Camping World is quickly revving up a drive to take over the RV market in the Tampa Bay region.
The Chicago-based camping store and RV dealership chain is buying the Long View RV dealership property on Interstate 4, just a few miles down the road from archrival Lazydays RV SuperCenter, and executives boast that they’ll soon take employees and RV brand lines from Lazydays, too, The Tampa Tribune reported.
“We’re consolidating the market,” said Marcus Lemonis, chairman and CEO of Camping World. “This is just one of three deals we’re announcing in a week.”
The next move will be taking over a not-yet-disclosed RV dealer site in Clearwater, he said, where Camping World plans to bring in new RV and trailer brand names. After that, Camping World will take over an RV dealership in Holiday, just north of Tarpon Springs.
The company did not disclose the names or financial terms of any of those deals.
Perhaps the most extensive transformation will be at Long View RV in Seffner.
Camping World plans to overhaul much of the 17-acre site, add 40 service bays and build its largest retail store site — a 14,000-square-foot facility that will sell accessories, parts and equipment for outdoor life. The property sits almost exactly across I-4 from the Bates RV site that specializes in shiny aluminum Airstream trailers.
The Long View dealership employs about 30 people and Lemonis said they will likely expand to 70 to 80. The product lineup will range from $10,000 trailers to $500,000 motorhomes.
The deal only came together two weeks ago when Lemonis walked into the dealership and asked to see owner Frank Roberts, who started the dealership there in 2006.
“I planned on retiring here,” Roberts said. “I never thought anything would happen like this … My next move is to try and figure out how to sell all these units in the 10 days I have left.”
Otherwise, Roberts said, he has to ship them to his other location in New England.
This move puts into play the fate of the current Camping World retail store that’s located inside the Lazydays RV campus down the road. That site has operated there for years, even as the Lazydays RV dealership changed hands, because Lazydays founder Don Wallace still owns the land underneath and technically is the landlord to both the RV dealership and the Camping World store.
That relationship between Lazydays and Camping World recently turned sour, and the two remain in a legal tussle over that store.
Though Lemonis declined to offer details about the retail site in Lazydays, he did say “It wouldn’t make sense to have two facilities that close.”
Retail sales of motorized RVs rose 6.6% in November, compared to November 2009, Statistical Surveys Inc. (SSI) has reported.
The report was bolstered by a healthy 15.6% rise in Class A sales in November, while Class C sales fell 7.2% from a year earlier.
Year-to-date, combined Class A and Class C motorhomes sales were 2.1% ahead of the 2009 pace.
Year-to-date, Class A sales were down 0.8% from a 2009, while Class C sales were ahead by 6.2%.
Winnebago Industries Inc. led the way in November in combined Class A and Class C sales with a 22.9% market share, followed by Thor Industries Inc. with a 14.8% share.
Winnebago led in Class A sales with a 22.4% share and in Class C with a 23.9% share.
Tiffin Motorhomes Inc. was second in Class A sales with a 19.6% share, while Forest River Inc. was second in Class C sales with a 14.8% share.
Year-to-date, Winnebago is first overall and in Class A sales, while Thor is first in Class C sales.
To subscribe to this or other SSI reports, contact Scott Stropkai, national RV sales manager, at (616) 281-9898 ext 128, or (616) 446-8179 (cell).
Retail sales of towable RVs rose 8.6% in October over October 2009, Statistical Surveys Inc. (SSI), Grand Rapids, Mich., has reported.
Sales gains were recorded in the travel trailer and fifth-wheel segments, with slight sales declines in folding camping trailers and park models.
The October performance put the 10-month sales total for all towables up 7.2% over a year ago.
By product segment compared to October 2009, the results were:
- Travel trailers, up, 7.2%.
- Fifth-wheels, up 16.6%.
- Folding camping trailers, down 9%.
- Park models, off 1.3%.
Thor Industries Inc. remained the overall market leader with a 40.4% share in October. Forest River Inc. ranked second with a 19.1% share.
Thor led in travel trailer sales with a 33.8% share, in fifth-wheels with a 55% share and in park models with a 28.1% share. Forest River led in folding camping trailer sales with a 27.9% share.
Year-to-date, Thor leads in overall towable sales with a 37.2% share, followed by Forest River with a 20.6% share and Jayco Inc. with an 11.6% share.
By segment, year-to-date, Thor leads in travel trailers (34.9%), fifth-wheels (53.6%) and park models (24.2%). Forest River is the folding camping trailer leader with a 30.9% share.
To subscribe to this or other SSI reports, contact Scott Stropkai, national RV sales manager, at (616) 281-9898 ext 128, or (616) 446-8179 (cell).
Retail sales of towable RVs were up ever so slightly in June over June 2009, Statistical Surveys Inc. (SSI) reported today.
