The strong performance of the RV market will continue in 2014, RVIA President Richard Coon told attendees at “Outlook 2014: Everywhere,” the launch event of the Recreation Vehicle Industry Association’s (RVIA) 51st Annual National RV Trade Show in Louisville, Ky. RV shipments in 2014 are expected to reach 335,500 units representing a 6.1% increase from the projected total for 2013.
Speaking to more than 1,000 RV manufacturers, dealers and industry representatives this morning (Dec. 3), Coon provided an optimistic look at the industry’s future, based on a new projection from Richard Curtin, director of consumer surveys at the University of Michigan, in RVIA’s quarterly forecasting newsletter RV Roadsigns.
The rise in shipments to 316,300 units by year-end 2013 would be a 10.7% gain over the 2012 total of 285,749 and include double digit gains in conventional travel trailers and Class A motorhomes. The industry is poised to surpass 300,000 shipments for the first time since the recession. The expected increase in 2014 would mean five consecutive years of RV market growth.
“RV shipments are growing,” Coon said. “Consumer confidence is growing, credit is available, and RVs are visible, popular and even cool. This is a good time to be in the RV business.”
Shipments are expected to rise in each product category, according to the new forecast, and motorhome growth is anticipated to be particularly strong. In 2013 and 2014, motorhomes are predicted to reach 12% of all shipments – up from 10% in 2012.
The growing strength in RV shipments is due to rising consumer confidence and improved economic conditions; however, lingering uncertainty about government policies and programs could affect the economic outlook, Coon cautioned.
“Our forecasts are affected by the economy,” Coon said. “The economy is improving, but that progress could be undone if our political leaders fail to behave responsibly.”
During his presentation, Coon walked the audience through RVIA’s 2014 projection for each of the major RV product types, which included: travel trailers, 206,100 units; fifth-wheels, 73,000 units; folding camping trailers, 11,000 units; truck campers, 3,500 units; combined towable, 293,600 units; Class A motorhomes, 21,000 units; Class B motorhomes, 2,600 units; Class C motorhomes, 18,300; all motorized, 41,900 units; all RVs, 335,500.
“This has been a good year for sales and for promoting RVs to our core audiences,” Coon said. “There is strong demand for RVs, and I am excited about our industry’s future.”
RV shipments to retailers raced ahead in October this year, climbing 29.3% ahead of the previous month and 16.6% greater than the same month last year. On a seasonally adjusted basis, October shipments were at an annualized rate near 380,000 units. Double-digit gains were reported in all but one vehicle category allowing totals to reach levels not seen in more than eight years. Year to date, total shipments have now reached 277,703 units through October, 12.8% ahead of the same 10-month period last year. This latest surge in shipments all but assures totals for the year will be the best in six years and provides an optimistic view of further gains in 2014.
Editor’s Note: To watch an accompanying video from WNDU click here.
The RV industry is seeing a rise in shipments yet again and businesses in Indiana’s Elkhart County – and their thousands of employees – aren’t minding one bit.
WNDU, South Bend, reported that according to the Recreation Vehicle Industry Association (RVIA), wholesale shipments to retailers rose more than 18% last month, making it the best September in six years.
“Since 2008, obviously it’s been a slow recovery,” said Jeff Runels, vice president of sales at Keystone RV Co. in Goshen. “But we’ve seen consistently things get a little bit better and so again that has to do with consumer confidence. Every year that you see the industry rise and get better, people are getting confident.”
It could also be a good sign for job seekers in the area, according to the Goshen Chamber of Commerce.
“Many [companies] are looking for employees and personnel, and companies in the Goshen area are hiring hundreds of more people to build RVs,” said Rod Rowe. “It affects the whole community, the whole county and the whole region. Employees are coming from several counties into Elkhart County to work.”
There were more than 3,000 units sold last month than in September 2012, and shipments are up 12% for the first nine months, according to the RVIA.
“We had anticipated this year would be up slightly, but we didn’t anticipate it was going to be as up as it has been,” Runels said.
RV wholesale shipments to retailers remained strong in September, rising 18.6% above this same month last year to 22,498 units in the Recreation Vehicle Industry Association’s (RVIA) monthly survey of manufacturers. This was the best September total for RV shipments in six years, with solid growth in towables as well as motorhomes.
On a seasonally adjusted basis, RV shipments continued ahead in September where the annualized rate was more than 310,000 units, approximately 7% higher than last month and nearly 19% ahead of this same month last year. All towable RVs rose nearly 2,500 units or 14% above September’s total in 2012 while motorhome shipments were up 46.3% on deliveries to retailers of 3,317 units.
