NADAguides Study: 2Q RV Web Traffic Up 29%

August 4, 2011 by · Comments Off on NADAguides Study: 2Q RV Web Traffic Up 29% 

The following is a blog authored by Julian Gothard of reviewing the second quarter Traffic Trends study from NADAguides.

The newly released Q2 NADAguides Traffic Trends study reported substantial consumer traffic growth in the powersports, boat and RV categories. Website traffic for RVs has risen 29% since the beginning of the year.

The increase was largely attributable to the lower than expected price of gas – currently at a nationwide average of $3.69 – as families planned their spring and summer camping vacations. Fuel prices did not reach $5 a gallon as many economists predicted, making RVs an affordable option for families to escape from daily activities and hit the road, while still having the creature comforts of home close at hand.

That sentiment was endorsed by Richard Coon, president of the Recreation Vehicle Industry Association (RVIA), who said recently that, “RV owners still get a bigger bang for their buck when compared to other types of vacations. Affordability is a key reason why RV travel appeals so much to families.”

This NADAguides information is fully supported by data supplied by RVIA, which indicates that the RV market continued to gain ground through the first half of 2011 with total wholesale shipments reaching 144,000 units, an increase of nearly 6% over the 136,000 units shipped in the same time period last year. RV shipments are trending slightly ahead of the year-end projections from economist Richard Curtin, director of the Survey of Consumers at the University of Michigan. In the Special 2011 issue of RV Roadsigns, RVIA’s quarterly shipment forecasting newsletter, he predicted shipments would rise to 260,200 units at the end of 2011, a 7.4% increase over the 242,300 units shipped in 2010. The RV industry experienced across the board increases in shipments of Class A, B and C motorhomes and all towable RV’s with the exception of folding camping trailers, where shipments were off by 19.1%.

Good news also for RVers in the market for “toys” as reported an increase of 23 percent in site traffic to motorcycles, ATVs and utility vehicles with consumers still able to find used units and late model new units within the range of affordability. NADAguides’ analysts report these great deals are prompting buyers to take action and site traffic for the powersports section of the site confirms this hike in consumer shopping activity. As consumer confidence continues to grow, the interest in motorcycles, ATVs and the like will also continue to spike, especially with smaller, entry-level machines.

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