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RVIA Adds ‘Dealer Night’ to Pomona RV Show

July 14, 2011 by · Leave a Comment 

One of the new additions planned for the Recreation Vehicle Industry Association’s (RVIA) 59th Annual California RV Show in Pomona is Dealer Night on Oct. 13, where RV factory representatives can meet with RV dealers from western states to discuss brands that are available in their marketplace.

The special trade-only evening event will include an RVIA-hosted dinner and then mini-breakout meetings where RV factory representatives can showcase their brands to current and invited prospective dealers. On Oct. 14 Dealer Night participants will be given a sneak preview of the California RV Show so they can see first-hand the RV brands they may want to carry on their lots.

Additionally, comedians Mike Faverman and Pat Mac will entertain with their stand-up comedy performance and four Indianapolis 500 penthouse seats will be given away to a lucky participating RV dealer.

“There’s been quite the change in both the RV brands that are available out West and the quantity of RV dealers here,” said RVIA’s Western RV Show Director Tom Gaither. “The two-year recession has changed this mix dramatically. As a service to our manufacturer members, we think helping them build back a strong network of dealers is vital to everyone’s recovery. Our October show with over 800 RVs on display is ideal for manufacturers to display their best RVs to western dealers.”

RVIA manufacturer members who have already signed on to invite dealers to Dealer Night are Chalet RV, Earthbound RV LLC, Entegra Coach Inc., MVP RV Inc., Monaco RV LLC, Skyline Corp. and Starcraft Inc.

“We are really looking forward to Dealer Night and think that it will be a great addition to the show,” said Scott Degnan, MVP RV’s vice president of sales. “We have many exciting new brands across several segments of the market and we look forward to getting our branding message out there. MVP’s goal is to continue to build on our strong network of western dealers, and then provide first class service as we grow with them. Dealer Night will help us do that.”

For more information about Dealer Night or the California RV Show, contact Gaither at (951) 274-0696 (cell), (951) 567-3608, or email – tgaither@rvia.org.

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