MCD to Participate in FMCA Gillette Convention

June 5, 2013 by · Comments Off on MCD to Participate in FMCA Gillette Convention 

RV shade supplier MCD Innovations will participate in the Family Motor Coach Association’s (FMCA) Family Reunion & Motorhome Showcase in Gillette, Wyo., set for June 19-22.

According to a press release, representatives from Mckinney, Texas-based MCD will be on hand to discuss how its products block solar heat and UV rays while also providing privacy and light blockage.

“Installing an MCD roller shade system that includes both day and night shades is one simple way RVers can improve the energy efficiency of their coach by reducing air conditioning use during the hot summer months and limiting the use of generators while dry camping, saving both fuel and energy,” said MCD Senior RV Market Manager Travis Townsley.

Company representatives will also demonstrate the Dual-Range Safety System for interior windshield shades. This feature ensures that the switch-controlled power windshield shades cannot be lowered far enough to block the driver’s view of the road while the ignition key is on.

MCD offers both the deluxe American Duo and value-priced GOLD Series shades for most motorcoaches and fifth wheels.


[Slashdot] [Digg] [Reddit] [Facebook] [Google] [StumbleUpon]

MCD Conducts Training for Shade Installation

May 20, 2013 by · Comments Off on MCD Conducts Training for Shade Installation 

Technicians attend MCD training session

Technicians from a number of RV dealer and renovation companies attended MCD Innovation’s latest training session for cockpit installation on May 9 at the company’s headquarters in McKinney, Texas.

According to a press release, an intensive three-day course provided technicians the opportunity to properly measure and install MCD Day/Night Shade Systems in RV windshield, cockpit and living areas.

“We limited the class size so we could offer the best one-on-one training possible,” said training organizer Peggy Grich. Extensive classroom instruction, as well as hands-on retrofit sessions working side-by-side with MCD factory installation technicians, helped the trainees better understand how the various shade components are engineered to function harmoniously together.

Dealerships represented included: Coachlight RV, Carthage, Mo.; Russ Dean RV, Pasco, Wash.; Motorhomes of Texas, Nacogdoches, Texas; Apache RV, Las Vegas; Cordova’s Mobile RV service, Moriarty, N.M., and Kingman, Texas; and Lazydays, Seffner, Fla. The company reported that 30 dealers from coast to coast that have had MCD training.

Travis Townsley, senior RV market manager, noted, “MCD was the first in the industry to provide a motorized windshield day/night roller shade system incorporating a dual-range motor that provides secondary stop points to allow the shades to be used as a full-width side-to-side visor while driving.”  In addition to motorized windshield shades, any window in a Class A, Class B, Class C motorhome or fifth-wheel and travel trailer may be retrofitted with MCD manual shades or remote-controlled power shades.

[Slashdot] [Digg] [Reddit] [Facebook] [Google] [StumbleUpon]

MCD Innovations Marks 10th Year This Month

May 1, 2013 by · Comments Off on MCD Innovations Marks 10th Year This Month 

RV shade supplier MCD Innovations is currently marking its 10th anniversary, according to a press release.

The McKinney, Texas-based company was conceived by full-time RVers Dave and Carla Townsley, and was incorporated in May 2003, beginning business as a manufacturer of private-label upscale exterior solar protection products for RV OEMs as well as for the aftermarket.

From the Townsley’s original vision, MCD has evolved and successfully grown into the largest roller shade manufacturer for the RV industry. The company’s natural evolution saw MCD apply the technology used in its exterior solar protection products to the company’s American Duo Shade System. MCD worked with RV manufacturers to incorporate MCD-powered windshield shades into Class A coaches, providing full side-to-side visor and complete windshield coverage, along with all other windows in the vehicle.

The company’s first facility was housed in a 7,500-square-foot building and employed a total of six people. Two years later MCD relocated to a 25,000-square-foot facility and grew to 45 employees and  improved production with state-of-the-art manufacturing equipment. In 2011, MCD expanded again, moving to a 9.6 acre campus with 56,000 square feet of climate-controlled manufacturing and office space along with a Research and Innovation division, extensive machine shop capabilities utilizing computer-controlled equipment, a complete fabrication department, 24-hour-a-day testing processes, and the highest level quality control standards applied to every shade manufactured by the company.

