Recreational vehicle shipments are projected to total 349,400 units in 2014, an 8.8% increase above the 2013 total of 321,127, according to a new forecast by RV industry analyst Richard Curtin released today (June 2) at the Recreation Vehicle Industry Association’s (RVIA) Joint Committee Luncheon.
RV shipments are also expected to rise for a sixth consecutive year in 2015 with wholesale production forecasted to reach 360,100 units, a gain of 3.1% over the projected 2014 total, and the industry’s highest total since 2006.
The estimated total for 2014 is up 111% from the industry’s 2009 recession low. Because of a strong consumer response to the versatility, affordability and innovative designs of new models, RV shipments through the first four months of 2014 were up 11% over the same period in 2013. RVIA shipment data reflects double-digit increases in conventional travel trailers, fifth-wheels, Class A motorhomes, Class B motorhomes and Class C motorhomes.
“The RV industry’s promising future is based on gains in jobs, incomes and household wealth,” said Curtin, director of consumer surveys at the University of Michigan, during his presentation to RVIA members at the association’s annual Committee Week. “Rising home values will continue to strengthen home equity, and along with higher stock prices, will bolster the willingness and ability of new RV buyers.”
The revival of the RV industry following the Great Recession is due to the creation of new products that are valued by consumers, Curtin told the audience. “Innovative products result from a company’s culture that encourages active participation of all employees in the design, production and marketing of RVs,” Curtin said.
Great concepts do not guarantee great products, Curtin cautioned attendees. “Great products are made by how the countless details are executed to meet the diverse needs of consumers,” he said.
RV makers continue to benefit from people’s strong attachment to the RV lifestyle, Curtin said. Consumers have adjusted their RV preferences to meet their new economic realities, and RV manufacturers have adjusted their product lines to reflect those changes. Both RVers and RV manufacturers must be recognized as early adapters to changing economic conditions, Curtin told the gathering.
“The RV marketplace has confirmed the perfect match between the continuous innovative process used by RV manufacturers and suppliers and the enduring appeal of the RV lifestyle among consumers,” Curtin said.
After completing yearlong discussions that resulted Tuesday (Aug. 27) in the acquisition of Livin’ Lite RV LLC, Thor Industries Inc. President and CEO Bob Martin likes the look not just of 2013, but of the future as well.
And, according to a report by the South Bend (Ind.) Tribune, the Wednesday release of the latest shipment numbers by the Recreation Vehicle Industry Association (RVIA) certainly verified there’s much to like about the present.
The industry announced that wholesale shipments of RVs are up 14.7% over the same month last year, the 19th straight month that has happened.
A total of 26,212 units were shipped in July, moving the total for the year past the 200,000 mark at 201,120. That is 13.1% over the total through July of last year.
In 2009 during the recession, the total units shipped for the year was 165,700. Now, shipments are expected to surpass 300,000 and make it four straight years of increased shipments.
Thor, which owns Airstream Inc. in Ohio, Dutchmen Manufacturing Inc. and Keystone RV Co. in Goshen, Crossroads RV in Topeka, Heartland Recreational Vehicles LLC and Thor Motor Coach in Elkhart, plus the newly acquired Livin’ Lite in Wakarusa, is now solely concentrating on RVs.
Martin believes the increased numbers can continue.
“Definitely, the industry has been on a very nice comeback,” Martin said. “It dropped to a level that was very low quickly, and it’s slowly but surely coming out of the recession.”
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Wholesale shipments of all RVs continued at a torrid pace in July where manufacturers reported a total of 26,212 units for the month, an increase of 14.7% ahead of the same month one year ago. Conventional and fifth-wheel travel trailers and Class A and Class C motorhomes grew the most with truck campers and Class B motorhomes off slightly.
On a seasonally adjusted basis, wholesale shipments in July were at an annualized rate of more than 339,000 units, nearly 12% greater than the previous month and ahead of this same month last year by more than 14%. Through July, manufacturers have reported a total of 201,120 units shipped to retailers, up 13.1% over this same period last year.
Through the midway point of 2013, RV wholesale shipments tracked by the Recreation Vehicle Industry Association (RVIA) have climbed to 174,871 units, 12.8% higher than the same point last year. Motorhome shipments have jumped by 33%, rising from 19,425 units this year versus 14,576 units last year. Towable shipments have grown from 140,412 units to 155,446 units, a gain of 10.7%.
