The Recreation Vehicle Aftermarket Association (RVAA) installed Aaron Engberg of Burlington, Iowa-based Winegard Co. as the 2011-2012 executive board president at the organization’s annual conference held Aug. 30-Sept. 2 in Huntington Beach, Calif.
“Winegard has been a loyal supporter of RVAA for many years and I am excited to have the opportunity to lead this important organization,” said Engberg, director of sales for mobile products for Winegard, in a press release. “Open communication and strong participation are vital to RVAA’s success and will be my focus. Ultimately, we all share the same vision of making the aftermarket more efficient and profitable today and tomorrow.”
During the past three years Engberg has served on the RVAA executive board, helping develop key marketing initiatives to include a new website and both monthly and quarterly newsletters. In addition, he contributed to the ‘Aftermarket Best Practices’ guidelines designed to standardize communications between suppliers and vendors.
Executives of the Recreation Vehicle Aftermarket Association (RVAA) reported solid attendance and a generally optimistic attitude among participants at the association’s 2011 executive conference, held at the Hyatt Huntington Beach Waterfront Resort, Huntington Beach, Calif.
According to RVAA President Piar Adams, the three-day event, which concluded Sept. 2, hosted more than 200 individuals with approximately 100 companies represented.
“While we don’t have sales figures like we get on the OEM wholesale side of the business as well as retail takeaway, the general consensus among member companies is that business is decent, and will be into the foreseeable future,” Adams told RVBUSINESS.COM. “Everyone was fairly upbeat.”
The annual RVAA conference is unique in that it includes not only programs open to the full membership but also is designed around series of meetings, or “appointment sessions,” held in various rooms at the hotel where the group’s distributors, suppliers and manufacturers’ reps meet to discuss business opportunities.
“It’s really set up for private meetings,” Adams pointed out. “The suppliers have the meetings, the hotel rooms, and the wholesale distributors go around and meet with their suppliers in 20- or 40-minute meeting blocks. A lot of times they are talking about marketing programs for the upcoming year, or closing out the catalogue for the upcoming year … talking about new products that are online or coming online very shortly. And I do believe that there are a number of suppliers that will pick up wholesale distributors as a new customer during the conference.”
The different factions within the association also held segment-specific lunches where, Adams noted, “we discuss various topics around our ‘best practices’ initiatives.”
On Sept. 1, the final full day of the conference, RVAA brought everyone together for its annual membership luncheon, which included various reports from divisions within the association as well as awards presentations. Camco Mfg. and Valterra Products were each recognized with RVAA’s Supplier Performance Analysis Award, while Sylvia Koppen of Phoenix, Ariz.-based Aim Wholesale was honored by Adams with the association’s President’s Award.
The Recreation Vehicle Aftermarket Association (RVAA) will hold its 2011 executive conference Aug. 30 – Sept. 2, returning to the Hyatt Huntington Beach Waterfront Resort situated on the California coastline.
The annual conference offers a venue where prominent suppliers and distributors in the RV industry can meet to develop strategies for expanding their business in the coming year, according to RVAA.
The three-day event also allows one-on-one “appointment sessions” with RVAA members. In addition, the conference also provides many social opportunities for networking with RVAA members who have a record of success in the industry.
The association’s return to Huntington Beach is based, in part, on surveys following the 2010 event which showed the location was very well received by participating members.
Registration for the 2011 conference is now closed. Questions about the executive conference can be directed to Meg Pawelski, email@example.com or Laura Hallen, firstname.lastname@example.org
Special “Open House Week” and “Louisville Show” issues plus unique new trade promotions and Internet offerings are all part of the 2011-12 agenda for the new owners ofRVBusiness, according to a Monday (April 18) press release.
Partners Sherman Goldenberg, publisher, and Beverly Gardner, vice president of national advertising sales, announced in late March the acquisition from Affinity Group LLC of the RVBusiness brand — trademarks, domain names, the print publication and the RVBUSINESS.com website.
In the process, RVB, along with Editor Bruce Hampson, has moved from its Southern California headquarters to Elkhart, Ind.
“RVBusiness has assembled a team of editorial and sales people under its new ownership, G&G Media Group LLC, that’s positioned to maintain and enhance its competitive edge and move it ahead aggressively on all fronts throughout 2011 and beyond,“ says Goldenberg.
“We think the industry will appreciate the continued presence of a professional mainstream trade journal with an enhanced eye to all industry factions,” he adds. “RVIA, RVDA, RVAA, REDEX, Route 66, Camping World, RV D@ily Report, manufacturers, suppliers, distributors, the Louisville Show and northern Indiana’s emerging Open House Week are all on our radar as we plot a centrist course toward mainstream – fair and balanced – news. And we intend to remain the ‘A-book’ for RV manufacturers.”
Gardner, best known for the Elkhart-based publishers’ rep firm that bears her name, Beverly Gardner & Associates, is backed up on advertising sales by her daughter, Ally Kollat, and sales associate Wendy Thorne. And the initial response from industry advertisers has been encouraging. “We’re excited about the opportunities that lie ahead,” said Gardner, “both editorially and commercially.”
Goldenberg adds, meanwhile, that one well known tradition will, in fact, continue in the new age of RVB – the “Louisville Tea Party,” a popular soiree held annually on the last night of RVIA’s National RV Trade Show. “It’s part of the tradition that we’ve cultivated over the years – bagpipes and all,” says Goldenberg. “We couldn’t imagine dropping the ball at this point.”
RVB’s new contact information:
CORPORATE & ADVERTISING SALES OFFICES:
RV BUSINESS/G&G MEDIA GROUP LLC
2901 E. BRISTOL STREET, SUITE B
ELKHART, IN 46514
(574) 266-7980, fax (574) 266-7984
SHERMAN GOLDENBERG, PARTNER/PUBLISHER
OFFICE: (574) 457-3370
CELL: (574) 457-6637
BEVERLY GARDNER, PARTNER/ VP NATIONAL AD SALES
(574) 266-7980 x12
BRUCE HAMPSON, EDITOR
(574) 266-7980 x13
ALLY KOLLAT, NATIONAL AD SALES
(574) 266-7980 x11
WENDY THORNE, NATIONAL AD SALES
(574) 266-7980 x14
TRINA NISSLEY, PRODUCTION MANAGER
(574) 266-7980 x10