RV Trader.com, a division of Dominion Enterprises, has launched a summer marketing campaign that will focus on expanding awareness of it brand through sponsorships, rallies and industry partnerships.
RV Trader reported in a press release that as a result of its successful 2013 consumer marketing campaign, “Leaving Footprints across the Country,” the 2014 campaign will bring additional rally sponsorships and promotions. RV Trader will be a participating sponsor at Winnebago’s Grand National Rally in July and will also sponsor a breakfast at the Holiday Rambler 50th Anniversary International Rally in September.
The company has also partnered with Yogi Bear’s Jellystone Park Camp-Resorts and Coleman Tent Campers by Livin’ Lite this year to co-sponsor the “Win a Coleman Camper” promotion, where consumers can enter to win a two-night stay at Jellystone campgrounds or the grand prize – a free Coleman camper.
RV Trader recently aligned with Kampgrounds Of America (KOA) to sponsor Care Camps weekend on May 9-10, an event that focuses on raising money to send children with cancer to specialized camps one week during the summer. It will also be a two-star sponsor at the Family Motor Coach Association’s (FMCA) 90th Family Reunion and Motorhome Showcase in August.
“By focusing on our consumer awareness initiatives and reaching RV shoppers and buyers across the country, we continue to increase our traffic and overall brand awareness,” said Christine Knapp, marketing manager of RV Trader. “We are expecting more than 3 million monthly visitors by June of this year, which will be our highest website traffic ever.”
RV Trader.com, a division of Dominion Enterprises, has partnered with Contact At Once! to offer live chat on dealership listings. The new feature gives RV shoppers an entirely new way to connect with dealers, increasing the likelihood of interaction between them.
According to a press release, consumers visiting RVTrader.com will be able to “click to chat” instantly with the dealer of their choice. Dealers can receive and respond to all chat leads through an easy-to-use app on their mobile device or desktop computer. Additionally, the product has the ability to track dealer availability and will not appear as a contact option if the dealer is unavailable to chat.
RV Trader reported dealerships that used chat during a recent pilot program experienced a 34% increase in leads. Contact At Once! will manage millions of chats between consumers and businesses this year alone, as the use of chat, instant messaging and mobile messaging continues to grow.
“RV Trader is continuously looking for ways to assist customers in achieving the highest number of leads possible while building rapport with potential buyers,” said Tim Custer, general manager of RV Trader. “We are confident that live chat will help provide the marketing edge that dealers seek and establish a competitive advantage.”
RV Trader dealers interested in the chat feature can call (877) 354-4068.
RV Trader and Winnebago Industries Inc. jointly announced the launch of a real-time inventory tool to assist customers searching for RVs on Winnebagoind.com sites: GoWinnebago.com, GoItasca.com, WinnebagoTouring.com, WinnebagoTowables.com and SunnyBrookRV.com.
According to a press release, when a consumer browses RVs on Winnebago websites, the new search tool will display a dealer’s inventory, product photos and MSRP, as determined by the local dealer. This new feature displays the inventory directly from RV Trader.com, enabling the consumer to quickly and easily locate the exact Winnebago, Itasca, Winnebago Touring Coach or SunnyBrook model they are searching for. This results in faster turn-around times and more leads for Winnebago dealers, the company said.
“This is a terrific program for our dealers and ultimately our customers,” said Winnebago Marketing and Sales Promotion Manager Kelli Harms. “Customers can find their closest dealer quickly and simultaneously view their inventory of that particular model without leaving the website. This partnership with RV Trader is a true ‘win-win,’ and we are excited to promote it to our motorized and towable dealers.”
“This is a feature that will bring the buyer and seller together seamlessly,” said Tim Custer, general manager of RV Trader. “Consumers will now be able to view local dealer inventory with the click of a button.”
RV Trader.com, a division of Dominion Enterprises, is now offering mobile advertising solutions to RV dealers.
According to a press release, the online classified ad site has begun offering homepage and search results sponsorships on mobile and tablet devices, interstitial ads on tablet and dealer gallery photo sponsorships on mobile. Sponsorships are available by DMA (Designated Market Area) and by state, based on overall mobile traffic in those markets or states.
