Registrations for the 2010 RV Dealers International Convention/Expo are up about 10% overall and 12% for Canadian dealers, according to organizers of the event that runs through Friday (Oct. 8) at the Rio All-Suite Hotel & Casino in Las Vegas, Nev.
”Registrations look great,” said Eleonore Hamm, president of the Recreation Vehicle Dealers Association of Canada (RVDA Canada). ”We have a few more dealerships than last year.”
Some 500 people are expected to attend the con/expo during which RVBusiness magazine (and RVBUSINESS.com) will host its 3rd Annual RVBusiness Top 50 Dealer Awards tonight (Oct. 6) with a reception and dinner at the Rio hosted by Affinity Group Inc. President & CEO Mike Schneider and keynoted by conservative political commentator and author Ann Coulter.
While the award eligibility has been expanded this year to include recreational park model dealers, the format will include five Blue Ribbon retailers and one individual receiving the Dave Altman Lifetime Achievement Award.
This year’s con/expo is focusing on business processes designed to help dealerships coming out of the economic downturn.
”People are getting out of the survival mode, but everybody still needs to watch revenues and expenses, and that’s what we are going to be talking about in many of the workshops,” said Phil Ingrassia, vice president of communication for the U.S.-based Recreation Vehicle Dealers Association (RVDA). ”This convention is focused on helping dealers focus on management in all areas of the dealership.”
Most ”Partners in Progress” brand committees made up of dealers who sell specific manufacturers’ brands met Monday and Tuesday and got an early look at the results of the RVDA’s Dealer Satisfaction Index (DSI) that is comprised from ratings surveys completed by retailers.
Aggregate DSI results will be distributed later with DSI awards being presented at the 47th Annual RV Trade Show Nov. 30-Dec. 2 at the Kentucky Exposition Center in Louisville, Ky. ”We moved up the release of the DSI results so that the brand committees could use them in their meetings with manufacturers,” Ingrassia said.
The five-day gathering, which marks RVDA’s 40th anniversary, will offer about 50 seminars and workshops on subjects that include the RV industry’s immediate future, F&I, employee education, wholesale financing, the use of social media, parts and service and RV rentals. The expo which opened Tuesday night has more than 100 exhibitors,
Dirk Kempthorne, former secretary of the Interior who drove to Las Vegas in his own motorhome, was the keynote speaker Tuesday during the con/expo’s first general session.
RVDA and RVDA of Canada will hold their annual meetings Thursday morning.
Indeed, these awards are quickly becoming an industry tradition – one that’s about to be renewed at the 3rd Annual RV Business Top 50 Dealer Awards reception and dinner on the evening of Wed., Oct. 6, at the Rio All-Suite Hotel & Casino in Las Vegas during the Recreation Vehicle Dealer Association’s (RVDA) annual RV Dealers International Convention/Expo, which takes place Oct. 4-8 at the same hotel.
To shed some light on the whole program on the eve of this year’s dinner, tickets for which are currently on sale through RVBUSINESS.com, RVB Senior Editor Bob Ashley interviewed those directly responsible for the program under the umbrella of parent company Affinity Group Inc. (AGI) — RVB Publisher Sherman Goldenberg, AGI Event Coordinator and Sales Director Chuck Lasley and B.J. Thompson, president of northern Indiana public relations agency of BJ Thompson Associates Inc.
Here’s the crux of that interview:
Q: Now in your third year with the RV Business Top 50 Dealer Awards, what are your thoughts about this whole endeavor and how it’s developed?
Goldenberg: We really couldn’t be more pleased with the progress we’ve made, especially taking into account the times — the roller coaster economy and the political headwinds we’ve experienced. That said, it’s gained in prestige, finesse and depth. We’re better at this than we were two years ago and are happy to be doing it again.
Lasley: And I think it’s also important to recognize the fact that we’re accomplishing what we set out to do – helping to elevate the best practices of the dealers. We are receiving more applications than we ever have.
Thompson: The program has gained in integrity, and we as coordinators and purveyors of the program have indeed, as Sherm said, gotten better at what we set out to do. That is, we’ve refined the applications so that they’re easier to fill out and still have pertinent information for the judges to judge. And the dealers in general have recognized the program as supportive of excellence, especially in the area of customer satisfaction.
Q: Why is it important, in your view, to recognize dealers?
Goldenberg: It’s at the very core of what a trade journal should be doing — in this case recognizing dealers for doing well in all aspects of their businesses. In these times, again, I feel that persevering and keeping one’s eye on the ball with regard to professionalism is even more imperative.
Thompson: As more of an industry generalist and industry promoter, I’m thrilled to see anyone or any organization support the industry in making it better. RVBusiness has stepped up to that in a major way.
Q: What should one glean from the dealers who were selected?
