The first of Go RVing’s two national RV sweepstakes kicked off Thursday (March 1) when the Great American Country Network (GAC) launches “The Ultimate Country Music RV Giveaway.”
The sweepstakes runs through April 16 with the grand prize winner being awarded a 2012 Lance ultra-light 1685 travel trailer along with two VIP tickets and backstage access to the Country Music Association (CMA) Festival in Nashville this June. Lance Camper was selected in a lottery of RVIA members to provide the vehicle as the sweepstakes prize.
GACTV.com is promoting the sweepstakes as well as featuring Go RVing interactive banner ads and information about RVing, including favorite Roadworthy Recipes. GACTV will be tweeting about the sweepstakes and running live feeds of the Go RVing Twitter posts on GACTV.com.
“The Ultimate Country Music RV Giveaway” is a key element of Go RVing’s integrated media buy on GAC. In addition to Go RVing commercials now airing on GAC music and lifestyle programming, GAC and Go RVing teamed to produce two 60-second RV travel vignettes featuring country recording artist Chuck Wicks using a Lance travel trailer. In one, Wicks enjoys a weekend getaway with friends while he takes a hunting trip with his father in the other. The vignettes will begin airing March 19 on GAC.
Go RVing will also have a branded On-The-Road-Guide to Summer Hot Spots special section in the June People Country magazine, available on newsstands nationwide. With a country music theme, the six-page custom section will promote RV travel.