RV Trader announced a new loyalty rewards program that will benefit dealers who are customers of the company’s online classified ad website. According to a press release, the “Preferred Partner Program,” allows site customers who have had no breaks in service to redeem advertising rewards on RV Trader. This occurs on a dealer’s one-, three-, five-, 10-, or 15-year anniversary with RV Trader.com.
“Many companies offer reward programs to devoted customers,” said Tim Custer, general manager of RV Trader. “This new initiative with RV Trader will do just that – let dealers receive free advertising on our site and other perks, as a thank-you for remaining loyal customers over the years.”
Some of the rewards offered in the new program include free homepage and banner advertising, certificates of recognition, awards, and special badges for display on the site.
“We pride ourselves in providing excellent customer service, and we believe the longevity of dealer participation in our program is a direct reflection of that commitment to our customers,” Custer said. “Nearly 75 dealers have been online with us for five years or longer and never left and we have over 50 dealers that have been online with us consistently for 10 years or more. We feel that sort of investment and dedication should be rewarded with a thank-you to our dealers.”
RV Trader dealers can call their local customer service representatives to verify duration of time on the site and redeem rewards at (877) 354-4068.
RVT.com, a leading Internet classified ad site for new and used RVs for sale, reports that its online RV marketplace has experienced record growth since the beginning of 2011, and expects that growth to continue throughout the peak summer RV sales season.
“RVT.com has seen a massive increase in ‘For Sale by Owner’ (FSBO) ad listings over the past several months, especially since we began offering free ads,” Shawn Friesen, RVT.com marketing director, said in a press release.
Friesen noted that over 20,000 RV shoppers visit RVT.com daily, and the site currently has over 45,000 ad listings – of which 8,500 are FSBO RV listings – with hundreds of new listings being added every month.
In addition, with over 20,000 potential customers visiting the RVT.com “showroom” daily, Friesen reported that RV dealership participation has reached an all-time high, with over 500 featured RVT.com dealers posting over 37,000 RVs for sale. He said that dealer account activations have reached an unprecedented level, and they will likely see over 200 new dealer subscriptions this year alone.
Earlier this year, RVT.com teamed with iSocket to provide RV dealers and industry advertisers with a quick, convenient way to select an exceptionally targeted online display ad package and easily set up an ad. Advertisers can order and start premium campaigns in minutes – targeting any demographic by geography or type of RV — and buy, manage and track multiple campaigns from one page, all at no extra cost.
The company has also developed a mobile RVT.com iPhone app as well as an RVT.com iPad app that puts all the features and functionality of its industry-leading RV classifieds website directly in the hands of RV buyers, sellers and dealers. Both apps are free and available for download from iTunes.