“We believe the next 10 years will be as exciting in terms of growth and innovation as the first 10,” said CEO Dave Townsley. “We are thankful to our employees and customers for their support and commitment to helping us reach this milestone.”

MCD has also expanded to include the manufacture of shades for commercial and residential applications including well-known retailers such as Dunkin’ Donuts (in over 8,000 locations), Baskin Robbins (soon to exceed 1,100 locations) and others.

For more information regarding the benefits and features of MCD Shade technology, contact MCD Innovations at (800) 804-1757, visit or e-mail

[Slashdot] [Digg] [Reddit] [Facebook] [Google] [StumbleUpon]

MCD Offers Three-Day Dealer Training School

March 15, 2013 by · Comments Off on MCD Offers Three-Day Dealer Training School 

Responding to numerous requests, MCD Innovations has scheduled a new dealer training school for May 7-9. According to a press release, the intensive three-day course is designed to provide classroom and hands-on experience in the measurement and installation of MCD shades for the cockpit areas of a motorcoach.

Upon satisfactory completion of the course, these dealers will earn Authorized MCD Dealer status, and will be able to order and install windshield shades for their customers.

The course will be filled on a first-come, first-served basis and will be limited in size. RV businesses who wish to expand their services and actively market their ability to install MCD cockpit shades should contact MCD to reserve their space in the school.

“The addition of MCD shades is one of the most asked for renovations in RVs today. Becoming an Authorized MCD Dealer is a tremendous way to increase sales and visibility to the RVing public,” noted MCD Senior RV Market Manager, Travis Townsley.

As the largest RV roller shade manufacturer in the world, MCD is the preferred brand for many of the industry’s high-profile RV manufacturers. For more information about the dealer training school, call MCD directly at (800) 804-1757.

[Slashdot] [Digg] [Reddit] [Facebook] [Google] [StumbleUpon]

MCD Appoints Davis Elkhart Regional Manager

August 1, 2012 by · Comments Off on MCD Appoints Davis Elkhart Regional Manager 

Matt Davis

RV shade supplier MCD Innovations has named Matt Davis to head up its regional office in Elkhart, Ind. The appointment is in conjunction with MCD’s recent opening of a warehouse facility in the Elkhart area.

According to a press release, Davis has spent his entire career within the RV industry, starting with Dexter Axle and most recently with Lippert Components Inc. He has extensive experience in selling and servicing directly to the OEM’s. Davis will be providing sales, full design, engineering and technical support assistance to OEMs.

“Having a full time manager in Elkhart will allow MCD to provide an even higher level of service to our customers,” said Travis Townsley, senior RV market manager for McKinney, Texas-based MCD. “Matt’s skills in sales, technical applications and his understanding of design constraints in the RV marketplace are a big asset to MCD. His strong relationship with manufacturers will allow MCD to respond quickly to the needs of the OEMs and assist with the introduction and development of even more innovative product lines.”

Davis noted, “It is important to me to work with a company with a high level of integrity that produces a high-quality, industry-leading product. I’m looking forward to this exciting new opportunity to expand the MCD market.”

Davis is a native of Middlebury, Ind., and attended Ball State University in Muncie. He, his wife and their two children reside in Middlebury.

Davis can be reached directly at or 574-538-9931 (cell).


[Slashdot] [Digg] [Reddit] [Facebook] [Google] [StumbleUpon]

MCD’s GOLD Shade Popular at Good Sam Rally

June 28, 2012 by · Comments Off on MCD’s GOLD Shade Popular at Good Sam Rally 

MCD Innovations’ GOLD Series Day/Night Shade System enjoyed strong sales during the recently completed Good Sam Rally in Louisville, Ky., according to a press release.