Comparing the first nine months of 2013 to the same period last year, overall RV shipments were up 12.4% through September finishing at 248,623 total units. Travel trailer remained the largest vehicle category gaining 12.1% with fifth wheel trailers up 6.5% so far this year. In the motorhome category, Class A shipments have grown 32.9% while Class C motorhomes are up 46.1%.
Wholesale RV shipments are expected to reach 319,300 units by the end of 2013, a gain of 11.7% above the 2012 total of 285,800, according to a new projection by RV industry analyst Richard Curtin in the Fall 2013 issue of RV Roadsigns.
According to an article in the latest issue of RVIA Today, shipments will continue to edge higher in 2014 to 334,300 units, a 4.7% rise over the projected 2013 year-end total.
The promising outlook for the next two years comes on the heels of the Recreation Vehicle Industry Association’s (RVIA) July 2013 RV Market Reports that shows the industry has been on a torrid pace through the first seven months of this year. Year-to-date shipments have reached 201,130 units, a 13.1% gain over the 177,845 units shipped through the same time period in 2012.
Motorhome shipments have shown the largest percentage gain, rising 35% to 22,322 units through July 2013 compared to 16,531 units though July 2012. Class C motorhomes have increased 42.5% to 10,399 units; Class A motorhomes grew by 33.3% to 10,647 units; and Class B motorhomes have edged up by 2.6% to 1,276 units.
Towable RV shipments are up 13.1% to 201,130 units through July. Conventional travel trailers are up 13% to 124,799 units; fifth-wheel travel trailers have risen by 8% to 3,964 units; and truck campers jumped 5.1% to 2,196 units. Folding camping trailers are off slightly, down 2.8%, to 7,849 units.
“The strong performance of the RV market is due to restored consumer confidence, rising home and stock values, the improved availability of credit, and continued, although slow, gains in job and income prospects,” said Curtin. “Consumers anticipate steady but moderate economic growth in the year ahead accompanied by rising interest rates. Borrowing in advance of those expected increases in rates may accelerate the pace of demand for RVs.”
For more information on RV market statistics and research, visit the “Market Data and Trends” section of www.rvia.org.
Two Elkhart, Ind., RV dealerships believe they are headed for a record year in sales. And, according to a report by the South Bend Tribune, based on the latest national numbers, that’s probably not a surprise.
Based on the April figures released Tuesday by the Recreation Vehicle Industry Association (RVIA), wholesale shipments of all RVs were up 10.8 % over March and were 19% better than April 2012.
Last year was the third straight year of increased RV shipments, and April marked the 16th consecutive month of increased shipments compared with the same month a year prior.
And since dealers don’t order RVs unless they believe they can sell them, shipment numbers are generally representative of sales numbers in the industry.
“The banks have loosened up,” said Dave Titus, owner/manager of International RV of Elkhart. “It’s still not like it was in the early 2000s, but it’s where it should be. The customer has to have some skin in the game as far as down payment. But if the credit is right and the income is right, the bank will give them a loan.”
Scot Moody, a salesman for Total Value RV of Indiana, in Elkhart, said pent-up demand and loosening of credit are two factors behind soaring sales. “It’s a record year here,” said Moody, who has been at TotalValue RV for six years. And it was a record the year before, too, he added.
To read the entire article click here.
For the 14th consecutive month, recreational vehicle shipments are above what they were the same month the previous year. Not only that but February shipments of 26,120 units are the highest February total since 2008, according to the Recreation Vehicle Industry Association (RVIA).
Kevin Broom, a spokesman for the RVIA of Reston, Va., told the South Bend Tribune that the organization is not surprised by the continued rise in shipments. Wholesale RV shipments are expected to rise to 307,300 units in 2013, according to the latest forecast by University of Michigan professor Richard Curtin, representing a 7.5% increase over 2012.
“We knew throughout the downturn that there was still interest in RVs,” Broom said. “What we’re seeing is the return to long-term interest in RVs, people buying RVs and people wanting RVs. We expect we’re going to see continued growth throughout the year.”
A stabilized economy is one factor, Broom said. So is pent-up demand.
“It’s kind of like the downturn,” he said of the rebound. “There were so many factors that caused RV sales to dip. It’s kind of the same thing. There is pent-up demand and also the economy has stabilized. So people aren’t as concerned about losing their job.
“Home prices have largely stabilized throughout the country. So as the economy has gotten more stable, people have gotten more comfortable about stepping out and making an RV purchase.”
The continued rise in shipments is a very good thing for northern Indiana, where more than 82% of all of the nation’s RVs are produced. The industry employs 24,000 people in northern Indiana in both the manufacturing and supply sector.
