Go RVing is putting the finishing touches on a new “AWAY” ad that will debut in September and run through the fall in conjunction with college football ad buys with ESPN, CBS Sports and Sports Illustrated, according to a press release.
Titled “Victory,” the new 30-second ad showcases how RVs are the perfect tailgate vehicle by featuring families gathered at a girls’ soccer game where they are grilling, relaxing in and around the RVs, and enjoying each other’s company. The voiceover, once again performed by Tom Selleck, tells viewers that “Away is always having home field advantage even when you are miles away from home.”
The ad was shot in Denver in June and featured a Fleetwood Storm Class A motorhome and Cruiser RV Fun Finder travel trailer. The manufacturers were selected in a lottery to provide the vehicles.
“Today’s families are really involved in their kids sporting and extra-curricular activities,” said James Ashurst, Recreation Vehicle Industry Association (RVIA) vice president of public relations and advertising. “The new ‘Victory’ ad strongly communicates that an RV can enhance the tailgate experience and the family bonding that takes place at sporting events at any level of competition. There are beautiful exterior shots, but we also intentionally focused on kids and parents enjoying the great amenities found inside the RV. This was done to show the versatility of RVs and to compel consumers to begin thinking about RVs in a different light.”
Go RVing will launch new tailgating partnerships with ESPN, CBS Sports and Sports Illustrated this fall. Go RVing ads will appear on the highly-rated ESPN College GameDay program airing each Saturday morning through the season. Footage of RV tailgating will lead into a Go RVing commercial in the “A” position of the program. There will be additional exposure on ESPNU and ESPN2.
The CBS Sports buy will include sponsorship of the Thursday night Inside College Football post-game show; custom-produced “Tailgate Tradition” vignettes airing on This Week in the SEC and Inside College Football as well as online on CBSSports.com; and Road Trip Fact graphics featuring the Go RVing logo airing in 15 live college football games.
The Go RVing partnership with Sports Illustrated (SI) will be a high-impact, on-site consumer event. The SI on Campus Tailgate Tour presented by Go RVing will visit six NCAA football games throughout the country. The tour will feature a Winnebago Adventurer Class A motorhome and Keystone RV travel trailer, which fans will be able to tour. There will also be tailgate cooking competitions, fan games and giveaways, and autograph and photo opportunities with Sports Illustrated and College Football talent. Videos will be shot at each stop and aired on SI.com website properties.
“We are very excited about the buys with ESPN, CBS Sports and Sports Illustrated,” said Ashurst. “This audience of college football fans will be very receptive to the versatility, convenience and family bonding messages found in the new television commercial. This is a great way to extend Go RVing’s awareness building later into the year.”
A year ago, when Glenn Maurer, his wife Joan and two other couples were planning their 14-week, multi-destination RV excursion, they decided to make the host city for Super Bowl 2013 their first stop. Planning way ahead, they booked three sites at the French Quarter RV Resort, which over the next few days will experience its second busiest weekend on record. Here’s to planning ahead.
The Times-Picayune, New Orleans, reported that the retired Los Angeles firefighter and his group secured a coveted spot at the RV park located less than a mile from the Mercedes-Benz Superdome.
“I’m from California, I’ll be rooting for the 49ers,” Maurer said as he prepared for a bicycle ride through the city.
Two slots over, another retired firefighter, Maryland resident Randy Cowan and his wife Tina, relaxed in the morning sun in front of their 43-foot RV, which sports a giant sticker featuring Baltimore Ravens linebacker Ray Lewis. By Sunday, the famous “brotherhood among firefighters” mantra could be put to the test.
While one of the former first responders’ team will finish second in the big game, both the Cowan and Maurer entourages are winners in the lottery to find RV hookups in the New Orleans area this weekend. Lots throughout the area are packed with Ravens, 49ers and non-partisan road warriors who just want to be where the action is.
“We’re completely filled,” said Katie Muller, assistant manager of the French Quarter RV resort, which has hookups for 52 RVs. “It has really been crazy.”
Muller said she has a waiting list of about 50 people who are hoping a last-minute cancellation might allow them access to the $84 a night lot right across Rampart Street from the French Quarter. In addition to hookups for water and electricity, the RV resort features a pool, hot tub, workout area, laundry and wifi. In terms of demand for slots, this weekend ranks right behind the melee that preceded the January 2012 BCS championship football game between LSU and Alabama.
To read the entire article click here.
Football journalist Kerry Byrne and Go RVing have teamed up for a 1,500-mile RV road trip to the Super Bowl, designed to generate media interest from Boston to New Orleans.
According to a press release, Byrne and celebrity chef Steve DiFillippo are traveling in a motorhome provided by El Monte RV to promote RVs as a fun and flexible way to travel, tailgate and experience the big game.
The tour included an appearance on the FOX & Friends morning show on Jan. 27 to talk about how to host the perfect RV tailgate. New England Cable News, The Boston Herald and WBZ-TV, Boston’s CBS affiliate, also have provided coverage of the tour. Byrne has also conducted interviews with sports radio outlets nationwide to talk about the RV trip to the big game, including stations in Pittsburgh, Baltimore, Denver, Boston, Chicago, DC, San Francisco and New Orleans.
Byrne and the RV are scheduled to appear on the FOX affiliate in New Orleans on Friday. In addition, Byrne and DiFillippo will host a Go RVing Super Bowl Tailgate Friday afternoon in New Orleans. RVers and Go RVing fans are invited to the party for free. In addition, the Recreation Vehicle Industry Association (RVIA) is expecting to receive coverage on the Sports Illustrated website, SI.com.
Byrne is founder of ColdHardFootballFacts.com, and is considered an authority on the “gridiron lifestyle” of beer, food and football. He also writes about food and drinks for The Boston Herald and has a regular column at SI.com.
Byrne has been tweeting about the trip to his 9,000 Twitter followers, as well as posting video to http://www.coldhardfootballfacts.com/ including an interview with former Baltimore Ravens wide receiver Qadry Ismael during a stop in Baltimore.