Thompson: That they are highly professional and provide excellent customer service, which is recognized by high consumer satisfaction.
Goldenberg: If they’re not doing that – if they’re not taking care of customers – then they may as well get into another business.
Thompson: For the industry to have a good reputation among those we hope to attract, we need to showcase the good dealers, the great dealers who take care of their customers. In any business, there are those who focus only on the sales. This particular program draws attention to excellent customer service practices.
Q: And how does this all correlate with RVDA and its convention?
Goldenberg: It completely overlaps with what the individual members of RVDA are likely to be doing every day in their businesses. The mission of the Top 50 dealer awards is to focus on the daily practices of good retailers. Good practices equal good dealers. It’s that simple. Let me add, we feel our associating the program with RVDA’s Con/Expo is a mutually beneficial arrangement that we hope continues through the years.
Thompson: There is a great synergism here. The RV Business Top 50 awards and dinner is better by being associated and timed with the RVDA Con/Expo, and we’ve talked with a number of dealers who are receiving the award who said that that they will be attending the Con/Expo because they’re receiving a Top 50 Award. So, RVDA in my view is enhanced by the timing of the dinner and awards program. Besides the logistics of tying in the RVDA Con/Expo, the program itself ties into what RVDA is all about: That is, to help its members become better dealers.
Q: What is the Leadership Alliance we see referenced so often in Top 50 promotions, and how does one become a Leadership Alliance member?
Lasley: The Leaderhip Alliance members are part of an elite group of suppliers. Each LA member has decided to be part of a movement helping to promote the best practices we are trying to promote here at RVBusiness. These companies underwrite and sponsor the program, but it’s more than that. They want to be part of a program whose entire purpose is to uplift, promote, enhance and strengthen RV dealers from all over North America. Our hope is that each LA member can be recognized for their contribution to the Top 50 which has had nothing but a positive impact on our industry.
Q: Is this program a big moneymaker for Affinity Group, RVB’s parent company?
Lasley: No, on the contrary, our goal for the RVBusiness Top 50 program is for it to pay for itself. It is our hope that Affinity can play a role in helping this industry grow. When that happens, the entire industry benefits, even if the Top 50 program is only at a break-even point in terms of revenue.
Q: Does the work of the Go RVing Coalition’s Committee on Excellence still play a role in all this?
Thompson: Yes, it does. The Go RVing Committee on Excellence spent a lot of time and effort developing some specific practices. We were able to use the committee report to develop certain questions in the Top 50 application. Thus, there’s a direct correlation from the Committee on Excellence to the application to what the judging panel reviews for the selection of the awards.
Q: How does RVIA, if at all, fit into this?
Goldenberg: While this clearly is a dealer-driven event, it’s part of a bigger universe, and it remains our conviction that the manufacturers, through RVIA, should at least have a seat at the table. Therefore, at this year’s dinner, we plan, for a time, to have the chairmen of both trade associations at the podium.
Lasley: It’s important that we have those organizations and their support of this program because, as we mentioned earlier, this isn’t just a dealer event. It’s an industry event. Everybody benefits when dealers utilize best practices.
Thompson: Manufacturers play a very key role in providing nominations because of their day-to-day contact with dealers. Manufacturers know which dealers are trying hard to do the right things to elevate the satisfaction of customers. So, we have asked them to provide us with the names of their better dealers. The size of the dealership doesn’t matter in those nominations. What we are looking at is quality. If a dealer has just a few employees and their sales are minimal in a smaller market, if they are doing a great job in customer satisfaction, the program is designed to promote that dealer.
Q: What is the purpose of using a third-party format to administer the application process?
Goldenberg: We realized since Day One that we needed to build a firewall of sorts between the industry – ourselves included — and the selection process. Therefore, we have created an independent body, which we call the panel of experts — which is overseen by BJ Thompson Associates — to coordinate the actual selections. As a result, we as a trade journal staff never even take possession of the applications. They remain on the other side of the firewall with BJ Thompson Associates.
Thompson: The process is not perfect, but it’s good and it’s credible. I’m pleased to be associated with a program that genuinely wants to raise the bar of professionalism of the industry for the entire good of the industry.
Q: Who is on the panel?
Goldenberg: They are well known industry people. We don’t publicize their names, but we will tell anyone who really wants to know. Just give me a call at (574) 457-3370 and I’ll tell you who they are. That’s how upfront we are.
Q: You’ve chosen a rather controversial personality for your keynote speaker this year, haven’t you?
Goldenberg: Controversial? Yes, I guess I’d agree with that description. You know, when we talk each winter about what we want in a keynote speaker, our goal more than anything else is to be relevant — to provide food for thought to an intelligent crowd of business people, not just light-weight jokes and dinner chatter. So, on the brink of the national mid-term elections, we thought that bringing to the table a high profile national political commentator — of any political persuasion — would be the thing to do.