Total monthly wholesale shipments to retailers of all RVs were reported at 30,856 units in the June survey of manufacturers, an increase of 12.1% compared to this same month last year. This marked the 18th consecutive monthly total that was ahead of the same month one year earlier. Towable RVs increased 8.7% on shipments of 27,409 units while motorhome shipments were ahead by 48.2% on 3,447 units shipped to dealers in June. Seasonally adjusted, June’s total represented an annualized rate of 302,700 units.
Along with the omelets and pork sausages in the buffet line, Doug Gaeddert, chairman of the Recreation Vehicle Industry Association (RVIA) and a general manager of Elkhart, Ind.-based Forest River Inc., served up some straight-shooting opinions in his remarks during the RV Power Breakfast, May 9 at the Northern Indiana Event Center, a part of the RV/MH Hall of Fame in Elkhart. Here’s a few highlights from Gaeddert, who served with Dicor President Gregg Fore as a co-emcee:
Current shipment vitality: “Total shipments for the first three months of 2009 were approximately 30,500 units compared with 79,422 units for the January through March period of this year. That’s a whopping 160% jump. So, if you feel like you’ve been running faster and working harder – you have been and that’s great for all of us. It’s also great for the local communities in Northern Indiana and Southern Michigan. We’re all somewhat joined at the hip and the positive ripple effect has been felt by nearly everyone – even the local, state and federal governments who seem to be constantly complaining about revenue.”
Hershey Show & the Open House: “Not as RVIA chairman or a long-term Forest River-Pete Liegl guy, but as an industry guy, I think the Open House Week, as it has come to be known, has been a positive for the industry and hits at a perfect time. While negatively impacting the Dealer Days of Hershey, whose wholesale value has steadily declined anyhow over the years, it has more than made up for it by further enhancing the retail portion of the show. With the Open Houses immediately following Hershey, the number of dealers attending the Pennsylvania Show from outside the market who don’t show product has declined, but most, if not all of the products being displayed at Hershey, are now what’s ‘new’ for the upcoming year. This gives retail customers the opportunity to get the first look and actually purchase new industry offerings. This is something that can’t be duplicated anywhere else in North America.
“Becky Lenington and the folks at the Pennsylvania RV & Camping Association (PRVCA) have done an awesome job of developing Hershey into one of the most outstanding retail shows on the continent. They draw people from a wider geographic area and in larger numbers than ever before, and dealers sell a ton of product. This has become, in my opinion, a destination show of the highest quality. I’m not going to get drawn into a comparison though of it versus Tampa or Pomona. They’re all tremendous shows!
“Hershey kicks off the fall schedule and Louisville effectively closes it. Post-Louisville surveys over the last couple of years have shown that the majority of dealers participating will continue to go to the Open Houses and will continue to attend Louisville – and don’t want to change the time frames of either. Seems pretty simple: They like both of the events as well as the timing. Obviously it’s not unanimous, but it’s an overwhelming majority. With that being said, I predict a certain degree of consolidation will occur among these other fall events, just as it has occurred in other sectors of the industry over the last few years. Nature will take its course over time, but nobody will successfully force it.”
RVIA’s Louisville Show: “Although industry shipments have been rising rapidly over the last few years, the number of OEMs, suppliers and dealer/owners has shrunk by around a third. With an approximate 33% reduction of players in these key categories, not even taking the campground ownership consolidation into consideration, why in the world would you expect attendance at this show to have grown? In my opinion, Louisville has hit the leveling-out point, and with possible further industry consolidation ahead, I don’t see it growing significantly, but I do see it remaining steady and continuing to grow in value.”
RV-Specific Legislation: “Cars and RVs shouldn’t operate according to the same rules. As our industry continues to grow, mature and consolidate, I believe it will become even more important that we see RV-specific legislation replace automotive legislation in those states in which we as an industry are governed by car laws. Oklahoma is an excellent recent example of a win/win/win for our industry by everyone working successfully together to get RV-specific law into place. RV manufacturers, RV dealers and RV suppliers deserve to play by rules specific to our industry. We are the RV industry, not the car industry – and proud of it.”