“Everyone was excited to try out the new shades,” said Peggy Grich, a spokeswoman for the McKinney, Texas-based company. “We talked to hundreds of people, and they really liked the new innovations in the shades. We were delighted to be able to show RVers a way to gain solar and heat protection while still maintaining privacy. The easy operation was another plus for all the customers we spoke with.”

According to MCD, the GOLD Series is a new line that offers the same quality as its popular American Duo Day/Night Shade System, but at a lower cost. Its advanced window shade technology provides solar protection with Clearview Day Screens and privacy through its 100% light-blocking four-ply vinyl night shade fabrics.

Grich said that one of the popular features of the GOLD Series is the ability to raise the shades with a slight pull-to-release motion, eliminating broken strings.

“Now everyone in the RVing world can enjoy the same great benefits of MCD American Duo Shades, regardless of what kind of camping vehicle they own,” said Senior RV Market Manager Travis Townsley. “We listened to our customers and developed a product line that offers the same excellent quality that MCD is known for, and made it more affordable.”


[Slashdot] [Digg] [Reddit] [Facebook] [Google] [StumbleUpon]

MCD Innovations Marks Ninth Year This Month

May 16, 2012 by · Comments Off on MCD Innovations Marks Ninth Year This Month 

McKinney, Texas-based RV shade supplier  MCD Innovations is marking its ninth anniversary this month.

According to a press release, the company began operations as MotorCoach Designs, a family owned business, in May 2003 in a 7,500-square-foot space with a total of six employees. Initially, the company specialized in producing private-label exterior sun screens for various RV manufacturers as well as the aftermarket.

Today, MCD is recognized as the developer, manufacturer and supplier of the popular MCD American Duo Day/Night Roller Shade System, which provides excellent solar protection and privacy, while still allowing stellar outward visibility. American Duo Shades are now installed as original equipment at the factory on numerous RV brands including Winnebago, Itasca, Monaco, Newmar, Fleetwood, New Horizons, Excel, Born Free, Coach House, Foretravel, Renegade/Kibbi, NuWa, Forest River/Coachmen, Thor, Featherlite/Amadas, DRV/Doubletree, Dynamax and Phoenix.


[Slashdot] [Digg] [Reddit] [Facebook] [Google] [StumbleUpon]

MCD Innovations Plans to Open Elkhart Facility

April 23, 2012 by · Comments Off on MCD Innovations Plans to Open Elkhart Facility 

McKinney, Texas-based supplier MCD Innovations announced plans today (April 23) to open a regional sales office and warehouse facility in Elkhart, Ind.

“With the phenomenal growth MCD is experiencing in the RV roller shade market, it is time to locate a facility closer to where most of the RVs are manufactured,” said Senior RV Market Manager Travis Townsley in a press release. “This will allow the company to respond quickly to the needs of the OEMs and assist with the introduction and development of even more innovative product lines.”

MCD is currently conducting interviews for a regional manager to head up this new facility. The company said it is looking for a candidate with a minimum of five years of experience in the RV industry with a focus on OEM sales and customer support.

“The new Elkhart location will further enhance our position in the heart of the RV manufacturing industry and enable the company to provide immediate support to the OEM community in meeting their window shade requirements,” said Townsley.


[Slashdot] [Digg] [Reddit] [Facebook] [Google] [StumbleUpon]

MCD Swayshade Now Available for Aftermarket

April 20, 2012 by · 1 Comment 

McKinney, Texas-based MCD Innovations announced the introduction of the MCD SwayShade for aftermarket installations.

According to a press release, the patent-pending design provides complete coverage of cockpit windows that are considerably wider at the bottom than at the top due to the more aerodynamic shape many coach manufacturers are producing.

The MCD SwayShade is able to not only travel down, but also sideways at the same time providing coverage needed for the lower forward corner of the window on these sleek designed motorhomes.

The shade is produced in multiple configurations and sizes to provide the exact amount of “forward movement” needed for a particular coach model so as to completely cover the window providing full privacy and sun protection. The “forward movement” can run from 1 inch to 9 inches, depending upon the particular configuration.

MCD began offering the SwayShade to several OEM manufacturers including Winnebago, Newmar, and Monaco for certain 2011 models. Since then, more OEMs have begun offering the MCD SwayShade as a standard feature on an increasing number of models.

