RVIA’s public relations team is working with media nationwide to generate news stories delivering the message that RVing is a fun and affordable way for families to have a great outdoors experience.
According to a press release, RV-related reports have appeared in national and local media, and RVIA has been laying the groundwork for future stories that will appear in high-profile outlets in the months ahead.
Some of the highlights from the summer months:
• National Public Radio aired a story about a reporter’s eight-day trek through Oregon and California in a rented RV.
• ABC World News Tonight broadcast a story about how RVing is becoming more popular with American families. RVIA worked extensively with producers on the story.
• The Associated Press published a story on RVers adapting to fluctuating gas prices. The report includes information from RVIA’s vacation cost comparison study, as well as a mention of new fuel-efficient motorhomes now on the market.
• Financial Times reported on the RV industry’s continued growth in shipments despite a sluggish economy and jittery consumer confidence.
• An MSNBC.com story from a Today Show contributor told how Americans love RVs for the “much-needed, uninterrupted family time.”
In addition to these articles in national outlets, RV stories have appeared in dozens of local media markets. For a more comprehensive look at RV media coverage, please visit RVIA’s online newsroom at www.RVIA.org.
Long-time RV industry veteran Jon Tancredi has launched TPR, a new public relations agency. According to a press release, “there’s no doubt of TPR’s focus: serving the entire industry.”
Tancredi is off to a great start in not only founding his public relations agency, but also targeting the RV industry for clients, as TPR announced today (April 20) that it signed the Recreation Vehicle Industry Association (RVIA) as its first client.
Under the contract which starts April 23, the new Philadelphia-based public relations agency is charged with promoting the RV life to millions of prospects and current owners by generating positive stories in the national and local media.
While the agency and account are new, the messenger is well-seasoned to position RVing as the best way to travel. In his nearly 20 years of promoting the RV industry, Tancredi has secured positive coverage in all types of media outlets from business (The Wall Street Journal and FOX Business), to general news (TIME magazine and NBC TODAY), to entertainment (Jeopardy! and Keeping Up with the Kardashians).
“This is a fantastic opportunity to continue the job I’ve enjoyed over that past two decades working with RVIA and the industry. I’ve made my home here in the RV industry and it’s great to have the opportunity to come home,” says Tancredi.
Home is as big as the entire industry for Tancredi and his new agency, as the contract between RVIA and TPR is constructed so that TPR is not the agency of record for RVIA and provides a non-exclusivity agreement. This allows TPR to work with multiple businesses throughout the RV industry. This arrangement can provide an effective “one-two synergistic punch for future TPR clients from the RV world,” said Tancredi.
“Jon is a talented PR professional and we are excited for him on the launch of his own agency,” said RVIA Vice President of Public Relations and Advertising James Ashurst. “His knowledge and understanding of the RV industry will serve RVIA and Go RVing well as we continue promoting all of the wonderful aspects of the RV lifestyle to the media and consumers.”
Tancredi says he looks forward to re-connecting with the many wonderful people he’s worked with throughout the industry. He can be reached via his website, www.beginTPR.com or e-mail at jon@beginTPR.com.