating up to 330 jobs by 2012. In addition, Cruiser RV announced it would add up to 200 jobs in LaGrange by 2014.
Towable builder Open Range RV Co. is moving ahead with plans to add a 21,500-square-foot addition to its main campus located on the north side of Shipshewana, Ind., as well as adding new equipment to the facility, including a new CNC router.
According to a press release from the LaGrange County Economic Development Corp., these investments will allow Open Range to “operate more efficiently and produce an even better quality product for their customers.” The project will also result in the addition of 10-15 new employees with an average wage of around $45,000.
The Town of Shipshewana approved abatement requests from the company and the LaGrange County Economic Development Corp. for 10 years on the real estate improvements and five years for the personal property. According to an earlier report by the Goshen News, estimated costs for the expansion are $580,880 for construction on the addition to its current facilities and $475,000 for manufacturing equipment.
“Open Range RV is a valued employer in the Town of Shipshewana, and we are glad that we can continue to build on our partnership with Open Range as they expand their operations here,” said Roger Yoder, president of the Shipshewana Town Council.
“Open Range has been a great partner in Shipshewana and LaGrange County, and we’re elated that they have continued to grow within LaGrange County” said Keith Gillenwater, executive director of the LaGrange County Economic Development Corporation. “Their continued growth in our community is a tribute to the quality craftsmanship that Open Range RV exemplifies, and truly is a testament to Open Range’s motto: ‘Enjoy the Journey!’ We look forward to continuing to work with Open Range.”
Open Range, founded in Shipshewana in 2007, has quickly grown to become a leading manufacturer of high quality fifth-wheels and travel trailers, and has been recognized multiple times with the “Quality Circle Award” by the Recreation Vehicle Dealers Association (RVDA).
“The continued demand for Open Range’s recreational vehicles has spurred our growth over the past few years” said Randy Graber, president of Open Range . “We are thrilled that our customers continue to appreciate the high quality and wide range of towable RV’s that we produce, and this growth really can be attributed to their dedication to our brand.”
Echo Manufacturing LLC, a manufacturer of lightweight toy haulers and travel trailers, announced the addition of Jason Howard as national sales manager.
According to a press release, Howard will be responsible for all sales and product development of Echo’s Bandit toy haulers, American Spirit travel trailers and the all-new North Bay travel trailer line.
“We couldn’t be more excited with the addition of Jason. Our small yet growing company has been in need of someone with Jason’s experience and professionalism to help us reach the next level,” said Mike Scheetz, president of Elkhart, Ind.-based Echo.
Howard has more than 10 years in the industry with several notable companies both managing sales and developing products.
“It is exciting to join a small quality manufacturer like Echo on the ground level. We are focused on giving the Dealers and our mutual customer’s innovative affordable products, the next year is going to be a blast,” said Howard, a long-time resident of Elkhart.
Echo also announced its first ever participation in the 49th Annual National RV Trade Show, Nov. 29-Dec. 1 in Louisville, Ky.
“With the addition of Jason and our first ever Louisville show we are anticipating a banner 2012 selling season,” said Scheetz
Echo products will be on display in Booth No. 5504 in the West Wing of the Kentucky Exposition Center. For additional information call 574.333.3669 or e-mail firstname.lastname@example.org.
Indiana’s Elkhart County has been the RV manufacturing capital of the world 52 weeks a year, according to a report by WNDU TV, South Bend.
And now, for one week a year, it’s the home of an open house for RV dealers that has become so big, some feel the event rivals what has traditionally been the industry’s premier trade show in Louisville.
“It’s getting more and more comparable to Louisville,” said Joe Murray of Canada-based Roadtrek Motorhomes Inc. “I think we’re going to, we may see some transition where dealers are going to stop going to Louisville and come here in place.”
Today, for the first time ever, Roadtrek was taking part in Elkhart’s Open House for dealers despite the fact that all of the units are made in Kitchener, Ontario.
“I think if you’re a major entity in the RV business it’s to the point now where you need to be here,” said Murray. “It’s like our Louisville show, you know, if you’re not there, it’s like you’re not in business.”
That’s high praise for an Elkhart event that had humble beginnings. “Well, the first show, we were the only ones,” said Doug Gaeddert, of Forest River Inc.
WNDU reported that four years ago, Forest River held its first open house for dealers. It came at a time when many RV companies were going out of business or bankrupt, and Forest River wanted to show dealers that it was still solid and here to stay.
“You know, expectations at that time is that we would certainly do business, because we’re in business to do business, but we far surprised I think anybody’s expectations as the amount of volume that was written,” said Gaeddert.
During this year’s dealer open house week, Forest River is one of 25 companies taking part. “And today, you know this industry, there’s not a lot of pioneering that goes on after something has been pioneered, a good idea gets jumped on and built upon,” said Gaeddert.
Gaeddert said that he welcomed the out-of-towners, and welcomed the competition.
One Elkhart open house ‘first timer’ with a big name leased the former Fastec plant, hoping the trip would be a win-win for Winnebago Industries Inc.
“The event has continued to grow, but we were outside of the footprint of Elkhart, based in Iowa as we are,” said Chad Reece of Forest City, Iowa-based Winnebago.
The problem was solved when Winnebago bought Middlebury based manufacturer SunnyBrook RV. To make up for lost time, the two companies brought a larger number of units to display.