“More and more people are searching the web via mobile devices,” said Tim Custer, general manager of RV Trader. “It is critical that we offer mobile and tablet solutions that can enhance current desktop advertising campaigns and drive more leads for dealers.”
Nearly 30% of RV Trader’s current traffic comes from shoppers on mobile devices, including tablet (t.rvtrader.com) and mobile (m.rvtrader.com). RV Trader reported more than 20 million mobile pageviews in 2012 and has seen a 203% increase in both mobile and tablet visits in the first six months of 2013, compared to the same time last year.
The RV Trader mobile sponsorships will initially be sold to a limited group of advertisers. Dealers can be entered in a drawing to win various free mobile prizes including a 40-inch Smart TV, Pebble Watch and iPad mini.
To schedule a free demo, all (877) 354-4068 or contact your local sales representative.
RV Trader.com, a division of Dominion Enterprises, has released a GPS-sensitive Android application that showcases more than 90,000 new and used RVs for sale.
According to a press release, the new RV Trader application allows RV shoppers to quickly find nearby dealer and private seller inventory using the Android’s GPS functionality. The search tool allows users to search for RVs by type, new or used condition, price range and model year in a specific zip code or near the user’s current location.
“Mobile usage is growing rapidly on RV Trader. We are discovering that people shop for RVs at different times of day, from different devices, throughout different parts of the buying cycle. It is critical to maximize opportunities for RV buyers to find what they are looking for – no matter the device,” said Tim Custer, general manager of RV Trader.
Each RV listing provides vehicle options and descriptions, along with multiple photos of the RV for sale. YouTube and manufacturer videos appear on select listings. The RV Trader application also lets users view multiple RV and dealer locations on enhanced Google maps and quickly access driving directions.
When shoppers have found the perfect RV, they can call or e-mail the RV seller, map out directions to the RV dealership or send the RV listing to a friend.
To download the app from the Google store, click here.
RV Trader.com, a division of Dominion Enterprises, has released a new feature that will allow RV shoppers visiting the site to preview the value of their current recreational vehicle.
According to a press release, when an RV Trader.com visitor selects the “What’s My Trade Worth?” button, a form will be displayed for the consumer to complete. If the year, make and model information on the form coincides with National Automobile Dealers Association (NADA) standards, a confirmation page will be generated with the average retail price of the unit. e-mail lead will also be sent directly to the dealer containing the contact information of the potential buyer.
Dealers can activate this free product in their Inventory Management Tool (IMT). The feature will then automatically appear on the ad detail page of all dealer listings. This new feature is announced just weeks after RV Trader released two other lead generation tools, “Get Best Price” and “Request Price.” RV Trader reported that e-mail leads for dealers increased approximately 16% overall since the new features became available. Similar results are expected from the new trade-in value tool as well.
“Leads for dealers have been on the rise, and with all the recent enhancements we’ve made to our lead generation tools, we are confident the launch of this trade-in product will expedite the growth our dealers see in the coming months,” said Tim Custer, general manager of RV Trader.
RV Trader dealers interested in this new lead generation tool are encouraged to call 877-354-4068.
RV Trader.com, a division of Dominion Enterprises, announced the launch of a Facebook promotion that will give RV Trader followers the opportunity to win a $25 Kampgrounds of America Inc. (KOA) camping gift card and KOA Value Kard Reward one-year membership. According to a press release, each winner’s personal RV photo will become the cover picture on the RV Trader Facebook page for one week.
The “Where in the World is Your RV?” promotion will run from July 1-Aug. 4. RV followers can submit a photo of their RV “in action” on vacations or other outings anywhere in the world. The following week, all RV Trader Facebook fans will be given the opportunity to vote for their favorite photo submitted the previous week, using the “Where in the World is Your RV?” Facebook voting app.
The week’s winning photo will be determined by the highest number of votes and will be announced every Monday, when it will be featured as the cover picture for RV Trader’s Facebook page.