RV wholesale shipments to retailers continued to rise in February this year, growing 6% above last month and were 6% ahead of this same month last year on shipments of 26,120 units. This was the best February total since 2008 with nearly all vehicle categories participating in the improvement. February’s shipments pushed the year-to-date total to 50,499 units, a 16.6% gain over the first two months last year. On a seasonally adjusted basis, February shipments were at an annual rate of more than 300,000 units. Year-to-date, the seasonal rate represented more than 320,000 units annualized.
Thor Industries Inc. announced double-digit gains in revenue and earnings for its fiscal second quarter, ended Jan. 31.
Sales for the second quarter totaled $741.6 million, up 24% from $597 million in the second quarter last year, while net income was $19.9 million, up 45% from $13.7 million in the prior-year second quarter. Diluted earnings per share (EPS) for the second quarter were 37 cents, up 48% from 25 cents in the second quarter last year.
For the six months, sales totaled $1.617 billion, up 27% from $1.270 billion in the prior-year period. Net income during the period was $50.9 million, up 41% compared to $36 million in the first six months of fiscal 2012. Diluted EPS were 96 cents versus 66 cents in the prior-year period.
The overall effective tax rate for the second quarter of fiscal 2013 was 22.1% compared to 36.4% for the second quarter last year and was favorably impacted by the settlement of certain state uncertain tax benefits and the retroactive reinstatement of various tax credits.
“We are pleased with the continued growth in revenues we were able to achieve in the second quarter,” said Bob Martin, Thor president and COO. “As we have said in our recent press releases, the RV and bus markets remain very competitive, with elevated levels of discounting on certain products. In the first and second quarters, we made the decision to defend our RV shelf space on dealer lots and maintain momentum with our dealers. Similarly, in our bus business we decided to strategically pursue and win certain bus contracts which required more aggressive pricing, including contracts for entry into new markets.”
Highlights from the report included:
• Total RV segment sales were $636.6 million, up 27% from $501.0 million in the second quarter last year. RV segment income before tax was $31 million, up 35% from $22.9 million in the prior-year period. As a percent of revenues, total RV income before tax rose to 4.9% from 4.6% in the prior year as an increase in sales of higher priced units was partially offset by increased discounts and incentives.
• Towable RV sales were $522.8 million, up 18% from $444.2 million in the prior-year period. Income before tax was $24.1 million, up 14% from $21.2 million in the second quarter last year. Towable RV income before tax fell to 4.6% of revenues from 4.8% a year ago, as increasing unit volumes were more than offset by increased discounts and incentives.
• Motorized RV sales were $113.8 million, more than double the $56.8 million in the prior-year second quarter. Income before tax was $6.9 million, up from $1.7 million last year. As a percent of revenues, motorized RV income before tax rose to 6.1% of revenues from 3.1% a year ago, as increased unit volumes resulted in improved operating leverage.
• Bus segment sales were $105.0 million, up 9% from $96.0 million in the second quarter last year. Income before tax was $1.3 million, compared to $2.6 million in the second quarter last year. Bus segment income before tax fell to 1.3% of revenues from 2.7% a year ago as a result of more aggressive pricing on certain contracts.
“Thor generated strong gains in both revenues and net income during the second quarter, driven primarily by continued strength in the RV market,” said Peter B. Orthwein, Thor chairman and CEO. “Our results for the second quarter reflect the dealer optimism that has been building over the past several months, which is now supported by improving retail traffic and sales at the early spring shows. Based on current market trends, we expect continued sales growth and second half operating margins consistent with the second half of fiscal 2012.”
To view the entire report click here.
The name of the game in the world of recreational vehicle sales is consumer confidence.
As reported by the South Bend (Ind.) Tribune, things appear to be heading consistently in the right direction there, based on the latest numbers from the Recreation Vehicle Industry Association (RVIA).
January numbers — 24,379 shipments — are up by 30.5% over January of 2012. And that comes on the heels of a 2012 that saw each and every month beat the corresponding month in 2011 when it comes to shipments.
In fact, 2012 RV shipments were up 13.2% over 2011, totaling 285,749. And 2011 was 4.1% higher than 2010.
Mark Bowersox, the executive director of the Recreation Vehicle Indiana Council (RVIC), was pleased with the January shipment news while also offering a unique perspective on the sequester and how it could affect consumer confidence and spending.
Bowersox thinks the sequester that’s poised to cut $85 billion in federal spending from March through September and with it thousands of government jobs might have very little effect.
“I think on March 2 the sun is still going to rise,” Bowersox said. “The interesting thing to me over the last couple years as the country has grown out of this recession is the fact that the American public seems to be getting more and more comfortable with the idea that they’re not going to be totally comfortable anymore.
“It used to be any little blip in the stock market, fuel prices or unemployment numbers … or whatever, it would have people stop and tighten the screws a little bit and wait until everything settled down.
“Those kinds of things that would have gotten an emotional reaction are more easily accepted these days.”
To read the entire story click here.