RV Transportation Issues: “One challenge which the industry seems to face every year in the spring is a shortage of finished goods transportation availability. As many of you are aware, this sector is currently struggling to keep up and will be until at least the first week of July. We are attempting a new and different approach by utilizing RVIA’s resources to see if we can’t help smooth it out for the long haul.
“RVIA is exploring several possible strategies in hopes of being able to positively impact the RV transportation sector for both the United States and Canada. No promises at this point, other than we are diligently working on it. If successful, however, it will be too late to affect spring and summer of 2013. We hope to be able to help the industry improve the peak shipping periods of 2014.”
Credit Availability: “I think it is crucial our industry — which includes all of us — remains disciplined in our approach to credit. Solid practices are one of the keys to our growth remaining real and sustainable. If we slip back into the same lax practices the industry utilized in 2008, we’ll end up with the same result. 2009 reminded me of a fastball I once threw that was hit back at me a hell of a lot faster than I threw it, resulting in my second broken nose and a busted tooth! Let’s not throw that same fastball as an industry again!”
Industry Relationships: “Probably the single coolest thing to me about being involved in the RV Industry for all of these years is the people. Take a minute to look around the room. Most of us compete with each other, sell to each other, buy from each other, finance each other, represent each other, write about each other and, yeah, probably even cuss at each other sometimes. But at the end of the day, we’re also basically good friends. It’s a close-knit industry that, while growing rapidly, is also getting smaller at the same time.”
Wholesale shipments of all RVs surged ahead in the Recreation Vehicle Industry Association’s (RVIA) January 2013 survey of manufacturers, rising to 24,379 units. This increase was 30.5% greater than the total shipped during the same month last year. While the gain was greatest for conventional travel trailer shipments, all vehicle categories participated in the gains this month. Seasonally adjusted, January’s total was measured at annualized rate of more than 340,000 units, 12.2% better than the rate recorded in December 2012 and more than 30% better than the annualized rate recorded in January, one year ago. Conventional travel trailers, Class A and C motorhomes reported shipments more than 30% greater than in January 2012.
Total RV shipments to retailers for all of 2012 increased to 285,749 units, a gain of 13.2% over the 2011 total. Towable RV shipments alone rose to 257,551 units in 2012, a 13.2% increase over the 2011 total and more than all RV shipments last year. Motorhome totals in 2012 climbed to 28,198 units, a gain of 13.6% over the prior year and their best year since 2008.
Monthly RV shipments to retailers were reported at 18,960 units in the December 2012 survey of manufacturers, an increase of 11.6% over this same month one year ago. Shipments of both towable and motorhome categories were greater in December with towables ahead by the largest unit increases while motorhomes were ahead by the largest percentage gains. On a seasonally adjusted basis, December shipments were at an annualized rate of over 307,000 units, less than the November rate but the best December pace since 2007.
Many industries wish they could have the performance that the recreational vehicle sector recorded in 2012, according to a report in the South Bend (Ind.) Tribune.
With December numbers yet to be fully tabulated by the Recreation Vehicle Industry Association (RVIA), RV shipments to dealers were up each month through November compared with the corresponding month in 2011.
Those figures are very important to the northern Indiana economy. RVIA estimates that 82% of all recreational vehicles built in the U.S. are made in the region, with more than 24,000 people employed in either the RV manufacturing or supply sector.
RV wholesale shipments to retailers increased to 20,561 units in November, a 25.2% increase from November of 2011.
“The numbers being up are a good sign for everybody,” said Matt Rose, newly named director of recreational vehicles for the Recreation Vehicle Indiana Council (RVIC). “Everyone knows what direction we’re going.”
The RV market is based on consumer confidence, Rose said, and it’s running pretty high right now.
The fact that the fiscal cliff was averted, with taxes for the middle class remaining similar to last year, also helps, he said.
Overall, Rose likes where the industry stands, heading into 2013, especially with RV shipments up 13.3% through November compared with the same period in 2011. He said shipments were especially high in October and November compared with the previous year.