Having said that, we can promise you that RVBusiness or its parent company are not in the business of endorsing any one political viewpoint or any named candidates, and that’s even more the case in the upcoming mid-term elections.
With the Tea Partiers and the current liberal administration, with those in favor of more austere spending and those supporting more stimulus expenditures, with issues like immigration and the mosque at Ground Zero, these are indeed wild and crazy times. And we trust that those who join us for dinner on the evening on Oct. 6 will come away invigorated — whether they agree with Ann Coulter or not. As quick and provocative as she is, we can assure you that Ann Coulter’s not going to change anyone’s mind. So, the experience should be fun and worthwhile – like a New England town hall meeting.
Top financing experts will explore the current RV retail lending environment during a special panel discussion at the RV Dealers International Convention/Expo on Wednesday, Oct. 6 in Las Vegas.
The four-day Con/Expo (Oct. 4-8) is sponsored by the National Recreation Vehicle Dealers Association (RVDA), RVDA of Canada and the RV Learning Center.
During “Retail Lending 2010-11,” the panelists will discuss lenders’ current and future attitudes toward making RV retail loans, the nature of various loan “buy boxes,” book value trends, and other important issues, according to a news release. A partial list of planned questions for the panelists is available at www.rvlearningcenter.com.
Panel participants include moderator John Fulmer of Leisure Consulting, Mark Beecher of Bank of the West, John Haymond of Medallion Bank, Lenny Sims of NADA Guides and George Steinsky of RBC Financial Group.
During this workshop, attendees will learn:
- Strategies to identify, establish and maintain relationships with retail lending partners.
- How and why the retail lending landscape is changing, and what’s in store for the future.
- How to better position RV dealerships to face today’s retail lending realities.
“Retail financing is a critical issue facing the RV industry right now,” said RVDA Convention/Expo Chairman Peter Albano of American RV Center in Olive Branch, Miss. “This panel will provide RV dealers with valuable information that will help them understand what it takes to get more deals funded moving forward.”
Registration is open for the Con/Expo. Companies interested in exhibitor information can contact RVDA at (703) 591-7130, ext 103 or send an e-mail to email@example.com.
Dealers registering by Sept. 3 can save up to 41% off the registration price. Visit www.rvda.org and www.rvlearningcenter.com to register and for regular convention updates. You can also find updates on Linkedin and Facebook.
Former U.S. Secretary of the Interior Dirk Kempthorne will be the keynote speaker for the 2010 RV Dealers International Convention/Expo at the Rio All-Suite Hotel & Casino in Las Vegas, Nev., Oct. 4-8.
Secretary Kempthorne will deliver his remarks to attendees at the Tuesday (Oct. 5) General Session. The convention is sponsored by the Recreation Vehicle Dealers Assocation (RVDA), Recreation Vehicle Dealers Association of Canada (RVDA Canada) and the RV Learning Center, according to a news release.
Kempthorne continues to champion outdoor recreation and is an active RV traveler and motorcyclist. As secretary of the interior, he brought fundamental changes to the relationships among national interests in the environmental, conservation, and outdoor recreation. During his service in the U.S. Senate, Kempthorne led successful efforts to create a sustainable funding source for building and maintaining trails and to promote balance between resource protection and outdoor fun.
He received the 20th Sheldon Coleman Great Outdoors Award during Great Outdoors Week from the American Recreation Coalition (ARC) in 2008.
“Secretary Kempthorne has a track record of developing innovative approaches to meet the outdoor recreation needs of RV travelers and other outdoor enthusiasts,” said RVDA Convention/Expo Committee Chairman Peter Albano of American RV in Olive Branch, Miss. “As a long-time motorhome owner, he is enthusiastic about the future prospects for our industry. He will provide an inspiring message for everyone that makes their living in the RV business.”
Themed “Go to Grow – Innovative Ideas, Revolutionary Results,” the RV Dealers International/Convention Expo will be filled with vital information that will prepare RV dealers and their employees to take advantage of new opportunities in today’s RV market. The education program will include workshops on wholesale and retail financing options, new inventory management strategies, and how to reach new customers through innovative marketing communications.
The 2010 convention will also feature an exhibit hall filled with the RV industry’s top companies offering products and services to help dealers improve profitability. RVDA’s Partners in Progress Brand Committees will also meet to work on important dealer-manufacturer issues and the results of RVDA’s Dealer Satisfaction Index (DSI).
To make the convention as affordable as possible, RVDA is offering special registration plans including an “Easy-Pay” plan of four payments and the ability to “lock-in” early bird savings for additional employees with one paid convention registration submitted by May 31.
Companies interested in sponsorship opportunities and exhibitor information can contact RVDA at (703) 591-7130, ext. 103 ,or send an e-mail to firstname.lastname@example.org