Towing and suspension equipment provider Roadmaster Inc. announced today (Nov. 21) that it will be adopting a Minimum Advertised Pricing (MAP) policy, effective January 1.
“Over time, our products have continued to be advertised at lower and lower prices as each competitor attempts to outdo the next,” said David Robinson, director of marketing for the Vancouver, Wash.-based company, in a press release. “The end result is a perceived worth of our products that is far lower than the brand and quality demands.”
Robinson noted that MAP pricing is a way to align the perceived value with that of the product and brand, adding, “It also allows our dealers to maintain a profit margin that coincides with the efforts required by a dealer to properly and safely represent the line.”
The full MAP policy, a MAP pricing sheet and a list of frequently asked questions regarding MAP can be found at http://roadmasterinc.com/b2b/map/map_pr.html.