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RV wholesale shipments in August surged 15.7% ahead of the same month last year reaching 24,460 units, the strongest August monthly total in five years. Shipments of all towable RVs were up 14.6% but it was motorhomes which grew the most, improving 27.3% over prior year totals. Year-to-date, RV shipments have now improved by 10.5% to 202,305 units and represent an annualized pace of more than 276,600 units. All RV product categories except folding camping trailers have improved this year, with conventional travel trailers growing by the most units while truck campers have grown by the largest percentage gain.
Wholesale shipments of all RVs were reported at 29,079 units in the May survey of manufacturers, up 4.9% over this same month last year. Towable RVs provided the greater unit improvements while motorhomes had a higher percentage change. Seasonally adjusted, the May total represented an annualized rate of nearly 294,000 units, an 11.8% increase over last month and the highest rate so far this year. Through the first five months this year, total RV shipments have now reached 127,454 units, up 8.6% compared to this same period last year. All vehicle types have enjoyed shipment growth this year with the exception of folding camping trailers and Class C motorhomes which are both only slightly behind.
Editor’s Note: The following story appears in the Summer issue of “Roadsigns,” a publication of the Recreation Vehicle Industry Association (RVIA), based on data collected by Richard Curtin, director of the Surveys of Consumers at the University of Michigan. He has conducted research on the RV market since 1979 for the RVIA.
RV shipments were 71,400 units in the 1st quarter of 2012, posting a 9.7% year-to-year gain and the most units shipped since the 1st quarter of 2008. Nearly the entire year-to-year gain was in conventional and fifth-wheel travel trailers. Shipments of Class A and C motorhomes were largely unchanged from a year ago as were folding camping trailers. Despite the uneven gains in the past year, overall shipments will continue to slowly rise in a challenging economy.
RV shipments are expected to total 269,700 in 2012, a gain of 6.9% above 2011 and the highest level since 2007. Seasonally adjusted RV shipments are expected to remain unchanged through most of 2012. All segments are expected to improve in 2012, with the exception of folding camping trailers. Conventional and fifth-wheel travel trailers are expected to account for 85% of all RV shipments in 2012, a new record level.
The outlook for continued growth in RV sales is based on slow but consistent gains in jobs and incomes during the balance of 2012. Improved credit conditions and low interest rates will also support the expansion of RV sales. Stabilization of home prices as well as initial gains in home construction will begin to turn the past negative drag of the factors to a small positive. On the negative side, uncertainty about future taxes and federal spending is likely to moderate sales toward the end of the year and in early 2013.
Uncertain Policy Outlook
Although the economy is expected to slowly expand in the year ahead, no forecast can be made which ignores the potential that some event could derail the recovery. How can firms plot a profitable course in such an uncertain sea? There is no foolproof method. Judgments need to be made about the potential for each major possible event, and if that event took place, how it would affect sales. Perhaps the largest uncertainties involve the extension of the tax cuts to bridge the fiscal cliff at the start of 2013 as well as potential contagion from the European crisis. Although this forecast assumes that all the tax cuts will be temporarily extended following the election, the delay will temper sales gains at the turn of the year. Growth in shipments will remain subdued until mid 2013 when a more permanent solution is likely to be adopted. Unfortunately, tax and spending policies are just one of the uncertainties we now face. Firms need to anticipate how these potential events may result in either sales increases or sales declines, and how they could profitably and quickly adjust their operations in response. In this age of uncertainty, contingency planning will help determine a firm’s ultimate success.
Recreation Vehicle Industry Association (RVIA) Committee Week attendees will hear about the outlook for the RV market and the impact of the pending Supreme Court decisions on health care reform in two presentations taking place during the Joint Committee Luncheons on June 11-12.
According to a news release, Richard Curtin, director of the Consumer Research Center at the University of Michigan, will provide his outlook for RV wholesale shipments in his Monday remarks, taking place from noon–1:30 p.m.
This will include projections for the year-end 2012 total as well as his first estimate for shipment numbers in 2013. He will also take questions about the RV market and general economic climate.
Curtin authors RVIA’s RV Roadsigns, the association’s quarterly forecasting newsletter and has directed RVIA’s RV consumer demographic research since 1980.
The Supreme Court decisions on the health care reform case, which will be announced by the end of June, will have a significant impact on the small and medium-sized companies doing business in the RV industry.