The SwayShade will be available to the aftermarket as of May 1 in a number of standardized sizes to fit most applications in both manually-operated and powered day/night shade versions.

For more information click here.


[Slashdot] [Digg] [Reddit] [Facebook] [Google] [StumbleUpon]

MCD Expands, Doubling Manufacturing Capacity

February 27, 2012 by · Comments Off on MCD Expands, Doubling Manufacturing Capacity 

In July, 2010, MCD Innovations moved its corporate and manufacturing headquarters to a new 9.6-acre campus in McKinney, Texas. Now, according to a news release, the RV shade supplier is expanding again to keep pace with demand.

The company reported that the first stage of the planned expansion was recently completed, doubling the production capacity for MCD shades.

“When the current expansion is completed, we will be in position to be one of the largest, if not the largest, roller shade manufacturers in the entire world,” said Travis Townsley, senior RV market manager, noting that MCD has been selected for inclusion as Original Equipment (OEM) in over 24 major brands of RVs. “We will be positioned to continue to meet the ever increasing demand from OEMs, dealers and individuals, as well as new markets.”

With this first expansion stage, MCD increased its in-house machine shop area and added several new state-of-the-art pieces of equipment including a 4th-axis CNC milling machine. MCD said it also enhanced its 24-hour-a-day, seven-days-a-week automated testing stations, which “utilize computers and PLC controls to ensure that the highest level of performance possible is built into every motorized shade produced by MCD.”

Further, the company enlarged the fabrication department and added several new pieces of equipment and applicable personnel to accommodate the increased demand for the installation of products at their headquarters in McKinney.

“I am a firm believer in the ingenuity of American workers and the ability of American companies to compete with oversees manufacturing companies,” said MCD Innovations CEO Dave Townsley. “At MCD, we are committed to the ‘Made in USA’ philosophy. Our research and innovation team is continually developing new products and even better manufacturing processes for our MCD Shades. I believe in continuing to raise the bar and am constantly challenging our dedicated employees. This ensures that MCD produces the very best products possible every day. This new expansion will allow our team to design, prototype and build more and more exciting, new shade systems right here in McKinney, Texas, USA.”





[Slashdot] [Digg] [Reddit] [Facebook] [Google] [StumbleUpon]

United Shade Rolls Out ‘Camo’ Fabric Choices

November 14, 2011 by · Comments Off on United Shade Rolls Out ‘Camo’ Fabric Choices 

"Camo" options from United Shade

Elkhart, Ind.-based United Shade has extended the use of Mossy Oak, Realtree and StealthCover camouflage fabrics to its Day/Night Roller Shades, combing their outdoorsy look with advanced, UV-blocking SmartWeave screen options.

According to a press release, the popular camo materials provide the blackout fabric for the shades, which can be motorized and controlled by either remote control or wall switch, either for one or several shades. There’s a non-motorized option that features a “Slow-Up” mechanism to reduce rewind speed and prevent flapping. This shade series also offers a heat-sealed enclosed aluminum hembar to prevent “clanging” and internal noise while driving the RV.

“Especially for hunters, fishermen and others who enjoy getting up close to nature and its creatures, Camo Shades supply the perfect inspiration for whatever expedition they may be on, while providing a stunning piece of décor that will command anyone’s attention,” said Braden McCormick, president of United Shade. “The extensive mix of styles we offer also takes our fabrics far beyond what most people might think of as ‘camo.’ It lets people make their own custom statement. It lets them bring their passion indoors.”

The Camo Shades come in a variety of expressions from traditional camo looks to computer-enhanced views of woodsy plant life in realistic texture and depth.

The Mossy Oak and Realtree Camo expressions with the new Day/Night Roller Shades will be on display in the Dicor booth No. 236 at the upcoming 49th Annual National RV Trade Show Nov. 29-Dec. 2 in Louisville, Ky. Visit for detailed information and to order.


[Slashdot] [Digg] [Reddit] [Facebook] [Google] [StumbleUpon]