June sales were up a scant 0.9%, on the sale of just over 19,000 units, the Grand Rapids, Mich.-based firm reported.
For the first half of 2010, towable sales were up 3.9% over 2009.
In June, by segment, compared to June 2009,
- Trailer sales were up 4.8%.
- Fifth-wheel sales were up 3.4%.
- Folding camping trailer sales were off 20.8%.
- Recreational park trailers were down 38.5%.
Thor Industries Inc. was the leader in all RV sales with a 30.8% market share, followed by Forest River Inc. at 21.4%. Jayco Inc. was third with an 11.9% share.
By segment, Thor led in travel trailers with a 31.1% share, in fifth-wheels with a 40.8% share and in recreational park trailers with a 29.7% share.
Forest River was No. 2 in travel trailers and fifth-wheels and No. 1 in folding camping trailers.
For year-to-date by segment compared to last year:
- Travel trailer sales are up 8.1%.
- Fifth-wheel sales are up 2.2%.
- Folding camping trailer sales are down 17.7%.
- Recreational park trailer sales are off 14.6%.
To subscribe to this or other SSI reports, contact Scott Stropkai, national RV sales manager, at (616) 281-9898 ext. 128, or (61) 446-8179 (cell).
Towable RV sales in Canada rose 18.7% in May, compared to May 2009, while motorized sales were off 9.7%, Statistical Surveys Inc. (SSI) reported today (July 21).
Travel trailer sales, which constituted nearly 70% of all towables sold in May, led the way, up 22% in May and 31% year-to-date.
Fifth-wheel sales rose 11.7% in May and 18% year-to-date.
Folding camping trailer sales rose 7.2% in May and 4.6% year-to-date.
Park model sales soared 50% in May and 30.1% year-to-date.
Thor Industries Inc. was the sales leader with a 27% market share of all towables sold in May.
Forest River Inc. was runnerup with a 20% share, or 23.9% when combined with Coachmen RV.
By product, Thor led in travel trailer market share (27.5%), fifth-wheels (33.8%) and park models (59.3%).
Forest River was the folding camping trailer leader with a 31.2% market share. Combined with Coachmen RV, its share was 45.7%.
Motorized retail sales have softened after starting the year hot, rising 16.6% through the first quarter. Year-to-date, motorized sales remain up 6.3% over last year’s pace.
Class A sales rose 7.5% in May and are up 25.9% year-to-date.
Class C sales fell 24.4% in May and were down 17.5% year-to-date.
Thor was the top motorized sales leader in May with a 30.2% market share. Winnebago Industries Inc. was No. 2 with a 20.2% share.
Winnebago Industries led a tightly bunched pack with an 18.8% market share for Class A, while Thor was the clear leader in Class C sales with 47.5% of the market.
To subscribe to SSI reports, contact Scott Stropkai, national RV sales manager, at (616) 281-9898 ext 128 or (616) 446-8179 (cell).
Retail sales of towables RVs in May rose 5.9% over May 2009, Statistical Surveys Inc. (SSI) has reported.
By product segment travel trailer sales were up 10.2%, fifth-wheel sales were up 3%, folding camping trailer sales were off 14.3% and park model sales down 6.3%.
Thor Industries Inc. remained the towable leader with a 30.8% market share.
The combined Forest River Inc./Coachmen RV share was 24.9%. Forest River’s (without Coachmen) was 20.6%.
By segment, Thor was the travel trailer leader with a 30.7% market share, the fifth-wheel leader with a 40.5% market share and the park model leader with a 25.1% share.
Forest River/Coachmen was the folding camping trailer leader with combined 40.3% market share. Forest River’s market share without Coachmen was 31%.
Year-to-date, all towable RV sales are up 4.4% over 2009.
Travel trailer sales year-to-date were up 8.9%, fifth-wheel sales were up 1.4%, folding camping trailer sales were down 17.5% and park model sales were down 5%.
To subscribe to this and other SSI reports, contact Scott Stropkai, national sales manager at (616) 281-9898 ext 128 or ( 616) 446-8179 (cell).
Retail sales of motorhomes in May rose 6.2% over May 2009, Statistical Surveys Inc. reported today (July 12).
May’s performance was bolstered by a 21.3% rise in Class C sales, which more than offset the 6.8% drop in Class A sales.
Thor Industries Inc. zoomed into the top spot in total sales in May, thanks to a hefty gain in Class C sales. Thor’s market share in May was 25.2%, far outpacing runner-up Forest River Inc./Coachmen RV with 21.6% share. Winnebago Industries Inc. followed with a 14.5% share.
In Class A sales, four firms jockeyed for the top spot, won by Winnebago with a 17.1% share. Tiffin Motor Homes, was a close second, Thor was third and Fleetwood RV was fourth.