At the Joint Committee Luncheon noon–1:30 p.m. on Tuesday, health care law and policy expert Bruce Merlin Fried will brief attendees on the business ramifications of a decision that upholds the law as well as one that overturns it fully or partially. Fried is a partner in SNR Denton’s Health Care practice in Washington, D.C., where he counsels and represents health plans, physician organizations, hospital groups, consumer organizations, health care information technology companies, pharmaceutical and biotech companies. He has been recognized by Chambers USA and ExpertGuides as one of the nation’s leading health care attorneys.
In addition to Fried’s remarks, Mark Weller will lead a secondary discussion on the provision of the law that exempts people opposed to buying health coverage for religious reasons, including the Amish. Weller, who serves as RVIA’s federal lobbyist, has more than 25 years of public affairs and advocacy experience, much of it focusing on health care issues. He is a partner in SNR Denton’s Public Policy and Regulation practice and he heads the firm’s Strategic Communications team.
RV shipments to retailers rose sharply in February, climbing 31.8% above last month and up 24.2% ahead of this same month last year.
The 24,600 units reported in the latest survey of manufacturers marked the best February total in four years for all RV products and raised the first two month’s total this year 15.2% above the same period one year ago.
On a seasonally adjusted basis, February shipments were at an annual rate of more than 286,000 units, a gain of 12.9% over the January rate.
For the first two months of 2012, shipments were ahead of last year by 15.2% on shipments of 43,300 units. Shipments of towable RVs have improved 17% to 39,200 units while motorhome products have held their own and produced 4,100 units so far this year.
Editor’s Note: Robert W. Baird & Co. issued a client newsletter to investors following the January shipments report. The following offers a summary of the results.
Shipments were mixed in January as total RV wholesale improved 5% on strength in towables despite declines in motorhome shipments. Towable results continue to outpace motorhomes as dealers appear more willing to stock up on the lower priced, faster moving models ahead of the spring selling season.
• Towable shipments up 7%: Travel trailer shipments improved 10% in January, while fifth-wheel shipments were flat. Wholesale growth has slowed in December and January, following a previous two months where wholesale improved 25% — probably driven by orders from fall open houses. Dealers in general seem comfortable increasing inventory ahead of the upcoming selling season.
• Thor gaining share: For Thor’s quarter ended January, industry towable shipments improved 11% and industry motorhome shipments fell 17%. Thor reported preliminary RV revenue up 15% for the quarter, implying market share gains in the offseason stocking period — probably supported by promotions offered at the manufacturer open houses in the fall.
• Motorhome shipments down 11%: Class A shipments fell 9% in January, while Class C shipments dropped 13%. Motorhome weakness in the second half of 2011 (shipments down 16%), seems to have continued into 2012, as dealers are more reluctant to stock slower turning motorhome units. Through two months of Winnebago’s February quarter, industry motorhome shipments are down 16%. We model Winnebago wholesale units up 3% in the quarter. We expect Winnebago to report results March 22.
• SAAR: We calculate a seasonally adjusted annual rate of shipments. The SAAR of motorhome shipments increased to 22.1K units in January, from 18.6K units in December (24.8K units were shipped in 2011). The SAAR of towable shipments fell to 209K units in January, from 230K units in December (213K units were shipped in 2011).
This summary of a Baird research report is not intended as investment advice. To participate in Baird surveys and receive research reports, contact Craig R. Kennison, CFA, at email@example.com.
Wholesale RV shipments are expected to total 265,200 units in 2012, according to University of Michigan economist Richard Curtin’s latest projection in the Spring 2012 issue of RV Roadsigns, the Recreation Vehicle Industry Association’s (RVIA) quarterly forecast of deliveries to RV retailers.
The gain to 265,200 units would be a 5.1% increase over the 2011 year-end total of 252,300 units. Curtin says growth will be driven by gains in conventional and fifth-wheel travel trailers with motorhomes also posting a small increase due to improving economic conditions.
Previously, Curtin had forecasted a 2.6% decline in RV shipments in 2012.
“RV sales will benefit from stronger economic growth, increased job opportunities, and easing consumer credit,” Curtin said. “Importantly, the private sector will be responsible for the moderate rebound as the growth rate in spending by federal, state and local governments will decline.”