“We are excited to launch this social promotion as a unique way to promote and encourage engagement among outdoor camping and RV enthusiasts, introduce the products and services offered by KOA, and provide the opportunity for RV’ers to share their photos and experiences online with others in the Facebook community,” said Christine Platz, marketing manager for RV Trader.
For more information, please visit the RV Trader Facebook page, or RV Trader.com.
RV Trader, a division of Dominion Enterprises, has launched a marketing campaign that will focus on branding and consumer awareness, according to a press release.
The company reported it would maintain a “consistent presence” at upcoming RV consumer shows, events and campgrounds,while focusing on building affiliations with content providers and other RV industry leaders. The campaign also includes a shift toward online advertising as well as search engine optimization and social media marketing.
The success of the campaign is already apparent, with RV Trader currently reporting a 53% increase in overall website traffic and a 217% increase in mobile traffic from last year. The RV Trader website’s private-party growth is also experiencing record highs, with an approximately 10% increase from 2012 in private seller ads placed weekly. These results clearly demonstrate the growing strength of the RV industry, the company stated.
“RV Trader decided to focus specifically on a consumer branding and awareness campaign for 2013,” said Christine Platz, marketing manager for RV Trader. “With consumer spending on the rise, it is imperative we stay in front of those researching, buying and selling RVs. This not only helps bring buyers and sellers together, but boosts leads for our dealers and overall awareness of our brand.”
The brand’s social media presence is also stronger than ever, with a strong presence on Twitter and Pinterest with RV Trader reaching nearly 13,000 followers on Facebook. These numbers are expected to grow exponentially throughout the summer months as the active RV season continues.
For more information, visit http://www.RVTrader.com.
Classified ad site RV Trader.com, a division of Dominion Enterprises, has released “Get Best Price” – a new option available for dealer inventory listings.
According to a press release, the feature assists dealers with map pricing and “increases the likelihood RV shoppers and buyers will interact with dealers on the site.”
Dealers can activate this free product in their Inventory Management Tool (IMT) and list a main asking price and a second reduced price on their units. Once completed, only the main asking price will appear online to consumers, along with a “Get Best Price” button.
When a consumer visiting RV Trader.com selects “Get Best Price” for a unit, a form will be displayed for the user to complete. An e-mail will then be generated automatically and sent to the potential buyer with the reduced price.
“Dealers have expressed a great deal of interest in this feature, and we worked diligently with our product development team to ensure it remained a top priority,” said Tim Custer, general manager of RV Trader. “Over 430,000 leads were generated in 2012 on RV Trader.com, and we hope this new feature makes dealers even more successful in 2013. We couldn’t be more excited to launch ‘Get Best Price’ just as the RV shopping and buying season kicks off.”
For additional information call (877) 354-4068.
RV Trader.com, a division of Dominion Enterprises, is reporting over 20 million mobile page views in 2012, representing a 191% increase in tablet page views and 259% increase in mobile page views over the same time the previous year.
The RV classified ads company said that the results “forecast opportunities for audience expansion and will greatly impact the way RV buyers and sellers meet and interact.” RV Trader.com generated over 430,000 e-mail and phone leads in 2012, and averaged nearly 40 million ad views last year.
“One of our top priorities is providing the best experience for RV shoppers and buyers using mobile devices,” said Tim Custer, general manager of RV Trader. “We also want to drive maximum results for our advertisers and dealers. We are investing heavily in the mobile space to ensure long-term success of our content and relationships with our customers.”
RV Trader offers tablet (t.rvtrader.com) and mobile (m.rvtrader.com) site options which, when combined, make up approximately 30% of the total website traffic. The company said that represents a significant spike from the 10% of traffic that was mobile less than one year ago.
The release stated, “The statistics are rapidly beginning to favor mobile device usage over desktop, and the acceleration is only expected to continue. It is projected that more consumers will access the internet from a mobile device than from a computer by the year 2014. Due to this unmistakable influx of mobile users and evident growth potential, RV Trader is also aggressively looking at mobile application opportunities in the smart phone marketplace.”
These various forms of mobile media provide RV Trader consumers with instant accessibility to all available RV listings, dealerships and pricing.
For more information, please visit www.RVTrader.com.