In Class C sales, Thor led with a hefty 33% market share. The combined Forest River/Coachmen RV share was 27.8%. Fleetwood followed with a 12.7% share and Winnebago was next with a 12.2% share.
For year-to-date, total motorhome sales are dead even with 2009.
Class A sales trail the 2009 pace by 6.2%, while Class C sales are ahead of the 2009 pace by 8.1%.
The May report does not include sales data from Georgia or New Mexico, as each state reported delays in recording and distributing information.
To subscribe to Statistical Survey Inc. reports, contact Scott Stropkai, national RV sales manager, at (616) 281-9898 ext 128. (616) 446-8179 (cell).
Sales of towable RVs rose 10.4% in April compared to April 2009, Statistical Surveys Inc. (SSI) reported today (June 21).
Travel trailers and fifth-wheels led the way, showing 15.4% and 6.8% increases, respectively, over April 2009.
Camping trailer sales were off 10.5% and park model sales were off 12.5%.
Thor Industries Inc. led in travel trailer sales with a 30.6% market share. Forest River Inc., with Coachmen RV sales factored in, claimed a 25.5% share. Jayco Inc. was third with a 13.1% share.
Thor also led the fifth-wheel category with a 39.1% share. Forest River combined with Coachmen had a 21% market share. Heartland Recreational Vehicles LLC was third with a 14.4% share,
The folding camping trailer leader in April was Forest River with a 38.8% market share, followed by FTCA Inc. with a 23.3% share. Jayco was third with a 14.6% share.
Thor also held a narrow lead in the park model category with a 17.2% market share in April, leading Skyline Corp in second with 15.8% and Clear Vue RV in third with a 7.9% share.
For year-to-date, towable sales are ahead of the 2009 pace by 3.4%.
Travel trailer sales are ahead of the 2009 pace by 7.8%, while fifth-wheel sales are ahead of 2009 by a scant 0.3%.
Folding camping trailer sales trail 2009 by 19.2%, while park model sales trail the 2009 pace by 4%.
The market leaders in the four categories year-to-date were Thor in travel trailers, fifth-wheels and park models and Forest River in folding camping trailers.
SSI reported that the state of Minnesota experienced delays in processing data. And data for the states of Georgia and New Mexico was unavailable. Sales for both states will be inserted in the April report when it becomes available, SSI noted.
To subscribe to the SSI monthly sales report, contact Scott Stropkai, national sales manager, at (616) 281-9898 ext 128. (616) 446-8179 (cell).
After a slight uptick in March, retail sales of motorized RVs dipped 5.3% in April, Statistical Surveys Inc. (SSI) reported on Monday (June 14).
Class A motorhome sales dropped 10.8%, while Class C sales rose 0.6%, the Grand Rapids, Mich., firm reported.
Winnebago Industries Inc. ranked No. 1 in total motorhome sales with a 24.1% market share, followed by Thor Industries Inc. with a 16.2% share.
In Class A sales, Winnebago was first with a 20.2% share, followed by Tiffin Motor Homes Inc. with a 16.8% share and Fleetwood RV Inc. with a 16.1% share.
In Class C sales, Winnebago was a solid first with a 27.8% share, followed by Coachmen Industries with a 19.3% share and Thor Industries Inc. with a 18.6% share.
Year-to-date, Winnebago leads in all motorhome sales with a 19.5% share.
In Class A sales, Tiffin leads Winnebago by a scant 0.1% share, 18.5% vs. 18.4%.
In Class C sales, Winnebago leads Coachmen by an equally close 0.1% difference, 21% vs. 20.9%.
SSI advised that the report does not contain data for Georgia or New Mexico, as those states are experiencing delays in reporting.
To subscribe to SSI’s reports, contact Scott Stropkai, national RV sales manager, at ( 616) 281-9898, ext 128, or (616) 446-8179 (cell).
Most everyone in the RV industry agrees that sales of recreational vehicles are up after several dismal years and that prospects are good for the future. But according to a reader survey over the weekend at www.RVtravel.com, sales may have peaked for 2010, according to a posting today by RV News Service Editor Chuck Woodbury.
More than 1,200 of the website’s readers responded to the survey as of today (March 29), which asked “How likely is it that you will buy an RV in 2010?” (see results below)
“Overall, I was discouraged by the response,” said Woodbury. “The good news was that more than 7% of our readers have already bought an RV this year. That seemed right in line with what everyone is saying about RV sales, which have shown a significant increases this year over 2009.
“The discouraging news is that only about 3% of our readers say they will ‘almost surely’ buy an RV during the rest of the year with only 8% saying they will probably buy one. What was most discouraging to me was that nearly two-thirds (65%) of our readers reported that they will definitely not buy an RV this year, with another 20% saying they will probably not buy — that’s 85 percent who are not likely to buy.”
See the latest results of the survey, which is still in progress, by clicking here.