“This is a great venue because the manufacturers have the ability to showcase as much product as they can possibly bring,” said SunnyBrook’s Fred Hershberger. RV makers apparently don’t have the same luxury at the Louisville show. “At Louisville, some of these product lines where I’ve brought 13 different models in a single product line (to Elkhart), at Louisville, I might be able to show three or four.”
At Forest River, where it all began, there was enough room for an elephant ear booth while buses shuttled dealers to and from their hotels.
Forest River expects about 3,000 dealer representatives to visit the plant during open house week.
“Louisville may see some decline, it may not, at this point there hasn’t been an attrition,” said Gaeddert. “The dealer is going to decide, dealers want to come here, we’ll be here. Dealers want to do Louisville in addition to the open house week, we’ll be in Louisville. The dealers will determine the fate of both.”
Gaeddert says that a survey was taken after last year’s show in Louisville and that it showed dealers overwhelmingly wanted to keep the Louisville show going at its regularly scheduled time.
RVNN-TV offers video footage of Monday’s setup by Elkhart County’s manufacturers as they prepare for the influx of dealers during this week’s 4th Annual RV Open House.
Attendance is looking strong for Elkhart County’s 4th Annual Open House Week, Sept. 19-23 in northern Indiana’s RV-building center, according to Forest River Inc. President and CEO Pete Liegl, who expects his own Elkhart, Ind., company to exceed last year’s estimated total attendance of approximately 3,000 dealer personnel.
Forest River’s signups as of late this week (Sept. 2) were approaching 2,500 for Open House Week, a relatively new industry phenomenon hosted by manufacturers in various locations in and around the city of Elkhart, Ind. (See the RVBusiness Open House Week map posted on the right side of the RVBUSINESS.com homepage, which details all of the announced locations at which RV builders will be hosting dealer personnel. This map will be updated should any other manufacturers or suppliers announce their participation in Open House Week.)
“We’re ahead of last year; I’ll tell you that,” says Liegl. “Now I don’t have the exact numbers right here in front of me, but people in our offices track it every week leading up to the Open House, and, as of today, the numbers are considerably bigger. We were right about 3,000 last year, and I know we’re going to beat that.”
Although a lot of people in the industry today might not realize it, Open House Week actually incorporates elements of older fall industry trade events that were once part of the industry’s traditional trade show cycle, including private manufacturer open houses and the old South Bend Show.
Today’s Open House Week, much like the defunct South Bend Show held for years around the University of Notre Dame’s football stadium, benefits from a drive to provide a cost-effective venue for both exhibitors and attendees that is reflective of relatively austere economic times.
Asked what effect the general economic trends might have on this year’s Open House Week, Liegl was quick to point out that the first Open House in 2008 was spawned amid a lot more dire economic circumstances than today’s. On the contrary, Liegl thinks all this talk of a double-dip recession might actually help the Open House Week.
“I don’t think it will hurt it at all,” said Liegl, who appears as an unofficial open house co-host on the cover of the latest (September/October) issue of RVBusiness magazine with one of his chief competitors, Peter Orthwein, chairman and CEO of Jackson Center, Ohio-based Thor Industries Inc.
“In fact, I think it (the economy) will actually help it,” he added. “Let’s say we do get our double dip recession. It’s all the more important that dealers are with the right manufacturer, OK? So, they have to do their due diligence to make sure they are with the right manufacturer. And that’s something we can help them do here at the Open House.”
Dealers gave motorhome makers high marks on five of eight subjects in the latest Recreation Vehicle Dealers Association (RVDA) Dealer Satisfaction Index (DSI) survey.
The motorhome average rating on vehicle design has steadily increased from 3.86 in 2008 to 4.25 in 2011, out of a top score of 5. Motorhome makers also shine in the categories of sales territory (4.17), vehicle quality/reliability (4.16), sales support (4.09), and overall dealer communications (4.07).
Towable makers received their highest score for vehicle design at 4.09. The next highest ratings were 3.96 for vehicle reliability/quality and 3.92 for sales territory. Towable RV builders have received the same score on vehicle design for the past two years – 4.09. This score is a considerable improvement from how they were rated on design from 2007 through 2009, when scores ranged from 3.90 to 3.99.
Towable RV builders have also shown marked improvement in competitive price/value, where their ratings have steadily climbed from 3.69 in 2008 to 3.87 in 2011.
Look for more survey results and charts in the September issue of RV Executive Today.
Partners in Progress Brand Committees will review results from the 2011 DSI during meetings held at the RV Dealers International Convention/Expo on Oct. 3-4 . Only dealers who carry the specific manufacturer/brand may attend.
Jayco Inc. has been awarded the prestigious Quality Circle DSI Award for the fifth consecutive year by the national Recreation Vehicle Dealers Association (RVDA). The awards were received for the company’s motorhomes, folding camping trailers and the Eagle, Jay Feather, Jay Flight, and Pinnacle towable brands.
The annual RVDA Quality Circle award is presented each year to RV manufacturers who achieve top scores in dealer surveys in the areas of product design and quality, sales support, warranty/parts support and communication. The awards will be presented to Jayco on Oct. 5 at a Gala Awards Dinner during the RVDA’s National Convention and Expo in Las Vegas.
“Over the years, our partnership with our dealers has played a major role in our overall mission and strategy,” said Derald Bontrager, Jayco’s president. “They are our ambassadors in the marketplace. For them to honor us in this way is a source of pride and confidence in our future success.”